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The rise of Influencer marketing in the overall marketing mix of brands – Exchange4Media

Imagine if wed told you ten years back that wed be living in a world where your next-door neighbour could be a voice of reason for thousands of people online, or that your teacher could also have a side hustle as a fashion blogger? It wouldnt have sounded plausible, correct? Well, the times have surely changed now!

In this new reality of digital and social media marketing, weve seen influencer marketing explode as a way for brands and companies to get their products and services introduced to new markets.

An influencer is anyone who has influence over a particular set of audience and has the ability to impact their purchasing behaviour through endorsements and product placements. The influencer marketing industry is expected to be worth up to $15 billion by 2022, compared to $8 billion in 2019, according to Business Insider Intelligence estimates. The growing market size suggests that influencers are more likely to drive and impact consumers buying and spending decisions going forward, as social media becomes pervasive and functional beyond communication.

According to eMarketer, 84% of marketers are leaning towards launching at least one campaign involving an influencer; more so in times of a pandemic where people are spending most of their time on their phones or laptops. Furthermore, Marketers who have already launched influencer campaigns are impressed with the results, with a whopping 81% calling this form of partnership quite effective.

Businesses have been using celebrities and iconic figures to promote their products and foster relatability. But as more and more brands realise just how much people trust other peoples opinions over everything else, a new pool of influencers has opened up.

A hybrid of old and new marketing and advertising tools, influencer marketing is everything that a modern-day campaign needs to be. Its less about selling your wares directly and more about becoming one with the offering; an almost verb of sorts like Lets xerox it or Lets Swiggy it.

Some statistics and pointers to show the growth and effectiveness of influencer marketing:

Every business works on data and the entry of data analytics and data-driven technology has taken over the influencer marketing industry that digs deeper into the loopholes present in the industry. According to reports, 54.3% of brands engaged in influencer marketing use some kind of agency or self-service software to manage influencer relationships

As the world continues to progress and audiences become smarter every day, its obvious that now is as good a time as any to unwield the true potential influencer marketing has to offer. At the end of the day, influencer marketing might not be right for every brand, But for those where it fits the bill, it can work alongside a well-balanced and successful digital marketing strategy to shift voices and shine that much-deserved spotlight!

The question here is: What would you as a reader prefer to see the influencers and the brands leveraging their influence to do?

Disclaimer: The views expressed here are solely those of the author and do not in any way represent the views of exchange4media.com

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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The rise of Influencer marketing in the overall marketing mix of brands - Exchange4Media

Healthcare Advertising Market Statistics 2021- Industry Insights and COVID-19 impact analysis with Future Opportunities 2027 | Syneos Health, CDM New…

The Healthcare Advertising Market research report is latest addition by Data Bridge Market Research offers in-depth analysis of the industry size, share, major segments, and different geographic regions, forecast for the next seven years, key market players, and premium industry trends. It also focuses on the key drivers, restraints, opportunities and industry challenges.A comprehensive report gives details about historic data, present market trends, future product environment, marketing strategies, technological innovation, upcoming technologies, emerging trends or opportunities, and the technical progress in the related industry. The report endows with market potential for each geographical region based on the growth rate, macroeconomic parameters, consumer buying patterns, their preferences for particular product and market demand and supply scenarios. Healthcare Advertising market report studies rising opportunities in the market and related influencing factors which are valuable for the businesses. It is an essential document for every market enthusiast, policymaker, investor, and market player.

Global healthcare advertising market is expected to gain market growth in the forecast period of 2020 to 2027. Data Bridge Market Research analyses that the market is growing with a CAGR of 4.7% in the forecast period of 2020 to 2027 and expected to reach USD 52,659.16 million by 2027.

Download Free Exclusive Sample (350 Pages PDF) Report: To Know the Impact of COVID-19 on this Industry @ https://www.databridgemarketresearch.com/request-a-sample/?dbmr=global-healthcare-advertising-market&AS

The report emphasis on the Top Manufacturers in the world Healthcare Advertising market, with profits, losses, prices, production, and market share for each and every manufacturer, covering:

Increasing investments in healthcare advertising is aiding growth of this market. The healthcare advertising is a service dedicated to creating, planning and handling advertising and sometimes other forms of promotion for its clients. There are separate marketing agencies that provide advertising services such as mobile first websites, online advertising, search engine optimization, social media advertising, newspapers, magazines and medical journals, television ads, radio ads and others.The healthcare advertising is used in the different applications such as medical insurance, over-the-counter medicines, hygiene products, pharmaceutical manufacturers and brands, prescription medicines, fitness and diet products and service, medical equipment, and corrective lenses and glasses in the healthcare sector.

