Archive for the ‘Internet Marketing’ Category

How tree-lined streets and high-speed internet can help with a warming climate – Kitsap Sun

Kevin Walthall| Columnist

I hope yall are all staying cool out there. Heres some positive perspective: it could be worse.

Last week's "heat dome" weather reminds me of Texas, except in Texas we dont call it a heat dome, we just call it summer. Thankfully Kitsap has been spared the Texas humidity that turns the air into a sticky mosquito soup. That humid air doesnt get cool in the shade, and Texas breezes are just the state trying to suffocate you with a dank pillow. Add Dallas or Houston smog to the soup for subtle tasting notes of Exxon-Mobile byproduct. Yum.

Think you can escape the heat in a Texas lake like you can a Kitsap lake? For a good/terrible time, Google "cottonmouth snakes." Oralligator gar, a Cretaceous-era Satan-fish inexplicably still living in the tepid brown pools Texans call lakes.

So it isnt all bad. You can thank your lucky stars you arent in Texas.

With the heat wave giving a scary glimpse of our climate change future, it seems like a good time to think about streets built for heat waves and telecommuting.

Thats right. Another article about complete streets.

Complete streets are streets built for everyone. Wide sidewalks, bike lanes or shared lanes, bus pull-outs, and ADA ramps are common features of complete streets.

Theyre generally showcase streets, attractive boulevards with landscaping and public art. They arent just tools for getting from A to B, theyre pleasant places to be, destinations in their own right. They attract investment and redevelopment. They give people transportation options outside the car. Complete streets are beneficial to the people who live next to them.

The conventional wisdom for the last 50 years or so has been that streets are for moving as many cars as fast as possible, and nothing else. The result has been stroads, byways that dont know if theyre neighborhood streets or inter-city roads. Some stroads, like 11th Street through West Bremerton, actually handle a large volume of carsand legitimately need to be four lanes wide. Others, like 6th Street or Naval Avenue, dont. Stroads are dangerous and ugly concrete rivers that divide neighborhoods and suck the life (and property values) out of their surroundings with high speed traffic. Maybe that works for commuters who see Bremerton as an obstacle between themselves and work, but for the people who actually live with stroads and pay for them with their taxes, its not worth it. Transportation budgets are slowly becoming more about transporting people than transporting cars.

Sometimes, cities will call these road diets. I dont like that term. Complete streets are fun, diets arent. Sure, 6th Street is chonky, but I dont just want it to become slimmer, I want it to become an asset to the community. As Ive said before, I would like complete streets to be accompanied by some type of complete street zoning, which would create small-town Main Streets along complete streets, providing opportunities for employment and recreation within walking distance of neighborhoods, creating a non-motorized, low-emissions transportation network throughout the city and affordable market-rate housing based on that transportation network rather than expensive parking and parkings attendant traffic.

In light of Mondays scorching heat and the economic shifts from the pandemic, I think two aspects of complete streets need to come into focus: street trees and high-speed internet.

Perhaps by now weve all read about the effects of heat bubbles or heat islands in urban areas. Heat bubbles are caused by the suns heat being reflected off of roads, parking lots, and buildings. When all that asphalt and roofing heats up in a concentrated urban area, it creates pockets of extreme heat, as in the case of Seattle and Bremerton.

Theres no way to avoid having roads, parking lots, and rooftops in urban areas, but we can mitigate their effects to a degree with vegetation in various forms. Landscaping in parking lots helps with stormwater runoff, absorbing and purifying rainwater as it runs from oil-slicked parking lots into aquifers and seas. Trees extend their branches over asphalt, catching the suns rays and capturing its energy. We can even go so far as to have green roofs, which are specially designed to host moss and lichens, succulents, or grasses. Plants take the energy of the sun and pollution from cars and use it in photosynthesis to create the plants energy. Its the best deal in the history of deals.

