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ProFromGo has always been an ROI-focused partner to clients providing services in HubSpot CRM training and implementation, and of course web design and online marketing. Media Posts core capabilities in the areas of web design and video production will pair perfectly with our inbound marketing and

PITTSBURGH (PRWEB) March 18, 2021

Joining forces under the new name Vendilli Digital Group, ProFromGo Internet Marketing, LLC and Media Post, Inc. announce the merger of their two companies.

The new Vendilli Digital Group will deliver to small business clients a broad suite of integrated digital services which have seen a steep and critical rise in importance in a post-COVID-19 environment as businesses strive to reach their customers in a virtual and online world.

Chris Vendilli, CEO of ProFromGo is the CEO of this new venture and Rob Donaldson, one of the original co-founders of Media Post, Inc., is the director of operations.

Based on the combined core competencies of the two teams, Vendilli Digital Group will be positioned well and at the sweet spot of multiple emerging trends. The need for digital, virtual, and online marketing and sales execution has changed dramatically for business to business (B2B) and consumer marketing.

McKinsey states in an October, 2020 report that for B2B sales, digital is the wave of the future and that the COVID-19 pandemic forced B2B buyers and sellers to go digital in a massive way. What started out as a crisis response has now become the next normal, with big implications for how buyers and sellers will do business in the future.

Chris Vendilli stated, ProFromGo has always been an ROI-focused partner to clients providing services in HubSpot CRM training and implementation, and of course web design and online marketing. Media Posts core capabilities in the areas of web design and video production will pair perfectly with our inbound marketing and online advertising services. Our deep experience with HubSpots sales and marketing platform will continue to be a point of differentiation for Vendilli Digital Group and allow our clients who adopt these tools more insight and intelligence as to how they can make better decisions with their sales, marketing and advertising investments.

Rob Donaldson, who assumed new duties as the director of operations at Vendilli Digital Group added, The merger of these two teams will allow us to take the best parts of each agency and combine them in a way that clearly stacks up more value for our clients. In a time where in-person meetings and events are no longer the norm in business, using high-quality video with strong production value as a digital communication tool will certainly give our clients a competitive advantage when it comes to communicating with their customers and prospective customers.

The resulting company will maintain accreditation as a VA certified Veteran Owned Small Business (VOSB) as well as a Platinum tiered HubSpot Solutions Partner.

Growth Attributed to EvolutionMedia Post, Inc. has been in business since 1991. ProFromGo started operating under a different name in 2007 and was officially incorporated on May 1, 2011. Both companies attribute their success to constantly learning new skills to evolve with digital trends and perpetually aiming to solve both the technical and marketing challenges of their clients.

Anticipating Clients NeedsProFromGo has been a HubSpot Solutions Partner since 2013 and earned status as a Platinum-tiered HubSpot partner in 2019. Most of the marketing and advertising campaigns executed on behalf of clients have deep integration with the HubSpot CRM and marketing automation platform which allow small business customers to track marketing and advertising investments more effectively by closing the loop between the source of a lead all the way through to new revenue resulting from these marketing efforts.

Chris Vendilli and the team hold numerous HubSpot certifications to include status as one of the only HubSpot Certified Trainers in the Greater Pittsburgh region.

A few of ProFromGos notable clients include Hefren-Tillotson, Airline Hydraulics, AccuTrex Products Inc, and framesi professional.

Media Post HistoryNearly 30 years ago, Media Post Inc. began as a video production company serving small business and corporate clients throughout Western Pennsylvania. They specialized in television commercials and corporate marketing and training programs utilizing in-studio and on-location shooting, post-production and 3D animation.

Realizing that the future delivery for video was the web, they added website design and development services in 2002 and became known as a full-service multimedia agency. Soon after, live event streaming was added as a service, as companies saw the benefit of broadcasting their message to multiple offices around the globe in real time.

Over the years Media Post has produced thousands of videos and web sites for multiple markets and end uses. Their clients include Deloitte, Omnicell and Advanced Polymer Technologies among many others.