Healthcare Advertising Market Segmentation:

By Type (Online, Traditional, Physician Referrals, Internal Marketing, Public Relations, Employer Marketing, Unique Branding and Awareness and Others)

By Form of Engagement (Healthcare Facility, In Home / In Person, Digital and Others)

By Technology (Telemedicine, Artificial Intelligence, Personal Data Tracking and Others)

By Approach (Detailing (Healthcare Professional) and Direct to Consumer Advertising)

By Format (Display, Search and Video), Application (Pharmaceuticals (Small Molecule Drugs)

Healthcare Advertising Market Overview: Market Segment, Market Size, Sales and Growth, Price by Type

Global Healthcare Advertising Market Introduction: Market Share, Price, Base Distribution, Sales Area, Product by Company and Healthcare Advertising Market Competitive Situation and Trends

Healthcare Advertising Company Profiles: Competitive landscape Basic Information, Manufacturing Base and Competitors, Healthcare Advertising Product Category, Application and Specification, Healthcare Advertising Manufacturers Sales, Revenue, Price and Gross Margin and Business Overview

Healthcare Advertising Market Status and Outlook by Regions (North America, Europe, Asia-Pacific, South America, Middle East, and Africa): Market Size and CAGR, Sales and Revenue, Sales Market Share by Regions

Healthcare Advertising Application: Healthcare Advertising Product Segment, Sales and Market Share by maximum return on investment (ROI).The world class Healthcare Advertising business report also illustrates the CAGR values for the historic years 2019, the base year 2018 and the forecast for the years 2021-2027.

Healthcare Advertising Market Forecast: Sales, Revenue, Growth Rate Forecast (2021-2028) and Forecast by Regions, by Type, by Application

Continued

Read complete report along with TOC @ https://www.databridgemarketresearch.com/toc/?dbmr=global-healthcare-advertising-market&AS

Competitive Landscape and Healthcare AdvertisingMarket Share Analysis

Healthcare advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies focus related to Global healthcare advertising market.

The major players covered in the report are PUBLICIS GROUPE, Syneos Health, CDM New York, Havas Health & You. (A Subsidiary of Havas Group), FCB Worldwide, Inc. (A Subsidiary of IPG), MCCANN WORLDGROUP (A Subsidiary of IPG), VMLY&R (A Subsidiary of WPP plc), Wunderman Thompson (A Subsidiary of WPP plc), AbelsonTaylor, Inc., TBWAWorldHealth, Thrive Internet Marketing Agency, RevLocal, HLM Digital, LEVO Healthcare Consulting, LLC, Dobies Health Marketing, Sagefrog Marketing Group, LLC, The Communications Strategy Group Inc., Distill Health, Healthcare Success, LLC and Trajectory, among others. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

Significant Highlights of the Report:

Global Healthcare Advertising Market Scope and Market Size

Global healthcare advertising market is segmented on the basis of type, form of engagement, technology, approach, format and application. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

Enquire for customization in Report @: https://www.databridgemarketresearch.com/inquire-before-buying/?dbmr=global-healthcare-advertising-market&AS

Healthcare Advertising Market Country Level Analysis

About Data Bridge Market Research Private Ltd:

Data Bridge Market ResearchPvt Ltdis a multinational management consulting firm with offices in India and Canada. As an innovative and neoteric market analysis and advisory company with unmatched durability level and advanced approaches. We are committed to uncover the best consumer prospects and to foster useful knowledge for your company to succeed in the market.

Data Bridge Market Research is a result of sheer wisdom and practice that was conceived and built-in Pune in the year 2015. The company came into existence from the healthcare department with far fewer employees intending to cover the whole market while providing the best class analysis. Later, the company widened its departments, as well as expands their reach by opening a new office in Gurugram location in the year 2018, where a team of highly qualified personnel joins hands for the growth of the company. Even in the tough times of COVID-19 where the Virus slowed down everything around the world, the dedicated Team of Data Bridge Market Research worked round the clock to provide quality and support to our client base, which also tells about the excellence in our sleeve.

