Archive for the ‘Internet Marketing’ Category

A Look At Jerrika Cox And Her Journey Towards Establishing Wifi Wealth – Influencive

Wifi Wealth, a popular name associated with Amazon FBA, is a leading company that builds, optimizes, and runs several Amazon FBA stores.

The woman with years of experience in the fields of online marketing and eCommerce, is none other than the visionary entrepreneur, Jerrika Cox. She has now decided to share her success story as an entrepreneur and her dream of attaining financial freedom.

Just another child in the foster care system, Jerrika Cox, never let the fire within her soul, die out. She chose to make her way out of it and become financially independent, and this led her towards achieving a full-ride scholarship to a private university in Seattle. Post graduation, she settled for a basic 9-5 accountant job at a Boutique Law firm.

However, Cox had different plans. She decided to use the earnings from the job to start her own business, instead of pursuing her accountant job forever. Her first business venture a Nutraceuticals eCommerce brand, failed to flourish and was put down within a few months.

Though she met failure, she did not lose hope. The undying fire within her soul led her towards establishing several companies in the next few years, such as an Internet Marketing Firm, a Social Media Marketing Firm, a Restoration Contracting Company, and two eCommerce-based CBD brands.

From building the internal company culture to providing a quality customer experience, it was a great learning process for the growing visionary entrepreneur, Jerrika Cox. It helped her establish and run Wifi Wealth, a company that provides passive income streams to clients in a done for you manner. The vision behind Wifi Wealth was to help others experience the comfort and security that follows financial freedom.

She felt that Amazon FBA was a perfect way for her to help others attain financial freedom due to its stability and sustainability.

As an entrepreneur, Jerrika believes the biggest challenge to starting a business as an entrepreneur is to be willing to encounter risks. Risk is extremely uncomfortable, so is the getting of processes and procedures in place. Its always a challenge. She experiences anxiety during the first few months of a new launch.

After all, she doesnt want any of her customers to be negatively affected by a process or procedure that hasnt been perfected yet. To tackle this feeling of risk, she tries to create a positive mindset by always looking for the learning opportunity in every experience. No matter how frustrating or bad it may seem, theres always an opportunity for growth if you look for it. Asking herself How am I helping others today is one way she keeps a positive mindset.

According to Jerrika, delegating and hiring is the secret behind scaling her business. She delegates all tasks that are not suited specifically to her skill set, and she puts the right people in the right positions in her company. There are no square pegs in round holes in her company and likewise believes creating a team is imperative.

To have her entire staff working towards a common goal is necessary for success. When she hires, she evaluates both the job skills a person possesses as well as their personality to ensure a good company culture fit.

Although experiencing a very tough childhood, it is definitely something that can be held responsible for her drive, resilience, and appetite for success. She knew education was the only route to a better future, so she indulged in educational activities seriously. Today, all her efforts have paid off and she has truly fulfilled her dream to enjoy financial freedom.

Unlike other entrepreneurs who wish to retire after a certain age, she feels retirement is not an option for her. The reason is the fact that she has created passive income streams which allow her to earn money, even asleep! Her ultimate goal now is to put her company, Wifi Wealth, in a position where it will be known for providing access to financial freedom to anyone who wants it.

Lastly, her advice to budding entrepreneurs is to take the risk even though it may feel tough or uncomfortable.

Published July 3rd, 2021

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A Look At Jerrika Cox And Her Journey Towards Establishing Wifi Wealth - Influencive

Kevin Miller, CEO of GR0 Talks About Organic SEO and Its Role With iOS14 – Influencive

The story of SEO is, in many ways, a saga of tech industry giants battling it out and playing an endless game of chess with each new announcement and update. Google, Apple, Facebook, and others are calling the shots the rest of us are just along for the ride.

The big question is: how do we react and respond to these choices made by those pulling the levers in Silicon Valley? In every new chapter, there are winners and losers, and adjustments are made across the board.

This past years announcement of iOS 14 from Apple is a perfect example of an update that has the internet marketing community split right down the middle. While many advertisers are up in arms, organic SEO purists like GR0s Kevin Miller see a silver lining.

Heres what Miller has to say about the implications of iOS 14 and what we can expect to change in the world of SEO moving forward.