Better TogetherUntil the new branding and web presence for Vendilli Digital Group is fully launched, the company will operate under the existing ProFromGo name. Until then, interested parties can learn more at https://ProFromGo.com

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ProFromGo and Media Post Officially Join Forces - PR Web

You know how you do a Google search on a product or place only to be stalked by ads on the same, making your internet life hellish? Such eerie targeting and bombardment could become a thing of the past with Google Chrome sounding the death knell for third-party cookies.

From 2022, says Google, its doing away with third-party cookies parts of codes used by a websites advertisers to capture ones browsing history and then serve targeted, personalised ads. Google says this move is to address the mounting privacy concerns and trust erosion surrounding collection of data.

But there is consternation in advertising and marketing circles. As Sanjay Mehta, joint CEO of digital agency Mirum, says, the change may choke off the economic oxygen from advertising that startups and emerging companies need to survive. It would be hard to imagine how advertising on the web could be relevant, and accurately measured, without third-party cookies, he says. Its pertinent to point out that Google Chrome owns a lions share over 80 per cent of the web browsing market in India.

Agencies and ad-tech providers who have mastered third-party data will lose their privileged position in this new world, says Mehta.

Googles decision to phase out third-party cookies to remodel the future of privacy on the web will most likely remodel the future of the online advertising industry as well, says Shashank Srivastava, Executive Director (Marketing and Sales), Maruti Suzuki India. For years, marketers have relied on third-party cookies for behavioural targeting, re-targeting and data-driven advertising, he points out.

Taking direct control

However, it would be wrong to construe this as the end of targeted advertising, as the bastion of first-party cookies still stands tall. First-party cookies, stored by the website or domain one is visiting, will now become the holy grail of advertisers.

Everybody should try and get as much first-party data as they can. From the advertisers perspective, the more direct control or direct relationship they have with consumers, the more they will be independent of distribution platforms like Google, Facebook, and Amazon, explains Gautam Mehra, Chief Data and Product Officer Dentsu Asia Pacific, and CEO Dentsu Programmatic South Asia.

Already many like Maruti Suzuki have set this in motion. The auto giant has on-boarded a Customer Data Platform for first-party data management while respecting customer privacy. Internally, we have developed SVOC (single view of customer) to guide our marketing efforts as per user needs. Also, proactively, we are working towards consent management. App ecosystem is one of the ways we can build meaningful relationships with customers, says Srivastava.

Second-party data tie-ups with publishers can be leveraged for marketing, and advertisers can look at placing apps at the centre of their digital strategy, he adds. This can help use the iPhones IDFA (identifiers for advertisers) and Androids Advertising ID for advertising and re-targeting. Certain ad-tech companies have recently launched identity solutions based on unique identifiers built from multiple inputs (web, mobile, customer data), Srivastava explains.

At advertising agency Dentsu, cookie-less strategies have been in the works for the past four years, says Mehra, pointing to their product Dentsu Marketing Cloud. This is based on cohorts, and it does contextual advertising, and has no implication with the new laws coming up. It only takes the first-party data of the client into consideration and is privacy compliant.

All over the globe, privacy regulations are coming into effect. The EU has General Data Protection Regulation and in the US there is the California Consumer Privacy Act. India is also heading towards that direction with the Privacy Data Protection bill introduced in 2019.

Small players will suffer

Jessie Paul, CEO, Paul Writer, a B2B marketing agency, feels that the change wont be as cataclysmic as people are making it out to be. While tech behemoths like Google and Facebook already have huge repositories of user data, its the small ad-tech players and publishers who will face the heat, she says, owing to their reliance on third-party cookies.

Indeed, big companies have already started adopting solutions like fingerprinting and graph identity providers for effective marketing.

While the larger ecosystem is working on creating alternative identifiers, smaller publishers, too, need to get their first-party data strategy right, says Dentsus Mehra. Without cookies, you are looking at consumers having to sign-in for content... its hard to imagine that an average user would keep giving their email address and creating logins for every website one visits.