Data Bridge Market Research has over 500 analysts working in different industries. We have catered more than 40% of the fortune 500 companies globally and have a network of more than 5000+ clientele around the globe.

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Healthcare Advertising Market Statistics 2021- Industry Insights and COVID-19 impact analysis with Future Opportunities 2027 | Syneos Health, CDM New...

Healthcare Advertising Market by Manufacturers Regions Type And Application Forecast to 2027 || PUBLICIS GROUPE, Syneos Health, CDM New York KSU |…

This market study on Healthcare Advertising Market covers The market study conducted in this report analyzes the market status, market share, growth rate, future trends, market drivers, opportunities and challenges, risks and entry barriers, sales channels, and distributors in the industry. Also, it sheds light on the wide-ranging competitive landscape of the global Healthcare Advertising market. It defines about the recent innovations, applications and end users of the market.The report first introduces the market basics like definitions, classifications, applications, and industry chain overview, and then industry policies and plans, product specifications, manufacturing processes, cost structures, and so on. The challenges led by the COVID-19 pandemic, leading to a decline in demand, and several initiatives taken by the government are studied in this report. The wide range of end-use applications, Heat Pumps major types, revenue, and distributors are stated. The regional analysis covers North America, Europe, APAC, Latin America, and MEA.

Global healthcare advertising market is expected to gain market growth in the forecast period of 2020 to 2027. Data Bridge Market Research analyses that the market is growing with a CAGR of 4.7% in the forecast period of 2020 to 2027 and expected to reach USD 52,659.16 million by 2027.

Download Exclusive Sample (350 Pages PDF) Report: To Know the Impact of COVID-19 on this Industry @ https://www.databridgemarketresearch.com/request-a-sample/?dbmr=global-healthcare-advertising-market&AS

The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market.

The key manufacturers covered in this report:

Detailed Market Analysis and Insights:

Increasing investments in healthcare advertising is aiding growth of this market. The healthcare advertising is a service dedicated to creating, planning and handling advertising and sometimes other forms of promotion for its clients. There are separate marketing agencies that provide advertising services such as mobile first websites, online advertising, search engine optimization, social media advertising, newspapers, magazines and medical journals, television ads, radio ads and others.The healthcare advertising is used in the different applications such as medical insurance, over-the-counter medicines, hygiene products, pharmaceutical manufacturers and brands, prescription medicines, fitness and diet products and service, medical equipment, and corrective lenses and glasses in the healthcare sector.

Segmentation Of Healthcare Advertising Market:

By Type (Online, Traditional, Physician Referrals, Internal Marketing, Public Relations, Employer Marketing, Unique Branding and Awareness and Others)

By Form of Engagement (Healthcare Facility, In Home / In Person, Digital and Others)

By Technology (Telemedicine, Artificial Intelligence, Personal Data Tracking and Others)

By Approach (Detailing (Healthcare Professional) and Direct to Consumer Advertising)

By Format (Display, Search and Video)

ACCESS FULL REPORT: https://www.databridgemarketresearch.com/reports/global-healthcare-advertising-market?utm_source=AS&utm_medium=AS

The Healthcare Advertising market report comprises of several market dynamics and estimations of the growth rate and the market value based on market dynamics and growth inducing factors. For generation of an excellent market research report, principal attributes such as highest level of spirit, practical solutions, dedicated research and analysis, innovation, talent solutions, integrated approaches, most advanced technology and commitment plays a key role. The report contains reviews about key players in the market, major collaborations, merger and acquisitions along with trending innovation and business policies.

Competitive Landscape and Healthcare Advertising Market Share Analysis

Healthcare advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies focus related to Global healthcare advertising market.

