Archive for the ‘Internet Marketing’ Category

Market America Worldwide | SHOP.COM Partners With Perfect Corp. To Deploy Its Groundbreaking Technology To Allow Beauty Lovers To Virtually Try On…

GREENSBORO, N.C., Feb. 18, 2021 /PRNewswire-PRWeb/ --Market America Worldwide, a global product brokerage company and the proud owner of the award-winning global e-commerce site SHOP.COM, has announced a new partnership with Perfect Corp., the world's leading beauty tech solutions provider and developer of the award-winning YouCam Makeup app. Perfect Corp. is best known to consumers for its revolutionary beauty app, YouCam Makeup, which lets users "try on" virtual products and looks. Across the beauty industry, Perfect Corp. is known for being the augmented reality (AR) and artificial intelligence (AI) business solutions provider for more than 300 global brands, now including Motives cosmetics, founded by Market America Worldwide | SHOP.COM's Senior Executive Vice President & Co-Founder, Loren Ridinger. With offices in eight countries, including its global headquarters in the U.S., Market America Worldwide | SHOP.COM's leadership has continued to partner with companies that help optimize the overall online shopping experience while continuing to offer superior quality products and services to its UnFranchise Owners, known as UFOs, as well as to their customers.

"Augmented Reality (AR), Artificial Intelligence (AI) and Facial Recognition Technologies have become extremely popular in the world of online retail cosmetics, especially with so many people around the world currently living and working from home. We knew that our customers, who have come to expect the best in beauty from our exclusive, gold-standard beauty brand, Motives, deserve the opportunity to test out the superior quality products and shades Motives offers from the comfort and safety of their own home. Therefore, it only made sense to partner with Perfect Corp., known to consumers as having the best technology to virtually 'try on' cosmetics anywhere, any time," said Marc Ashley, President and Chief Operating Officer of Market America Worldwide.

By partnering with Perfect Corp., Market America Worldwide | SHOP.COM will offer global online shoppers a convenient way to try on a multitude of premier beauty products through advanced YouCam-powered virtual try-on technology embedded into the Motives online shopping experience. This innovative try-on technology allows customers to virtually browse and experiment with hundreds of lipsticks, eye shadows and palettes safely and confidently from their computer or smart device, creating a hyper-engaged online shopping experience. The Motives interactive website also gives the company's beauty consultants, known as UFOs, the ability to grow their online businesses by better understanding consumer preferences and shopping behaviors.

"The beauty industry is constantly evolving so Motives prides itself for remaining at the forefront of innovation. Our new partnership with Perfect Corp. will allow us to introduce the brand globally like never before. Entering a new era of virtual connection, I'm excited to take our shopping experience to the next level. Not only will this technology benefit our direct consumers but it will also offer our entrepreneur base a new tool to grow their business," said Beauty Mogul, Founder of Motives and Senior Executive Vice President & Co-Founder of Market America Worldwide | SHOP.COM, Loren Ridinger.

"By integrating YouCam AR and AI technologies into the company's Motives websites, we will create an online shopping experience for our UFOs, their customers and all beauty lovers by providing accurate and realistic simulations that can be tested on any skin tone and adapted to different textures, mattes, sheens and glosses with a choice of 400+ shades of lip and eye colors," Ridinger continued.

"We are excited to partner with Market America Worldwide to help introduce an enhanced online shopping experience that resonates with the modern day consumer," said Alice Chang, Perfect Corp. Founder and CEO. "These hyper-realistic virtual beauty try-ons transform the online shopping experience across the Motives website by creating a unique experiential journey that engages the consumer on a whole new level."

As Market America Worldwide | SHOP.COM continues to innovate and create a highly interactive and personalized shopping experience, the company's leadership will continue to partner with the best in breed within all key industries that matter most for consumers now and well into the future.

