Mediaboss Marketing

Are you looking to maximize your branding efforts on LinkedIn?

The platform is seeing record levels of engagement, and is now up to 740 million total members, while on-platform activity is likely to ramp up throughout the year as the vaccine roll-out continues on, and more industries look to get back on track in the wake of the pandemic.

That could provide a range of new opportunities for your business - but in order to capitalize on such, maximizing brand awareness is key. And if you are looking to improve your LinkedIn standing, this new guide could help.

This week, LinkedIn has published a simple, 7-page pocket guide to effective branding on the platform, which outlines its various ad features and targeting tools to help you get your message in front of the right audience.

As you can see here, the guide provides an overview of the various LinkedIn ad options, and notes on where and how they should be used.

The guide also includes examples of the various ad placement options, and how they appear within the app.

While LinkedIn has also included notes on its advanced audience targeting tools, and how they can be used for your campaigns.

It's a simple, but handy overview of the various promotional options you have at your disposal to enhance your reach, and get your brand messaging in front of the right people in the app.

You can download the full LinkedIn Brand Building pocket guide here, and further notes on how to use the listed options in this post.

The rest is here:
LinkedIn Shares Tips on Effective Brand Marketing Approaches in New Guide - Social Media Today

Senior Social Media Manager, Global

Malone Souliers is looking for a Senior Social Media Manager to lead content creation and community management across our suite of social channels.

The ideal candidate will live and breathe social and be responsible for executing a consistent visual expression for social, building relationships and content programs with the wider marketing team.

Responsibilities

Qualification and Experience

The above tasks are intended to describe the general nature and level of work being performed by people assigned to this job description. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required to fulfill this vacancy, but are a guideline on the type of expertise needed by the Senior Social Media Manager.

Malone Souliers is a small but very fast growing Company and all personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

To apply for this role please send a copy of your CV with a covering letter.

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Senior Social Media Manager, Global job with Malone Souliers | 165631 - The Business of Fashion

Cheerio, Europe.

Experian-owned Tapad is exiting its European business after seven years in the market. Tapad will stop the delivery and use of its graph in the EU by August 1.

The company denies rumors that its move is a preemptive measure to avoid an investigation by the UKs Information Commissioner's Office.

Our decision to cease the use of the Tapad Graph in the EU and UK is a strategic commercial decision given these markets make up a very small portion of Tapads revenue and the greater opportunities that exist in Tapads larger market, the company told AdExchanger. It is not driven by any interactions with any regulatory body.

Even so, the European market hasnt proven hospitable for cross-device companies since the General Data Protection Regulation went into effect in May 2018.

Cross-device provider Drawbridge discontinued its EU media and advertising business in March 2018. Thus unencumbered, Drawbridge was acquired by LinkedIn a few months later.

The following year, Oracle Data Cloud shut down its AddThis business line rather than risk selling third-party audience data collected without the proper consent.

And although Tapad is adamant that its exit from Europe is purely a business decision, the fact is that its new parent company Experian acquired Tapad from Norwegian telco Telenor for $280 million late last year has been under the microscope across the pond.

After a two-year investigation by the UKs ICO into how the major credit reporting agencies, including Experian, Equifax and TransUnion, handle sensitive financial data, Experian was found wanting and issued with an enforcement notice to make substantive changes to its direct marketing services line or face a fine under GDPR.

The investigation, which followed complaints by privacy advocacy groups, also dinged Equifax and TransUnion. Both were able to avoid further action by making voluntary changes based on recommendations from the ICO.

The complaints that triggered the ICOs investigation, which were filed by watchdog group Privacy International in November 2018, also called out a handful of other data and ad tech companies by name, including Acxiom, Criteo, Quantcast and Tapad.

One of the key arguments in those complaints is that the data ecosystem is so complex that theres no way a layman could understand how his data is being sourced or where and how its being used.

The Tapad Graph includes digital IDs that are clustered at the individual and/or household level. The graph is built on customer-provided identifiers as a baseline that Tapad uses to connect those IDs to other associated IDs across multiple digital device types.

A brand or agency that has a file of first- or third-party cookies, for example, could use Tapads graph to associate them with mobile devices, CTVs and other cookies for a cross-device customer view.

Data is Tapads main business these days.

In January 2018, Tapad offloaded its media business to social marketing tech firm Brand Networks so as to remove the conflict of interest that exists for any technology company attending to sell both media and services.

Tapad first entered the European market in the summer of 2014 when it opened offices in London and Frankfurt.

See the article here:
Tapad Is Shutting Down Its Business In Europe - AdExchanger

Global Social Media Integration Market Report 2021 comes with the exclusive industry analysis of development components, patterns, flows, and sizes. The report also calculates present and past market values to forecast potential market management through the forecast period between 2021-2026. This research study of Social Media Integration involved the extensive usage of both primary and secondary data sources. This includes the study of various parameters affecting the industry, including the government policy, market environment, competitive landscape (including companies like Magicbyte Solutions Pty Ltd., Softeq Development Corp, DOMOTZ, INC., Social Integration, Media Integrations LLC, and more), historical data, present trends in the market, technological innovation, upcoming technologies, and the technical progress in related industry.

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Further, the report presents profiles of competitors in the market, key players include:

The report provides an accurate analysis of the changing competitive dynamics. It provides a forward-looking perspective on the various factors that drive or restrict the market growth. It provides a five-year forecast evaluated based on Social Media Integration market growth projections. Helps in understanding the key product segments and their future, to gain a complete view of the market, and make informed business decisions by performing an in-depth analysis of the market segments.

