Mediaboss Marketing

Posted by Brad Callen

Ok, so Im being asked a lot lately how I got into the whole internet marketing scene, so I figured I might as well write a blog post about it. Im not a big fan of writing so Im going to make this as to the point as possible for both my benefit and yours, since Im assuming you probably dont enjoy reading fluff. So here goes.

1. After I graduated college in 2001, I Worked in an IT department for a company in Batesville, IN called Batesville Casket Company. I worked there for around a year or so. As some of you probably know, working in an IT department is very much like the movie Office Space. I would actually work for about an hour each day and then have 7 hours to either stare at the computer screen OR surf the web. Ive always been interested in figuring out new ways to make money, so I found myself searching online for all sorts of make money type ideas/programs etc.

2. I came across some eBay selling course and bought it for about 20 bucks. Read through it and it motivated me to start selling things on eBay. Instead of selling junk from home, I searched through eBay looking for small items that people were selling. Not junk items, but new items. Things that I assumed they bought wholesale from somewhere and then sold them directly on eBay. Buy low, sell high. Back then, there was a section on eBay that was free, where you could actually see what any item actually sold for. Doing this, I could get a good idea on how much I could afford to pay for something wholesale, in order to sell high on eBay and make a profit.

Through my research while at my day job, I came across a couple of things that people were selling for much higher than what I could get them wholesale for. I tried to look for small items like sports cards, or electronic devices etc. Stuff that could easily be shipped, but could be sold for a decent amount. Read the rest of this entry

Posted by Brad Callen

Ok, so Ive been doing a lot of reading and studying of Twitter the past couple of months and after all of the reading, Ive come to the conclusion that the single best, non-spammy method for building a big, loyal, Twitter following is through the use of Twitter Giveaways, or Twiveaways as I like to call them.

Whats a Twitter Giveaway? Well, essentially, you give something away whether its an eBook, software product etc. OR a physical product like an Ipod in return for Twitter users

1. reTweeting a message that you ask them to reTweet to their Twitter account

2. Follow you on Twitter

This does a few things

1. It builds your Twitter follower count when the initial registrant follows you on Twitter

2. It goes viral because when the initial registrant retweets your message, youre now advertising on their Twitter profile page, to all of THEIR followers. Their followers then click on the reTweet message and sign up for your contest also and the process just spirals

This is how many of the people with large Twitter followers are able to build a Twitter

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Posted by Brad Callen

Hey guys, I sent out an email about this a couple weeks ago and have gotten some good feedback from it, so wanted to post here to quickly go over the process of what I accidentally did to build a very large email list in a short period of time.

1. I created http://www.ppcwebspy.com, which is a cool Firefox addon for keyword research. The overall process/flow of the software itself is very viral. (i.e. there is a big incentive for others to tell others about it, other than just because its good (which should always be a given if you create and sell anything)

2. I created a short demo video of me explaining how the software worked and what it does.

3. I posted a link to the video on my Twitter page (http://www.twitter.com/brad_callen). The video was nothing special. It was just me explaining the software and talking about how excited I was about releasing it to the public. It was 100% complete, but I was bored while my programmers were putting the finishing touches on it, so I had time to make a video showing how it worked. I made sure to mention that it wasnt quite ready/complete, but would be soon.

Note:

At this point, Ive never mentioned the URL (web address) to where my Twitter followers could get the software Basically because it wasnt quite finished yet. I did, however, mention the name of the software.

I only had about 2,000 followers at the time

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Posted by Brad Callen

Update: Before posting a comment with a question, please read the FAQ, as weve answered many of the questions that have been asked here, already. You can read the FAQ by clicking the link below:

http://www.ppcwebspy.com/FAQ.php

Hey gang, weve made some major changes and improvements to PPC Web Spy, based on recommendations from you all.

Here are the things weve been working on over the past week, amongst the craziness.

To update your copy, simply click the view keywords button you would normally click to view keywords. Up will pop a screen telling you to update. Follow the onscreen instructions to update your version.

1. Completely changes the look of http://www.ppcwebspy.com to a much more upbeat, happy, and uplifting design. I feel this better represents the software than the dark, gloomy looking site from before.

2. Changed the entire focus of the site so that the small viral/affiliate link feature is barely mentioned and is mentioned as only a side benefit, which is what it should be. The focus is now on what the tool actually does and the purpose of why I created the tool to begin with: To unccover your Adwords competitions keywords.

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Posted by Brad Callen

Ok, this has been a pet peeve of mine for quite some time. Ive noticed this getting worse over the past 2 years and I predict that it will be a major major problem in the coming years

Heres the process. So and so creates a product. The product gets downloaded by thousands of people. 99% of those people have success of some sort with the product, and are completely satisfied. 1% of the people are not.

The 1% of people that are not satisfied tend to be those people that would spend time posting in forums or blogging about it, while the satisfied people are out actually using and benefitting from whatever service/product that was provided.

This is even more prevalent in the internet marketing community than any other community and its getting worse and worse by the minute.

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Internet marketing is complex. Competition is global. You need someone who knows how it works. SMT has been providing Internet marketing services since 1995. With every Internet change or algorithm update, weve been able to stay up-to-date and provide our clients with service that will continue to work for them, not just short-term boosts in rankings. We have worked with some of our clients for upwards of 10 years, not because of a long-term contract (we go month to month), but because they see results in the work that we deliver.

