Archive for the ‘Media Control’ Category

Sling Media Unveils Two New Redesigned Slingbox® Models

FOSTER CITY, Calif., Oct. 10, 2012 /PRNewswire/ -- Sling Media, Inc., a wholly owned subsidiary of EchoStar Corporation (SATS), today introduces the Slingbox 500 and Slingbox 350, two completely redesigned retail Slingbox products that deliver best-in-class, up to Full 1080p HD-quality, live streaming of your favorite TV shows, sporting events, recorded programming and premium content to smartphones, tablets, laptops and connected devices. In addition, the Slingbox 500 introduces new features, including Wi-Fi and HDMI, as well as a platform for delivering personal content to the TV, a first for any Slingbox product.

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The latest portable devices and high-speed wireless networks give consumers access to video content wherever they go. Now the Slingbox 500 and Slingbox 350 raise the bar by delivering a superior HD quality video experience, making it easy for them to watch and control their home TV -- virtually anywhere.

"Slingbox is still the best way to extend the entire living room TV experience anywhere," said Sling Media's Senior Vice President and General Manager, Raghu Tarra. "We've redesigned our Slingbox products from the ground up, adding features and enhancements that make them easier to set-up and use while creating the highest performing products on the market. With these new product introductions Sling Media continues to evolve and disrupt the category we created."

With the proliferation of TV streaming services, consumers are finding new ways to watch TV but are confused by the many options in this highly-fragmented market. Only Slingbox delivers your entire living room TV experience regardless of where you are without requiring additional subscription fees. Sports fans can watch their hometown teams' live games from another room in the house on a tablet, or in another country as the action happens. Frequent travelers can keep up with their favorite shows or local news. Busy parents can catch up on recorded shows while waiting for their kids to finish practice or while enjoying what little downtime they have throughout the day. Slingbox makes it easy for consumers to watch their favorite shows on the go, using the portable devices they already own and love.

How They WorkThe Slingbox 500 features built-in Wi-Fi and integrated IR emitters for controlling a set-top box. It has HDMI and component, as well as composite, inputs/outputs. This makes set-up anywhere in the home clean, simple and straightforward.

The Slingbox 500 is the foundation of a growing set of features for Slingbox customers. The hardware platform not only has the ability to placeshift content, making a live content stream available anywhere, but can also receive content and display it on the TV. The first example of this is SlingProjector. SlingProjector makes it easy for anyone to wirelessly display their personal media, such as photos, from their smartphone onto the big screen. Look to Sling Media to provide Slingbox 500 customers with other exciting ways to display content on their television screens in the coming months.

The Slingbox 350 offers Sling Media's highest quality, proven "TV Anywhere" technology at a cost-effective price. The Slingbox 350 features 1080p, HD-quality streaming on compatible devices, making it a value leader. The sleek, industrial design combined with integrated IR emitters makes it a compact, unique and easy-to-use addition to any home entertainment center.

In conjunction with the introduction of these two new Slingbox products, Sling Media is also rolling out new SlingPlayer software clients across its desktop and mobile platforms. In addition, SlingPlayer software for iOS, Android and Windows Phone is now on sale for $14.99, a savings of 50 percent, as part of a special launch offer.

To learn more about these two new products and other Slingbox hardware and SlingPlayer software, visit http://www.slingbox.com.

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Sling Media Unveils Two New Redesigned Slingbox® Models

George Zimmerman’s brother’s media tour leads to Twitter tirade in Trayvon case

Seven months after the killing of unarmed high school junior Trayvon Martin, the killers family is on a national media crusade to clear the familys name.

What began as a series of routine media interviews denying that George Zimmerman is a racist blew up into a Twitter rant Monday night. Zimmermans brother, Robert Zimmerman Jr., took to social media after midnight and vowed to make it his lifes work to have one of the Martin family attorneys disbarred. He said he would expose the lawyers and their publicist, one by one, day by day.

I hope GOD grants you a long life so you live to repent for what you have done, Robert Zimmerman Jr. wrote in a tweet directed to Natalie Jackson, one of the lawyers for the slain teens family.

In another, he wrote: My Lifes work = you WILL be held accountable for your words/actions. You AINT seen NOTHIN yet... I will see U disbarred.

