Mediaboss Marketing

If you know anything about Cristiano Ronaldo, you must surely know of his aversion to soft drinks and any unhealthy fast food. In fact, he had admitted that he schools his kids who find joy in these treats.

The legendary footballers dedication to health and fitness and his strong stance against sugary drinks once again became conspicuous at the recent Euro 2020 overnight press conference. Ronaldo removed the two bottles of Coca Cola, one of the events sponsors, from the table in front of him. He then picked up a water bottle and showed it to the cameras saying agua (Portuguese for water), signalling that water is a better choice than soft drinks.

While the player made a strong statement with this move and has been trending on social media sites ever since Brand-nomics MD Viren Razdan feels it was a poor gesture on the Portugal stars part.

Ronaldo's gesture was in poor taste, even if he wants to promote a philosophy he does not have to be rude. Dont know if they (Coke and Ronaldo) have a history, but this was nothing but an immature act. Soccer players have some of the highest endorsement deals - if they wish to propagate a certain thought, I am sure they can do so in a refined manner, says Razdan.

Kofluence Founder Ritesh Ujjwal adds that though the action might improve Ronaldos appeal amongst the fans, brands may start getting a little cautious about their associations with the player.

It was striking to see Ronaldo pushing the approved beverages aside from the table during an official press conference and this might have left few brand managers not-so-happy and rightly so, given the contractual obligations. On the one hand, it does reinforce Ronaldo as someone who is extremely careful of what he intakes and goes on to show that he practices what he preaches. So, this definitely will keep on reinforcing as well as expanding his appeal among his fans. On the other hand, brands would like to keep an eye on associations as they would not like to be caught on the wrong side in any case, he says.

The industry also alludes that the action might not have a significant impact on Coca Colas brand image or sales. Razdan elucidates that Coca-Cola is an iconic brand and bullet-proof to such small acts.

Industry veteran and Brand-Building Founder Ambi Parameswaran points out: Interesting that he pushed aside a Coke can. Coca Cola is a sponsor of the event and it can take action against the organisers. But given the fact that Coke is the most recognised and loved brand in the world, they may shrug it off as a storm in a small teacup. The company is fully aware that health bloggers are anti any sugary drink. But there is still a large segment of consumers who need their sugar fix.

He also suggests a solution to the brand, Coke has covered its bases with the launch of Coke Zero. So maybe they should have placed Coke Zero on the table near Ronaldo. And hoped that he picks it up and takes a swig; that would be worth a lot.

POKKT AnyTag India Lead Shuchi Sethi adds, As a matter of fact, Coca Cola doesn't advertise themselves as a health drink and if a footballer who is really concerned about what he eats or drinks has a choice of not consuming sugar or soda in any form and it should be respected. We don't know what his story is behind not drinking Coca Cola; it's not like he drank Pepsi instead, right?

"And for Coca Cola, being a brand that is loved by millions and billions, I am sure they would know that some people are averse to drinking soda and it could be celebrities too, it wouldn't taint their image in any way.

For the uninitiated, Ronaldo was once the sponsor of the drink in the early 2000s and an avid fan of the brand. He was, reportedly, alerted by Manchester United legend Ryan Giggs against the harm that soft drinks could cause, pushing the player on a path to adopt a healthier lifestyle for the sake of the game. Heres an old ad of him for the brand.

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Will Ronaldo's cola snub take the fizz out of Coke's brand image? - Exchange4Media

Senco Gold & Diamonds, a jewellery retail chain, has signed the internationally acclaimed Indian sprinter and current national champion in the women's 100m event,Dutee Chandas the companys new brand ambassador. She will be promoting Everlite - the lightweight jewellery range from Senco Gold & Diamonds. The brand is also celebrating the PRIDE month and has rolled out a new campaign in honor of the LGBT community#MorePowerToPride#loveislove.

As part of the PRIDE month celebrations, Senco Gold & Diamonds has also unveiled a new range of Everlite jewellery, namedLove is love Collection. In a virtual event,Suvankar Sen,CEO, Senco Gold & Diamondsand the companys new brand ambassador,Dutee Chandunveiled the new range of jewellery. The Love Collection offers a signature range of rings, ear-studs, chains and pendantsin Gold and Diamond, and can be used as part of daily wear as well as for party wear. The price range of the collection starts from Rs. 12000 for both Gold and Diamond pieces.

Speaking on the occasion, Suvankar Sen, CEO, Senco Gold and Diamondssaid,Senco Gold and Diamond has always taken a very progressive approach towards its jewellery as well as life in general. Amid these tough times, we want to spread the gleam of hope with our Everlite brand. The new Loveis loveCollection is inspired by pure love and heart as it's the love of our friends and family that is keeping us positive in these testing times. We are also honoured to have Dutee as our brand ambassador. She is a talented athlete our country is proud to have. She is set to feature in a race in the Olympic qualifying event next week, and we wish her all the best. We are confident that she will come out with flying colours in the Olympic qualifying event and make our country proud again at the grandest sporting event in Tokyo.

On associating with Senco Gold & Diamonds,Dutee Chand,said,It gives me immense pleasure to be the brand ambassador ofSenco Gold & Diamonds.I think this is a unique association of a jewellery brand with an athlete, and I am really happy that Senco Gold will be supporting me in my quest. I look forward to a successful relationship with them. I really hope I can visit a Senco Gold & Diamonds showroom once the pandemic and Olympics are over.

Zeuss Sports Entertainment Art Pvt. Ltd. was instrumental in getting Dutee Chand and Senco Gold and Diamonds together for this association.

