Mediaboss Marketing

Do you want to improve your user engagement and retention?

Have you considered using infographics? Infographics are a powerful visual tool that can communicate complex information in a simple, attractive way.

This blog post will explore the impact of infographics on user engagement and retention. We will also provide tips for creating effective infographics.

User engagement and retention are critical factors for the success of any website, presentation, marketing strategy, or social media platform. They determine whether visitors stick around and interact with your content or leave after a glance.

High engagement means visitors spend more time on your site, consume more of your content, and are more likely to convert into customers or followers. Retention is equally important as it keeps visitors returning to your platform, strengthening your brand and increasing the chances of conversion over time.

In todays digital age, visual content has become increasingly important in driving engagement and retention. This makes easy slides a valuable tool for marketing campaigns and content creation.

Infographics are visual aids that combine images, charts, and text. They are an effective way to simplify and present information clearly and engagingly. Infographics can communicate statistics, trends, comparisons, and other data-driven information.

Since they are visually appealing and easy to understand, they are used in various settings. These include social media, presentations, and websites. Infographics have gained popularity because they are attention-grabbing, memorable, and easy to share.

Business leaders globally trust infographics to boost their user engagement and retention. Here are some ways they help businesses:

According to MIT research, the human brain processes images in 13 milliseconds 60,000 times faster than text. This shows that humans are visual learners, and infographics grab peoples attention easily. Their simplicity and visual appeal draw viewers in and interest them in their content. This initial engagement can increase retention and potential future interactions with your brand.

Infographics are an effective way to convey complex information in a simple, easy-to-understand format. By breaking information into smaller, bite-sized chunks, you can help your viewers grasp the main points without feeling overwhelmed. This simplification can help retain viewers who might otherwise lose interest due to the complexity of the subject matter.

You can establish trust and credibility with your target audience with infographics. They can help you display your well-researched data in an easily understandable way and show your audience your content is accurate and informative.

Infographics gave great visual appeal thanks to their bright colors, interesting graphics, and engaging design elements. This visual appeal provides a more positive emotional tone make them more enjoyable to look at than text-heavy content. Also, infographic stats that content with relevant images receives 94% more views than content without visuals.

When creating infographics for user engagement and retention, there are some best practices you should keep in mind. Here are some tips to help you design effective infographics:

While infographics are a powerful tool, they also pose some challenges. Here are some potential challenges and strategies for overcoming them:

Infographics are one of the best tools for increasing user engagement and retention. They grab viewers attention, break down complex information, and ensure your content is memorable. If you need to learn how to create one, the tips in this post can help you create high-quality infographics.

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The Impact of Infographics on User Engagement and Retention - StartupGuys.net

JobStreet by SEEK has continued its initiative to empower companies in the search of better candidates in 2023 through a series of videos in line with its latest campaign, Hire Real Talent, which uncovers the realities of hiring on social media.

This comes as JobStreet understands that social networking channels are proven to be an effective way of communication, but using them for seeking talents may be more inefficient than hirers thinkand this video series depicts a witty take on real-life scenarios and challenges among employers that use social media for posting their job vacancies.

Aside from encouraging recruiters to utilise legitimate job platforms in their recruitment process, JobStreets video series attempts to show the truth behind social media recruiting: when you hire through social media, chances are you have no idea who you're interviewing.

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The first video depicts an applicant who resembles the avatar of a newly set-up social media account, illustrating anonymity, a lack of character, or a genuine identity. Similarly, the second video demonstrates the difficulty of recognising the true applicant whose profile photo is a family portrait. Finally, in the last video, JobStreet displays an applicant with experience working somewhere fictitious, portraying a lack of professionalism and accurate information.

It is challenging to discern between legitimate and fraudulent accounts when users are not required to authenticate their identities or credentials on most social media platforms. In addition to that, most social media users do not present themselves professionally and have little to no work experience information. This limits the recruiters opportunity to fully examine their applicants based on their criteria.

While social media is a convenient tool to share information, Jobstreet wants to let hirers know that not everyone in your following or likes is looking for jobsand the best and most appropriate way to recruit active jobseekers is to reach out to where they are searching for opportunities, and that is through official job platforms, said Kim Viray, head of marketing,JobStreet Philippines.

