Mediaboss Marketing

AUSTIN, Texas, May 15, 2012 /PRNewswire/ -- Nearly half of American adults (46%) are smartphone owners in 2012, according to Pew Internet. With a world of information and entertainment in the palms of our hands, attention management is the most desirable skill to tame the tide of distractions in our 21st century lives. MauraNevelThomas' PERSONAL PRODUCTIVITY SECRETS (Wiley, ISBN: 978-1-1181-7967-3, May 2012), published this monthfrom John Wiley & Sons, Inc.,is a powerful how-to manual for taming your attention and reaping the most productivity from smartphones, email, social media and the newest downloadable apps.

PERSONAL PRODUCTIVITY SECRETS draws on Thomas' 20 years of experience in the productivity training industry to share the most universally useful process for managing the details of a busy life. Thomas kicks to the curb the concept of "time management" and makes a powerful argument that when you control your attention, you control your life.

"Maura understands why we struggle with productivity when the tools designed to help us can also be a source of distraction," Steven List, Agile Coach. "Anyone who's ever felt overwhelmed by email or wondered if social media is a networking tool or a total time-waster will become more productive and in control after reading PERSONAL PRODUCTIVITY SECRETS."

Whether you use Windows or Mac products or carry an iPhone, Android or BlackBerry phone, PERSONAL PRODUCTIVITY SECRETS shows how the most popular technologies can help you support your attention, not sabotage it. With Thomas' process, the Empowered Productivity System, you learn to:

Maura Nevel Thomas' method and process for capturing the details of a busy life complements our 21st century culture's growing preference for smartphones and software instead of pencil and paper for personal information management. PERSONAL PRODUCTIVITY SECRETS: Do what you never thought possible with your time and attention...and regain control of your life (ISBN: 978-1-1181-7967-3, $29.99) is available in stores and online beginning May 7, 2012 from Wiley in both print and all e-book formats. For a full list of retailers, visit http://www.wiley.com/buy/9781118179673.

About Maura Nevel Thomas and Regain Your Time.com

A 20-year veteran of personal productivity, Maura Nevel Thomas is founder and chief trainer of Regain Your Time.com and creator of the Empowered Productivity System a process to manage the details of life and work. As a speaker and trainer, Maura helps individuals, organizations and corporations how to maximize their communications tools, defend their attention and achieve their significant results.

About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.

Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

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PERSONAL PRODUCTIVITY SECRETS Puts You in Control of Technology and Tools, From Smartphones to Social Media

This article is written by a member of our expert contributor community.

There are strategies that colleges and universities need to embed in their communicative DNA, all of which not only help prevent brand issues from arising, but also ensure an enhanced level of preparedness should a worst-case-scenario emerge.

This weekend, as countless college and university seniors process across the stage to receive their degrees and commence their professional lives, it may be easy to forget the myriad issues that are impacting higher education brands these days.

Its not just the events that make national news, such as the Virginia Tech massacre, the Penn State football scandal, or the raucous student protests against Gallaudet Universitys leadership a few years back. In recent years, weve seen lawsuits take aim at schools alleged to have inflated job placement data. Weve seen campus leaders taken to task for accepting donations from less-than-savory sources. Lets not even get started on the NCAA, which rarely goes a week without front page headlines that detail some form of alleged recruiting, reporting, or behavioral controversy. And ascollege tuitions have outpaced inflation by five-fold for the past 25 years, soaring debt has become a high profile issue putting universities on the defensive.

Its no wonder that campuses from Burlington to Tacoma are scrambling to ensure that they have crisis response plans in place should any of the above issues threaten their reputations. But in an age of unanticipated risks, total transparency, and instant and lasting impressions, a response plan simply isnt enough to dim the harsh spotlight. Colleges and universities need to take proactive steps that assume control of a potentially damaging narrative before it ever materializes. To that end, there are three strategies that colleges and universities need to embed in their communicative DNA, all of which not only help prevent brand issues from arising, but also ensure an enhanced level of preparedness should a worst-case-scenario emerge.

Be authentic.

When four graduates of Thomas M. Cooley Law School sued their alma mater for allegedly luring them with misleading employment statistics, every institution of higher learning was reminded of the dangers associated with inauthentic marketing. Ten years ago, no one bothered to fact-check a claim that 80 percent of a schools graduates landed jobs. But in this transparent digital age, students and parents have the tools at their disposal to do so--and they wont hesitate to take action if they feel theyve been duped. As such, honesty (as viewed from a critical, outside the ivory castle view) and integrity must be top marketing priorities.

Of course, theres more to authenticity than not allegedly inflating statistics. Its about being up front about relationships with potentially controversial donors. Its about involving community leaders in expansion plans and others activities that impact a schools surroundings and neighbors. And its about making decisions that align with the institutions educational mission. The Penn State scandal was so troubling not only because of the monstrous allegations levied, but because there was a sense that the school elevated football above the ethics and values the institution was founded on. In this context, authenticity is just as much about a school being true to itself as it is about being true to its students, parents, faculty, and alumni.

Control the narrative.