The major players covered in the report are PUBLICIS GROUPE, Syneos Health, CDM New York, Havas Health & You. (A Subsidiary of Havas Group), FCB Worldwide, Inc. (A Subsidiary of IPG), MCCANN WORLDGROUP (A Subsidiary of IPG), VMLY&R (A Subsidiary of WPP plc), Wunderman Thompson (A Subsidiary of WPP plc), AbelsonTaylor, Inc., TBWAWorldHealth, Thrive Internet Marketing Agency, RevLocal, HLM Digital, LEVO Healthcare Consulting, LLC, Dobies Health Marketing, Sagefrog Marketing Group, LLC, The Communications Strategy Group Inc., Distill Health, Healthcare Success, LLC and Trajectory, among others. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

Many product developments are also initiated by the companies worldwide which are also accelerating the growth of healthcare advertising market.

To receive extensive list of important regions, ask for TOC here @ https://www.databridgemarketresearch.com/toc/?dbmr=global-healthcare-advertising-market&AS

Global Healthcare Advertising Market Scope and Market Size:-

Global healthcare advertising market is segmented on the basis of type, form of engagement, technology, approach, format and application. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

Increasing Levels of Investment on Advertising to Enhance their Brand Productivity

Healthcare advertising market also provides you with detailed market analysis for every country growth in industry with sales, components sales, impact of technological development in healthcare advertising and changes in regulatory scenarios with their support for the Healthcare advertising market. The data is available for historic period 2018.

Major Highlights from Table of contents are listed below for quick lookup into Healthcare Advertising Market report

Important Features that are under Offering and Key Highlights of the Reports:

Detailed overview of Healthcare Advertising Market

Changing market dynamics of the industry

In-depth market segmentation by Type, Application, etc.

Historical, current and projected market size in terms of volume and value

Recent industry trends and developments

Competitive landscape of Healthcare Advertising Market Products

Strategies of key players and product offerings

Potential and niche segments/regions exhibiting promising growth

On the Basis of Region

The report is mainly segmented into several key regions, with sales, revenue, market share and growth rate of Healthcare Advertising in these regions, from 2020 to 2027, covering:

U.S., Canada and Mexico in North America, Germany, France, U.K.

Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe

China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand

Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA)

Enquire Here for, Report Enquiry, Discount and Customization: https://www.databridgemarketresearch.com/inquire-before-buying/?dbmr=global-healthcare-advertising-market&AS

Benefits of Buying The Report:

About Data Bridge Market Research:

An absolute way to forecast what future holds is to comprehend the trend today!

Data Bridge Market Research set forth itself as an unconventional and neoteric Market research and consulting firm with unparalleled level of resilience and integrated approaches. We are determined to unearth the best market opportunities and foster efficient information for your business to thrive in the market. Data Bridge endeavours to provide appropriate solutions to the complex business challenges and initiates an effortless decision-making process. Data bridge is an aftermath of sheer wisdom and experience which was formulated and framed in the year 2015 in Pune.

Data Bridge Market Research has over 500 analysts working in different industries. We have catered more than 40% of the fortune 500 companies globally and have a network of more than 5000+ clientele around the globe. Data Bridge adepts in creating satisfied clients who reckon upon our services and rely on our hard work with certitude. We are content with our glorious 99.9 % client satisfying rate.

Contact Us:-

Data Bridge Market Research

US: +1 888 387 2818

UK: +44 208 089 1725

Hong Kong: +852 8192 7475

Email:-corporatesales@databridgemarketresearch.com

More Related Reports:

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Healthcare Advertising Market by Manufacturers Regions Type And Application Forecast to 2027 || PUBLICIS GROUPE, Syneos Health, CDM New York KSU |...

Luxury is Paying Attention to Every Piece of Detail, and Originality, and Exclusivity Jan Jens – Entertainment Paper

He is just 28 and already running a multi-million-dollar luxury rental business in Miami. He has been featured in many Forbes articles which chronicle his success stories. He is Jan Jens. Heres an exclusive interview with the leading entrepreneur. Lets delve.

Many would know that Miami had hosted the biggest hip hop music festival of the world Rolling Loud Festival 2019. Artists like Migos, 21 Savage, Cardi B, Wiz Khalifa, and Lil Wayne flocked to the festival and gave an electrical performance. But not many know who the luxurious mansions belonged to where half of Rolling Lounds big shot artists lived. They were Jan Jenss mansions. He rented them out to these artists.