The recent heat wave makes street trees seem like an essential component of complete streets. Street trees are pretty. Humans have a biological and neurological need to see trees and greenery. Trees improve property values. Trees are the Swiss Army Knife of urban improvement but theyre also essential to making Bremerton more resilient towards climate change. According to the U.S. Forest Service Center for Urban Forest Research, street trees can lower the temperature of streets by 6 to 10 degrees, mitigating the heat island effect. Street trees also absorb CO2 emissions, helping with the root causes of climate change. When planted in the right places, trees can even diminish home cooling costs by 30%, for those of you who have air conditioning already.

These can be trees planted in medians or by sidewalks, but if we want Bremerton to roll with the punches of climate change, we need to view trees as a necessity for combating the heat bubble effect. The good news is that trees are cheap, abundant, pretty, efficient, and easy to maintain. Deciduous trees shade us in the summer and let light in during winter. Its really quite a polite thing for Mother Nature to do, if you think about it.

Second, I want to update the notion of complete streets to include fiber optic cable for high speed internet. This has largely come across my radar since Covid due to the rise and apparent permanence of remote working. We should absolutely be jumping on this. Every major disruption is an opportunity to pivot faster than the competition, and Covid is no exception. We can come out of this thing on top if were willing to think outside the box and make lemonade out of these catastrophic lemons.

With so many working from home and daily commutes nixed, people are realizing they can live anywhere they want, so theyre moving. Theres an extremely silver lining to that reality: we no longer have to offer tax breaks to attract major employers in order to import wealth. Major marketing and tech companies now effectively have offices through coworking spaces in Bremerton (Spark Commons, Bremerton Workspace), Silverdale (Have-A-Space), Poulsbo (Vibe Coworks, The Creative Consortium), and Bainbridge Island (Knack Coworking). Quality, high-paying jobs are located practically everywhere.

The question now becomes is this the sort of place people with good jobs want to live? If Bremerton is awesome, people with high-paying jobs will stay and their salaries will circulate in the local economy. If Bremerton keeps betting that Sears Roebuck is making a comeback, theyll move on.

Being awesome has never made more fiscal sense than it does right now. And weve got a great start on that front, with miles of beautiful coastline, fantastic parks, a farmers market, craft breweries, and the upcoming Quincy Square. Add in some leafy pedestrian boulevards lined with townhomes and boutique shops and restaurants, and these are the things that attract the high earners of the new economy, who splurge on experiences.

I think were only going to see more co-working spaces, and their presence means any web-based employer can be in any neighborhood. All co-working spaces need to succeed is a building for commercial use and access to high speed internet hence I think high-speed fiber internet should become the next ingredient in any complete street.

If mayoral candidate Bill Broughton has one big idea to campaign on, its his proposal to make the City of Bremerton a provider of high-speed fiber optic internet in the mold of Chattanooga, Tennessee. He sees this as a way to attract traditional office-based employers downtown, but I think it also has the potential to open up new high-paying employment opportunities in outlying neighborhoods as well. Competition is always a good thing, and Im looking forward to seeing him compete with incumbent Mayor Greg Wheeler. I think the idea of using the City to spread high speed internet has legs.

While street trees are an important adaptation to climate change, bringing employers to employees has the potential to dramatically reduce auto emissions from commuters, which is the number one source of carbon emissions both nationally and in Washington. We need to be thinking now about a hotter future with more expensive resources.

Kevin Walthall is a Bremerton resident and a regular contributor tothe Kitsap Sun. He also writes for the blog Urban Bremerton. Contact him atkswalthall@gmail.com.

Read the original post:
How tree-lined streets and high-speed internet can help with a warming climate - Kitsap Sun

Revealed: How Italian bookies survived tough year – Goal.com

Just like any other business, betting firms underwent unprecedentedchallenges that were brought about by the outbreak of Covid-19

A triple whammy has hammered the Italian sector if that saying applies to a national market.

