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Seven years after its appearance, the concept of Web3 reached its peak in popularity in 2021, while still causing controversy among users of the global computer network. In recent days, a series of discussions about the very idea of Web3 questioning its feasibility have raged with some tech billionaires, such as Tesla and SpaceX CEO Elon Musk, and former Twitter CEO Jack. Dorsey.

The concept, which was coined by the co-founder of cryptocurrency Ethereum, Gavin Wood, in 2014, points to the existence of two other eras of the Internet, Web 1.0 and Web 2.0Which will be replaced by the third generation due to its limitations, according to reveal Propio wood is wired.

Web 1.0, the original and most basic version of the Internet, allowed for little interaction, limiting most activity on the Internet to browsing and reading static pages. For its part, the current generation Web 2.0 has been translated into a more interactive and social Internet, marking the starting point of an era central With a small group of companies and tech giants owning most of the platforms and subject to a limited number of central government regulators.

Unlike its predecessors, Web3 or Web 3.0 promises to offer a file decentralized system Controlled by consumers and not by large corporations, users can interact and transfer data freely.

The concept of Web3 evokes a new generation of the Internet based on block chain, which is a structure consisting of elements containing encrypted data about each transaction, through which non-fungible tokens (NFTs) operate. This database would help keep the data free and distributed among peer-to-peer networks.

The concept depends, to a large extent, on Cryptocurrency, which would act as incentives for those who wish to participate in the creation and development of the new network, a fact that would help remove middlemen from the process.

Before it became a reality, the concept was the subject of severe criticism, due to the impossibility of its supposed application. This week, former Twitter chief Jack Dorsey, claimed That Web3 is actually a A central entity with a different name. You do not own Web3. The real ones are the venture capitalists and their limited partners. He will never escape your impulses, he said.

For his part, Elon Musk books On his Twitter account, Web3 appears to be nonsense, and currently, sound more like Marketing buzz of fact.

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Between "Marketing" and the Future of the Internet: Which Web 3 is causing the most controversy among tech giants? - Amico Hoops

The metaverse and Web3 are two trends supposedly set to revolutionize the digital world. But the richest man IRL, Elon Musk, is not keen on either. In a recent interview, the SpaceX and Tesla CEO said he couldnt see a compelling use-case for the VR-driven metaverse, and derided Web3 a nebulous concept in which internet services are rebuilt around blockchain and cryptocurrency as more marketing than reality, adding I dont get it.

Musk admitted that he might just be too old to understand these new technologies. Am I like one of those people who was dismissing the internet [in] 95 as some fad or something thats never going to amount to anything? he suggested, before noting that in 1995 he was very much one of the individuals who understood the potential of the internet.

Musks criticism of the metaverse focused on a lack of compelling use-cases and a disappointing experience for consumers. Sure you can put a TV on your nose. Im not sure that makes you in the metaverse, he said. I dont see someone strapping a frigging screen to their face all day and not wanting to ever leave. That seems no way. He later added: I currently am unable to see a compelling metaverse situation.

Right now, the metaverse is mostly an over-hyped branding exercise for a series of virtual worlds, some of which are dependent on VR headsets to access. Critics point out that weve basically tried all this technology before, with the failed VR boom of the 90s and the rise of spaces like Second Life in the early 2000s. What this current iteration mainly offers is improved hardware, a flashy new title, and billions of dollars of backing from giants like Facebook-owned Meta, keen to control what they see as the next big digital platform.

Web3 is another alternative vision for the future of the internet, with much boosterism driven by the idea that ordinary internet users will be able directly profit from their content and activity online (rather than having this value captured by a few behemoth internet companies). Musk didnt spend much time discussing Web3, but hes previously expressed skepticism about the project on Twitter, joining fellow tech CEO Jack Dorsey. (Dorseys criticism is that Web3 wont democratize anything, but will simply shift power from existing incumbents like Facebook to upstart venture capital funds like Andreessen Horowitz.)

Elsewhere in the interview with The Babylon Bee a conservative and Christian humor site Musk discussed climate change (Im not in the camp of super-alarmist global warming, he said, but added that negative effects like rising sea levels are not a wise risk to take), the existence of other life in the universe (If anyone would know about evidence of aliens it would be me, and Ive seen nothing) and said there should be a regulatory agency to oversee advanced AI that he thinks poses a threat to humanity.

