Mediaboss Marketing

So youre sitting there playing the PC version of Skyrim, enjoying the game and its incredibly-active modding community, and all of a sudden, you notice a massive slowdown because of system resource allocation issues. What do you do? Well if you have an iPhone with the Power-Grid application installed, you can monitor and take control of your PC.

With an Apple product.

I know, I know. Whats next? In the words of Peter Venkman, human sacrifice, dogs and cats living together mass hysteria? Considering were now living in a world where an Apple device can take control of a PC, mass hysteria may be the next logical step. Developed by Roccat, the Power-Grid appyes, its freeaccording to its description, allows users to do the following:

Power-Grid is a free app that lets you connect, monitor and control your games and PC without having to leave the action and all with your smartphone. It comes preloaded with four control displays or grids. Three feature essential gaming tools. The fourth is completely customizable.

One of the main aspects of control Power-Grid promises is in relation to social media. For instance, the application allows you to respond to Skype requests without leaving the comfort of the game youre playing. Granted, if you have the Skype application installed on your iPhone, or any other social media app for that matter, you wouldnt have to leave your PC game in the first place, but I digress.

Thankfully, the Power-Grid app is more than just a social media response tool, something the screenshot reveals quite clearly:

As clearly indicated, the Power-Grid app is currently available for the iPhone environment, and the site indicates the application is being developed for the both the Android and the Windows Phone operating systems. Until then, however, revel in the fact that your PC is being controlled by an Apple device. Hopefully, the cosmos wont reject such an idea.

Go here to see the original:
Control Your PC, While Gaming, With Your iPhone

San FranciscoAlthough many companies are increasing their use of social media as a marketing channel, too many are allowing untrained employees with few guidelines to represent their brands, according to Jeremiah Owyang, industry analyst partner at technology analyst company Altimeter Group, delivering the keynote address here at today's BtoB Digital Edge Live conference.

Because adoption of social media is still in an early phase74% of companies polled by Altimeter have had a social media program in place for three years or lessmuch of it is in disarray, Owyang said.

It's an uncontrollable mess, Owyang said, largely because customer communications has shifted to all parts of the corporation. He said the average number of official corporate-owned accounts is 178, augmented by employees' own ad hoc social outreach, which is largely uncontrolled and uncontrollable.

Marketers' scope of work is much larger than it has ever been, he said. In fact, it's bigger than marketing.

The solution, he said, is to first build a foundation of social objectives, company policies and employee education. Companies ideally should build dedicated social teams and centers of social excellence; attend and adjust to social ROI; and ultimately seek out real-time intelligence for future action.

The term "social' ultimately will go away; it will be integrated in the way we work every day, Owyang said. I call this the "sentient world.'

Owyang's analysis of social integration was echoed by a panel of CMOs, who recognized the challenges they face with the new social channel.

Life is becoming complicated, and the great challenge is how to bring all this together as an integrated outbound program to generate business, said Chris Boorman, senior VP-education and enablement and CMO at data technology company Informatica Corp.

He said Informatica, like many companies, has had to adjust to the cultural change from a severely restricted corporate communications method to one of openness via social networks. Traditional spokespersons and thought leaders don't always adjust well to being social participants, he said.

Further, social media itself may not always be the answer for all companies, said Janet Roberts, CMO of telecommunications technology company Syniverse Technologies.

Read this article:
'BtoB' Digital Edge Live: Control the social mess before it controls you

NEW YORK, NY--(Marketwire -03/21/12)- Casale Media Inc., a leading premium online media technology company, today announced "The Engagement Directive: A Tomorrow Throwdown," a worldwide competition in which creative minds will compete to craft the best interactive video-enabled rich media ad campaigns using Casale Media's video overlay solution, VOS. Casale Media partnered with the Tomorrow Awards/IHAVEANIDEA organization to develop the contest and all participants will have a chance to compete for $15,000 in prizes from the two companies.

Contest participants will choose from seven brands and one free-for-all brief to create ads for, including: Kellogg's Vector, Rocawear, McDonald's Europe, FOX Canada's Family Guy and Glee, EMI/Capitol records band Graffiti6, and Weekly World News. With briefs and assets in hand, competitors will be asked to design the most engaging, boundary-breaking video-enabled rich media overlay ad that best executes the brand's overall vision. The contest is open to all creative minds around the world and consists of three rounds beginning with the first round entry deadline on April 20th, 2012, and first round finalists to be announced on May 4th, 2012.

A panel of judges that includes representatives from Casale Media, the brands, IHAVEANIDEA/The Tomorrow Awards and creative minds will vote on the top eight ads that will run live on Casale Media's ad network, MediaNet, from May 28th, 2012 - June 25th, 2012. Online voting will be open to the public and will count toward the final panel decision. The eight finalists will have their ads assembled by Casale Media, executed and run in market according to the brand's brief, in addition to receiving a cash prize. The grand prize winner will be announced on July 2nd, 2012.

"This competition gives the best creative minds around the world an opportunity to showcase their innovative skills and talents by making these top brands' campaigns come to life in new ways," said Julia Casale-Amorim, CMO, Casale Media. "Our goal with the Casale Media VOS platform was to develop an easy-to-use technology that could truly showcase the power that video advertising has to evoke an emotional response from viewers. With this competition, we look forward to seeing truly innovative and creative campaigns that push the boundaries of online video advertising."