First, there was a prohibition on all gambling-related marketing, followed by the pandemic's impactand attendant lockdowns, and lastly, to add insult to injury, a tax hike while the virus was still raging. However, the internet sector has shown remarkable resiliency, and recent M&A activity in the industry suggests that future prospects are bright, at least at the top of the tree.

It may seem strange that when talking about the status of the Italian internet market in the previous year, the lines of a long-dead popular British legend spring to mind. Nonetheless, some of the lines delivered by Gus Elen, a cockney singer and comic, seems to be appropriate.

Similarly, the Italian gaming industry would argue it'd be doing OK if it weren't for the virus (Covid-19), its accompanying lockdowns, restrictions on gambling marketing, and recently increased taxes. Recent data backs up this assertion. Per Ficom Leisure, revenue from all internet sectors increased about 95% in February in comparison to the same period in the previous year, before the initial lockout.

The gross gaming revenue (GGR) for February was just 351 million, shy of the previous high of 359 million established in December. Almost all non-AAMS casinos and sports betting sites listed at Siti Scommesse Non-AAMS remained up upwards of 160 per cent year-on-year in March, and online casinos had their second-highest sum since the regulation began.

This backs the overall optimistic image for online or virtual gaming and, since sports resumed in June of the previous year, online sports income. "Due to the result of the lockdowns, a bulk of additional players have registered online accounts," explains Senior partner at Ficom Leisure in Rome, Christian Tirabassi.

'We expect this trend will continue since many gamers have (grown acclimated to) wagering and gambling on the internet and on smartphones."

According to Fabio Schiavolin, CEO of Snaitech, 2020 demonstrated clearly the consumer appeal of online gaming, with Snaitech'ssales jumping 58 per cent over the last year, which was considered a record-breaking year.

He adds that "2020 data demonstrated a clear indication of the digitalization of demand for all goods and services, supported by the 2020 retail lockdown with consumers enjoying the digital offer with greater confidence."

Betting shop managers at Snaitech are among the converts. "We have been concentrating a lot on acquiring online gamers via our points of sale for a long time now, sharing the income with the shop managers and establishing a true omnichannel perspective of the customers," Schiavolin explains.

"Even the most hesitant retailers have realized the significance of capitalizing on business digitalization, which has been their sole source of income in the months following the pandemic. We have been able to boost compensation to aid the retail network to deal with the problem and recover stronger when the opening is permitted, as we always concentrate on partnerships."

The Covid-19 outbreak and AAMS influence on Italian football clubs were one of the most visible challenges the gaming industry has faced in the last 12 months. Land-based gambling and gaming, in particular, were subjected to lengthy unavoidable closures and, as of the moment of writing this content, had yet to see any signs of returning.

"Online sales have indeed been greater over the last 12 months, but they've not been sufficient to reimburse for the sector losses caused by shop closures," Alexander Martin, CEO of SKS365 explains.

However, the omnichannel endeavour was critical to the Italian business a long time before the new coronavirus came into the country in early 2020.

The Italian gambling industries were dealt a major hit when the Dignity Decree was passed in 2019, and practically all casino sales promotion was banned. However, the gambling businesses also had a role to play in the abrupt low level of awareness.

Lacking the formerly accessible assortment of advertising stimuli, the necessity to discover ways to push clients online prompted a more determined effort to use the retail presence as a lead generation tool. As a result, even when the latest marketing limits took effect in Italy, there was a seemingly counterintuitive increase in GGR.

The restriction on betting-related promotion appears to have had the effect of consolidating market share amongst those half-dozen major companies. Martin points out that SKS365 has become one of the big six sports betting operators holding a market share of over 10%, accounting for approximately three-quarters of total GGR.

Read the rest here:
Revealed: How Italian bookies survived tough year - Goal.com

Lyfted Studios Announces Digital Marketing Services for Medical Professionals, Lawyers, and Automotive Dealerships – Virtual-Strategy Magazine

California-based Digital Marketing Agency Lyfted Studios has announced the expansion of its services to provide solutions for lawyers, automotive dealerships, doctors, and other medical professionals

COVID-19 has had an unprecedented toil on the corporate world. Today, everyone is seeking to go online, generate leads, and close sales without physical interaction. Digital marketing agencies worldwide have been on their toes, providing strategies for businesses in several industries. However, certain businesses and professionals have been overlooked by digital marketers.