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Debt, Scandal, And Bruised Reputations: Damage Control For Colleges In Crisis

NEW YORK, May 16, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Master Control Switchers Industry

http://www.reportlinker.com/p0552783/Global-Master-Control-Switchers-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Sporting_

This report analyzes the worldwide markets for Master Control Switchers in US$ Thousand. The report provides separate comprehensive analytics for the US, Canada, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 21 companies including many key and niche players such as Evertz Microsystems, Ltd., Grass Valley USA, LLC, Harris Corporation, Miranda Technologies, Inc., PESA, Pixel Power, Inc., Snell Group, and Utah Scientific, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-3

Quantitative Techniques & Analytics I-3

Product Definitions and Scope of Study I-3

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Global Master Control Switchers Industry

MIAMI, FL--(Marketwire -05/16/12)- NPN Media, the premium provider of original syndicated video content to broadcasters and online destinations, today announced the launch of its new Advertising Sales Division with the opening of a new corporate office in New York City. Kate Rolston recently joined the NPN team to lead the NY office as General Manager, Ad Solutions Group. CEO Bob Rodriguez says, "We are thrilled to have Kate join the NPN Media Team. She brings a unique blend of abilities we feel will help us launch innovative solutions for advertisers and sponsors to reach consumers in new and exciting ways."

From the NY office, Rolston will build a dynamic sales and marketing team to creatively address the needs of today's advertisers, partners and sponsors with high-quality, branded content. "Brands face new challenges in a cluttered media landscape, where consumers tend to be in control, so being able to offer our clients a way to stand out, gain credibility and ultimately influence purchasing decisions, is very refreshing," said Rolston.

Prior to her start with NPN, Rolston launched her own digital media company, Real Savvy Media, Inc. At this high-quality content company, Rolston was responsible for sales, advertising sponsorships and content direction. RSM's assets sold to Disney Interactive Media Group in 2010. Prior to RSM, Rolston worked as Sales Director for two traditional media properties in Women's Health.

Joining Rolston in the New York office is Howard Shaw, an industry veteran with 20 years experience in custom publishing, event marketing and digital advertising. Formerly, Shaw worked as Managing Director at Profile Pursuit, a custom publisher for clients such as Arthur Andersen, the LPGA and Kay Jewelers.

NPN Media specializes in the creation and distribution of broadcast, digital and mobile video content. NPN's library plays host to a variety of programming including short-form verticals, documentaries, television programs and feature films. Currently, NPN's content is seen by as many as 9 million viewers per day and reaches more than 60% of US TV households. Clients include ABC, CBS, NBC and FOX affiliated stations in addition to online destinations including AOL, MSN, Yahoo and more.

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NPN Media Launches Advertising Sales Division, Opens New Office

Weve made the argument before that Twitter is effectively a media entity, distributing news and entertainment and other content to millions of readers in real time although unlike traditional media entities, Twitter does this with anyones content rather than content it creates in-house. So far, the company has shied away describing itself as a media company, or exercising much editorial control over what it distributes, but there are some tantalizing signs that it may be moving in that direction. Could Twitter become a media player in its own right?

One element of Twitters potential mission appeared on Monday with the announcement of a weekly curated email that is designed to show users content they might be interested in from elsewhere in their social graph. The email is clearly an extension of the move towards curation that Twitter made when it acquired Summify earlier this year and it both looks and sounds an awful lot like the missives that Summify sent out with similar highlighted content, a feature the company said was one of its most popular (News.me offers a similar type of daily newsletter).

The second sign of what Twitter might have in mind came last week, when a job posting started making the rounds of journalism mailing lists and Twitter streams: namely, an opening for a sports producer who could help curate interesting news-related content around sports events. A Twitter spokeswoman suggested that the job was just another part of the media-evangelism task force that works with the companys various potential media partners to highlight best practices in other words, nothing special.

Still, its interesting to think about what might come next: Is Twitter planning to hire other types of editors in different fields? Does it want to try and create a BuzzFeed-type of offering, where it highlights interesting content being shared by users? The company isnt saying, but it wouldnt be a crazy idea as weve discussed before, people desperately need better filters and curation to sift through the massive streams of information that are flowing past us all day every day, and Twitter is in a perfect position to provide them. But does it want to do that, or is it happy to leave that to others?

If it really wanted to, Twitter could not only use its own algorithms to generate aggregated content in interesting ways, it could start to accumulate a suite of tools that allow users and even journalists to do the same whether its something like Storify or Storyful (which has a paid-for Pro version that helps media companies verify and fact-check the content they are collecting) or another curation/discovery service like Prismatic or Percolate, or even a consumption and recommendation app like Flipboard.

At the moment, Twitter seems to be trying to walk a tightrope of sorts between being a media entity and being a platform that is used by other media players. Being a platform or a tool is good, because it means that the company can form all kinds of valuable partnerships with traditional media entities such as broadcasters and TV networks and movie studios the kind that Chloe Sladden, head of Twitters media group, has gotten a lot of attention for. But platforms dont always generate large amounts of revenue.

Part of the sales job for the media deals it strikes with broadcasters is that Twitter makes a great second screen experience for things like the Olympics, etc. So media conglomerates can incorporate Twitter into shows like The X Factor, and it increases the engagement between the audience and the content, and everybody wins. If Twitter were to start looking and acting too much like a media company itself producing content or curating it in such a way that it added a lot of value some media partners might theoretically see it as competition rather than a platform partner.

In a sense, this is the same kind of tightrope that YouTube has had to negotiate: it used to be just a carrier of content, and most of it was user-generated and of little interest to major media players the only time they cared about YouTube was when it infringed on their copyright and they could launch a lawsuit. But then the network started creating its own channels and content, at the same time as it was trying to sell the networks and studios on its value as a place for long-form video.

Obviously, Twitter isnt likely to suddenly start producing movies or books based on tweets, so the competitive aspect at least for TV networks is minimal (which could be why that was the first place Twitter started looking for media partnerships). But when it comes to the kind of content that newspapers and magazines are interested in, Twitter looks more like a potential competitor especially if it gets really good at either aggregating/curating information in real time and/or recommending it.

Post and thumbnail images courtesy of Flickr user See-ming Lee

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Twitter tiptoes further into the media business