The flap underscored the heated rhetoric still notable regarding an incident that polarized the nation, and the extent to which legal advisors in the case were blamed for it. The threats posted online also highlighted the difficulty the Zimmermans have had managing their message, and the defense teams inability to control the client or his family.

Defense attorney Mark OMara said he cringed when he saw a relative of his client acting out on the web, and said the new media tour was launched without George Zimmermans knowledge. His message to Robert Jr: Be careful with my case.

I have been cautious with how we act in this case and now someone with the same last name who does not act with the same constraints is out there and I have no control over him, OMara said. They felt it was time to let the world know that the Zimmerman family is a good family. That goal is a noble goal.

But they do have to be sensitive to the environment in which we are telling this story. No matter what, George is still at risk here. And we still have a dead young man thats fresh on everyones mind. That frustrates me.

The familys media campaign follows months of public relations debacles.

Last month, Zimmermans best friend published a book riddled with errors that offered a new accounting of how Trayvon died. It wound up on the prosecutions evidence list.

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George Zimmerman’s brother’s media tour leads to Twitter tirade in Trayvon case

Alphabird, Inc. Acquires Ventures in Digital Media

SAN FRANCISCO, Oct. 8, 2012 /PRNewswire/ --Alphabird, a vertically integrated audience development company that guarantees targeted, engaged audiences for online video,today announced that it has entered into an agreement to acquire Ventures in Digital Media (ViDM), a leading digital media and advertising technology services company in Australia. Alphabird expects the deal to be immediately accretive to earnings and expand operating margins. The transaction is effective immediately.

Focused on providing cutting-edge digital advertising, data and content optimization technologies from around the world, ViDM will continue to help top-shelf publishers and advertisers gain control of their audience data and advertising inventory, and enable access to innovative advertising technology products under the Alphabird Australia brand.

"ViDM's services, including Australia's only independent data and audience management platform for premium publishers, will now be available to customers everywhere," said Chase Norlin, CEO, Alphabird. "This transaction marks a very important addition to Alphabird's IP and audience development offerings worldwide."

"Alphabird is moving aggressively to offer global brands, publishers and agencies a full range of unique data and metrics-led advertising solutions," said Willie Pang, CEO and Managing Director, ViDM Group. "This new position with Alphabird projects our global reach, along with maintaining and expanding our presence in Australia and our Asia-Pacific customers."

The new entity will be headed up by ViDM Co-Founder and former CEO, Willie Pang who now becomes Managing Director of Alphabird Australia Pty Ltd based in Australia, overseeing a team looking after each individual company in the portfolio.

Josh Edis, Chief Strategy Officer, ViDM, becomes Senior Vice President Global Business Development based at Alphabird in San Francisco, joined by Neil Wilkinson, Group CTO of ViDM, who moves into the role of Senior Vice President, Product and Engineering.

ViDM's subsidiary companies will also operate under the Alphabird Australia brand. They include Amplify, one of Australia's foremost advertising technology integration and marketing services company, and Emerge Digital, a leading audience-driven advertising SaaS provider to premium publishers in the Australian and Asian markets.

Terms of the agreement were not disclosed. More information on this announcement can be found at http://www.alphabird.com.

About Alphabird

Alphabird is a vertically integrated audience development company that guarantees targeted, engaged audiences for online video on a performance basis. With global offices in San Francisco, Beverly Hills, New York and Sydney, Alphabird was an early pioneer in the distribution of Click-To-Play video content and has delivered tens of millions of engaged viewers for major studios, agencies and Fortune 1000 brands.

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Alphabird, Inc. Acquires Ventures in Digital Media

YUDU Media Launches YUDU Education: The First OS-Agnostic Digital Textbook Publishing Platform

LONDON, Oct. 9, 2012 /PRNewswire/ -- Online publishing pioneer YUDU Media today announced the launch of its new YUDU Education, the first digital textbook publishing platform that enables educational publishers to seamlessly digitize, optimize and deliver multimedia textbooks for ubiquitous access on tablet, laptop and desktop computer.

With YUDU Education, publishers can quickly and easily create rich, engaging digital textbooks that students can access on iPad, Android and Windows tablets, or any Mac or Windows PC, inside and outside the classroom. In addition, YUDU Education also allows students and instructors to annotate, bookmark and take clippings of content, and even integrate supplemental materials, all of which are instantly synchronized to the YUDU cloud for access on any device.