Despite the prevalence of digital marketing, businesses and professionals in the medical, law, and automotive fields have not shared in the new trend sweeping through the corporate world. To end this backdrop, Lyfted Studio, a digital marketing agency in Orange County, CA, has announced that it would extend the frontiers of its services to provide tailored solutions for lawyers, automotive dealerships, doctors, and other medical professionals.

Over the years, Lyfted Studios has helped businesses in and around California with digital marketing strategies. The solutions offered by Lyfted Studios creative and industry-specific marketing strategies, social media marketing, search engine optimization (SEO), Google AdWords, professional branding, web design and development, and eCommerce marketing.

Some of the reviews from happy customers shared on the Lyfted Studios website reads:

What can I say? We couldnt have even made it past the first month of business without the team at Lyfted Agency. They could create an insane marketing strategy that boosted our sales by over 100% within the first three weeks Breezy Delivery.

Lyfted Agency went above and beyond to create a complete digital solution that covered everything from our website, business cards, flyers, and everything we needed to launch our law firm MVP Law Group.

I couldnt be happier with the results Ive been getting since Ive started using Lyfted Agency. Our dealership leads have been steadily increasing, and they did an amazing job creating our new logo, Private Collection Motors.

Alex and the team at Lyfted Agency created a beautiful new website and developed a new digital marketing strategy that skyrocketed our school registrations LB Bartending School.

As Doctors, Lawyers, and Automotive Dealers are turning to marketing agencies to help them get online, Lyfted Studios hopes to be a companion to these professionals, providing top-rated and tailored digital marketing solutions.

Visit https://lyftedagency.com/ to get a digital marketing proposal.

About Lyfted Studios

Lyfted Studios is a full-service digital agency based out of Orange County, California, that provides a full range of services, including web design, web development, eCommerce design, internet marketing, graphic design, and more. Through a team of professionals who have years of experience in various aspects of digital marketing, Lyfted Studios has helped hundreds of clients ranging from small businesses, lawyers, doctors, mechanic shops, automotive shops, fitness studios, and more.

To learn more, please visit https://lyftedagency.com/our-services/ or send an email to info@lyftedagency.com.

Media ContactCompany Name: Lyfted AgencyContact Person: Media RelationsEmail: Send EmailPhone: (949) 667- 4420Country: United StatesWebsite: http://www.lyftedagency.com/

Continue reading here:
Lyfted Studios Announces Digital Marketing Services for Medical Professionals, Lawyers, and Automotive Dealerships - Virtual-Strategy Magazine

Why the Internet is Key to Business Growth? – Asap Land

The Internet has a great influence on our lives. No matter what we do, we need an internet connection anyway. It is a part of our lives now. When it comes to business, could be a small business or corporate, the internet is the key to business growth. Many companies have changed their strategies. They are moving their business to this great platform. Companies are learning new marketing strategies that can help them grow their business. The internet is offering great business opportunities. It has changed the way of communication. In the past, it was pretty difficult for organizations to stay in contact with their customer and clients, but the internet has changed that too. Now you can stay in contact with your customers and clients and keep yourself updated with feedback. The business companies are getting high-speed internet service to boost their production.

Role of the internet in business

The Internet plays a vital role in business growth. Organizations are getting clients and customers data and analyze their buying habits and then make a marketing strategy. Everyone is looking for new business ideas on the internet.

With the invention of digital marketing, everything has changed. People are working from home all around the world. You just need an internet connection and youll be able to do work from anywhere in the world. Many internet service providers like AT&T internet offers high-speed internet to both residential and commercial customers and that too comes with unlimited data. Plus, AT&T customer service is ranked #1 in USA for there extra ordinary service. One can always cont on them in case of any query.

