Mediaboss Marketing

1. How to attract marketing talent of the future

Businesses will need to offer greater flexibility to secure top talent as the industry demands more out of hours work. Currently, 15% of businesses offer flexible working and 18% flexitime.

But 55% of workers want flexible working and 47% want flexitime. A further 32% want time off in lieu and additional benefits to compensate for out of hours work.

Source: Reed

Google and Facebook account for almost a third of the time Britons spend on the internet. British adults accumulate 42.7 million days a month across Google properties, the equivalent of 17% of UK internet time.

Facebook properties, including Whatsapp and Instagram, account for 28.4 million days, or 11% of time. The top 10 most dominant companies account for half of internet time.

Source: Verto Analytics

Retired households have seen their incomes triple over the past 40 years, substantially narrowing the gap in earnings with working-age households and revealed a lucrative market for marketers.

In 1977, the average pensioner households income was 10,500, just 52% of the 20,200 earned by non-retired households.

But by the end of 2016 pensioners income had risen to 29,500, equal to 70% of the figure for working households, which was 41,900.

Source: Office for National Statistics

The global licensing industry grew by 4.4% last year to be worth a record 201.6bn, with the US and Canada the largest market with a 58% share.

Character and entertainment is the top property type, accounting for 45% of sales. And clothes are the biggest product category, with 30.1bn in revenue, ahead of toys on 26.9bn and fashion on 22.7bn.

Source: Licensing Industry Merchandisers Association

Thursday is the best time to send marketing emails, with emails shared on that day having an open rate of 23.13% and click-through rate of 3.52%.

The best time to send is at 4pm, when open rates hit 25.13% and click-through rates 3.82%.

Source: GetResponse

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5 killer stats to start your week - Marketing Week