Ask Jan what makes celebrities set foot in his properties, he says, We, at Jatina Group, understand that most artists want to spend their time sitting back, doing whatever they want in a luxurious space. A space where nothing gets in the way of their relaxation and rejuvenation. Thankfully, Miami hosts several fantastic properties. But, ours is a notch higher in every aspect.

Jatina Group, owned by Jan Jens, provides luxury villas on rent. It also assists in finding and hiring the right exotic car or yacht. Jan Jenss Jatina Group has clocked huge multi-million dollars in sales via mediums like Airbnb as well as HomeAway. Jan says that majority of their business comes from renting villas and they have more than 61 properties as part of Jatina Groups concierge offerings and villa vacation rental services across Miami.

Ask Jan how he built his lucrative, multi-million-dollar luxury mansion rental business in Miami he says, I have always paid special attention to detail. We, atJatina Group,ensure that everything is in place by over-achieving. Meaning we pay attention to the smallest of things like flowers next to the bed, pleasing light and art display on the walls, and so on. In Jan Jenss own words, You see, luxury is attention to every piece of detail,and originality, and exclusivity, and more importantly, quality.

Jans way of life professional and personal involves valuing and nurturing his independence. He says, I dont have a goal to meet every month. I dont have a boss after me.

Signing off, Jan spills out the secret to his success, I make sure my high-end clients get to do whatever they want, whenever they want in my luxurious spaces across Miami.

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Luxury is Paying Attention to Every Piece of Detail, and Originality, and Exclusivity Jan Jens - Entertainment Paper

