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Learn about the education and preparation needed to become an Internet marketing manager. Get a quick view of the requirements as well as details about degree programs, job duties and necessary skills to find out if this is the career for you.

Internet marketing managers require at least a bachelor's degree in a related field. They must possess knowledge of marketing, internet marketing, and social media. They need skills in communication, customer relationships and management.

Internet marketing managers specialize in contemporary business applications for computers, technology and the web. A four-year degree in business, marketing or communication is the standard requirement for this career.

Source: *U.S. Bureau of Labor Statistics

Internet marketing managers are responsible for creating and implementing online marketing strategies to increase sales and revenue for a company. They maximize the technical and creative opportunities afforded by the breadth of Web-based static and social marketing in order to attract customers to the brand. Aspects of launching a campaign include design, development, advertising and transactions.

Internet marketing managers specifically deal with media buying, social networking and search engine optimization to maintain a client base and seek new clients. They must develop an online marketing plan, conduct research and utilize the most current strategies in order to position the brand in the marketplace. Other tasks include supervising search engine marketing campaigns, tracking results, analyzing statistics and working with clients. It's important to keep an eye out for new online marketing opportunities.

Having at least a Bachelor of Science or Bachelor of Arts is typically necessary to gain an Internet marketing manager position. Choice majors are marketing, communications or business. Additional studies in computer science or information technology may be useful. These 4-year programs can be completed entirely online.

The program generally covers trends and techniques of marketing and advertising such as the utilization of blogs, podcasts and mobile apps. Courses cover search engine marketing, pay-per-click advertising, budget management and strategy evaluation. Sample courses may include e-commerce, website development and the future of the Internet.

According to BusinessWeek, schools of business are increasingly adding social media marketing courses to Bachelor of Business Administration curricula. Students learn about public relations, intellectual property and business ethics in addition to studying the ways that strategy, technology and design can impact marketing on the Web. Other topics include how to convey a message and engage with an audience or affiliates. In particular, they may study the growth and applications of successful forums such as Twitter and Facebook.

Although the U.S. Bureau of Labor Statistics (BLS) doesn't publish statistics for Internet marketing managers in particular, it does offer information about marketing managers in general. In 2015, an average annual salary of $140,660 was revealed for these managers. At that same time, computer systems design and related services companies, as well as consulting businesses, were among the top employers of these managers. In 2014, the BLS predicted average job growth of 9% for marketing managers, through 2024.

Internet marketing managers direct programs to increase sales through web-based marketing and advertising. These professionals have an average annual salary of around $141,000 per year. The job outlook is for faster growth than average.

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Internet Marketing Manager: Job Description and Education ...

NEW ORLEANS, May 4, 2017 /PRNewswire/ -- 365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today that the company will participate in the Apartment Internet Marketing Conference. 365 Connect is also a key sponsor of the event. The conference will occur May 8-10, 2017 in Huntington Beach, California.

Delivering technology solutions to multifamily housing communities across the nation, 365 Connect will exhibit and demonstrate its revolutionary resident lifecycle platform throughout the conference. The 365 Connect Platform resolves issues every multifamily community faces: marketing, leasing, and delivering services to residents. Enhancing livingexperiences by opening lines of communication, the platform follows the entire resident lifecycle, providing a nexus of information, resources, and services.

365 Connect Founder and CEOKerry W. Kirbystated, "The Apartment Internet MarketingConference hosts one of the most concentrated gatherings of technology professionals in the multifamily housing industry. With our focus on connecting both future and existing residents with where they live, this event is by far one of the most important conferences for us to attend each year as we engage, learn, and evolve our platform by interacting with our industry peers."

The Apartment Internet Marketing Conference will feature an array of speakers, panelists, and apartment industry executives, and will present an intimate look at the state of marketing from the perspective of multifamily management and ownership leaders. The conference has pioneered the exploration of topics like ratings and reviews, accountable marketing, revenue management as well as the explosion of video marketing. This year's event will focus on user experience, predictive lead generation, and utilizing virtual reality in order to attract prospective renters.

With 46 technology awards and counting, 365 Connect continues to revolutionize the multifamily housing industry with a results-driven platform that eliminates redundant marketing, simplifies transactions, and serves residents after the lease is signed. The platform is proven to reduce operating expenses, increase prospect traffic, and retain residents for multifamily housing operators.

"365 Connect is always proud to participate in the Apartment Internet Marketing Conference. This event amplifies our message that considerable achievements in technology come from commitment, creativity, and dedication. When our team attends the conference each year, we observe industry leaders and entrepreneurs enthusiastically gathering to discuss the latest trends, incubate new ideas, and collaborate on strategic action. In keeping step with these passionate innovators, we encourage attendees to stop by our business lounge, meet our amazing team members, and learn why multifamily communities all over the country are leveraging the power of our platform," Kirby added.