He added: In today's competitive and fast-changing world, we recognise the challenges that come with the hiring process, which is why we continuously empower hirers and provide them solutions that they need on top of offering a platform with millions of quality and qualified candidates.

MARKETING-INTERACTIVE has reached out to Jobstreet for more information.

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JobStreet names new Indonesia managing directorLinkedIn adds more templates and customisable formats to push visual contentWill LinkedIn's rampant phishing scams hamper its professional credibility?

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JobStreet uncovers realities of hiring on social media with new ... - Marketing Interactive

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Estimating the Mental Wealth of nations: valuing social production ... - Nature.com

Wednesday, April 19, 2023

Media Contact: Sydney Trainor | Communications Specialist | 405-744-9782 | sydney.trainor@okstate.edu

Barricades are up and caution tape is rolled out as construction crews have set up their trailers to begin construction on Oklahoma State Universitys new Central Market Place.

The construction is in response to a need to address outdated facilities, the desire to elevate dining on campus and the passion for enhancing student dining. The University Dining Services (UDS) facility will replace the current Kerr-Drummond dining complex.

With funding from auxiliary services, the $22 million structure is being built by CMSWillowbrook and will be located in the parking area just southwest of the Kerr-Drummond towers and east of Village E. Upon completion, the 31,000-square-foot facility will have the capacity of almost 300 guests.

Central Market Place will feature four concepts in a modern, open seating atmosphere that includes a covered patio area with views of campus activities.

We get a lot of feedback about dining on social media, and we really listen to what the students are saying and try to put a lot of thought into these concepts based on feedback that we've received, said Debbie Shotwell, Student Union Marketing assistant director.

Central Market Place will house a unique ghost kitchen" concept, known as Byte.

Byte will serve a rotating menu of diverse offerings. This can be thought of as a virtual restaurant operating as a digital storefront. The guest places their order via an app or kiosk and the food is prepared in the back of the house and delivered through a locker-style system.

We think that the food locker concept with ghost kitchen gives us more flexibility to change our menu offering throughout the semester, said Vedda Hsu, director of UDS. We can have student tastings and voting time to see what kind of trendy things we want to offer to students.

Byte is one-of-its-kind across college campuses in the region, according to Hsu.

[Students] all say they want more fresh options, healthy options, different types of food, and all of these offer and provide that to our students and this gives us that flexibility, Shotwell said.

Just like its counterpart in the Student Union, Caribou Coffee will serve its traditional and specialty drinks. The popular established franchise will also serve a selection of bakery items.

We see every college put the coffee concept inside their building, but with our college campus spread out, we think the Central Market Place is a good place to put another familiar brand in there for students to enjoy, Hsu said.

After making its campus debut in the Kerr-Drummond dining complex during the fall 2022 semester, 405 Deli will transition over to the Central Market Place. This self-branded sandwich concept offers a Stillwater-inspired menu consisting of gourmet sandwiches and salads.

For our 405 Deli, once we move into the new facility, we are going to expand the menu to add breakfast options as well, Hsu said.

The soft launch in Kerr-Drummond allowed UDS to evaluate and make adjustments to the familiar brand before the transition to the Central Market Place.

The 1890 Market is a rebranding of OSUs largest on-campus convenience store currently operating in Kerr-Drummond Twenty Something.

As with all UDS campus convenience stores, the 1890 Market will house a selection of groceries, grab-and-go items, snacks and necessities. This convenience store will have increased shopping space providing an expansive selection of products.

We expanded the offering for not just a convenience store as most of the students and staff faculty know it's kind of a small grocery store type, Hsu said We want to be able to offer some fresh produce and a variety of different options into the new building. That's why we rebranded.

Along with the four vendors, the Central Market Place will feature a covered outdoor seating area opening up to the sand volleyball areas outside the Villages. The architectural design by KKT/Baker Group features open spaces with comfortable furnishings.

The reason for the open space, in both dining areas, is that in case student groups need to utilize our space to house an event, its easy to rearrange the furniture, Hsu said.

The flexible space can accommodate summer conference groups as well as high-top and soft seating for people to relax or plug devices in and work.

