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A celebration of solidarity with the LGBTQ+ community, Pride Month (celebrated each year in June), over the years, has become a great opportunity for brands to stand up for the cause of equal rights and representation, globally.

However, the Indian brands still are very cautious and often seem to be floundering with half-baked attempts that could best be described as tokenism in most cases.

The creative industry feels that there is still a long way to go for them to champion the cause of equal representation in ads created for and with the community.

Elephant Design Co-founder & Director Ashwini Deshpande says, We have been seeing very specific, focused campaigns during pride months for a couple of years. In most cases, I dont quite feel sure about who they are targeted towards and what their purpose is. I also believe we are still exploring and discovering the proud tone of voice that will work in India. I have cringed at the caricaturing in Bollywood and I do hope we see sensible portrayals of real characters in communication. In any case, we have to do away with tokenisms that happens in June and also for Womens Day, Environment Day and Mothers Day campaigns.

It is not like that the industry has never created compelling pieces of communication representing the community, but the ones that got all the elements right are few and far between.

Some of the campaigns, not necessarily created for Pride Month, which really struck the chord have been Vicks Touch of Love (created by Publicis Singapore, 2017), Fastrack Come Out of the Closet (created by Lowe Lintas, 2013), and OKCupid Indias #AllyOfLove (created by Dentsu Webchutney, 2020).

Most recently, the Bhima Jewellers Pure As Love campaign (created by Animal, 2021), left a big impact. However, the industry at large, might still be manoeuvring in a safe field when it comes to telling stories of the community.

Dentsu Webchutney Lead D&I and AVP Strategy Freya DSouza says, Indian advertising has come a long way when it comes to narratives around the LGBT+ community. Some advertising hasnt aged well, while others have built considerable equity for the brand while staying true to the community and their current circumstance in society today.

Depicting diversity within the community as well as showcasing young Indian LGBT+ faces in advertising have helped open up conversations, especially on social media, around what used to be a sensitive/taboo or even derided issue earlier. That said, most advertising plays it safe in more ways than one, diluting what are essential topics of discussion for the community (issues around discrimination, oppression, legality, and everyday living) to cater to a more mainstream palate. The dialogue around LGBT+ issues in the country is evolving, and as brand marketers and advertisers, we get to decide if we choose to follow the conversation or lead it.

Madison BMB CEO & Chief Creative Officer Raj Nair adds that brands need to be seen as bold, fearless and progressive, just like the members of the LGBTQIA+ community if they really want to make a positive impact.

He highlights, Brands need to be seen as seriously promoting the cause if they want active support from the large community. The last thing the community wants is lip service and anything that could be seen as exploitative. Take the example of Benetton. Heres a brand that, for decades, has thrown all rule books out the window and has been 'woke' way before the word was coined. When Benetton puts out a message, its the most natural fit there possibly could be. The last thing a brand should do is jump on a bandwagon, just for the sake of it, for topicality.

When it comes to expectations for this years pride campaigns, Deshpande wants the brands to rise above tokenism and doesn't want it to be all about selling or increasing gift orders etc.

She points out, Brands need a lot more introspection before they do any Pride Month activities. Apart from one odd campaign, brands need to be clear about how they would be aligning themselves with the changing and open order of gender fluidity & sexual choices. In the absence of a clear & consistent manifesto, a campaign is pure tokenism and may do more harm than not. I want to see human stories that touch all aspects of relationships.

Similarly, DSouza wants to see representation across the gender and sexuality spectrum and perhaps, even a commitment from brands (and agencies) toward the LGBT+ community that extends beyond the campaign and Pride Month, to product, culture and more.

She says, I would love for brands that define themselves as bold, authentic, inclusive etc. in terms of brand persona and TOV to bring this to bear in advertising for the LGBT+ community, and extend the dialogue around what representation in advertising can and should be. Of course, this pertains to all brands but lets start somewhere. I do believe we can and should move beyond the depiction of same-sex couples and transwomen alone to include more of the spectrum of sexuality and gender. For example, while weve had trans representation (and I welcome more and more of it!), weve rarely seen transmen showcased in advertising. Why is that? Weve never spoken of pansexuality, bisexuality or asexuality.

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Will brands rise above tokenism and topicality this Pride Month? - Exchange4Media

This article was co-authored by Christine Michel Carter. Christine Michel Carter is a Global Marketing Expert, Best-Selling Author, and Strategy Consultant for Minority Woman Marketing, LLC. With over 13 years of experience, Christine specializes in strategic business and marketing consulting services including market analysis, organizational alignment, portfolio review, cultural accuracy, and brand and marketing review. She is also a speaker on millennial moms and black consumers. Christine holds a BS in Business Administration and Art History from Stevenson University. She is a leader in multicultural marketing strategy and has written over 100 articles views for several publications, including TIME and Forbes Women. Christine has worked with Fortune 500 clients such as Google, Walmart, and McDonalds. She has been featured in The New York Times, BBC News, NBC, ABC, Fox, The Washington Post, Business Insider, and Today.

