Mediaboss Marketing

The Google Online Marketing Challenge is a unique opportunity for students to experience and create online marketing campaigns using Google AdWords and Google+. Over 100,000 students and professors from almost 100 countries have participated in the past 8 years.

With a $250 AdWords advertising budget provided by Google, students develop and run an online advertising campaign for a business or non-profit organization over a three week period. The teams that develop and communicate the most successful campaigns win awesome prizes, including trips to Google offices. Students also have the opportunity to participate in the optional Google+ Social Media Marketing category by creating and managing a Google+ Page for their clients over a five week period.

The Challenge is open to student teams of three to six members from undergraduate or graduate programs, regardless of their major. All students must register under a verified faculty member, lecturer or instructor currently employed by an accredited higher education institute.

Visit Discover GOMC to learn more about the Challenge and how to participate.

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Google Online Marketing Challenge

The world of Internet marketing is rapidly progressing and involves a wide range of specialized knowledge in everything from public relations and research to social-media marketing. At the International Academy of Design & Technology, students in our Internet marketing programs also have the opportunity to learn about Web design and technology and their impact on Internet marketing.

Our students are taught by faculty members, manywith relevant career experience in various aspects of Internet marketing. These firsthand perspectives canbe valuable to students as they are challenged to understand topics including Web analytics, mobile applications, global and cultural Internet issues.

IADT offers a bachelor's degree in Internet marketing. You can learn more about the details of the Online and Internet Marketing degrees by clicking on the campuses listed below, which are currently accepting applications for the next available start date.

If you have questions about IADT or the associate's and bachelor's in Internet marketing degrees offered at our schools, getting the answers you need is as simple as filling out the Request Information form at the bottom of this page. Just tell us a little bit about yourself and one of our admissions representatives will contact you to help provide the information you need.

If you've already identified the campus where you'd like to enroll and the degree you're ready to pursue, we're ready when you are. In fact, you can apply online now!

International Academy of Design & Technology is accredited by the Accrediting Council for Independent Colleges and Schools to award associate's degrees and bachelor's degrees. For more information on IADT's accreditation, visit the ACICS website at: http://acics.org.

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Internet and Online Marketing Degrees, Internet Marketing ...

Pay Per Click advertising is ideal for more immediate leads, on a local, regional or national basis. For local business, a combination of Pay Per Click and Ignite Online Marketing will put you in front of potential customers in your area, right when they are looking to buy.

When people are looking to buy, they trust search engines to provide them with links to reputable businesses. But you have to earn your place in search engine results which can take many months. Ongoing Search Engine Optimization creates credibility with search engines and help you move up the rankings in their results. Creating good rankings for an online store requires a specialized approach; if you have an ecommerce website and want to improve its results, ask about our custom SEO for Ecommerce service.

Your existing customers are your greatest asset. Nurture them and your business will grow. Email Marketing is a great way to keep in touch with existing customers to let them know they are important and to provide them with information they need to succeed.

Get started now.

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Online Marketing | Market Your eCommerce Store ...

MKT 625 Strategic Internet Marketing

This course will introduce students to the Internet marketing landscape. Through exploring platforms, players and technology, the students will have a better understanding of the business models used in online marketing. Understanding consumer behavior in an online environment will help in creating integrated online strategies. All these, together with theories of online campaign development and management, with a hands-on approach to marketing automation and intelligence will provide the frame work for a comprehensive understanding of strategic internet marketing.

MKT 635 Websites and Search Engine Marketing/ Search Engine Optimization

This course will provide an introductory overview into the world of search engine marketing (SEM) and search engine optimization (SEO). SEM/SEO strategies will be discussed in detail as students learn the benefits and pitfalls of search marketing and how marketers can use it as a viable tool for reaching customers.

MKT 645 Online Marketing Channels

This course will expose students to online marketing channels, such as, social media platform and players, and measurement and analysis. Marketing channels such as internet display advertising, remarketing, email marketing, affiliate marketing, mobile marketing, video marketing, virtual worlds, gaming, and public relations will also be examined.

Foundation Courses

This coursework may be exempt based on undergraduate coursework.

MBA 501 Mathematics and Statistics for Business

This is an applied course, which will provide students with the mathematical knowledge and skills that underlie many courses offered in the school of business. Students will learn the fundamental concepts and methods of linear algebra, mathematical functions, differential calculus and statistics and their applications to business. They will also sharpen their quantitative, analytical and problem-solving skills that are so important for success in the world of business today.

MBA 502 Economics for Business

This course is intended to provide the student with a concisely focused yet rigorous introduction to both micro- and macroeconomic theory needed at the foundational level of a graduate degree program. Some of the topics to be addressed include: market behavior; demand theory and related elasticity concepts; production and cost theory; managerial decision-making in perfectly competitive and imperfectly competitive markets; GDP determination; unemployment and inflation; and fiscal and monetary policy.

MBA 503 Financial Reporting and Analysis

This course is designed to help future business leaders across all functional areas appreciate and understand the rules and regulations, processes and procedures, and significance of financial accounting statements and reports. It provides a balanced presentation between how statements are prepared and, more importantly, how to analyze these statements and footnotes to assess a company's performance within the industry and management's performance within a particular company. New government regulations have made the integrity and quality of financial accounting information everyone's responsibility. This course will help future business leaders conduct better internal audits, improve forecasts and valuations, and make better management decisions.

MBA 610 Business Law

This course focuses on the theory and application of business regulations and the laws of contracts, agency, property and business organizations. Background preparation: 3 credit hours in business law or the equivalent.

