Mediaboss Marketing

Twitter is out and Instagram is in, at least for advertising. That is a key takeaway fromSocialInsider's 2021 social networking benchmarks. According to their latest dataTwitter posts are netting brands an engagement rate of about 0.07% while ads onimage-heavy site Instagram is netting engagement rates of about 1.16%, an increase of6% from 2019 through 2020, and Facebook is bringing in an engagement rate of about0.27%.

Researchers studied more than 22 million posts on the various social networks to cometo their findings, but it isn't just where brands post. In social it's all about what brandspost, and in 2020 those posts needed to be more about products.

Spurred by ongoing protests about racial injustice and political polarization, postsacross all the social networks that dealt with politics saw higher engagement rates thanthose that didn't refer to social issues. Breaking this trend down by platform:

Instagram posts that were politically motivated saw engagement rates increaseto 2.9%, up nearly 2% over 2019Political Facebook posts saw engagement rates increase to 0.90%Twitter posts dealing with politics or social issues had engagement rates of0.47%

One other thing to remember about social media posts, whether straight-up advertisingor joining in a cause: it's all about image. Not just the brand image, but according toSocialInsider, posts in all three major social networks that were image based receivedhigher engagement rates than posts that were script based.

This will come as no surprise to those familiar with Instagram, which is photo/imagebased; about 84% of brands using Instagram are primarily posting images. About three-quarters (75.14%) of brands on Facebook are focused on image-based posts, andabout half of brands on Twitter are posting images

Moredata from SocialInsider's 2021 benchmarks can be accessed here.

Tags: Facebook advertising, Facebook trends, Instagram advertising, Instagram trends, social marketing, social marketing trends, social network trends, SocialInsider

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Breaking down Social: Ads on IG more engaging that other social networks - Social Marketing - BizReport

NEW PROVIDENCE, NJ - Online audiences are growing exponentially, but many businesses wonder how they can effectively and affordably access this universe, and when they do, how can they attract a potential customer that is interested in and local to their place of business? The answer is content marketing on a local news site combined with social media lift.

Here at TAPinto, each site is locally focused, which attracts a local audience to your business. 40 percent of TAPintos established readership reports that they buy products or services they see marketed on TAPinto. Meanwhile, aligning your businesss brand with TAPintos well-regarded reputation further enhances your business in the community.

Through TAPintos do-it-yourself marketing platform, businesses and organizations can reach local audiences in a multitude of ways, including press releases/announcements, events, classified ads and real estate listings. The best part is...each piece of content can be upgraded to include a paid partnership post on our local TAPinto Facebook pages, enabling the business to reach deep into our local audience.

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Facebook defines a paid partnership as a creator or publisher's content that features or is influenced by a business partner for an exchange of value.

The benefit of joining in a paid partnership with any brand is visibility of your brand. Your established audience already knows the value of your product or service and believes in it enough to be a follower. While their word of mouth will generate some new leads, content marketing combined with a paid partnership will share your brands value beyond your current customers.

Your brand will be able to reach a wider audience in your local area by leveraging the established audience of your local news sites followers. Together, your brand will reach well beyond your current customer base.

For more information on marketing opportunities, please click here.

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Content Marketing and Social Media Can Lift Your Business to New Heights - TAPinto.net

The Global Content Creation and Social Marketing Tools Market research report provides a basic overview of the market by offering study and analysis of various parameter involved in the industry including definitions, trends, classifications, challenges and risks, applications and industry chain structure.Hence the research report gives the in depth analysis of the industry with quantitative as well as the qualitative solutions for the market users. The Global Content Creation and Social Marketing Tools Market report offers a comprehensive overview of the market on the basis of market size and growth opportunities by studying various parameters such as product type, application, prominent companies and regions.

Get a sample of the report @ https://www.orbisresearch.com/contacts/request-sample/4747288

The Major Players Covered in Global Content Creation and Social Marketing Tools Market are:The major players covered in Content Creation and Social Marketing Tools are: Xtensio, Hootsuite, CoSchedule, Buffer, Grammarly, Quora, Beacon.by, Hemingway, TalkWalker, SnapApp, BuzzSumo, Wistia, JotForm, MailChimp, etc.