About Market America Worldwide | SHOP.COM

Market America Worldwide is a global product brokerage and internet marketing company that specializes in One-to-One Marketing and is the creator of the Shopping Annuity. Its mission is to provide a robust business system for entrepreneurs, while providing consumers a better way to shop. Headquartered in Greensboro, N.C. and with locations in eight countries, including the U.S., Market America Worldwide was founded in 1992 by Chairman and CEO JR Ridinger. Through the company's primary shopping website, SHOP.COM, consumers have access to millions of products, including Market America Worldwide exclusive brands and thousands of top retail brands. SHOP.COM ranks 11th in Newsweek Magazine's 2020 Best Online Shops, #42 on Digital Commerce 360's (formerly Internet Retailer) 2020 Top 100 Online Marketplaces, #67 in Digital Commerce 360's (formerly Internet Retailer) 2020 Top 1,000 Online Retailers, #12 in the 2019 Internet Retailer Primary Merchandise Category Top 500, #96 in the 2018 Internet Retailer Asia 500 and #18 in 2017's Internet Retailer Mobile 500. The company is also a two-time winner of the Better Business Bureau's Torch Award for Marketplace Ethics and received 2019's Triad Business Journal's "Fast 50" award as one of the top privately held companies for sustained growth, driving the area's economy, marking the 14th time the company has received this recognition. Market America Worldwide has also been named on Grant Thornton's North Carolina 100 (NC 100) ranking of the state's largest private companies by revenue 14 consecutive years and was ranked #15 in The Business North Carolina Top 125 Private Companies for 2020. By combining Market America Worldwide's entrepreneurial business model with SHOP.COM's powerful comparative shopping engine, Cashback Program, Hot Deals, SHOPBuddy Express Pay check out, social shopping integration and countless other features, the company has become the ultimate online shopping destination.

For more information please visit marketamerica.com.

ABOUT MOTIVES

Founded in 2008 under parent company, Market America Worldwide, Motives by Loren Ridinger is a luxury cosmetics brand created so every person, on any budget, can enjoy high quality, custom-formulated cosmetics that enhance true beauty and help nourish the skin. This customized approach combines a selection of revolutionary foundations, powders and concealers to create the perfect canvas for the application of color to the eyes, cheeks and lips. Motives offers a variety of colors and products from Custom Blend Foundations to Luminous Translucent Powders to Moisture Rich Lipsticks, allowing anyone to easily create the look they want for any and every occasion or mood. Motives is about feeling empowered, beautiful and achieving goals, all at an affordable price. For more information about Motives, visit: motivescosmetics.com.

About Perfect Corp.

With over 900 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. To discover expert beauty tech insights and unlock powerful ROI secrets, read our Complete Guide to Beauty Tech.

Media Contact

Gillean Smith, Market America, 336 478 4066, gilleans@marketamerica.com

SOURCE Market America

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Market America Worldwide | SHOP.COM Partners With Perfect Corp. To Deploy Its Groundbreaking Technology To Allow Beauty Lovers To Virtually Try On...

RankWorks will be one of the first digital marketing agencies to accept Bitcoin as a payment method to run Google Ads Campaigns – PRNewswire

MONTREAL, Feb. 18, 2021 /PRNewswire/ - RankWorks (www.RankWorks.com), a digital marketing agency and industry leader in web design and digital marketing, is pleased to announce that it will officially be accepting Bitcoin payments from clients in order to run digital marketing campaigns. This will make RankWorks one of the first digital marketing agencies to accept Bitcoin payments to fund Google Ads campaigns in the US and Canada.

With the number of Blockchain wallet users worldwide increasing at a significant rate, Bitcoin leads in value and market size compared to other cryptocurrencies. With the business communities taking notice of this new monetary asset class, RankWorks decision to accept Bitcoin as a form of digital currency payment comes at a time when digital transformation is expanding across all levels of different industries and markets.

According to Chris Keirl, President & CEO of RankWorks, "there is a big demand from our client base to accept payments in Bitcoin. Since a lot of our clients have eCommerce websites that accept payments in cryptocurrency, the decision to adopt Bitcoin as an option to fund digital marketing campaigns was an easy one."