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Breakdown by Product Type:

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Along with Social Media Integration Market research analysis, buyer also gets valuable information about global Social Media Integration Production and its market share, Revenue, Price and Gross Margin, Supply, Consumption, Export, import volume, and values for the following Regions:

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Qualitative Analysis of Social Media Integration Market 2021-2026 Strategical Assessment of Magicbyte Solutions Pty Ltd., Softeq Development Corp,...

Worcester, MA and PALM DESERT, CA, June 02, 2021 (GLOBE NEWSWIRE) -- Vystar Corporations (OTCQB: VYST) RxAir division has joined forces with a powerful new ally, Nothing in the Air (NITA), to market and distribute the RxAir ultraviolet light (UV-C) air purifier product line. NITA expands Vystars network of licensed distributors and will focus primarily on marketing online and via television in select markets.

Roland Perez, became President of NITA specifically to market RxAir products after learning about them via interviews with Bryan Stone, MD, for the PBS channel American Health Journal. Dr. Stone is the Chairman of Medicine Emeritus at Desert Regional Medical Center in Palm Springs, Calif., and the Medical Director at multiple DaVita Dialysis Centers. Dr. Stone has become an international spokesperson on RxAir after doing extensive medical research on epidemiology, airborne pathogens, and air purification in an effort to keep his patients healthy.

Mr. Perez is the owner of Windsor Broadcast Productions, and a long running television producer currently syndicating 28 shows, programming and content on public television to more than 100 million public television viewers weekly. He has won more than 100 national and international awards for broadcast and production excellence in the course of his 32-year career.

I was intrigued by my conversations with Dr. Stone about the RxAir and the fact that this FDA-cleared UV-C light air purifier had been proven in EPA certified lab tests to destroy a myriad of harmful airborne pathogens without chemicals or any significant ongoing effort by the consumer, Perez stated. Ive interviewed more than 7700 doctors and produced hundreds of videos to educate on various health conditions, preventive measures and treatments, and I was drawn to this incredible opportunity to easily improve health with RxAir. Our NITA team is combining online marketing and sales with the power of storytelling to educate about RxAir-- a simple preventative measure that can help reduce illness and suffering to help consumers enjoy healthier lives.

Dr. Stone noted, People pay so much attention to the food they eat and beverages they drink, but usually dont pay attention to the 23,000 breaths they take each day. Air is invisible so they dont think about the profound and far-reaching effects it can have on long - and short-term health, such as headaches, fatigue, respiratory issues, irritation of the eyes, nose, throat and skin, as well as infections and cancer. The EPA's Science Advisory Board (SAB) has consistently ranked indoor air pollution among the top five environmental risks to public health. RxAir is an important tool in improving indoor air quality (IAQ).

On June 3rd, NITA will roll out its first RxAir advertising campaign on ROKU, TV commercials during PBS healthcare programming, as well as an online campaign with RxAir customer testimonials and interviews with Dr. Stone. Hundreds of video segments will showcase RxAirs abilities to harness the power of UV-C light to improve air quality by:

The initial ROKU campaign will target the Los Angeles County California area, then expand to YouTube and Apple and other geographic markets. All traffic will be driven to the new NITA website where visitors can learn more about RxAir and place orders.

Dr. Stone noted, Many school districts are addressing indoor air quality with the use of RxAir, with great results, as noted in their testimonials. NITA offers ideal channels to introduce RxAir to combat IAQ issues faced by a broader audience, such as governmentagencies, churches, healthcare facilities, gyms and commercial entities.

How RxAir Works

The RxAir UV-C light air purifier is uniquely effective because its patented kill chamber forces the air to spiral in close proximity around the three 10-inch UV-C tubes for an extended period of time, ensuring the proper 254 nm wavelength dosage for maximum microbicidal and neutralization activity.

For more information on RxAir, visit http://www.NothingInTheAir.com, or http://www.RxAir.com. For service questions contact info@Rxair.com or 508-791-9114.Follow us on social media:Twitter: @VystarCompany@RxAirFacebook: @RxAirInstagram:@rxair_air_purification

# # #

About Vystar Corporation:

Based in Worcester, Mass., Vystar Corp. (OTCQB: VYST) is the majority owner of Rotmans Furniture and Flooring and environmentally friendly technologies and products to improve lives, including RxAir UV light air purification products that destroy harmful airborne viruses and pathogens, Vytex Natural Rubber Latex (NRL), and Fluid Energy Solutions. Vytex is a multi-patented, all-natural, raw material that contains significantly reduced levels of the proteins found in natural rubber latex for a stronger, more durable, yet environmentally safe, "green" and fully biodegradable product that can be used in a broad range of consumer and medical products. For more information, visit http://www.vystarcorp.com.

Contacts:Media: Julie Shepherd, Accentuate PR, 847_275_3643, Julie@accentuatepr.comInvestors: Lee Howley, lhowley@vytex.com, 508_791_9114

Forward-looking Statements: Investors are cautioned that certain statements contained in this document as well as some statements in periodic press releases and some oral statements of VYST officials are "Forward-Looking Statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Forward-looking statements include statements which are predictive in nature, which depend upon or refer to future events or conditions, which include words such as "believes," "anticipates," "intends," "plans," "expects," and similar expressions. In addition, any statements concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future VYST actions, product development and delivery, which may be provided by management, are also forward-looking statements as defined by the Act. Forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance or achievements of the Company to materially differ from any future results, performance, or achievements expressed or implied by such forward-looking statements and to vary significantly from reporting period to reporting period. Although management believes that the assumptions made and expectations reflected in the forward-looking statements are reasonable, there is no assurance that the underlying assumptions will, in fact, prove to be correct or that actual future results will not be different from the expectations expressed in this report. These statements are not guarantees of future performance and VYST has no specific intention to update these statements.

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Vystar Partners with Nothing in the Air for RxAir Marketing, Advertising & Distribution - GlobeNewswire