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HubSpot was founded in 2006 as a result of a simple observation: people have transformed how they live, work, shop, and buy, but businesses have not adapted. This mismatch led Brian Halligan and Dharmesh Shah to create the vision for the inbound experience and to develop HubSpots platform to support it. With our powerful, easy to use, integrated set of applications, businesses can attract, engage, and delight customers by delivering inbound experiences that are relevant, helpful, and personalized. HubSpot is, after all, on a mission to make the world more inbound, one business transformation after another.

Raise your hand if you know a business that would like more visitors to its website, more leads for its sales team and more customers to fuel growth. Chances are your hand is up. We all know businesses that want to grow. There are millions of them.

Now, raise your hand if you love getting cold calls from eager sales people during dinner. Or spam emails with irrelevant offers in your inbox. How about pop-up ads when youre trying to read an article on the Internet? No hands up? Didnt think so. And, as it turns out, most other people share your sentiment.

The problem is that theres a fundamental mismatch between how organizations are marketing and selling their offerings and the way that people actually want to shop and buy.

In 2004, we met as graduate students at MIT. Brian was helping venture-backed startups with their go-to-market strategy. He noticed something curious: the tried and true tactics (trade shows, email blasts, and cold calling) that had worked at his previous companies simply werent effective anymore. Customers had gotten really good at blocking out interruptive marketing and sales tactics.

Meanwhile, Dharmesh started a blog called OnStartups with reflections on entrepreneurship. The blog gained mass appeal and massive traffic, surprising us both. One topic interested us: why was a tiny blog written by a grad student with no budget able to get so much more traffic and interest than companies with professional marketing teams and big budgets?

Madison Avenue, we have a problem.

After many meetings, much coffee, and the occasional wine or Belgian beer (a favorite for both of us), we came to a startlingly simple observation. People do not want to be interrupted by marketers or harassed by sales people. They want to be helped.

The world has changed dramatically: people no longer live, work, shop, and buy as they did a decade or two ago. And yet, businesses still try to market and sell like its 1999.

Nothing is more powerful than an idea whose time has come. We started talking about this transformation in how people shop and buy. We called the traditional method outbound because it was fundamentally about pushing a message out and started calling the new way inbound. Inbound is about pulling people in by sharing relevant information, creating useful content, and generally being helpful.

The response was overwhelmingly positive and incredibly exciting. Inbound was an idea whose time had come.

The next question was if the concept of inbound was so easy to understand and inspiring, why werent more businesses doing it? Why were millions of businesses sitting on the sidelines instead of tapping into the power of this transformation?

The reason was clear: it was too hard to get started. There were content management systems and SEO tools and social media applications and marketing automation tools and on...and on...and on. Many of these individual tools were great but the task of gluing them together was Herculean. It wasnt within the realm of mere mortals.

The issue wasnt a lack of tools, but that there were too many. Too many products to learn. Too many passwords to remember. Too many bills to pay. And, too many phone numbers to call for help. We wanted to stop the madness.

We started HubSpot with one simple goal: Make it easier to get going with inbound, so businesses could get growing. One platform to learn. One password to remember. One bill to pay. And, one phone number to call. One integrated system, designed from the ground up to transform how organizations market and sell.

To achieve our vision of transforming how organizations market and sell, we had to attract and retain the best people in the world. HubSpots culture is predicated on radical transparency, individual autonomy, and enlightened empathy. We codified and publicly shared our approach to this different kind of workplace in HubSpots Culture Code slide deck. It has been viewed over a million times, shared on social media thousands of times, and received remarkable acclaim. Our culture is a powerful weapon in the battle for amazing people.

When we started HubSpot in a tiny one-room office a block from the MIT campus, we thought we were starting a software company. We were wrong. We had not just started a software company, we had sparked an entire movement.

We believe were still in the early innings of what the inbound movement can and will become, and that weve built a company and a community that is ambitious, crazy, and talented enough to transform how the worlds organizations market and sell.

We are very grateful to our more than 11,500 customers, 1,900 partners, and millions of fans who support our mission to make the world inbound.

Success is making those that believed in you look brilliant. We will work passionately to make you look brilliant. Thanks for joining us on this journey.

Cheers,

HubSpotters make our company what it is. We hire for inbound aptitude over experience, and we pride ourselves on attracting and retaining people with HEART. We also believe in radical transparency, so we publicly shared HubSpots Culture Code for anyone who was interested in our values and approach to work. At the core of what drives us is one simple phrase, Solve For The Customer. This maniacal focus is more than a mantra; putting the customer first is evident in the product we ship, the support we provide, and the way we market and sell. And doing so makes us deliriously happy.

People have transformed how they consume information, research products and services, make purchasing decisions and share their views and experiences. The customer is more in control than ever and tunes out traditional sales and marketing messages more than ever. Yet businesses still rely on the same sales and marketing playbook they have used for more than a decade. This mismatch in buyer behavior and company tactics is what led Brian Halligan and Dharmesh Shah to start HubSpot in 2006 and create the vision for the inbound experience.

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