Mediaboss Marketing

Should you be considering where Clubhouse might fit into your social media marketing efforts?

The trending social app of the moment, Clubhouse has seen massive growth in recent months, even with its conservative, invite-only approach. The serendipitous connection of real-time audio provides another means to stay in touch during the pandemic, when many people are lacking those regular social cues, which could position the app to become a more relied upon engagement tool moving forward.

That is, of course, unless the larger players, like Twitter,end up stealing its audience away.

Right now, it's too early to predict what the future holds for Clubhouse, or indeed, audio social more broadly, but it is interesting to consider the implications, and where the app might be of value as a marketing and brand communication channel.

To provide some perspective on this, the team from Branex recently put together this overview of the Clubhouse opportunity for brands, along with a range of other usage stats.

Read more:
Everything Brands Need to Know About Clubhouse [Infographic] - Social Media Today

The latest edition of the Chartered Institute of Marketings magazine Catalyst has a number of articles related to creativity especially involving brand, image and advertising and the overall marketing spend. However, the purpose of every business is to make money, for the benefit of the owners, the workforce and the long term future of the business. Brand, image and advertising are contributors to producing income, but they do not in themselves make money, but only spend it.

The Chartered Institute of Marketing (CIM) defines Marketing as the management process that identifies anticipates and satisfies customer requirements profitably Thus marketing is a management process and the responsibility of the commercial manager. Whether a business is large or small, its long term future will depend on the amount of income it makes and the amount of profit it retains. It is the commercial managers who have the responsibility for producing profitable income for the long-term future of the business by anticipating and satisfying customer requirements.

Sales are made when the product or service package presented to the potential customer solves the customers problem at a price they are prepared to pay. The product or service package will include not only the benefits of the product or service, but also its delivery and the manner of payment and subsequent service. Advertising, promotion, customer relationship management (CRM), are all important, but Selling is arguably its most important aspect, as it is the main interface with the customer and is directly responsible for generating the revenue on which the business depends. All marketing activities are inter-dependant and collectively contribute to support sales success. Making profitable income requires careful management of all the assets used to satisfy customer requirements.

Business is about making profit. As the late Robert Townsend said, If youre not in business for fun or profit, what the hell are you doing here? Profit is what is left when all the costs and investments involved in running a business have been subtracted from all the revenue generated by the business activity. Profit rewards the investors and provides for reinvestment to develop and sustain the business.

In recent years marketers have tended to concentrate on the customer to the exclusion of everything else. Customer satisfaction is vitally important, but sustainable profitable revenue is the prime requirement of every business, and customer satisfaction is merely the means of obtaining it. Generating profitable revenue is the responsibility of the commercial manager. Without sustainable, profitable revenue, there is no profit, and without profit there is no business.

The job of the of the commercial manager is to balance all the marketing activities to support and maximize the generation of sustainable profitable income for the long term, while at the same time, minimizing the costs incurred and the use of assets involved in its production.When evaluating the contribution of the marketing function, its performance must be measured in terms of output and efficiency. From the business point of view, the main factors will be the amount of sustainable profitable revenue produced together with a measure of its efficiency in converting marketing costs and investment into revenue. Using the CIM definition of marketing, it is soon apparent that there are many cost centres involved in anticipating and satisfying customer requirements profitably.

Here is just some of cost centres involved with customer satisfaction, with reasons for their inclusion:

* Warehousing costs Product is produced for customer demand and has to be stored before it is sold. Thus there are costs for heat, light, power and warehouse wages.* Distribution costs Getting the product to the customer involves fuel, postage, freight and associated salaries.* Advertising cost Communicating with the market includes media and production costs* Promotion costs Promotional schemes, exhibitions and PR expenditure.* Web-site costs Includes design, registration and management costs* Selling costs The salaries and expenses of all direct sales staff* Sales office costs Sales admin and marketing salaries, office running costs.* Discount All discounts on accounts and invoices, because this is a direct cost against income.* Market research costs Market research is a pre-requisite to anticipate customer requirements.* Bad debt costs Bad debt results from customer credit management* IT costs Software costs and licences, hardware rental and lease directly associated with sales and customer support.* Vehicle costs The cost of vehicles uses specifically for selling and selling support, capital and leasing costs.

In addition, the commercial manager must be aware of the value of the assets used by the sales organisation, including finished stock, dedicated vehicles and debtors.