RankWorks has developed its digital marketing strategy to include Pay Per Click (PPC), Social Media management (SMM), and Influencer Marketing by connecting its proprietary advertising platform to a variety of different social media platforms such as YouTube, Instagram, and Pinterest.

"It's our belief that as long as the demand remains strong in digital advertising, new payment technology options will evolve to suit the needs of our clients.It is our goal as a company to provide our client base with an effective solution to move their business online and market their products and services to mass audiences.By accepting Bitcoin as a form of payment, it will open up new opportunities to grow the RankWorks brand into new markets," says Dan Alper, Director of Marketing & Brand Development.

RankWorks makes it easy for companies to get online and market their products and services to mass audiences. By leveraging the power of the internet, RankWorks provides affordable agency level website design and digital advertising solutions to companies that are located in the US and Canada. RankWorks innovation in digital ad serving technology allows it to reach and target online shoppers on a variety of different search engines and social media platforms.

For more information about RankWorks please visit http://www.RankWorks.com.

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RankWorks will be one of the first digital marketing agencies to accept Bitcoin as a payment method to run Google Ads Campaigns - PRNewswire

ISA joins hands with FPJ & ABP Network for consumer behaviour webinar on Feb 24 – Exchange4Media

Consumer behaviour has gone through a paradigm shift during COVID. As a corollary, it has posed new challenges for brands. In order to understand the strategies devised by top brands to tackle the challenges of this global event/pandemic and to look beyond, The Indian Society of Advertisers in association with Free Press Journal and ABP Network is organizing a webinar Brands and Consumers: 2021 and Beyond. This two-part unique webinar series will beaddressed by the best Marketing minds from across industries.

Commenting on the initiative, Sunil Kataria, ISA Chairman said, ISA (The Indian Society of Advertisers) is the apex body, successfully representing the interest of the advertising fraternity for nearly 70 years. The World has gone through a very difficult Covid period during 2020. This sad event has significantly impacted all brands and consumer behaviour. Its the time to review and more importantly, understand the learnings and the way forward both in the short term as well as the long term. Over the years, ISA has been organizing knowledge seminars/webinars for the benefit of the ecosystem of advertisers and marketers. Continuing the same, our next 2-part webinar series focuses on the issue most of us are facing: Brands & Consumers-2021 and beyond. We bring you leadership views and strategies from across both the manufacturing and the services sectors."

Abhishek Karnani, Director, The Free Press Journal said, This session will be significant to all advertisers and marketers who want to strategize the future course of actions for their brands.

While the first session on Wednesday, February 24 will be on manufacturing, the second session will focus on services that will be held on Wednesday, March 3.

The session on manufacturing will be moderated by Sunil Kataria, ISA Chairman and CEO India & SAARC, Godrej Consumer Products Limited. He will be in conversation with (in alphabetical order) Anil Viswanathan, Senior Director - Marketing (Chocolates), Insights & Analytics, Mondelez India Foods Pvt. Limited; Anuj Poddar, Executive Director, Bajaj Electricals Limited; Gauravjeet Singh, General Manager Media (South Asia), Hindustan Unilever Limited; Shashank Srivastava, Executive Director, Maruti Suzuki India Limited; and Suparna Mitra, CEO - Watches and Wearables Division, Titan Company Limited.

The second session on services will be moderated by Narendra Ambwani, ISA Executive Council Member and former MD Johnson & Johnson. This session will have names (in alphabetical order) like Abraham Alapatt, President and Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India) Limited; Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital; Mohit Kapoor, Group Vice President -Advertising & Innovations, Jio Platforms Limited; Rahul Karthikeyan, Director - Marketing, Upgrad Education Private Limited; and Ravi Desai, Director, Mass & Brand Marketing International, Amazon India.

The knowledge partner for the webinar is Mogae Media and Laqshya is the outdoor partner.

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ISA joins hands with FPJ & ABP Network for consumer behaviour webinar on Feb 24 - Exchange4Media

Who Will Be the Next F.D.A. Chief? – The New York Times

Early in the coronavirus outbreak, Dr. Sharfstein urged public health officials to focus on protecting racial and ethnic minorities, poor people and others who face social inequities. He has called for expanding housing to hold people with mild symptoms in quarantine; protecting tenants from eviction and offering incentives to food providers to deliver food to low-income neighborhoods for free or at a discount. He also proposed a federal coronavirus insurance program.