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How to Learn Internet Marketing: 11 Steps (with Pictures)

Meet customers at a trade show, survey a home manufacturer, display their new product on site, and maintain good connections in their network while traveling. Lots of steps that the companys sales representatives were denied for a year. Landing behind a phone or screen has been trying particularly for this sales force with a profile that focuses on human contact in the body. However, SME owners and their employees have not lacked the ideas to limit the harm and maintain the connection with their customers.

Fermob plays the role of its executives

For Fermob, a manufacturer of metal garden furniture, Maison & Objet Fair is the most important time of year to address international distributors (50% of sales volume). After feeling canceled by the Marketing Department in September 2020, she spent the summer closed in a rented movie studio, to showcase the new collections in Living Sets, which were uploaded to Interactive site, Colorarium.

We wanted to develop a tool that is not a simple online catalog , Explains Aude Florimond, Marketing Director who used to welcome dozens of international clients in Al Ain within two weeks of the show. The Deputy General Manager, but also Sales Director for Europe and Head of Prescribing Markets, played the role of the actors in the drawings shot in the garden and terrace of the bar, In order to maintain human contact with these strategic people .

Within two weeks of Maison & Objet, Thirty salespeople take turns day and night, every six hours , Details of Aude Florimond, to visit the Colorarium of Australians, Americans and Asians in one-on-one meetings. They guided them in screen sharing between chairs, tables, and lamps with clicks to discover their specifications, an interview with the stylist, or a video of molding. Fermob put the same budget into operation as on the salon.

While waiting to find their customers, the focus on France has not been reintegrated into a partial joblessness of export salespeople. When they dont care about the hex distributors, they answer the phone. While Fermob, 78 million turnover Before Covid, it was a trademark of BtoB, being attacked with requests from individuals. Production has been running in three shifts since January, without accommodating the six-month lead times, which heralds an extraordinary year.

The Deputy General Manager, as well as the European Sales Director and Head of Prescription Markets, acted as actors in the drawings showing Fermobs furniture.

Cabanon is organizing its own virtual fair

To make up for the lack of trade fairs, Cabanon, headquartered in Dunkirk and the last tent factory in France, with its 17 seamstresses, organized its virtual exhibition Generation Camp from February 26 to April 25. With US company Target Web Event as the technology provider. The home page opened to an exhibition hall where visitors could attend a conference or visit a booth, Cabanones stand or one of his 10 partners.

Visitors can then visit tents and other products virtually, download catalogs, and make an appointment via email. Then we called them again to meet them via video link and study their project. Francoise Sirullus, the export manager, and her husband, explains Pierre Cerulos bought the company in 2012. To generate traffic, a contest was held with a tent to win. Questions related to each suite that required everyone to visit.

The dedicated site recorded a total of 3,500 views, a visit which somewhat disappointed the Export Manager. Its a big marketing job, because you have to find the right contacts to announce the event, and target prospects.. Cabanon reached out via social networks and ran a digital campaign over 10,000 emails. However, convinced that it is a good solution, SMEs have already decided to repeat the event at the end of May by reformulating marketing. We will add more videos and see with our provider how to attract more people , Francois Cerullus concludes.

Weather simulation in Grand Large Yachting

Outremer Yachting and Gunboat, Grand Large Yachtings boat manufacturers, had to react quickly to continue their business, threatened by Boat shows canceled And the borders close. For its foreign customers, the manufacturer has implemented Long video clips including presentations of the shipyard and tours of the sea With different simulations of weather conditions, on board each of the five models.

In one month, during the first booking, 30 hours of videos were shot. It wasnt easy, because live experience is important for clients, Matthew Roggeveen brings back Pavel, commercial director. Movies allowed us to Keep the link With our Australian, American or New Zealand customers. Part of the image capture and editing process was done internally. The video trusses are serialized in different chapters mold pumping, assembly, carpentry, fittings, then at sea, navigation, performances, wind angles, lifting sails for customized consultation. In addition to these online tours, which can be accessed by reservation through video conferencing, Outremer has also launched quarterly virtual private lounges. An opportunity to present the new model, the Outremer 55, and to answer questions. This digital format matches the expectations of our customers, some of whom live deep in Colorado or in New South Wales. , Explains Xavier Desmarist, CEO.

Even with a return to trade fairs, this new marketing method will continue. Allow Speed up time between first contacts and sales, and increase conversion rate , Concludes the director. The manufacturer, which employs 200 people at La Grande-Motte, is ending a favorable year for 2020, with sales up nearly 30%.