The late Peter Drucker, is famously quoted as saying that in business if you cant measure it, you cant manage it. The performance of the commercial manager may be judged on the amount of profitable income produced, and the efficiency of its production measured in terms of the level of costs, investment and assets used, rather than the questionable value of an intangible asset such as a brand name. Ultimately, every aspect of business operations must be seen in terms of its contribution to producing income.

For many businesses, the marketing budget is still seen in the narrow terms of advertising, promotion, social marketing and other communication based activities. However, for the commercial manager, as well as the chief executive and the finance director, defining all the constituents of the marketing budget is essential, if assets are to be correctly allocated and managed profitably.

N.C.Watkis, Contract Marketing Service 10 Mar 21

See more here:
Are you confused? - Customer Think

Words by Will Brewster

Whether youre looking for a casual job to keep the lights on between gigs or youre on the hunt for a major career change, the music industrys a tough place to crack into.

To help out, weve sifted through Seek and leeched LinkedIn to compile all the best music jobs going in Australia this week, spotlighting the best new jobs from FBi Radio, Moodagent, Port Mac Guitars, RISING, Nura and Secret Sounds.

To discover more jobopportunities, head on over to Industry News.

Sydneys premier community radio station is on the hunt for a new leader to take over the role of Music Director. Based in Alexandria, the successful candidate will assumer responsibility for the sound of FBis airwaves and help spread their influence across new media platforms.

Skills /Experience Required:

Tasks / Responsibilities Include:

Findout more about this gig and apply via LinkedIn today.

With a fast-growing national presence and a unique AI-based listening system, Moodagent might just be the next biggest thing in music streaming. Theyre looking for a clever candidate with a background in music programming or journalism to join their ranks as Music Data Editor and drive digital operations.

Skills /Experience Required:

Tasks /Responsibilities Include:

Find out more and apply through Seek.

More enthused by social media and marketing than you are data? Never fear Moodagent have another position on offer that you might fancy. This ones all about making sure the platform is widely represented across Australian and New Zealand newsfeeds, and could just be a pivotal role in the story of this young company.

Skills / Experience Required:

Tasks /Responsibilities Include:

For more details, head on over to Seek today.

Port Macquarie Guitars are currently hiring for a support role to assist with their endless stream of customers. This remote role will allow you to work with one of the countrys best guitar stores anywhere in Australia how good!

Skills /Experience Required:

Tasks /ResponsibilitiesInclude:

Apply ASAP head to Seek forall the details.

Set to go down from May 26 through to June 6 this year, RISING marks the revival of Melbournes Uber-popular White Night Festival. Theyre on the hunt for an industry-savvy candidate to join their ranks as Artist and Sector Liaison in the lead up to the hotly anticipated event.

If youve got between three and five years of industry experience in artistic liaison or sector development and know how to communicate efficiently, head on over this way to apply!

The team behind the worlds first automatic-learning headphones, Nura are looking for a keen marketing graduate to join their team and compete an internship specialising in digital marketing. Ideally, youll have a working knowledge of social media and digital services, as well as a passion for music and tech.

Tasks /Responsibilities Include:

Head to Seek to get your application in today.

One of Australias largest music groups, Secret Sounds are the team behind major brand partnerships for the likes of Falls Festival, Splendour In The Grass, Spin Off and more. Theyre on the hunt for an experienced account manager to join their Sydney crew and solidify those partnerships even further as festivals return to Australia this year.

Skills / Experience Required:

Tasks /ResponsibilitiesInclude:

Find out more and apply via The Music Network.

Never miss an update sign up to our newsletter for all the latest news, reviews, features and giveaways.

The rest is here:
Mixdown's top jobs in the Australian music industry (this week) - Mixdown

Global Social Media Management Tools Market 2020 by Company, Regions, Type and Application, Forecast to 2025 aims to hint at the current trend and valuable data of market with the aid of fragmenting the market into different segments. The report offers an extensive analysis that involves several aspects of market size, market share, category market growths, application, product approvals, product launches, geographic enlargements, imperative market growth analysis. The report focuses on aims to assist the reader to perceive a comprehension of the value chain analysis, regional topography along with statistics, diagrams, and charts explaining the differing interesting framework of the global Social Media Management Tools industry landscape. In the beginning, the report establishes the basis of the markets: definitions, categorizations, market rundown, product particulars, producing procedures, cost structures, and raw materials.