In the beginning of the episode, Musk also took time to compare The Babylon Bee to The Onion, which he said had gotten too politically correct and leftist. (Its worth noting that Musk used to be a huge fan of The Onion but changed his mind when the publication made fun of him.) Musk said that The Onion had got the woke mind virus, which he later described as arguably one of the biggest threats to modern civilization.

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Elon Musk: metaverse isnt compelling and Web3 more marketing than reality - The Verge

Issued on: 24/12/2021 - 18:32

French company Doctolibs website and app allow users to book medical appointments through an online portal. They boomed in popularity during the Covid-19 pandemic allowing many to access both vaccinations and consultations with relative ease and the company now plans to expand to Italy and Germany. But the emergence of a private firm to fill a gap in Frances public health sector also highlights the countrys failure to modernise the medical services industry.

The French governments latest Covid-19 announcements are always followed by a mad rush to the Doctolib website and app, with people rapidly filling all available time slots. When it was first announced that a health pass would be required to access restaurants and public venues back in July, some 1.35 million peopleraced to book a vaccine appointment, crashingDoctolibs site.

In the 24 hours after Health Minister Olivier Vran announced that a third jab would be required for thehealth pass to continue being valid from January 15, more than 1.2 million peoplerushed to Doctolib to book a booster.

With 60 million users and an estimated turnover of between 150 million and 200 million in 2020, Doctolib has established itselfas a French tech success story.

This Frenchunicorn meaning a start-up whose valuation has exceeded $1 billion withoutgoing public has seen its payroll triple since it was set up in 2013. With more than 1,700 employees, the company has continued toexpand: It currently has morethan 250 job offers posted on its website forlocations in France,Germany and Italy. In October, it acquired an Italian company performing the sameservice,Dottori.it.

Doctolib has become a key player in vaccination in France ever sinceCovid-19 emerged, offering access tonearly 90 percent of French Covid vaccination centres, according toLe Monde.

Competitors have emerged including Maija, Allodocteur and Vitodoc but Doctolibs rapid development and its continuing position as a near monopoly in the online medical appointments field raises some difficult questions.

Healthcare is a sensitive area of the economy because of the personal data recorded; and storing this data safely is an essential public service, said Frdric Bizard, an economist specialised in public health, to FRANCE 24.

Doctor and patient associations raised some of the issues relating to Doctolib at Frances highest court for administrative law, the Council of State, in March. They argued that because Doctolib was storing patient data on Amazon Web Services the cloud computing arm of the US behemoth then Amazon, as a US company,would be required to comply with any demands for information made by US intelligence agencies.

The court ruled in Doctolibs favour, saying that safeguards were already in place in case US authorities request French patient data from Amazon. Doctolib also noted that it encrypts its data.

But an investigation by France Inter radio in March found that Doctolibs data was not encrypted once it arrived in the Amazon Web Services cloud.Moreover, Doctolibs German branch found itself embroiled in controversy over data usage in June, when media outlets accused it of sending information about local users to Facebook and the Internet marketing company Outbrain. Information onsearches people performed on the Doctolib site had been sold to the two firms along with their IP addresses.

Doctolib immediately back-pedaled, deleting those cookies from its German version and promising never to sell such data again.

Above all, Doctolib is a private company whose aim is to make money and to expand quickly; the French government mustnt forget that, said Bizard.

The government had left a gap in public services that was then exploited by Doctolib, Bizard said, adding that the companys runaway success was due to Frances own failure to digitise the state health system.

The UK and Spain dont need an equivalent of Doctolib because they have succesfully digitised (the health sector), Bizard said. The UK put 3 billion into digitisation a decade ago whereas France invested a mere 150 millonback in 2005.

Frenchdoctors are also reluctant to use the digitaltools offered by the state social security system,Bizard said. They are much more willing to use Doctolib because it offers them assistance to make the technology very easy for them to use.

Doctolibs popularity has soared with doctors as well as patients as a result, withthe number ofhealthcareprofessionals registered on the site quadruplingfrom 75,000 to 300,000 over the past two years.