June is celebrated as pride month worldwide. As a gesture of support for the LGBTQ community, Senco Gold & Diamonds celebrates the month every year in its own unique way. In 2019, Senco Gold had launched the PRIDE Collection as a gesture of support for the LGBTQ community through aunique fashion show by a group of transgender men and women led by well-known Professor and LGBT activist Dr.Manabi Bandyopadhyay.

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Senco Gold & Diamonds ropes in Dutee Chand as brand ambassador - Exchange4Media

Ahead of International Day of Yoga on 21st June, SARVA, a yoga-based wellness platform, has undertaken a campaign called #StartTohKaro. The brand aims to encourage people to become fit or begin their fitness journey irrespective their health needs or their fitness preferences. SARVA is seen promoting the use of platforms in addition to their own, all of which offer similar digital wellness services.

The importance of physical and mental fitness has come to the forefront in the past two years. We have come to understand that being physically and mentally healthy is as essential as eating three meals a day. Practices like yoga have helped millions across the world in building their immunity and staying fit. The campaign #StarttohKaro therefore is a call to action for people to start on their physical and mental health journeys with any style of activity that suits and excites them.

Speaking about this,Sarvesh Shashi, Founder, SARVA, said, The journey to health and fitness just needs a start button. So, we want to tell people out there that Aap #StartTohKaro (Just start)! No more thinking, just begin. Consistent daily exercise, breathing techniques to boost immunity and good nutrition can do the trick, just like it did for me during the time I suffered from COVID. June is celebrated as International Day of Yoga Month, as it lauds a practice that ensures holistic well-being. We want people to start their tryst with good health and utilize our platform towards helping communities thrive and work towards feeling healthy, physically and mentally. In the business of wellness, the more the merrier because it spoils the user for choice, and self-care is the need of the hour!

Adding further,Malaika Arora, Co-Founder, SARVA, said,The journey of a thousand miles begins with a single step. There cant be a better statement to describe what we want to convey and the positive impact it has on your fitness journey just by making a start. Your journey to better health can also begin now; all you need is to take a first step in that direction.Theres no better time to start than today!

Mira Rajput Kapoor, Partner, SARVA, added, This initiative by SARVA is not only unique but also the need of the hour given how the last two years have been full of fear and health concerns due to the pandemic. There is a need to nudge people to get moving, and choose whatever physical activity suits their needs. There are a plethora of platforms out there to help us get going in this direction and I have personally benefited a lot during these difficult times too. I urge everyone to make the most of what is available and ensure they are healthy and fit in a holistic manner.

SARVA means everything. The underlying message is to rewind and notice there is all the help available to people to be everything they want to be. SARVAs campaign features brands like Calm, HeadSpace, InsightTimer, HealthifyMe, Cure.fit, Peloton, HappyNotPerfect, Meditopia, among others, all of whom account for a potential collective reach of 350+ million users. SARVA has been undertaking several initiatives ever since the pandemic first hit to ensure all-round health and wellness.

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SARVA urges everyone to embark on their fitness journey - Exchange4Media

Shyam Steel India, a producer and manufacturer of TMT Bars in India, today announced its association for ICC World Test Championship Final as the official partner for the event. The inaugural championship match will be played between India and New Zealand and is slated to take place from 18th to 22nd June 2021 plus a reserve day at Southampton, England.

Based on the association, Shyam Steel India will have its logo presence in the outfield and perimeter board. The brands logo will also be displayed in the backdrop for flash interviews and post-match presentation and in the ICC website and mobile app. The brand will have the right to use photograph and Audio-Visual clips of the match for internal use and promotional purposes. Shyam Steel India will leverage the association to enhance its brand awareness, build relevance and engage with the target audience. The partnership with ICC will help brand Shyam Steel to instantly connect with the millions of viewers watching the event across India and abroad.

We are pleased to have Shyam Steel on board as our official partner for the inaugural ICC World Test Championship Final. We look forward to working with them for this prestigious event said Anurag Dahiya, Chief Commercial Officer, ICC.

We are very proud to associate ourselves with this prestigious event. India is a cricket frenzy nation, and this partnership will help us build high brand recall amongst the cricket lovers of the country. On behalf of Shyam Steel Family, we wish our Indian cricket team all the very best for the championship match, said Lalit Beriwala, Director, Shyam Steel India.

Shyam Steel India has also planned a series of activations across digital platforms to grow stakeholder engagement and brand recall. The activation includes sharing interesting trivia and conducting gripping contest, wherein the audience can win exciting prizes. In alignment with the brand philosophy, Maksad Toh India Ko Banana Hai and Hamesha Ke Liye Strong, Shyam Steel India along with the millions of cricket lovers will be rooting for their Team India to bring the Test Championship home.

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GREENVILLE, S.C. (WSPA) We all surf the web daily and struggle with the same pop up question on our screens: should I accept cookies?

Strategic marketing agency STORY in Greenville explains that an internet cookie is a small block of data put on a users computer. Cookies are a way for advertisers to track what you click on, STORY Founder and CEO Ben Pettit said.

Agencies are looking for information like your age, sex, what you click on and how they can send you a link to make you buy items, some of which you dont need.

Pettit said if the website is asking you to accept cookies and you often visit the site then accepting cookies might be ok. One example, it could help you to not have to sign in multiple times.

Your information, however, could be sold to large agencies looking to use your data for their benefit.

To learn more visit click here and follow Pettits blog.

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Greenville marketing agency talks internet cookies and what to know before you click - WSPA 7News