The report comprises a broad overview of the major retailers operating in the target market. The research forecasts the market development in the established year and prediction time frame from 2020 to 2025. The report encompasses key factors related to market share detained by each region along with development chances expected major geographies. The global Social Media Management Tools market division by product, type, application, and areas has been explained. Comprehensive particulars on market opportunities, restrictions, and probabilities are provided further in this report. The report also helps companies in marketing for tasks like identifying their prospective customers, building relationships with them.

NOTE: Our analysts monitoring the situation across the globe explains that the market will generate remunerative prospects for producers post COVID-19 crisis. The report aims to provide an additional illustration of the latest scenario, economic slowdown, and COVID-19 impact on the overall industry.

DOWNLOAD FREE SAMPLE REPORT: https://www.marketsandresearch.biz/sample-request/127018

The study exhaustively scrutinizes the aggressive scene of the global Social Media Management Tools market with principal concentration on the key organizations involving: AgoraPulse, NetBase, Falcon.io, Buffer, Meltwater, eclincher, Reputation.com, Later, Hootsuite, PromoRepublic, Sprinklr, Tailwind, Salesforce, Zoho, Sprout, Socialbakers, Searchmetrics, Traject Social, Statusbrew, Sendible

Research Technique:

This report is prepared by mining various secondary sources including magazines, encyclopedia, directories, company annual reports, industry association publications, articles, trade websites, and databases have been referred to identify and collect information useful for this study of Social Media Management Tools market. The primary sources such as interview of experts from related industries and suppliers are obtained and verified critical information as well as to assess the prospects

Based on product types, the market has been segmented into: , Cloud Based, On-Premises

Based on end-users/application, the market has been segmented into: , SMEs, Large Enterprises

For each region, market size and end users are analyzed as well as segment markets by types, applications, and companies. The global version of market analysis is provided for major regions as follows: North America (United States, Canada and Mexico), Europe (Germany, France, UK, Russia and Italy), Asia-Pacific (China, Japan, Korea, India and Southeast Asia), South America (Brazil, Argentina, etc.), Middle East & Africa (Saudi Arabia, Egypt, Nigeria and South Africa)

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Read the original:
Global Social Media Management Tools Market 2020 Trending Technologies, Developments, Key Players and Forecast to 2025 Cabell Standard - Cabell...

Mar 18, 2021

by Guest contributor

Knowledge@Wharton staff

Presented here for discussion is a summary ofa current article published withpermission from Knowledge@Wharton, the online research and business analysis journal of the Wharton School of the University of Pennsylvania.

A new study from Wharton marketing professor Jonah Berger and Daniel McDuff of Microsoft Research finds that positive emotions result in more sharing, but so do feelings of disgust.

The study evaluated the emotional triggers that make people want to share advertising content. Thousands of participants in five countries were asked to watch a random set of commercials on their home computers while their webcams recorded their facial expressions.

Self-reports are often inaccurate, Prof. Bergershared with Knowledge@Wharton. People dont always have a good sense of what they are feeling, and even if they give you an answer, its not always correct. Further, people sometimes bias their responses based on what they think you want to hear.

The study, not unsurprisingly, found that people share things that make them feel good and avoid sharing things that make them feel bad. Some negative emotions, however, like sadness or confusion, decreased sharing, while others, like disgust, increased it.

Consistent with otherresearch weve conducted, this highlights that rather than just being about feeling good or bad, sharing is also about the physiological arousal associated with different emotions. Emotions that fire us up to take action, like anger and anxiety (and in this case, disgust) boost sharing, while emotions that power us down (like sadness), decrease sharing, Prof. Bergersaid.

For marketers, one implication is that making people feel good isnt enough to make them share. He said, You have to fire them up. Make them feel excited, inspired, or surprised.

Prof. Bergeradded, Second, you dont have to shy away from negative emotions. Because they fire people up, anger, anxiety or even disgust can be leveraged to encourage word of mouth.

The paper further found some of the emotions that boost sharing dont necessarily lead to increased sales. Prof. Bergerstated, An ad that shows something gross might boost sharing, but it might reduce the chance people buy the product.

DISCUSSION QUESTIONS: Whats the mystery behind why some ads are shared broadly across social media platforms and others arent? What advice would you have for retailers or brands seeking to create ads that go viral?

"There are loads of tips to make something more shareable, but going viral is more like capturing lightning in a bottle. But it does begin with triggering an emotion."

"Shock, awe, surprise! Whatever is newsworthy in the larger press is newsworthy among friends, too"

"Ads that evoke strong emotions, positive or negative, trigger responses from consumers."

Continued here:
What makes some ads more shareable than others? RetailWire - RetailWire