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Sales reps reinvent their internet, marketing, and sales businesses - theinformant.co.nz

What has been overly frustrating, states Mr. Feelgood, is that even to this day, most internet marketers have little idea aboutwhat is affiliate marketing and how does it work?

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That said and despite all these challenges, theres no better and faster path to financial freedom than through affiliate marketing, muses George, but one has to do a thorough due diligence of the products theyre willing to invest in to ensure they meet, at the very least, a good sniff test.

Having been in the trenches and struggling financially from when he first moved to the United States in 2015, George finally discoveredways to make money onlinethrough internet marketing, and his life hasnt been the same since.

From jet setting across multiple continents despite the pandemic, George is a firm believer in working smart and not hard because life is meant to be lived according to your own terms and not according to how wide your cubicle is. Freedom is a by-product of true financial independence and until youve realized that, the reality you keep waking up to will always be the same! This is why I am open to helping anyone with a desire to learn about internet marketing and how they can literally quit their day job to pursue other passions, George says.

About George Feelgood

As aninternet marketing coach, George desires to create a close-knit family of successful affiliate marketers he can interact with in person, regardless of their geographical location.

Sadly, there arent many internet marketing coaches or mentors willing to help others discover the fantastic world of internet marketing at the level George has in mind, which is why hes offering a free 30 days to Freedom mentoring program. George is also putting his reputation on the line by providing direct access to himself through Skype. This level of trust within the internet marketing world is unheard of.

So, whether youre curious abouthow do you make money blogging or desire to promote other peoples products as a super affiliate, George Feelgoods mentoring program is likely to have an answer for you.

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What is Affiliate Marketing and How does it work? The Question That's Keeping Every New Solopreneur Awake at Night - Digital Journal

True-E's team brings together industry elites from around the world

TORONTO (PRWEB) May 26, 2021

True-E Marketing, a Canadian digital marketing firm, has introduced Chinese SEO and media releases in mainland China to their line of services. These services can rapidly increase exposure for companies to nearly a hundred mainstream media channels in China, claims Lloyd Zhang, CEO of True-E, China has a rapidly developing economy and one of the most lucrative markets in the world. It just so happens that Chinese youth enjoy interacting with well-known brands from around the world and have become a powerful consumer group through internet consumption.

In the past 30 years, brands from multiple countries have successfully entered the Chinese market through the Internet at a low cost. North American brands such as Canada Goose, Arc'teryx, and Lululemon have all achieved great success in the Chinese market, in large through E-marketing. If a company wants to successfully enter and invest in the Chinese market, effective usage of the Internet is essential to increasing brand exposure, and True-E Marketing has been providing clients with this essential Internet marketing knowledge at no cost.

True-E Marketing was founded in 2018 and is headquartered in Toronto, Canada. Its founder and vice president, Jenny May, is a senior Internet expert with more than 15 years of managing experience in listed Internet companies. She holds a masters degree from Tsinghua University and Peking University (equivalent to Harvard and Yale in China). She has experience as an operating executive at three listed Internet companies in the NASDAQ, and was one of the earliest content creators of China's most famous social media platform, Weibo. Ten years ago, she led a team of 20 people and generated nearly $40 million in revenue for the Weibo. Jenny has handled hundreds of successful Internet marketing cases, many of which have been invested tens of millions of dollars each year. In May 2021, Jenny May won the "2021 International Elite Women's Most Influential Technology Award" in recognition of her and True-E Marketing teams contributions.

True-E Marketing continued on to receive external investment shortly after its establishment. True-E Marketings investor and CEO, Lloyd Zhang, previously worked at KPMG and is also a graduate of Tsinghua University. In the past three years, True-E Marketing has led many Canadian and American companies in successfully entering the Chinese-American market. By dedicating hundreds of hours to the community through hosting more than three years of free public courses, True-E Marketing has truly helped various small and medium-sized enterprises in North America.

A search for True-E Digital Marketing Toronto on Google yields a Google score as high as 4.8 points, with over 80 positive reviews from their clients. On YouTube, True-E regularly releases free educational videos, so far adding up to hundreds of hours of digital marketing courses available on their channel (https://www.youtube.com/channel/UCv8H_Nvew1DBeSXIW1flvqQ).

True-Es other touchpoints include their website (https://www.true-e.ca), WeChat official account, as well as LinkedIn, Facebook, Instagram, and even Tiktok. Their followers amount to near 10,000 students and customers.

If your business strategy is to attract more Chinese customers in North America or have potential consumers in mainland China know more about your products and services, True-E is currently having a special promotion for 10 Chinese press releases for only $500! Contact: hello@true-e.ca for more details.

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How to successfully enter the Chinese market? True-E Marketing will become your best ally! - PR Web