What to expect from Twitter’s Q4 earnings report – Yahoo Finance

TipRanks

How important are dividends to a stock investors profits? Speaking before the Financial Industry Regulatory Authority (FINRA) on October 15, 2007, investing guru John Bogle laid out the case: Over the past 81 years reinvested dividend income accounted for approximately 95 percent of the compound long-term return earned by the companies in the S&P 500. These stunning figures would seem to demand that mutual funds highlight the importance of dividend income. So in other words, dividends are pretty important! Of course, right now the average stock on the S&P 500 is only paying about a 2% dividend yield, which isnt a lot. If you want to do better than that, though, the REIT sector is a great place to begin your search for high-yield dividend stocks. REITs are companies that acquire, own, operate, and manage real estate portfolios, usually some combination of residential or commercial real properties, or their associated mortgage loans and mortgage-backed securities. Tax law requires that these companies return profits directly to shareholders, and most of them choose dividends as their vehicle of choice for compliance, resulting in frequent high dividend yields across the sector. The slowly ebbing COVID pandemic was hard on real estate managers, as tenants had trouble making rents and owners had trouble leasing vacant space. However, BTIG analyst Tim Hayes believes there are reasons to stay bullish on CRE properties specifically. "While we recognize the headwinds to commercial real estate (CRE) fundamentals and the potential risk to equity/earnings power, we believe there are several reasons to be constructive, especially with the sector trading at a discount to historical levels and offering attractive dividend yields at wide spreads to benchmark rates," Hayes commented. Against this backdrop, weve opened up the TipRanks database to get the latest stats on Hayes CRE choices. These are stocks that the analyst initiated Buy ratings on, pointing out their high dividend yield. We are talking about at least 9% here. Ares Commercial Real Estate (ACRE) The first dividend pick we are looking at is Ares Commercial Real Estate, a company focused on the commercial real estate mortgage sector. Ares boasts a diversified portfolio featuring office space, apartments, hotels, and mixed-use properties mainly across the Southeast and West. The company has over $2 billion invested in 49 separate loans, 95% of which are senior mortgage loans. At the end of October, the company released 3Q20 earnings (the last reported quarter), showing $22.4 million in total revenue, for a 13% year-over-year gain. The 45-cents earnings per common share was up 40% since the prior year. Furthermore, Ares closed a $667 million commercial real estate collateralized loan obligation, with firmed up funding on 23 senior loans. On the dividend front, Ares declared in December its 4Q20 dividend. The payment, at 33 cents per common share, was paid out on January 15 and is fully covered by current income levels. At current rates, the dividend annualizes to $1.32 and gives an impressive yield of 10.50%. Among the bulls is Hayes, who wrote: We believe shares of ACRE are unfairly discounted relative to other commercial mREITs given strong Ares sponsorship, a very healthy balance sheet, and limited exposure to at-risk assets. In his view, this leaves the company well positioned to face the headwinds from COVID-19. In line with these comments, Hayes rates ACRE a Buy, and his $13.50 price target implies a 10% upside from current levels. (To watch Hayes track record, click here) Only one other analyst has posted a recent ACRE review, also rating the stock a Buy, which makes the analyst consensus here a Moderate Buy. Shares are priced at $12.28, and their $12.75 average price target suggests room for modest ~4% growth. (See ACRE stock analysis on TipRanks) KKR Real Estate Finance Trust (KREF) Next up we have KKR, which operates in the commercial real estate sector, with almost half of its holdings in the states of New York, Illinois, Pennsylvania, and Massachusetts. The company both owns and finances commercial properties; 83% of its activities are with apartment dwellings and office spaces in desirable urban locations. KKRs quality can be seen in the companys quarterly results. The liquidity position was strong KKR reported $700.6 million available at the end of 3Q20, the last quarter reported. The 56-cent EPS was up 7% sequentially, and 36% year-over-year. Further evidence of KKRs sound position came at the beginning of January, when the announced it had closed 7 new commercial loans in Q4, totaling $565.4 million. This level of activity is a clear sign that KKR is recovering from the pandemic-related economic turndown. The solid foundation put the company in position to continue its dividend which has been kept reliable for four years now. The most recent declaration, made in December, was for a 43-cent per common share dividend that was paid out in mid-January. That rate gives an annual payment of $1.72 per common share, and a robust yield of 9.7%. Covering KREF, Hayes is most impressed by the companys move back toward proactive loan origination, saying, We view 4Q20 origination activity to be in line with pre-pandemic production, and demonstrates a shift from defense to offense as transaction activity has picked up and the capital markets remain accommodative. We expect increased capital deployment to support earnings power and dividend coverage, and could potentially warrant an increase in the dividend as the macroeconomic outlook improves. To this end, Hayes gives KREF a Buy and sets a $19.50 price target that indicates ~6% growth from current levels. (To watch Hayes track record, click here) Wall Street has been keeping quiet on all things KREF, and the only other recent review also recommends a Buy. Put together, the stock has a Moderate Buy consensus rating. Meanwhile, the average price target stands at 19.26 and implies a modest ~5% upside. (See KREF stock analysis on TipRanks) Starwood Property Trust (STWD) For the third stock on Hayes list of picks, we turn to Starwood, a commercial mortgage REIT with a varied portfolio of first mortgages and mezzanine loans, in the $50 million to $500 million range. The company operates in the US and Europe, boasts a $5.9 billion market cap, and has offices in New York, London, and San Francisco. Starwoods high-end portfolio has brought it solid earnings, even during the corona recession of 2020. The company recorded $152 million in GAAP earnings for 3Q20, coming out to 53 cents per share, for gains of 8% sequentially and 6% year-over-year. With that in the background, we can note the companys dividend, which has been held steady at 48 cents per share for over two years. The last declaration was made in December, and the dividend was paid out on January 15. At the current rate, it annualizes to $1.92 and the yield is 9.23%. Once again, were looking at a stock that Hayes recommends to Buy. We view STWD to be one of the few blue chips in the commercial mREIT sector given its size, liquidity, best-in-class management team, strong balance sheet, and diversified investment platform which has consistently generated stronger ROEs than peers. To that end, STWD is one of few commercial mREITs that neither restructured its liabilities with expensive rescue capital nor cut its dividend since the onset of COVID-19, Hayes opined. Overall, there is little action on the Street heading STWD's way right now, with only one other analyst chiming in with a view on the company's prospects. An additional Buy rating means STWD qualifies as a Moderate Buy. However, the $21 average price target suggests shares will remain range bound for the foreseeable future. (See STWD stock analysis on TipRanks) To find good ideas for dividend stocks trading at attractive valuations, visit TipRanks Best Stocks to Buy, a newly launched tool that unites all of TipRanks equity insights. Disclaimer: The opinions expressed in this article are solely those of the featured analysts. The content is intended to be used for informational purposes only. It is very important to do your own analysis before making any investment.

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What to expect from Twitter's Q4 earnings report - Yahoo Finance