Within the next month or two is when you'll really start seeing construction. They'll start putting the concrete foundations in and start setting steel. The goal is by the end of 2023, all the steel will be set and we'll be closing in the building, said April Ebey, assistant director of construction services at OSU Long Range Facilities Planning.

The projected opening date for Central Market Place is the Fall 2024 semester. Upon completion of the project, the Kerr-Drummond complex will be demolished and replaced with student parking.

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Construction to begin on OSUs new Central Market Place; to ... - Oklahoma State University

President Joe Biden signed a congressional bill late last year banning TikTok on federal government devices, and now more than half of the states, including Iowa, have followed suit.

There also is talk in Washington about banning the app altogether because it is owned by a Chinese company, ByteDance, with officials fearing user data being accessed by the communist government.

Often omitted from discussions about the popular social media app patronized by more than 1.5 million Americans is the impact on influencers who depend on the platform for their livelihood.

That also has tax implications.

Social influencers increasingly are commanding marketing and advertising dollars that once went to legacy media, such as newspapers. Total influencer spending in the U.S. is projected to hit $6.16 billion this year as opposed to $5.51 billion for newspapers.

Instagram, by far, commands 44.6% of influencer dollars, followed by YouTube, 17.7%, and TikTok, 17.1%.

Influencers receive free gifts, hospitality and other amenities, not included in the above figure. The field also is monitored closely by the Federal Trade Commission, with legal consequences for those who fail to disclose endorsements and other connections with corporate brands.

In 2021, the FTC sent notice of penalty offenses to some 700 businesses concerning deceptive practices in such venues as customer endorsements, testimonials, reviews and influencer marketing.

The agency recently settled for $9.4 million with Google LLC and iHeartMedia for airing a whopping 29,000 deceptive endorsements by radio hosts who promoted the Pixel 4 phone without ever actually using it.

FTC rules support truth in advertising laws. Media outlets and influencers must disclose their brand partnerships in clear, unambiguous language. In other words, they cannot drop a phrase about that partnership in the body of a review about a product or require a viewer to click a link for that information.

If the endorsement is in a photograph, without text, such as might appear in the app Snapchat, the disclosure has to superimposed on the image itself. If accompanied by text, the sponsorship or paid advertising has to be in a prominent upfront position.

In videos, the disclosure should be in the description and spoken about during the session or superimposed on it.

Olivia Hanson, a New York-based social influencer and graduate of Iowa State University, currently is a campaign manager on the business development team at Dotdash Meredith. Her video segments do not interfere with her day job, she says, because the brands that I work with on an influencer basis reach out to me via my personal email. As such, she notes, there is no conflict of interest between the two.

Hanson also maintains a comprehensive personal website that includes brands she has worked with as well as her activities across media platforms, including influencer work on Instagram and TikTok.

Hanson says she and counterparts are under no obligation to post about products unless they are under contract with the brand. However, she adds, companies are gifting in good faith in hopes that youll post something. Many are open to constructive criticism if an influencer doesnt like the product or service for whateverreason.

In addition to following FTC guidelines, Hanson believes that disclosures build trust and community.

Product review videos require a lot of work. It starts with concept ideation for a video, research on whether or not itll resonate with my audience, then producing the video, then editing, then planning the social post. Its no small feat!

Here are samples of her work from TikTok.

Reputation plays a big role in product reviews, she says. Honesty remains the best policy if you want to enhance your audience.

As for TikTok, Hanson gives a reasoned answer. If it is better for America to ban the application, she accepts that, However, something would have to come in its place considering the amount of people, information, and commerce that happens there now.

That commerce also can be taxed, which often comes as a surprise to an influencer whose posts go viral. State and federal governments worried about TikToks algorithms and service terms might pay more attention to the fiscal impact of banning the platform.

The IRS believes influencer payments, gifts and other amenities are all taxable, typically requiring a 499 form. Turbo Tax has TikTok-styled videos to help influencers navigate the tax code.

Banning TikTok will affect tax receipts until that revenue flows to other social media, primarily platforms like Facebook, Instagram, YouTube and Snapchat.

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Social influencer ethics and the implications of a TikTok ban - Iowa Capital Dispatch