About The Apartment Internet Marketing Conference: The Apartment Internet Marketing Conference is the apartment industry's only event dedicated solely to marketing,pricing, and encompasses all of the technological efforts surrounding the customer experience of the prospective renter. It is the most detailed and informative event in the industry and is sure to attract the industry's leading buyers of online and transactional services. Joshua Tree Conference Group has produced the AIM Conference since 2008. For more information visit: http://www.AIMconf.com

About 365 Connect, LLC: 365 Connect is a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry. Delivering a fully-integrated solution that eliminates redundant marketing efforts, simplifies transactions, and provides services after the lease is signed, the 365 Connect Platform interfaces with a variety of third-party applications to streamline operations and enhance user experiences. Powering the resident lifecycle since 2003, 365 Connect delivers game-changing results for its clients and the residents they serve by remaining laser-focused on connecting people with where they live. Explore: http://www.365connect.com

Media Inquires 365 Connect media@365connect.com 504.299.3444

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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/365-connect-to-participate-at-apartment-internet-marketing-conference-in-huntington-beach-california-300451872.html

SOURCE 365 Connect

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365 Connect to Participate at Apartment Internet Marketing Conference in Huntington Beach, - PR Newswire (press release)

Forbes

How The Internet Marketing Industry Got A Bad Name Forbes When is the last time you had a great dental experience with your internet marketing provider? This may seem like an odd question at first and leave you thinking, huh? Yet what is even stranger is that your web marketing provider could be just as ...

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How The Internet Marketing Industry Got A Bad Name - Forbes

When you have a business online, the most important part of it is winning customers. Customers provide your business with its income. Without them, there is nothing. In order to gain customers, internet marketing is needed. Many people are not successful with Internet marketing, though. Here are some great internet marketing tips that will work for all businesses.

The basis of all Internet marketing is generated on a process of posting writing on the Internet with links to your site. These articles are created with certain keywords and posted in a manner that will attract enough attention to get traffic to the website of the business through a process called search engine optimization. Traffic rings customers. Customers bring income. The formula is simple in theory, but not at all that simple to apply.

The first of the series of Internet marketing tips involves the keywords. You need to consider the keywords above all. Creation of the keywords and how you place them in the articles are both important. Make sure that you create specific keywords that apply directly to your article. The keywords chosen are incredibly important to the article, and in turn to your website.

The second part of the Internet marketing tips incorporates the articles you write. When you write the articles, place the keywords in them the amount of times needed. But, place them naturally when you place them in sentences. Do not just stick them in anywhere you like. You need to make sure that they make sense in the articles.

When you write the articles, make them interesting to people. Nobody will click on a link if they do not care what they are reading. They will not even finish reading the article in most cases. This will not do you any good when you are trying to get people to navigate your website.

Of course, the most important part of your article is the title, and this may very well be one of the most important Internet marketing tips. Even if you have a good article, a bad title will cause people to click in the opposite direction. Your article will not even get read. Make sure the title, above all, will get people to click and then read your articles.

When you have your articles written, the methods of posting them are very important. You need to post the articles places so that people will see them and click on them. This is done through a process called search engine optimization. This involves proper posting of articles to draw people in so that they will be readily available by people that search for the keywords in the articles.

Internet marketing is a very important thing to the survival of any online business. These Internet marketing tips will help you, through articles, get the best traffic to your website, so that you can potentially get customers. As previously stated, customers are essential to the survival of a business of any kind, not just one that is on the Internet.

Source by Michael R. Force

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Internet Marketing Tips to Get Traffic to Your Site - JOSIC - Digital Intelligence

Squidoo.com is the internet marketers greatest tool. Google loves squidoo, and all internet marketers should know that whatever Google loves, Google should get. Squidoo accounts can beat out your keyword competition and just dominate your keyword.

So how does squidoo work? It's a website that works with the idea of web 2.0. Which is that the internet is a guide, which shows you where you should look to find the information that your looking for. How many times have you searched something you have no idea about on Google and the first link that pops up is exactly what your looking for? Not that many times if you really think about it. Usually you have to click on the first link, than click on the link inside of it, then click back, click on another link because the link you just clicked on was not what you were looking for, click click, until you find the Information that you want. Do not lie, this is how your search process usually goes.

So what does squidoo actually do? It filters out the crud that is not relevant to the information that you want and just gives you the information that you do want. So if you search up something like Paintball Markers, you get more than 100,000 searches, so if there were a squidoo profile about paintball marks, you click on that, and that profile should show up with information about paintball marks, where to buy them, And where to research more about them.

A squidoo account filters out the 175,00 searches and gives you the information that you need. That's why Google gives you high page rankings when you create a squidoo account.

What every internet marketer should know is, that if there is something out there, that can increase your page ranking, USE IT! Sadly some of these page ranking tools you have to pay for, but SQUIDOO IS TOTALLY FREE! You can create as many accounts as you want. So get out there and start using it for your internet marketing needs. Create an account and have it dedicated to what your website is about. You can even promote some products that you think that your audience would enjoy, just do not spam. Make your squidoo a help website for anyone who is searching for what your providing. When they realize that you're a reliable source, they'll keep coming to you, and they'll start buying your products. Squidoo makes this easy because in as little as 3 days, you can get onto the first page of Google when you get good at it. So use squidoo to your advantage,

AND I'LL SEE YOU AT THE TOP!

Source by Matthew Castro

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Online Marketing Using Squidoo Marketing As An Internet Marketing Tool - JOSIC - Digital Intelligence