Aside from aesthetic and performance improvement to the beloved iPhone operating system, the announcement of iOS 14 last year made waves for its policy regarding Identification for Advertisers, also known as IDFA.

With IDFA, app publishers and advertisers had direct access to key information about users who downloaded apps from Apples native store. This allowed for highly targeted ads and marketing campaigns to users of Facebook, Instagram, and other major players.

Now, iOS 14 is switching up the policy, allowing users to decide whether or not they want to give this information away a choice they didnt have previously.

The pushback from companies is understood, especially in a marketing world driven by paid ads and personalization strategies based on large amounts of data collected through iPhones. However, thought leaders like Kevin Miller see the silver lining.

I think iPhone users should have the decision to opt-out of IDFA if they want, since that seems like the ethical move, said Miller. Does this make things harder for advertisers in the short term? Yes, but it marks a big moment for organic SEO and all who practice it.

Organic SEO is focused on the optimization of on-page web content to drive organic traffic, build large catalogs of backlinks, and enjoy higher rankings in the Google search engine.

Anytime we think search, we think Google, right? Well, the iOS 14 update might be shaking up the status quo when it comes to the search engines we use on our iPhones.

Google is definitely pleased with the introduction of the configurable default browser option in iOS 14, which allows iPhone users to switch from Safari to Google as their go-to engine.

Considering that Google already has over 92% of the market share in search, this change might appear negligible, but when were talking about search volume in the billions, it all adds up.

But theres an interesting caveat here Google isnt the only option on the menu. DuckDuckGo, Firefox, and Microsoft Edge are also options for default browsers, which could lead to some interesting developments moving forward.

Once again, giving users more control over their technology is always a good thing, since it lets people make decisions for themselves with regard to search, said Miller. However, this could reconfigure the search engine market quite a bit, especially with privacy issues at the forefront right now.

DuckDuckGo, for example, has positioned itself as the private browser alternative to Google, which opens up a whole new domain for search and will require companies to think about their organic SEO game plan from square one.

There might not be a massive migration from Google to DuckDuckGo in iOS 14, but now that the option is available, brands competing for rankings online cannot ignore the facts.

Its sort of like the wild west of search all over again, Miller said. Brands will go back to the drawing board and reconsider their SEO strategies on different search engines.

The final piece of the iOS 14 announcement is more technical. HTTP/2, an upgraded version of HTTP, will be crawlable by Googlebot, encouraging websites to make the leap to this new protocol.

HTTP/2 is considerably more efficient than its predecessor and will have key advantages like faster load times, reduced latency, and better use of network resources.

From an SEO perspective, this means that HTTP/2-enabled web pages could have an edge over the last generation of architecture, and encourage websites to make the leap sooner than later.

There may not be a clear benefit for Googlebot to crawl over HTTP/2 sites right now, but this announcement is putting it on everyones radar speed and efficiency matter to the algorithm, said Miller, whose GR0 organic SEO agency specializes in on-page optimization.

In addition to white-hat SEO practices like content writing, link-building, reporter outreach, and PR management, technical SEO upgrades like HTTP/2 will play key roles in determining the next generation of search engine winners.

With iOS 14, organic SEO gets a big thumbs-up from the techies in charge.

However, the battle for top spots in the rankings will become more heated than ever if not now, certainly in the near future. It will take some time to see the results play out, Miller predicts.

There were definitely some shockwaves across the industry when these changes were announced, and it took a while for brands to take stock and readjust, said Miller. In the next few months and years, well see major shifts toward organic SEO.

Fortunately for Miller, he is in the right place at the right time as CEO and Co-Founder of GR0, a Los Angeles-based digital marketing agency specializing in organic SEO best practices.

Millers growing team of strategists, writers, and technical SEO experts are perfectly positioned to capitalize on the changes to iOS 14, and other moves predicted to stack the odds in their favor as organic SEO pioneers.

Published July 2nd, 2021

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Kevin Miller, CEO of GR0 Talks About Organic SEO and Its Role With iOS14 - Influencive

Lakeland City Commissioners to vote on broadband deal Tuesday – The Ledger

LAKELAND Lakeland officials have a choice to make about establishing a connection that could bring a newhigh-speed internet provider to the city.

City commissioners will vote on acontract with Orlando-based Summit Broadband Inc. that will create create a private-public partnership for broadband service. The meeting is scheduled for 9 a.m. Tuesday.City Manager Shawn Sherrouse presented the proposalto commissionersthe first time at Friday's agenda study.