"YUDU Education solves the biggest challenge of the Bring-Your-Own-Device era for both publishers and studentscross-platform access," said YUDU CEO Richard Stephenson. "Students may need to read and take notes on a Windows PC in the classroom, but then want to pick up where they left off on their iPad at home. Or, perhaps the school provides iPads for classroom use, but the student has an Android tablet, or maybe a laptop, at home. With most publishing platforms, this is impossible. YUDU makes it possible."

YUDU Puts Publishers in ControlYUDU is the first system that puts the needs of publishers and students first, providing access to content from anywhere on any device and enabling publishers to sell directly to a broader audience.

Amazon, iBooks and other platform-specific systems lock publishers into a singular OS, forcing them to recreate content in order to offer it on multiple devices. Plus, these systems put the platform operator in control of the customer relationship, preventing publishers from accessing valuable consumer data.

In addition to providing ubiquitous access, YUDU Education puts publishers in control of their own content without having to build their own high-end digital publishing platform. And, unlike other digital textbook platforms, YUDU allows publishers to maintain a direct relationship with the customer.

"In Ireland, around 10% of all new middle school students are using a device to read textbooks," Conor O'Sullivan, Education Technology Manager at Folens, said. "While a majority of students are using iPads, there are a number of Android devices and there are also schools running with Windows netbooks. YUDU has been able to provide us with a system, which caters for all three. As a mainstream publisher, it is important that we can provideour educational content on every type of devicefor all students, it would cost us a fortune to build this type of platform ourselves."

Digital Publishing Made Easy, AffordableYUDU's self-service web-based portal makes it easy for publishers to publish rich interactive books in a matter of minutes. First, simply upload an existing textbook in PDF format. Once YUDU digitizes the content, publishers can add animations, videos, hyperlinks and more. Once complete, just click "Publish" and the digital textbook immediately appears in the publishers' YUDU digital store. Edits, revisions and updates can be made at any time and published immediatelyno more waiting for the platform provider to make the changes and published the revised edition.

"YUDU Education makes it easy and affordable for publishers, school districts and students to keep up with the rapid pace of technology and protect their investment with a future-proof solution," Stephenson said. "With YUDU, you don't have to worry about committing to a specific device or operating system that might be gone tomorrow."

Rather than a per-book sales fee that penalizes publishers for being successful, YUDU Education pricing is based upon the number of pages published, making administration simple and maximizing revenue. An annual maintenance fee ensures continuously updated technology to accommodate the latest OS upgrades on every platform.

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YUDU Media Launches YUDU Education: The First OS-Agnostic Digital Textbook Publishing Platform

IAB Supports Consumer Control Over Internet Ad Experiences, Says Machine-Driven ‘Do-Not-Track’ Systems Limit Users …

NEW YORK--(BUSINESS WIRE)--

The Interactive Advertising Bureau (IAB) is issuing its full support for the Digital Advertising Alliances (DAA) position against machine-driven do-not-track (DNT) browser standards, because they restrict consumer control and freedom of choice. The announcement comes on the heels of a just-released DAA statement opposing the DNT settings automatically imposed on consumers by the Microsoft Internet Explorer version 10 (IE10) browser.

The DAAs statement addresses publishers concerns about what will happen if they do not honor IE10-imposed DNT flags. DAA, the digital advertising industrys self-regulatory body, does not require companies to honor DNT signals fixed by browser manufacturers and set by them in browsers. Specifically, it is not a DAA principle or in any way a requirement under the DAA standards to honor a DNT signal that is automatically set in IE10 or any other browser. The Council of Better Business Bureaus (CBBB) will not sanction or penalize companies that ignore the default settings on IE10 or other browsers and intermediaries. In contrast, the DAA and CBBB will continue to impose disciplinary measures on companies that violate legitimate consumer choices under the AdChoices self-regulation program.

In a report issued last week, researchers from the Harvard Business School determined that the ad-supported internet ecosystem was responsible for 5.1 million jobs and contributed $530 billion to the U.S. economy in 2011 alone.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactives share of total marketing spend, and of its members share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit http://www.iab.net.

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IAB Supports Consumer Control Over Internet Ad Experiences, Says Machine-Driven ‘Do-Not-Track’ Systems Limit Users ...