The alternatives

Google Chrome has offered alternatives such as the Privacy Sandbox technology for interest-based advertising (FLoC), where groups of people with common interests could replace individual identifiers. This approach, Google says, effectively hides individuals in the crowd and uses on-device processing to keep a persons web history private on the browser. Google says its tests of FLoC show that advertisers can expect at least 95 per cent of conversions per dollar spent when compared to cookie-based advertising.

The removal of third-party cookies and its replacement by Privacy Sandbox is a win-win for all, says Vivek Srivatsa, Head, Marketing, Passenger Vehicles Business Unit, Tata Motors, as it builds innovations that shield anonymity while delivering better results for advertisers. Tata Motors is relooking its strategy to target a cohort instead of personal identifiers, he says.

Rather than looking at phasing out third-party cookies as a setback, we would like to look at this step as a positive change for the future, says Srivatsa.

Indeed, as Mirums Mehta points out, marketers will focus on building trust and delivering such a great user experience that the customer will opt in. He also feels that circulating content in email newsletters and email-based ads, launching targeted ads on social media, testing contact list re-targeting could be alternatives.

Paul emphasises the importance of contextual advertising. As a consumer, I am not going to click on an ad that is not relevant to me. So, you will have to find ways to make it relevant to me.

As things go, the big and powerful players will probably become more powerful. I think the takeaway is that local marketers will have to work harder. Will smaller sites and advertisers lose out? Yes, they will. But will the customer benefit? That also is true, Paul sums up.

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The Internet after the cookies crumble - BusinessLine

Marketing is everything. And when Salt Bae real name: Nusret Gke achieved international stardom as a celebrity chef / internet personality back in 2017, his Nusr-Et restaurant franchise was suddenly handed a golden ticket to justify charging exorbitant prices for golden tomahawk steaks, almost entirely on the basis of meme novelty alone.

Thanks to an itemised receipt from his Nusr-Et restaurant in Miami circulating on Twitter, Salt Bae has once again achieved viral status, albeit for a far less charming reason. For six guests, the total came to an eyebrow-raising US$$6,228.05 (AU$8,075). Thats roughly US$1,038 (AU$2,019) a head.

Heres what the damage looked like after dessert was served (converted to USD):

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Naturally, the internet had a few opinions to share about these controversial Salt Bae Nusr-Et restaurant prices.

A $900 service charge!? And you think Im not [going to] have my man feed me [because] of socials? Salt Bae better just slide that meat down my throat.

Man, [I dont care] how much money I have I got food at home.

All that overcharging, then hitting [them] with the mandatory $890 tip. Oof.

I mind the $10 Sprite and $15 fries more than I even mind the $1,000 steak.

What if #SaltBae Passion is when you let him put the meat in your mouth.

As some were quick to point out, despite how ridiculous the pricing, its obvious whoever shared their Saturday evening bill can clearly afford it; and lets be honest if youre ordering Johnnie Walker Blue with golden steaks in addition to perfectly regular steaks, you high-key deserve to be rinsed.

Nusret Gke himself has comes a long way from being a 6th grade dropout turned butchers apprentice due to financial hardship. Opening the doors to his first restaurant in Istanbul, Turkey in 2010 before establishing a second venue in Dubai circa 2014, in present day, Salt Bae is the proud owner of 18 Nusr-Et locations around the world with an estimated net worth of US$50 million (AU$65 million).

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Salt Bae Restaurant Prices Have Shocked The Internet - Boss Hunting

The exchange4media group is all set to host Pitch CMO Summit 2021. The Pitch CMO Summit is a flagship property of exchange4media. It brings together some of the most dynamic leaders in the marketing & branding community for interesting insightful discussions.

