Mediaboss Marketing

By KATHLEEN E. CAREY kcarey@delcotimes.com

MEDIA From branding ones self to extreme couponing, speakers and panelists presented a myriad of tips at the sixth annual Womenomics Forum on Saturday.

Womenomics was developed by the Business and Professional Womens Foundation to bring business, government and civic representatives to identify and talk about working women issues.

Saturdays session was sponsored by the Friends of the Delaware County Womens Commission, the Delaware County Business and Professional Women, the Delaware County Womens Commission, The Center Foundation, PathWays PA, Delaware County Council and the Womens Resource Center.

The keynote speaker, Polly Moore, director of human resources at the Centennial School District in Bucks County, shared her story while encouraging women to find and showcase their identity.

Ladies, Im here to tell you now is not the time to play small, she said. We have to play big.

Moore told them to identify their strongest attribute, their sense of worth, and encompass that in engaged morals to create their own unique brand.

Then, she quoted Stephen Covey as saying, On every level, in every relationship, your brand makes a difference.

Moore told of when she was director of compliance for a national financial services company where she was directed on a Friday shed have to lay off her entire staff.

She crafted a severance letter and emailed it to her boss and by 8:30 a.m. Monday, she was the one having it read to her.

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Womenomics Forum in Media helps women take control

The buildup for the house party on Allison Road was brazen - spread rapidly and broadly through Twitter, Facebook and fliers for days in advance. Free liquor all night, bikinis, foam and disc jockeys were promised for an entry fee of at least $10.

When the event - held at what some called "the mansion" - eventually happened last week, it spiraled out of control with hundreds attending, streets crammed with vehicles and a shooting that left one high school senior dead.

The slaying has trained a spotlight on the large-scale, sometimes illegal parties spread through social media. Authorities and experts say while teenage partying is not a new phenomenon, such large-scale, organized events spread through social media are growing and difficult to monitor.

Meanwhile, neighbors and the family of the 18-year-old - whose funeral is Saturday - are asking what more could have been done to prevent his death.

"It was too late by the time the party occurred," said Assistant Chief Brian Lumpkin of the Houston Police Department. "Because of social media, the party drew folks into the neighborhood."

The house in a quiet southeast Houston neighborhood was notorious for previous loud, raucous parties, neighbors said. Officials said the gathering was likely illegal from the beginning, held without a permit and serving alcohol to teens.

Two off-duty HPD officers provided security at the party, but had left before the shooting.

As many as 600 people are estimated to have attended the March 13 gathering, which fell during spring break for many of the high-schoolers. Around midnight, HPD officers arrived, responding to noise complaints and gunshots.

Ownership unclear

Police are trying to determine who shot Ryan Spikes, interviewing witnesses and attempting to find out who allowed the party to take place. It is unclear who owns the property, and police are not releasing the name of the occupant, who officers said is the nephew of the former owner.

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Party that turned deadly highlights social media's role in partying

SANTA ANA, Calif., March 23, 2012 (GLOBE NEWSWIRE) -- Hirsch Identive, a leading provider of integrated high security access solutions and a business unit of Identive Group, Inc. (Nasdaq:INVE - News) (Frankfurt:INV.F - News), today announced the launch of its new DIGI*Net series access controllers and Velocity(TM) 3.5 software platforms.

The new Velocity and DIGI*Net platforms create a state of the art security access ecosystem based on the proven reliability with which Hirsch Identive has become synonymous. The new access control solution expands its native identity management capability to bridge physical and IT infrastructures seamlessly. This enables organizations to improve security, reduce data redundancy and comply with current and evolving information and physical security standards.

Hirsch Identive products are known for their durability, and this new evolution of technology builds on this rugged tradition by ensuring compatibility with traditional and legacy systems while still providing powerful growth capability to adapt for future requirements.

"Thousands of organizations have selected Hirsch Identive to secure their facilities, their people, and assets globally," says John Piccininni, Hirsch Identive's Vice President of Business Development. "These customers told us what was important to them in our next generation products -- high security, interoperability, backwards compatibility and the ability to grow as new business challenges evolve, especially in mobility and interoperability with new technology. Our new DIGI*Net hardware and Velocity 3.5 software are designed to address these and future customer needs."

The DIGI*Net control platform features a new compact design and component modularity, simplifying installation and reducing the system's physical footprint. Intelligent single-door and multi-door controllers may be combined to meet the requirements from single branch offices to large international campuses.

"The powerful DIGI*Net platform is designed with a flexible software architecture that is capable of meeting modern business requirements and allowing for significant growth over the coming years as our customers do more with their access control systems, especially with IT and mobile integration. We have invested more than five years to develop a solution that encompasses the same high levels of reliability and security that Hirsch Identive customers have enjoyed for decades," says Mark Allen, Executive Vice President of Technology for Hirsch Identive.

"Our new design incorporates transparent public / private key certificate communication between all devices within the access control network. This brings unmatched communication security to the access ecosystem, eliminating the threat of eavesdropping or counterfeit security transactions," added Allen.

The Velocity 3.5 management solution features an easy to use interface and is compatible with all previous versions of the Hirsch Identive access control system.

DIGI*Net and Velocity 3.5 are currently in beta installations with commercial availability through Hirsch Identive's global network of channel partners later this year.

Live demonstrations will be held at Hirsch Identive's booth #26087 at the International Security Conference and Exhibition - ISC West 2012, taking place March 28 - 30 in Las Vegas, Nevada.

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Hirsch Identive Introduces Next Generation Access Control Solution at ISC West in Las Vegas

21-03-2012 21:37 One of the most storied franchises in history soars to new heights. The Legend of Zelda™: Skyward Sword shakes up the tried-and-true adventure game formula and marks a turning point for the franchise. The introduction of full motion controls to the series enabled by Wii MotionPlus™ technology enhances player movements while offering the most intuitive play control of any game in the series to date. Developed and Published by Nintendo

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Zelda Skyward Sword - Gameplay Walkthrough: Part 6 - Into the Woods (Wii) [HD] - Video

22-03-2012 19:54 Follow us on TWITTER: twitter.com Like us on FACEBOOK: http://www.facebook.com The world is waiting for the next big move by the Chinese Communist Party (CCP) regime, after its purging of Bo Xilai. UK's Financial Times quoted sources as saying that Zhou Yongkang has been under control for some time. "Bo was under house arrest while his wife was taken away to help with an investigation into suspected corruption." said the report. None of this information has yet been confirmed by the regime. Analysts identify the news about Zhou Yongkang as reasonably accurate, Judging by information so far received in official CCP reports. After Bo Xilai was removed from office, the spotlight was focused on his open supporter Zhou Yongkang. Zhou was the CCP Politburo Standing Committee member and Secretary of the Central Political and Law Commission. Many varying versions of the "Beijing coup" have been circulating on China's internet over the past few days. All postings' are focused on Zhou Yongkang as the chief protagonist in the affair. On March 21, UK's Financial Times reported that the Wang Lijun incident had caused a political earthquake inside the CCP. It was "the most important political purge in decades". One source with close ties to CCP's security organs has revealed that Zhou has been ordered not to make any public appearances nor attend any high-level meetings, according to the report. Zhou is "already under some degree of control". Zhang Weiguo, chief editor of Hong Kong's Trend ...

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UK Media Confirms Zhou Yongkang Now Under Control - Video