Mediaboss Marketing

Search Engine Optimisation or SEO is an essential feature used by most companies to improve their presence online. This crucial skill has become vital, especially with the rising competition among online businesses. Whether youre a business owner or team lead for marketing, youd understand the need for SEO skills.

According to Riordan SEO, the demand for teaching business owners and in-house marketing teams how to do SEO has increased by over 200% over the last 12 months.Riordan SEO who has offices for SEO in Cork and Dublin, provide 1-1 and group training sessions. The goal would be to provide a transfer of knowledge, so you dont need to rely on Agencies for your digital marketing efforts.

Search engines like Google, Bing, etc., are constantly used to search for businesses. Increasing your websites ranking is now more important than ever, and a marketing team with SEO skills is an added advantage.

While businesses are needed to make a profit, SEO techniques are needed to there are many resources for anyone to use and learn. The challenge remains in picking the right article for the training, especially as the industry is largely unregulated. Your team could be trained with unethical material, which may produce unproductive results.

The benefits are immense if your business has a standby marketing team, including an SEO expert. However, the need to constantly train them to meet the ever-evolving standards should be a regular procedure.

Getting an employee rooted in the rudiments of SEO starts from the moment such a person is being onboarded. The training can be included as part of the learning materials the worker can learn. A basic SEO training for your new worker shows you value them and points to them that they are relevant to your organisation.

Although most businesses are now training their staff on the latest SEO skills, they are still underutilising the huge potential available. Lets look at the reasons why training your staff to become SEO compliant is necessary.

For most employers, the business of hiring new talent to their marketing team is almost equal to nine months salary equivalent to retaining a current employee. Members of staff who feel they are relevant to the business are more likely to stay than back.

Continuous SEO training means you take personal development for your staff seriously. This is true in many cases since the algorithms for search engines are constantly changing daily. The demand for new and reminder training to sharpen knowledge to date are among the factors employees consider when determining career advancement.

One of the basic needs used by employees is the metrics of motivation used. A staff member will only be satisfied if they notice that their employer offers the correct type of motivation. SEO training is a big-time business and can boost the morale of any company.

Up-to-date training on SEO processes for your marketing team and entire staff can easily be classified as the much-needed desire to remain on the payroll. Include that with a regular salary increase and add-ons.

The key to attracting a high class of professionalism for SEO for members of your marketing team is the proper training. Here are some crucial tips on how business owners build training for their teams. Alternatively, many of them employ SEO trainers to give them the right kind of training.

Building on the relevance of SEO by training includes the proper training. This is important since you dont want to waste time for the team to quickly learn the evolving tips for online building a solid business presence.

To set goals, it is essential to consider the level of experience of your team. It is vital you understand if your team is well-versed in the art of SEO and requires advanced learning or start from the basics.

These daily goals can measure what they are learning and what you expect them to know. Should they learn how to optimise your YouTube content? Or learn how to increase traffic to your website?

Goals setting should be achievable and breaking them into daily pointers is essential if you want to leverage on getting them prepared to hit the ranks. They could lose their efficiency if you dont break them down into simple bits.

One of the best ways anyone can learn updated SEO tips is by using online materials. You can sign your team up for relevant training facilitated by different marketers online. The issue with online material is theres just too much out there. The best way to learn is 1-1 workshop training. One important benefit here is that your marketing staff can be trained on the best and most reliable tools to make them relevant in todays world.

The time needed to complete training varies. This depends on the level of commitment your staff put into the learning and the timeframe for the course. These courses can offer a training certificate at the end, and you can use it to know who completes the tasks.

One such way to help improve SEO team members is the art of content creation and keyword utilisation. The Google search engine can become efficient depending on the keywords used to implement your marketing plans.

When applying such measures, ensure that the team is trained on understanding search intent and how to build topic clusters around content marketing plans. The professionalism and dedication of your website to solve customers issues become more visible with the right keywords for search optimisation.

This particular feature is one of the most important aspects of learning SEO and building on it to improve rankings for customers is necessary.

More than ever, SEO has become an instrument of advantage for business owners. Here are a few reasons why SEO is needed by your business.

In todays world, customers now use the internet to locate the nearest business for their needs. A majority of these customers are inclined to take suggestions from the top 5 results of their search. A good SEO technique can place your business within such a range.

With a good SEO technique in your hand, you can improve the daily operations of your website. SEO can increase the organic traffic to your website. Organic traffic is a reliable method of building credibility online for customers to use.

Theres never been a better time to leverage SEO and build the ideal marketing team for your company. As the world progresses, you need to stay ahead of the curve, and the right tools can place you in the right position to take advantage. Training your staff on SEO has increased benefits, improving them career-wise, and helping your business grow.