"This is an excitingopportunity for all of us, if this is approved, with the opportunity to not only gain more speed but to be future-proofed, which is imperative," Mayor Bill Mutz said.

The proposalis for an initial 10-year contract between the city and Summit,with an automatic 10-year renewalproviding that service provider upholds its agreement.

Internet issues: 'There's an expectation': Governments realize broadband isn't just a private-sector issue

Previously: Lakeland hopes to strike broadband deal with Summit soon

Summit Broadband has agreed to invest $20 million within the next five years to build out the city's broadband network to provide internet services to residential, commercial and wholesale customers. The company will be the "exclusive" marketing and sales agent for Lakeland's existing roughly350-mile dark fiber network, or a city-owned fiber optic conduitleased out to private entities to make their own connections,and handling retail services for new customers.

Summit has also agreed to to contribute at least$20,000 annually for the first 10 years, or a total of $200,000, toward bridging the digital divide in Lakeland. This may take manyforms includingcontributing to the city's SurfLakeland grant, that help provide free wireless internet service in needed areas of the city or aiding customers, according to Kevin Coyne, CEO of Summit.

In exchange, Lakeland will receive the10% of Summit's gross revenue from internet service, or at least a minimum of $144,000 a year. Under the contract, the city has the rightto audit the provider's financial records to ensure it receivesa fair amount.

"There is a return, but it's not a giant windfall," Sherrouse told commissioners. "We want to build a partnership that brings high-speed service to the community so the community can thrive, while bringing in greater competition to the market, better services and better rates. If that's what we accomplish and a financial return, it's a success."

Lakeland will keep ownership over its existing dark fiber network and is expected to keep up with maintenance. It will retain at least 30% of the existing fiber, or a minimum of two strands, for the city's business purposes.

More on broadband: Do you have Spectrum internet? Emergency broadband program could save you money

Development: Lakeland pasture rezoned, will become 199 single-family-home housing development

Sherrouse told commissioners one caveat, not written in the contract, is the city will spend up to $250,000 a year in maintenance for the next five years to help support Summit's startup. These funds would be in addition to the roughly$1.2million a year Lakeland Electric spends on the city's network now.

Lakeland will be allowed to keep providing broadband services to its existing nine dark fiber customers, which include Lakeland Regional Health and Polk County Public Schools. This currently nets the city about $534,000 a year, according to Oscar Torres, the city's director of information technology.

Summit would have the rights to service any new customers or facilities seeking to use the city's dark fiber. Commissioner Stephanie Madden, chair of the city's Broadband Taskforce, said Lakeland Regional Health's new Center for Behavioral Health and Wellness that is under construction would be considered a new facility, and if it desired to be on the same network as the hospital, would be considered a Summit customer.

"We've excited about this partnership, we look forward to getting moving," Coyne said of Summit.

Coyne said that 13 locations havereached out to his company looking for 100 gigabit internet. Summit is ready and willing to sign those contract and begin laying fiber as soon as they have a contract signed with the city. On the residential side, he said Summit will spend a lot of time in the first year building out to about 20,000 homes, and it hopes to capture a 40% market share within three years.

If the partnership should break down, the city does have at least three ways out of thecontract: if the company does not make its annual revenue payment to the city, if Summit does not invest at least $20 million in five years, or does not contribute at least $20,000 per year to closing the digital divide.

Sara-Megan Walsh can be reached at swalsh@theledger.com or 863-802-7545.

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Lakeland City Commissioners to vote on broadband deal Tuesday - The Ledger

Finding a Home in This Overheated Market – The New York Times

So when Ms. Park was pricing a house in Millbrook, N.Y., that needed updating but sat on a quiet country road on five bucolic acres, she listed it at $287,000 and had 62 showings and 32 offers. The house is selling for way over asking price, she said, declining to give the figure because it hadnt closed yet. A comparable house in Millbrook, with far less acreage, was listed in May for $310,000, reduced in June to $299,999 and is still for sale.

For buyer clients, Ms. Park looks intensely at houses that have been sitting like lumps, including those for sale by their owners and even listings that have been withdrawn. If she spots a rough gem, she jumps in and offers a lower price before the seller makes a formal reduction online that triggers multiple bids. I just got a client into a deal for $35,000 under asking that very way, she said. Her clients call her Swoop Sandi.