OL 500 Human Behavior in Organizations

This course is a study of individuals and groups and their interaction. Students examine theories of motivation, communication, leadership, power and change with practical relation to contemporary issues. They also study organizations for key design variables and reward systems aimed at improved performance and organizational efficiency through employee motivational programs, participative management and cooperative decision making.

MBA Core 1: must complete foundations prior to enrollment in core

MBA 515 Business Environment, Innovations and Entrepreneurship

This course will focus on the basic of business by introducing the student to the business environment, by focusing on the big picture, on identifying internal and external opportunities for growth, and resource management. The course will also present techniques for managers to stay current and to apply creative solutions to problems. The students will be introduced to the programmatic themes of globalization, leadership, team work, and ethics.

MBA 520 Accounting and Financial Analysis

Finance is the language of business, and in this course students will take their understanding of finance to the next level by using analytical skills when dealing with financial reporting. Students will apply financial and analytical skills gained in prior coursework, as well as principles of corporate finance, to business decision making. The course covers financial statements and other reports, the basics of financial forecasting and budgeting, and the communications and vocabulary related to financial statements.

MBA 550 Leading in an Organization

The course will focus on people management at all levels: individual, team, internal and external networks. Interpersonal skills will be focused upon, as well as strength finders. The students will learn conflict management, negotiations, and how to develop a creative culture. The students will also learn how to establish productive relationships, motivate people, and align teams and individuals to a vision; as well as how to be an agent of change.

MBA 560 Marketing and Strategy

The course will focus on brand management and how marketing should be approached as a partner in strategic decision making, both internally and externally. Students will study strategic positioning, market opportunities, pricing strategies, market analysis, as well as product differentiation. SWOT analysis and the marketing mix will be covered in a decision making focus, together with the programmatic themes of globalization, leadership, team work and ethics.

MBA Core 2: must complete MBA Core 1 prior to enrollment in MBA Core 2

MBA 635 Ethics, Corporate Culture and Social Responsibility

This course is a continuation of MBA-550 and it looks at corporate culture and social responsibility, on how to build a sustainable business and how to promote corporate ethics and values. The course also looks at how to deal with group think, diversity and cultural awareness, civic engagement, and how to be at the forefront of using environmental and sustainable practices that have a positive global impact. The course will also discuss personal ethics, in relationship to corporate ethics, governance and civic mindedness.

MBA 640 Finance, Economics, and Decision Making

This course is a continuation of MBA-520, and it focuses on decision-making based on quantitative and qualitative data, microeconomic variables, and internal financial priorities. The course will hone operational and investment decision-making skills with respect to organizational sustainability and growth, mergers and other business combinations, debt vs. equity funding, capital markets, etc. The course will also touch upon foreign currencies, foreign direct investment (FDI) and international trade.

MBA 665 Government Impact on Business

The course will focus on the macroeconomic aspect of business, including the governmental side (local, national, international), by diving into public policy, regulatory bodies, regulations' impact on business, trends and current politics and their impact on business, power structures and lobbying.

MBA 690 Operations Management and Technology

The course will present aspects of project management, monitoring and measuring KPIs; as well as taking advantage of technology to create automation and sustainability. Students will learn to collect, identify and determine quality measures and use common methodologies and strategic planning processes. The course looks at technology management and operations management from a strategic perspective, creating a common view into the different layers of a business.

Capstone Course:

MBA 705 MBA Capstone

As the final stop in students' journeys toward earning their MBA, this capstone course integrates previous coursework and practical experience with a focus on authentic demonstration of competencies outlined by the program. Rather than introducing new concepts, students will synthesize and integrate prior learning to design or develop a capstone project as a culmination of their studies.

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MBA in Internet Marketing | SNHU

What is Internet Marketing?

Depending on whom you ask, the term Internet marketing can mean a variety of things. At one time, Internet marketing consisted mostly of having a website or placing banner ads on other websites. On the other end of the spectrum, there are loads of companies telling you that you can make a fortune overnight on the Internet and who try to sell you some form of "Internet marketing program".

Today, Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company's overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company's marketing mix.

For some online businesses, it is the only form of marketing being practiced.

Internet Marketing Objectives

Essentially, Internet marketing is using the Internet to do one or more of the following:

Internet Marketing Components

Components of Internet marketing (or online marketing) may include:

Internet Marketing and Home Business

Of all of the components of Internet marketing, prospective customers and clients expect a business to have a website. In fact, not having one could raise a red flag to a prospect. Online usage has become so pervasive today, many prospects might easily choose to do business with a company that they can get up-to-date information on 24 hours per day, 7 days per week.

Even a business that only has very local customers, such as a single location restaurant or shoe store can benefit from having a website and engaging in online marketing. And, those businesses whose customers are not restricted to a geographical area might have a difficult time finding an alternate method of attracting customers that offers the reasonably low expense and worldwide reach of a Web presence.

Because of the "virtual" nature of most home businesses, websites, if not an absolute necessity, can certainly provide benefits to a home business operator. Since most home-based businesses don't have a physical location, a website provides an inexpensive means for prospects to get to know what you do or what you sell and can even be a "storefront" for selling goods and services directly.

The Internet has greatly enabled home businesses to prosper because of the reasonably low cost to start and maintain a web presence. Therefore, Internet marketing should be part of your business plan and your marketing strategy.

Next page: Strategic Internet Marketing - Developing Internet Marketing Strategies

Online Marketing Guide

This article on Internet marketing is just one in a collection of articles available in the Online Marketing Guide.

The rest is here:
Online Internet Marketing for Home Businesses