Mediaboss Marketing

The end is finally in sight for Microsofts long-fraught Internet Explorer. At the Microsoft Convergence conference Monday in Atlanta, Chris Capossela, Microsofts head of marketing, said the new flagship browser for Windows, which was announced in January and is codenamed Project Spartan, will not be associated with the Internet Explorerbrand.

While Internet Explorer will still exist on Windows 10 for compatibility purposes, it will take a back seat tothe new browser.

Microsoft has been working for years to salvage the Internet Explorer brand, which languished in the public eye thanks to releases like Internet Explorer 6, widely regarded as one of the worst tech products of all time.Releases over the last few years have fixed the product, but Microsoft has been unable to fix the browsersreputation, despite a solid ad campaign.

The browsers user share has suffered in recent years thanks to stiff competition from Googles Chrome, Mozillas Firefox, and Apples Safari browsers, and Dean Hachamovitch, the longtime manager of the Internet Explorer team, left the company inDecember. The announcement that Project Spartan wont be an Internet Explorer browser is Microsofts ultimate admission of failure in its efforts to changeInternet Explorers image.

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Microsoft is scrapping Internet Explorer

Seattle, WA (PRWEB) March 17, 2015

Paid search has been one of the most debated aspects of internet marketing in the past year most marketing firms agree, including Fannit, that PPC is an important aspect of nearly every marketing managers budget. But as changes take place in the internet marketing environment, many business owners and CEOs have wondered whether these paid search initiatives are really worth their time and money in the year 2015.

The recently released article from Fannit is a response to these not-so-silent wonderings. The article works its way through the most frequently (and recently) asked questions that they hear posed from clients, associates, and other marketing firms, such as, How do I know if pay-per-click is actually good fit for my business? and Is PPC more expensive than its worth?.

These questions, and more, are answered in the article. For instance, the myth about paid search ads not being clicked by searchers is demonstrated to be hilariously untrue, proven by multiple case studies on their site. Instead, Fannits article turns the tables and asserts that online users actually tend to click on paid ads by as much as 64%. These are big numbers and big changes that appear will continue to swing in favor of paid ads in the coming year.

In regard to PPC management, Fannit doesnt play coy, but instead candidly explains why it may not be a feasible task for a business owner or even a small marketing team to handle PPC themselves. For such situations, Fannit recommends outsourcing to a PPC expert

Our pay-per-click management team can provide you with the keyword insight and previous experience with running PPC campaigns. We work with a variety of industries and have a good understanding of the pay-per-click system, which lends us the tools we need to apply our skills to pursue your business goals, Fannit says.

To learn more about their PPC management services or to see the rest of the most frequently asked PPC questions of 2015, visit their website: http://www.fannit.com

About Fannit Fannit.com is a full service internet marketing agency that helps companies increase their online presence through engaging and well placed content. They service Seattle area and U.S. based companies with Content Marketing, SEO, PPC, E-mail, Press Releases, and Conversion Rate Optimization. Fannit 2911 Hewitt Ave Everett WA 98201 425-359-7989

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Pay-Per-Clicks Most Frequently Asked Questions for 2015 Discussed in Latest Article From Fannit.com

Microsoft hasn't quite made it official, but a Microsoft executive recently came the closest yet to confirming that Project Spartanthe primary browser in Windows 10will not be named Internet Explorer.

During Microsofts Convergence conference in Atlanta on Monday, Microsofts marketing chief Chris Capossela pretty much admitted that the name Internet Explorer was on its way out, as first reported by The Verge.

Were now researching what the new brand, or the new name, for our browser should be in Windows 10, Capossela said."Well continue to have Internet Explorer, but well also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing."

Alongside Project Spartan, Microsoft will also release Internet Explorer 11 as a legacy option primarily for enterprises with applications and internal sites designed for Microsofts longtime browser.

Why this matters: Internet Explorer is still the most popular browser on Windows, but it is far from the most capable. Browsers like Chrome and Firefox feature far more consumer-friendly features and a broad catalog of extensions and add-ons that IE has never been able to match. Googles Chrome is also morphing from just a browser to a complete desktop-like working environment with the web at its center. To keep the built-in Windows browser relevant, a fresh start is sorely needed. Dumping the Internet Explorer brand as part of the reboot would go a long way to reinforcing the new browsers departure from IE.

Project Spartan has yet to roll out to Windows 10 users, but rumors and leaks about it have been popping up in recent weeks. The new browser will come packed with Cortana, Microsofts personal digital assistant that is also built into the Windows desktop.

Based on a leak earlier in March, Spartan will have a streamlined interface that is very basic and almost Chrome-like. The Spartan browser also comes with a brand new rendering engine called Edge. The new browser engine promises to be much speedier than Trident, which powers IE. Edge is already built into the Windows 10 preview and can be enabled for Internet Explorer 11.

We should get our first look at Project Spartan later in March after the browser is added to an upcoming preview build of Windows 10. In the meantime, check out the 10 must-try new features already active in Windows 10.

ian@ianpaul.net, PCWorld

Ian is an independent writer based in Tel Aviv, Israel. His current focus is on all things tech including mobile devices, desktop and laptop computers, software, social networks, Web apps, tech-related legislation and corporate tech news. More by Ian Paul

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Windows 10's speedy new Project Spartan browser will ditch Internet Explorer name

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