This year, the Pitch CMO Summit is presented by Times NOW. Trell is the co-gold partner, and the summit is powered by Nickelodeon. Xoxoday is the reward partner. The event will be held virtually on March 24, 2021, 02:15 pm onwards. The Pitch CMO Summit will be followed by the Pitch CMO Awards and is presented by Mirror NOW, Powered by Colors Marathi, with Xoxoday as the reward partner

The theme of the summit this year is Brand Purpose: The Game Changer In The New Normal. In these tumultuous times, marketers are grappling with the realisation that brand purpose is no longer just a nice to have factor, but increasingly a moral imperative in the eyes of consumers and even their own employees. Marketing really isnt just about selling things anymore. The Pitch CMO virtual summit uncovers why being a force for good can be a game-changer in a competitive marketplace and how bringing purpose to life as part of a business-wide strategy drives brand trust, sales, and growth.

The summit will include two panel discussions. The topic for the first panel discussion is: Creating A Purpose-Driven And Resilient Brand. With consumers increasing looking at investing in brands that reflect their values, companies that lead with purpose and build around it can achieve continued loyalty, consistency, and relevance in the lives of consumers. Creating a purpose-driven image can also aid the brand to be resilient during a crisis. With continuing uncertainty, consumers also look at brands that are familiar to them, thereby helping the brands staying resilient. The panel will discuss

The session chair for the first panel discussion is Rathi Gangappa, Chief Executive Officer, Starcom India. The members of the panel are Amitabh Pande, Marketing Head, IKEA India; Esha Nagar, Managing Director, Nepa India; Manoj Agarwal, Co-Founder, Chief Product & Operating Officer, Xoxoday; Pankaj Sharma, Director, Consumer Products Division, LOral India; Ritu Gupta, Country Marketing Director, Dell Technologies - India and Sidharth Pal, Head of Marketing - India, Under Armour.

The topic for the second panel discussion is Building Brands On English News. The topics for the discussion would largely revolve around why English news is an important component of any media plan, how brands are targeting the premium audience & millennials, the aspirational value of the genre, ways of reaching the affluent consumer across markets, the impact of rising levels of English literacy and higher disposable incomes, the importance of legacy brands, and more.

The second panel discussion will be moderated by Pooja Jauhari, Chief Executive Officer, The Glitch. The members of this panel are Bidisha Nagaraj, CMO, Schneider Electric India; Gaurav Dhawan, Executive Vice President & Network Sales Head, Times Network; Samir Sethi, Head of Brand Marketing, Policybazaar.com; Sandeep Shukla, Head Marketing & Communication Global Operations, Jaquar Group; Supratik Sengupta, Head Marketing - Consumer Healthcare, Lupin.

To register for the Pitch CMO Summit and Awards 2021, click and register on http://bit.ly/2OrZAWB.

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Pitch CMO Summit to explore how brand purpose is the game changer in the new normal - Exchange4Media

Sleepwell, the mattress brand from Sheela Foam Ltd., has launched a unique digital campaign #GiveItARest to celebrate the World Sleep Day. Pioneering the sleep & comfort solutions category, Sleepwells campaign aims at encouraging people to put a snooze button on all the things that divide us, whether it is Keyboard Activism, Crusaders, Fake News, Gender Roles or Hate - getting some rest from all of this is above all!

Within a few hours of its rollout, the #GiveItARest campaign is trending on Twitter where individuals across India are resonating with the message and joining the moment by sharing the importance of sleep in their lives. So, this World Sleep Day lets hit snooze on all things that divide us. It wont change the world forever, but for one day it might help the world sleep better. Watch the video here:

Speaking on the association,Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said,In todays time, we lose sleep over the smallest of issues and ones that often divide us. As we celebrate World Sleep Day, our core motive is to spread awareness on the importance of a peaceful sleep. Therefore, through #GiveItARest campaign we want to encourage the world to give rest to all the overwhelming aspects of their lives which might help them sleep better. We hope to keep making a difference while propagating the message of sleeping on a healthy and hygienic mattress!

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Sleepwell urges people to put a snooze button on things that divide us - Exchange4Media