The last time his name was seriously floated for the top post, back in 2008, Dr. Sharfstein drew opposition from the pharmaceutical industry, which protested his criticism of off-label drug marketing and gifts from pharmaceutical companies to physicians.

Since 2015, Dr. Sharfstein has worked at the Johns Hopkins Bloomberg School of Public Health, where he is vice dean for public health practice and community engagement. He was also a former health commissioner for Baltimore.

I think Josh would be a good choice, said David Nexon, a former executive at the Advanced Medical Technology Association, known as AdvaMed. Hes a very smart guy, very committed to public health and he has a broad public health background, which would be an asset because of F.D.A.s wide-ranging responsibilities.

Dr. Woodcock, 72, also commands deep support, especially within the vast network of cancer-related patient advocacy groups, researchers and the drug companies that help finance them. But Dr. Woodcock, who has spent over 36 years working for the agency, has also generated much stiffer opposition in this round than Dr. Sharfstein.

In the past, even when the F.D.A. review of the drug was scathing, quite often Janet Woodcock or another high level F.D.A. official would be at the meeting, clearly pushing the advisory committee to recommend approval, said Diana Zuckerman, president of the National Center for Health Research, a think tank and advocacy group. But by law, these advisory committees are supposed to make recommendations independent of any F.D.A. pressure.

But the loudest objections to Dr. Woodcock focus on the F.D.A.s role in the opioid epidemic during her two stints as chief of its drug division, from 1994 to 2004 and then again from 2007 until she moved to Operation Warp Speed last May. (Between those two postings, she held other roles at the agency.)

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Who Will Be the Next F.D.A. Chief? - The New York Times

IoT Nation Releases Internet of Things Company Rankings – PRNewswire

NEW YORK, Feb. 17, 2021 /PRNewswire/ --IoT Nation, a leading provider of Internet of Things (IoT) ecosystem analytics, released its 2020 IoT Ace Market Visibility Performance (MVP) Rankings, based on its unique data-driven analysis of market activity for over 25,000 IoT-related companies worldwide.

To download the 2020 IoT Ace MVP Ranking Top 50 click here.

The IoT Ace MVP Ranking is generated by calculating an MVP Score for each company, showing its activity in the ecosystem. The analysis is based on millions of data points representing Partnerships, Organization Memberships, Conference Participation and Social Media activity.

The top Private IoT Ace MVP Ranked Companies include: Aeris Communications, ARM, Ayla Networks, Canonical, Environmental Systems Research Institute (ESRI), Foghorn Systems, MultiTech, Sigfox, Solace and Wind River Systems.

The top Public IoT Ace MVP Ranked Companies include: Alphabet, Amazon, AT&T, Cisco, Dell Technologies, IBM, Intel, Microsoft, Samsung and Siemens.

"Using a data-driven approach to track the ecosystem gives a clear picture of the landscape so that key companies, rising stars and trends in various verticals and technologies become visible," said Mitchell Golner, founder & CEO of IoT Nation. "The IoT space is dynamic, causing the rankings to change frequently. The rankings and underlying data show both the shifting focus of established players and the emergence of new entrants."

For more information on IoT Ace online and reports visit http://www.iotnation.com or email [emailprotected].

About IoT NationIoT Nation's mission is to help Internet of Things companies scale using data-driven ecosystem intelligence. IoT Nation's IoT Ace online market intelligence platform equips Sales, Marketing, Business Development, and Investment professionals with ecosystem and company data, analysis, and insights. In addition to its online platform, IoT Nation offers reports, custom data and research services. IoT Nation's clients include companies from startups to Fortune 500 companies. For more information visit http://www.iotnation.com.

For press inquiries, please contact [emailprotected]

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IoT Nation Releases Internet of Things Company Rankings - PRNewswire