You can stay in touch with your clients and employees and can get updates related to work. During this COVID-19 pandemic, many companies started working from home and they did a great job. You cannot imagine a world without the internet these days.

Internet marketing

With internet marketing, you target your product-related customers and can boost your business growth by advertising your products and services. There are many benefits of internet marketing. Internet marketing gives you global reach. You will have the access to reach millions of prospective customers whether you have a small business or you have a multinational company. This is for all types of businesses. You can use different kinds of tools and target customers. There are different kinds of marketing tools and platforms where you can advertise your product and services and you can reach millions of people.

Content marketing

Through content marketing, you can reach millions of people. Content marketing is posting content related to your products and services on different websites to increase your business growth. You can hire bloggers who can write content related to your work and can post on different websites. Its a great way to boost your business and bring customers to your web page.

Search engine optimization(SEO)

Search engine optimization is a tool or technique through which you can bring your website link on the first page of search engines like Google by using tactics like on-page and off-page, so if someone types in a keyword related to your work, your company will pop up on the first page of google. Its a great technique to bring traffic to your page. It helps you get a high ranking in search engine results.

Social media marketing

Social media platforms like Facebook and Instagram help you a lot in the growth of your business. You can sponsor your product or services and select a specific kind of market that could be related to your product/services and can target a huge market. You can add a human face to your brand as a brand ambassador and can reach millions of people. You can make powerful and sentimental videos to attract and entertain your audience.

In the past, business organizations used to create ads with a huge budget and targeted the market through different platforms like Television, radio, and billboards but now with the internet, you can just sponsor your content and target the market, which is related to your product/services and can save a lot of money. You need to make your social media pages look aesthetic as that will attract more people to your page. The more followers you have, the more customers can see your services.

Online business platforms

There are different platforms like Amazon, where you can sell your product to customers all around the world. Many people are doing their business on such platforms and they are earning a lot of money because it does not require a big team to handle the production, delivery, and other concerns. You can do it yourself. Some people buy products from the market, put them on the internet, and sell the product with a great profit. Its a great opportunity. On top, you can stay in touch with your customers and get instant feedback as well and that will help you make your products and services better.

Summing it up

The world has changed. In this digital world, everything is linked to the internet. Companies are growing their business through digital marketing as the market has changed too. People these days do not watch Television a lot, only a few people listen to the radio and read newspapers. If you havent shifted your business to the internet, do not waste time anymore and shift your business to the internet and use internet marketing strategies. That will help you in the growth of your business.

Go here to read the rest:
Why the Internet is Key to Business Growth? - Asap Land

What Are High Risk Drivers and How They Can Save Money on Car Insurance – PR Web

Finding a company that offers coverage for high-risk drivers is not that complicated. Finding the best company that offers affordable coverage for high-risk drivers can be tricky., said Russell Rabichev, Marketing Director of Internet Marketing Company.

LOS ANGELES (PRWEB) June 30, 2021

Compare-autoinsurance.org has launched a new blog post that presents what high-risk drivers are and how they can get cheaper car insurance.

For more info and free car insurance quotes online, visit https://compare-autoinsurance.org/how-high-risk-drivers-can-get-the-best-car-insurance/

Car insurance for high-risk drivers can be very expensive. However, drivers labeled as high-risk can still find affordable car insurance policies. High-risk drivers are those drivers that pose a high financial risk to the auto insurance companies. Younger, inexperienced drivers are considered to be high-risk because they are more likely to be involved in accidents that cause injuries and/or high amounts of property damage. DUI offenders, drivers with multiple speeding tickets, and accident-prone drivers are also considered to be high-risk in the eyes of car insurance companies.

Drivers who are labeled as high-risk should consider the following:

For additional info, money-saving tips and free car insurance quotes, visit https://compare-autoinsurance.org/

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

Share article on social media or email:

See more here:
What Are High Risk Drivers and How They Can Save Money on Car Insurance - PR Web