Can you believe there was a time when a business believed that    having digital media/marketing knowledge and skills was nice,    but not necessary? How the times have quickly changed.  
    According to the U.S. Bureau of Labor Statistics, the amount    of market research analysts and marketing specialists is    expected to increase 32% from 2012-2022  which is faster than    the national average of 11% for all occupations. While that    sound promising for anyone pursuing a career in digital marketing, the education required    for these skills seems to be lacking.  
    This isnt exactly a new development. Marketers have been    discussing this topic for several years now. Take, for example,    John Rampton, who shared on Inc.com that 79 percent of business    leaders polled say there are noticeable skill gaps on their    teamsprimarily in data, customer insight, and digital    marketing techniques, according to Circle Marketings 2013 B2B Leaders report. Stuart Draper, CEO    and founder of Stukent, informed John that Out of the 200    business schools we contacted in 2013, a surprisingly high 64    still werent offering a dedicated class on digital marketing.  
    According to Draper, there are several reasons why colleges are    not teaching digital marketing courses. These include: Most    traditional marketing professors have no formal education in    internet marketing professors fearing that students know more    about the internet than they do, marketing textbooks being    outdated, some believe this is a fad, and adding or changing    courses requires a sign-off from the school administration.  
    That doesnt mean all institutions waiting to see what happens.    For example, there are online institutions, such as the    Digital Marketing Institute, Full Sail University, and University of Phoenix, who offer accredited    courses, certificates, or degrees focused on digital marketing.    Some colleges are even requiring marketing courses, such as    Indiana University Bloomington  who hasa required digital marketing    course, Analysis of Marketing Data.  
    Many othertraditional institutions withsolid    reputations are finally beginning to add courses involving    digital marketing.  
    While these courses  which include everything from graduate    programs to certificate programs  may not be full-fledged    digital marketing courses, they do include courses that discuss    social media, analytics, content creation, SEO and PPC. They    may not be the answer just yet, but its a promising start.  
    For example, here are 15 colleges in the United States (in no    particular order) who are offering digital marketing classes,    in some form.  
    Established in 1956, and eventually built on land that was    donated by the Ford Motor Co., the University of    Michigan-Dearborn has earned a reputation as one of the most    effective marketing schools in the country  it was 35 ranked    in the 2015 edition of Best Colleges is Regional Universities    (Midwest) by U.S. News.  
    U of Ms Digital Marketing program isnt just top-notch, its    also one of the first in the country where students can study    social network marketing, SEO, open source innovation, viral    marketing, web analytics, reputation management, and    experimenting with market research.  
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15 Colleges That Offer Digital Marketing Classes by @albertcostill