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Demand for in-house SEO training is now booming - The Avondhu Press

Library makerspaces offer community members the opportunity to tinker, design, experiment, and create with a range of technology in an informal learning space. However, because current makerspaces and maker tools are highly vision oriented, blind and visually impaired (BVI) people have limited access to these learning opportunities. A new project being led by JooYoung Seo, assistant professor in the School of Information Sciences (iSchool) at the University of Illinois Urbana-Champaign, and Kyungwon Koh, associate professor in the iSchool and director of the CU Community Fab Lab, seeks to address this problem by creating accessible maker programs for BVI learners and developing training materials for librarians and maker professionals on accessible making. The researchers were recently awarded a three-year $498,638 National Leadership grant from the Institute of Museum and Library Services (IMLS grant LG-252360-OLS-22) for their project, Promoting Computational Thinking Skills for Blind and Visually Impaired Teens Through Accessible Library Makerspaces.

For the project, the iSchool and CU Community Fab Lab will partner with the American Printing House for the Blind, Young Adult Library Services Association, and Reaching Across Illinois Library System Makerspace Networking Group. The research also has received support from the National Federation of the Blind (NFB) and the Disability Resources and Educational Services (DRES) and Information Accessibility Design and Policy (IADP) program at the University of Illinois. Activities will include training maker professionals and conducting an accessibility status assessment, hosting a summer camp with BVI teens to co-design accessible maker curriculum, testing the developed accessible maker programs in four Illinois library makerspaces, and training library users who will benefit from a more inclusive and accessible makerspace.

Just as curb cuts help more than a person who uses a wheelchair, accessibility features added to maker tools and learning materials can make the system more usable by everyone, said Seo. The tangible making activities and integrated curricula in our project will bring the current maker movement a new insight into how we can broaden the participation of maker and STEM learning for underserved populations of diverse abilities.

The goal of the makerspace project is to not only enhance BVI learners computational thinking skills and STEM interests but also help librarians and maker professionals become more confident and capable when working with BVI populations.

This is one of the very few research projects conducted by, with, and for BVI learners, where their nonvisual approaches and sensory abilities, such as touching, hearing, smelling, and some remaining low vision, are utilized as a central asset in realizing the full potential of multi-modal maker learning, said Koh.

Kohs areas of expertise include digital youth, the maker movement, learning and community engagement through libraries, human information behavior, and competencies for information professionals. She holds an MS and PhD in library and information studies from Florida State University.

Seos research focuses on how to make computational literacy more accessible to people with dis/abilities using multimodal data representation. He is an RStudio double-certified data science instructor and accessibility expert who is certified by the International Association of Accessibility Professionals (IAAP). Seo earned his PhD from the Learning, Design, and Technology Program at Pennsylvania State University.

Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.

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New project to explore the use of conversational AI in libraries - EurekAlert

You spent years training to become a dentist. After graduation, you probably worked for a dental clinic before opening your own practice. You spent hundreds of thousands of dollars on state-of-the-art equipmentnot to mention the nice reception area furnishingsand renting an office in a prime location. Then came the challenge of building your base of loyal patients. The skills that it takes to be an amazing dentist are quite different than the skills needed to be a great marketer or salesperson.

What can dental practice owners do to increase their profiles and attract new patients? Theres no single magic bullet, but it all comes down to one thing: branding. Unless they have a specific need, when people look for a new dentist, its challenging for them to differentiate between all the Google search results for local dentist.

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Ways to attract and keep new patients3 ways to get patients in your dental chair

Of course, there are vast differences between practices, but its almost impossible to convey this to the public in the few minutes they spend online to search for a new dentist. The good news is that you dont need an MBA, nor do you need to break the bank, to become a proficient marketer and stand out in a crowded market.

Create a visual identity. Lets face it; many dentists logos and brochures are boring. But that doesnt mean yours should be! Rather than just having the name of your practice and a stock image on a white background, add elements that cut through the clutter. You can hire a professional graphic designer (I highly recommend this before you take a stab at Photoshop), or you can visit a site such as Fiverr and buy a range of logos quickly and inexpensively.

Get into the community. Just having an office in an area isnt enough to grow your roster of patients. Make sure that your brand is visible at local events such as farmers markets, fundraisers, churches, and networking groups like BNI.

Leverage your happy patients. More than 70% of online consumer decisions are guided by reviews and ratings. Make sure that you are incentivizing your patients to leave five-star reviews on sites like Yelp and Google.

Use stickers and signs to get your brand into the public consciousness. Even though so much of our time is spent online, theres no substitute for a physical connection. Along with the toothbrush, giving patients a memorable token like customized stickers from StickerYou that display your logo or image can drive brand recognition and value.

Double down on SEO. Because so many people search online for services, including dentistry, you need to ensure that your website and Google business pages are optimized for success. Make sure that you have the right keywords, hyperlinks, and other relevant information that will help guide people to your door. SEO experts can assist without you having to worry about Googles latest algorithm change.