When it comes to pricing, third-party websites like Zillow and Realtor offer useful transparency (to a point), but also contribute to the problems of sluggish properties, agents say. Buyers see a houses sales history and draw their own conclusions about why a price has been reduced. But sometimes the story is more complicated than a few stats suggest, and the agent may never get a chance to explain it. Zillows habit of reporting how many people look at or save a listing further shapes negative perceptions. If the numbers are skimpy, viewers might assume something is wrong and move on.

Then again, a house that isnt smothered with interest has its own charms. If enthusiasm for a home is dampened, Peggy Bellar in Margaretville said, it may be for no other reason than buyer fatigue. Lots of people have been in numerous competitive bidding situations and are gun shy at this point.

Ms. Bellar had one final explanation for a moribund listing: when everything has been done correctly (including the all-important pricing), then it may simply be a factor of the real estate market adjusting slightly.

For weekly email updates on residential real estate news, sign up here. Follow us on Twitter: @nytrealestate.

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Finding a Home in This Overheated Market - The New York Times

How tree-lined streets and high-speed internet can help with a warming climate – Kitsap Sun

Kevin Walthall| Columnist

I hope yall are all staying cool out there. Heres some positive perspective: it could be worse.

Last week's "heat dome" weather reminds me of Texas, except in Texas we dont call it a heat dome, we just call it summer. Thankfully Kitsap has been spared the Texas humidity that turns the air into a sticky mosquito soup. That humid air doesnt get cool in the shade, and Texas breezes are just the state trying to suffocate you with a dank pillow. Add Dallas or Houston smog to the soup for subtle tasting notes of Exxon-Mobile byproduct. Yum.

Think you can escape the heat in a Texas lake like you can a Kitsap lake? For a good/terrible time, Google "cottonmouth snakes." Oralligator gar, a Cretaceous-era Satan-fish inexplicably still living in the tepid brown pools Texans call lakes.

So it isnt all bad. You can thank your lucky stars you arent in Texas.

With the heat wave giving a scary glimpse of our climate change future, it seems like a good time to think about streets built for heat waves and telecommuting.

Thats right. Another article about complete streets.

Complete streets are streets built for everyone. Wide sidewalks, bike lanes or shared lanes, bus pull-outs, and ADA ramps are common features of complete streets.

Theyre generally showcase streets, attractive boulevards with landscaping and public art. They arent just tools for getting from A to B, theyre pleasant places to be, destinations in their own right. They attract investment and redevelopment. They give people transportation options outside the car. Complete streets are beneficial to the people who live next to them.

The conventional wisdom for the last 50 years or so has been that streets are for moving as many cars as fast as possible, and nothing else. The result has been stroads, byways that dont know if theyre neighborhood streets or inter-city roads. Some stroads, like 11th Street through West Bremerton, actually handle a large volume of carsand legitimately need to be four lanes wide. Others, like 6th Street or Naval Avenue, dont. Stroads are dangerous and ugly concrete rivers that divide neighborhoods and suck the life (and property values) out of their surroundings with high speed traffic. Maybe that works for commuters who see Bremerton as an obstacle between themselves and work, but for the people who actually live with stroads and pay for them with their taxes, its not worth it. Transportation budgets are slowly becoming more about transporting people than transporting cars.

Sometimes, cities will call these road diets. I dont like that term. Complete streets are fun, diets arent. Sure, 6th Street is chonky, but I dont just want it to become slimmer, I want it to become an asset to the community. As Ive said before, I would like complete streets to be accompanied by some type of complete street zoning, which would create small-town Main Streets along complete streets, providing opportunities for employment and recreation within walking distance of neighborhoods, creating a non-motorized, low-emissions transportation network throughout the city and affordable market-rate housing based on that transportation network rather than expensive parking and parkings attendant traffic.

In light of Mondays scorching heat and the economic shifts from the pandemic, I think two aspects of complete streets need to come into focus: street trees and high-speed internet.

Perhaps by now weve all read about the effects of heat bubbles or heat islands in urban areas. Heat bubbles are caused by the suns heat being reflected off of roads, parking lots, and buildings. When all that asphalt and roofing heats up in a concentrated urban area, it creates pockets of extreme heat, as in the case of Seattle and Bremerton.