VOS is Casale Media's video overlay solution that powers IAB standard ad units with rich interactive functionality and video-ready capabilities. It enables easily scalable, targeted and fully customized video and rich media ads to be created and run in-market for the price of standard display. VOS removes the guesswork and complexity from interactive video and rich media by consolidating all technical assembly, hosting, delivery, and media required into a single, cost-efficient platform.

For more details about The Engagement Directive: A Tomorrow Throwdown, or to enter the competition, please visit http://engagementdirective.com/.

About Casale MediaSince 2003, Casale Media has been redefining the standard for online media quality, ad delivery management and media optimization technologies with premium services that generate measurable success for all stakeholders in media and marketing. CasaleX, the industry's first premium exchange with real-time bidding, is a highly controlled, brand-safe media marketplace that provides publishers with maximum control and advertisers with exclusively high quality inventory.

The company's full service advertising network, MediaNet, is used by eight of the top 10 U.S. online display advertisers and reaches nearly 70 percent of the U.S. online audience across more than 3,000 actively monitored properties. One of the leading independent digital media companies, Casale Media is guided by its dedication to needs-based development and quality-focused culture. More information is available at http://www.casalemedia.com.

About IHAVEANIDEA & The Tomorrow AwardsIHAVEANIDEA is the community for the international advertising industry, one of the oldest and longest running websites dedicated to advertising. Founded in 2001 by Ignacio Oreamuno, IHAVEANIDEA was conceived as an online resource for passionate advertising professionals to share their knowledge and experience, challenge the norms and collectively push each other, with the belief that such an exchange would benefit all within the advertising industry.

The Tomorrow Awards is the first international advertising award show dedicated to discovering, showcasing and awarding advertising creativity that pushes new technological boundaries. In contrast to other industry award shows, The Tomorrow Awards is uniquely category-neutral and seeks to educate the industry about new technologies and creative possibilities by including the entire industry in the judging process. Learn more at http://www.tomorrowawards.com.

The rest is here:
Casale Media Launches the Engagement Directive Global Creative Advertising Competition

MOUNTAIN VIEW, Calif., March 21, 2012 /PRNewswire/ -- Synopsys, Inc. (Nasdaq:SNPS - News), a world leader in software and IP used in the design, verification and manufacture of electronic components and systems, will be presenting its VDK Family for ARM Cortex Processors software development solution at DesignWest. The VDK Family for ARM Cortex Processors contains multiple reference designs, sample software stacks and analysis and debug software tools for the Cortex-A15 MPCore processor and ARM big.LITTLE processing. Learn how software developers can use the VDKs to speed software bring-up and gain better debug control for quad-core ARM Cortex-A15 MPCore processor and ARM big.LITTLE processing-based designs.

Visit the ARM Partner Pavilion to see a demonstration or attend the joint Android Summit technical session with Synopsys and ARM at DesignWest 2012.

TOPICS TO BE COVERED:

For more information or to register for DesignWest now, please visit: https://designwest.reg.ubmelectronics.com/2012.

WHAT: ARM Partner Pavilion and Joint Android Summit Technical Session

WHEN: March 26-29, 2012

WHERE: McEnery Convention Center, San Jose, CA

EVENT HOURS:

Android Summit Technical Session

Wednesday, March 28 - 3:15pm-4:15pm

See the original post here:
Media Advisory/Alert: Synopsys Demonstrates Software Development for big.LITTLE Processing at DesignWest

CHICAGO--(BUSINESS WIRE)--

Akoo International Inc., a media and technology innovator, today announced that it has been awarded patent number 4892481 by the Japan Patent Office. The patent was granted for the Companys interactive technology, which enables smartphone and tablet users to search and select on-demand television and video content via mobile app or text messaging.

To date, Akoo has been awarded patents for its technology in eight major global markets, including the worlds three largest advertising markets, the U.S., China, and Japan.

Akoos technology delivers unrivaled consumer engagement and marketing effectiveness for advertisers across our national television network, Akoo TV, as certified by third-party global research firms, including Nielsen, said Niko Drakoulis, Akoo International CEO. As a result, Akoo continues to build competitive barriers and position itself for future international expansion.

Akoo TV provides entertainment programming across 166 premier shopping malls in 60 top U.S. markets. The networks programming is featured throughout the most highly trafficked seating areas in each mall branded the Akoo Pavilions which attract more than 64 million shoppers each month. Viewers in Akoo Pavilions spend an average 20 minutes per visit seated in front of the networks programming and advertising, Nielsen research certifies.

Akoo TV uniquely enables viewers to make on-demand content requests with their mobile devices, via free mobile app or text messaging. Viewers in Akoo Pavilions can also connect with friends via Facebook and Twitter, download mobile coupons, and participate in exclusive promotions. An on-demand transaction occurs on the network every four seconds.

About Akoo International Inc.

Akoo International Inc. is a global media and technology innovator. The Companys flagship U.S. television network, Akoo TV, is the largest Nielsen-measured television network outside of the home.

Akoo TV integrates television, mobile, social, and local to deliver the most magnetic and rewarding consumer entertainment experiences across 166 premier shopping malls in 60 top markets. The networks interactive programming is featured throughout the most highly trafficked food court seating environments in each mall branded Akoo Pavilions which attract more than 64 million shoppers each month.

To maximize consumer engagement, Akoo TV enables viewers to make on-demand content requests, connect with friends via Facebook and Twitter, download mobile coupons, and participate in exclusive promotions via free mobile app and text messaging. As a result, Akoo TV drives unrivaled marketing effectiveness and ROI for the worlds leading advertisers.

See the original post here:
Akoo International Awarded Patent in Japan for Enabling Smartphone Control of TV and VOD