Theres no single way to bolster your business. It takes time and patience to get people to choose you over other area practices. But by following some basic branding best practices, you can give yourself a clear advantage in even the most competitive marketplace. And because all the activities I listed here are relatively simple, you dont have to worry about losing focus on what matters most: keeping your patients healthy.

This article originally appeared inDE Weekend,the newsletter that willelevate your Sunday mornings with practical and innovative practice management and clinical content from experts across the field..Subscribe here.

The rest is here:
5 ways to enhance your brand and stand out in a crowd - DentistryIQ

When I first was outed at age 14, I realized I would have to learn how to navigate a world that didnt fully accept me. Part of that was figuring out how to access health care as a gay person and a minor at odds with his parents. Though my family knew of my sexuality, they didnt accept it.

Its especially hard for LGBTQ+ teens to receive adequate information about health care when their parents are often unable or unwilling to get them the support they may need. One study found that a third of the youth they sampled came out to their parents and were accepted, one third were rejected and the final third did not come out until their later teenage years and early 20s. Many teens delay coming out due to fears that their families wont accept them.

For health care providers to offer the best care they can, patients have to be open with them. This often includes being honest when talking about partners, the kinds of sex engaged in and what kind of protection was used. But, for this to happen, patients must also feel safe and comfortable in the presence of their doctor.

As a young gay man, I understood the importance of regular STI checks. In my search for a provider, I found myself in an office in rural South Carolina and waited hours for anyone to see me. Before the doctor made her way into my room, I heard her praying with the patient next door. It went on for about 15 minutes. And when she finally made it to me, she seemed uncomfortable at my honesty, confirming my worries that I didnt belong there.

Many LGBTQ+ youth continue to struggle to find safe and accepting health care providers while overcoming other barriers like a lack of insurance and transportation. The labor of finding safe spaces is placed entirely on the patient, with little accountability for providers that arent trained or prepared to work with them.

The stakes of getting this wrong are high. According to the Centers for Disease Control and Prevention, 2.6 million gay and bisexual students face significant disparities that put them at risk for negative health outcomes. LGTBQ+ youth are shown to have greater sexual health, physical safety and mental health risks compared to their straight and cisgender counterparts.

Health care providers must do better. Right now, the health care industry is foundationally unprepared to offer equitable health care to the LGBTQ+ community; the only way this reality will change is if providers invest in the necessary resources.

At the minimum, prospective patients should be able to easily see on a providers website, social media and office spaces that LGBTQ+ patients are welcome. It only takes five letters to make health care just a little more accessible. Providers must also work to ensure they have proper training. Resources from the U.S. Department of Health and Human Services are available to help educate providers about the needs of LGBTQ+ patients.

If other LGBTQ+ people find themselves in the same boat I used to be in, its important to be honest, ask questions and acknowledge that access to appropriate health care is a basic right. We all deserve to be treated fairly. If a health care provider isnt accepting of our identities, for any reason, then they are not the provider for us.

Andrew Baldino is a freelance content writer and SEO specialist. He lives in coastal South Carolina.

Read more from the original source:
LGBTQ+ youth need inclusive health care - Alton Telegraph

Any physical activity that gets your heart beating a little faster is useful. If youve never tracked your heartbeat while exercising, it might be worth trying. For moderate exercise, the recommended target is roughly 50 to 70 percent of your bodys maximum heart rate. (To calculate your maximum heart rate, subtract your age from 220.) Many people will hit this target during a brisk walk, Dr. Lewis said.

Estimating your maximum heart rate can help you gauge how hard you should be walking, running or cycling. But its not perfect, since your natural heart rate during exercise may be higher or lower. Plus, the fitness levels and heart rates among people the same age can vary, and not all exercises raise your heart rate the same amount. Consider talking to your doctor before establishing your goals.

Just moving your body in some way is going to be helpful, Dr. Garber said. Thats a really important message.

Many people exercise with weight loss in mind, but merely increasing physical activity usually isnt effective. In a 2011 review of 14 published papers, scientists found that people with bigger bodies who did aerobic exercise for at least two hours a week lost an average of only 3.5 pounds over six months. And in a small 2018 clinical trial, women who did high-intensity circuit training three times a week didnt see significant weight loss after eight weeks. (They did, however, gain muscle.)

Exercise improves your overall health, and studies suggest that it has a larger effect on life expectancy than body type. Regardless of your size, exercise reduces your risk of heart disease, some kinds of cancer, depression, type 2 diabetes, anxiety and insomnia, said Beth Lewis, a sport and exercise physiologist at the University of Minnesota.

Ive always assumed that the healthiest exercisers work out almost every day, but research suggests otherwise. In a study published in July, researchers followed more than 350,000 healthy American adults for an average of over 10 years. They found that people who exercised at least 150 minutes a week, over one or two days, were no more likely to die for any reason than those who reached 150 minutes in shorter, more frequent bouts. Other studies by Dr. Lee and her colleagues have drawn similar conclusions.

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Four Fitness Facts to Fuel Your Workout - The New York Times