Global Content Creation and Social Marketing Tools Market by Type:By Type, covers:Cloud BasedOn-premises

Global Content Creation and Social Marketing Tools Market by Application:By Application, can be divided intoLarge EnterprisesSMEs

Market segment by Regions/Countries, this report coversUnited StatesEuropeChinaJapanSoutheast AsiaIndiaCentral & South America

Read complete report @ https://www.orbisresearch.com/reports/index/global-and-china-content-creation-and-social-marketing-tools-market-2020-by-company-type-and-application-forecast-to-2025

The key segments covert in the research report:

The purpose of the research report:

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The report summarizes various aspects of the Global Content Creation and Social Marketing Tools Market through comprehensive study. Hence the report covers all the parameter such as SWOT analysis, strategic solutions and moves, recent developments, product portfolio, financial performance of the key market players, regional analysis and many more.

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Content Creation and Social Marketing Tools Market SWOT Analysis by Top Companies The major players covered in Content Creation and Social Marketing...

As AARPs Chief Diversity Officer, Edna Kane-Williams has the responsibility for driving AARPs enterprise Diversity, Equity and Inclusion strategy encompassing our workforce, workplace and marketplace. She leads strategies for multicultural audiences and the age discrimination strategy work, and will also oversee the Diversity, Equity & Inclusion Advisory Council and AARPs Strategic Enterprise Employee Resource Groups (SEERGs).

She brings to this position over twenty-five years of experience working in senior management position in both the nonprofit and for profit organizations, with an emphasis on strategic planning, targeted marketing, community outreach, media relations and program development. She has held a variety of other key positions, including as Senior Vice President of Communications and Social Marketing at IQ Solutions, Inc., Senior Vice President at Ogilvy Public Relations Worldwide, and Senior Vice President of Multicultural Markets at AARP.

Edna holds a B.A, from Yale University and an M.A from George Washington University. She is the recipient of a Coro Foundation Fellowship, and was also a Diversity Executive Leadership Program fellow for the American Society of Association Executives. She is currently a member of the Board of Trustees for Legal Counsel for the Elderly and The Center for Responsible Lending. She previously served as a board member of the Black Womens Health Imperative.

She has received numerous career awards, including the Spirit of Democracy Award from the National Coalition of Black Civic Participation, the National Markets Award from the National Association of Black Owned Broadcasters, and the Dorothy Height Humanitarian Award from the Conference of National Black Churches.

Request Edna Kane-Williams as a speaker for your event.

To set up an interview with Edna Kane-Williams, please email media@aarp.org

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Edna Kane-Williams: EVP and Chief Diversity Officer - AARP

The Middle East boy who now resides in the US has grown a mammoth list of clientele, boosting their growth through his firm.

In a world that seems too consumed by attaining overnight successes, it is great to learn about those who push their limits, challenge themselves and believe in doing the different. All those people who create a success story from the ground up are the ones that go ahead in inspiring the world. Nafez Husseini is one amongst these young talents and passionate human beings who have made a unique name for himself in the vast social media and digital marketing world as a young self-made entrepreneur from the US, originally from Jordan, the Middle East.

Since the beginning, if anything that got Nafez Husseini attracted the most, it was the idea of creating something of his own, which he can feel proud about and along the process also make others benefit. This led him into the world of Instagram, where as a teen at 13, he began with growing Instagram accounts to millions of followers and then took a break from Instagram to start his social marketing agency at 16 years of age.

He had shifted to the US as a kid, attended Texas State University for two years and then studied at The University of Alabama, graduating with flying colours with a Marketing degree and a 4.0 GPA. Though he got a job in Denver, Nafez Husseini decided to rise above the job structure and focus on his business in social media to support his dreams. This has today led him to become one of the leading young names in the social media and digital marketing world, running Instagram accounts with millions of followers.

Nafez Husseini is the proud owner of his firm named Authority Media LLC, which has grown rapidly with earning a mammoth of clients for its incredible services in consulting, advertising and marketing. Nafez Husseinis out of the box ideas, strategies and growth campaigns have propelled his clients to reach greater success in their fields, helping them earn greater revenue through the power of social media platforms.

The youngster says that he will continue to grow and succeed in the industry by staying focused and surrounding himself with a strong and passionate team that is able to accomplish anything by working together. Find out more about his company now by visiting the website,https://www.nafezhusseini.com/

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Making the most of opportunities across the social media world is young entrepreneur Nafez Husseini. - Time Bulletin