Theres no way to avoid having roads, parking lots, and rooftops in urban areas, but we can mitigate their effects to a degree with vegetation in various forms. Landscaping in parking lots helps with stormwater runoff, absorbing and purifying rainwater as it runs from oil-slicked parking lots into aquifers and seas. Trees extend their branches over asphalt, catching the suns rays and capturing its energy. We can even go so far as to have green roofs, which are specially designed to host moss and lichens, succulents, or grasses. Plants take the energy of the sun and pollution from cars and use it in photosynthesis to create the plants energy. Its the best deal in the history of deals.

The recent heat wave makes street trees seem like an essential component of complete streets. Street trees are pretty. Humans have a biological and neurological need to see trees and greenery. Trees improve property values. Trees are the Swiss Army Knife of urban improvement but theyre also essential to making Bremerton more resilient towards climate change. According to the U.S. Forest Service Center for Urban Forest Research, street trees can lower the temperature of streets by 6 to 10 degrees, mitigating the heat island effect. Street trees also absorb CO2 emissions, helping with the root causes of climate change. When planted in the right places, trees can even diminish home cooling costs by 30%, for those of you who have air conditioning already.

These can be trees planted in medians or by sidewalks, but if we want Bremerton to roll with the punches of climate change, we need to view trees as a necessity for combating the heat bubble effect. The good news is that trees are cheap, abundant, pretty, efficient, and easy to maintain. Deciduous trees shade us in the summer and let light in during winter. Its really quite a polite thing for Mother Nature to do, if you think about it.

Second, I want to update the notion of complete streets to include fiber optic cable for high speed internet. This has largely come across my radar since Covid due to the rise and apparent permanence of remote working. We should absolutely be jumping on this. Every major disruption is an opportunity to pivot faster than the competition, and Covid is no exception. We can come out of this thing on top if were willing to think outside the box and make lemonade out of these catastrophic lemons.

With so many working from home and daily commutes nixed, people are realizing they can live anywhere they want, so theyre moving. Theres an extremely silver lining to that reality: we no longer have to offer tax breaks to attract major employers in order to import wealth. Major marketing and tech companies now effectively have offices through coworking spaces in Bremerton (Spark Commons, Bremerton Workspace), Silverdale (Have-A-Space), Poulsbo (Vibe Coworks, The Creative Consortium), and Bainbridge Island (Knack Coworking). Quality, high-paying jobs are located practically everywhere.

The question now becomes is this the sort of place people with good jobs want to live? If Bremerton is awesome, people with high-paying jobs will stay and their salaries will circulate in the local economy. If Bremerton keeps betting that Sears Roebuck is making a comeback, theyll move on.

Being awesome has never made more fiscal sense than it does right now. And weve got a great start on that front, with miles of beautiful coastline, fantastic parks, a farmers market, craft breweries, and the upcoming Quincy Square. Add in some leafy pedestrian boulevards lined with townhomes and boutique shops and restaurants, and these are the things that attract the high earners of the new economy, who splurge on experiences.

I think were only going to see more co-working spaces, and their presence means any web-based employer can be in any neighborhood. All co-working spaces need to succeed is a building for commercial use and access to high speed internet hence I think high-speed fiber internet should become the next ingredient in any complete street.

If mayoral candidate Bill Broughton has one big idea to campaign on, its his proposal to make the City of Bremerton a provider of high-speed fiber optic internet in the mold of Chattanooga, Tennessee. He sees this as a way to attract traditional office-based employers downtown, but I think it also has the potential to open up new high-paying employment opportunities in outlying neighborhoods as well. Competition is always a good thing, and Im looking forward to seeing him compete with incumbent Mayor Greg Wheeler. I think the idea of using the City to spread high speed internet has legs.

While street trees are an important adaptation to climate change, bringing employers to employees has the potential to dramatically reduce auto emissions from commuters, which is the number one source of carbon emissions both nationally and in Washington. We need to be thinking now about a hotter future with more expensive resources.

Kevin Walthall is a Bremerton resident and a regular contributor tothe Kitsap Sun. He also writes for the blog Urban Bremerton. Contact him atkswalthall@gmail.com.

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How tree-lined streets and high-speed internet can help with a warming climate - Kitsap Sun