This article was translated from the original in French.

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Success of online medical portal Doctolib highlights the French states failure to digitise - FRANCE 24 English

A command and control system is an operative architecture which includes software, hardware, computing procedures, specific standards, interface and applications that as a group supports connectivity across all levels of command. In mission critical applications, for instance, in military applications, command and control systems provide comprehensive, precise, and real-time information, thus enabling the military to carry out readiness assessment, situational awareness, support for intelligence, and force planning throughout mission critical operations. Command and control systems allow concerned agencies or commanders in the battlefield to effectively plan and execute critical operations. The global command & control system market is expected to witness continual growth over the forecast period 2018 2026.

Rising terror attacks across the globe is necessitating the modernization of existing military infrastructure, to limit terror attacks. Thus, military infrastructure modernization across the world is set to boost the global command and control systems market in the near future. Moreover, need for enhanced situational awareness (SA) to drive mission critical operations is poised to drive the market at a significant compound annual growth rate (CAGR) during 2018 2026. Furthermore, increasing need for interoperability between security devices/technology is creating demand traction for command and control systems, thereby propelling the global command and control market. However, high cost of development and maintenance of command and control systems and subsystems is obstructing the market growth. Further, security and reliability concerns such as cyber-attacks are expected to slow down the adoption of command and control systems, thus reducing the CAGR growth of the global command and control market globally.

Demand for integrated command and control systems in transportation, healthcare, and law enforcement sectors is anticipated to create a lucrative opportunity for players in the command and control systems market. Additionally, development of smart cities and smart infrastructure would also create significant revenue opportunity for command and control systems in the global market.

The global command and control systems market is broadly classified by platform, solution, and application. The global market is further analyzed by geographic region. Based on platform, the market is cross segmented as land command and control, maritime command and control, space command and control, and airborne command and control. The solution segment of the market is categorized into hardware, software, and services.

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Hardware solutions comprises IT infrastructure and peripherals among others. Similarly, services solutions for command and control systems include system integration & engineering, simulation & training, and logistics & maintenance. The application segment of the market is segmented as defense and commercial applications. Defense applications include military applications and homeland security. Commercial applications is comprised of industrial, critical infrastructure, and transportation among others.

Based on geographic region, the global command and control systems market is categorized as North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA). The command and control systems market in North America includes the U.S., Canada, and Rest of North America. Europe includes market analysis across the U.K., Germany, France, and Rest of Europe. Asia Pacific includes India, China, Japan, Australia, and Rest of Asia Pacific. Middle East & Africa includes market analysis across GCC countries, South Africa, and Rest of Middle East & Africa. Furthermore, the South America command and control systems market is analyzed among Brazil and Rest of South America.

Some of the major players in the global command and control systems market who provide advanced and scalable solutions in domestic and international markets include General Dynamics, Rockwell Collins, Lockheed Martin Corporation, BAE Systems, Thales Group, Leonardo SPA, Rolta India Limited, Elbit Systems Ltd., The Boeing Company, Northrop Grumman Corporation, CACI International Inc., Saab AB, and Siemens AG.

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Command and Control Systems Market Trends Technology Innovation, Analysis Application 2026 - Digital Journal

Marketing professionals research competitors, evaluate the demand for new products or services, and increase their company's market share. Decision-making roles in marketing require strong analytical and research skills. A marketing graduate certificate strengthens these in-demand abilities.

During an online graduate certificate, marketing students complete three to five graduate-level courses in marketing. The focused curriculum emphasizes key marketing techniques necessary for career advancement. After earning a certificate, students can sometimes transfer their credits toward a master's degree, including an MBA.

Our list ranks the best online graduate certificate programs in marketing. Prospective students can use the rankings to find the right fit for their schedule, budget, and career goals.

Our list draws on ZDnet's ranking methodology to showcase the best online graduate certificate programs with a marketing focus. By weighing reputable data on academic rigor and cost, our ranking prioritizes the factors that matter most to students.

Unless otherwise indicated, data is drawn from the Integrated Postsecondary Education Data System,College Scorecard, and each program's website.

About the program: The fully online 12-credit marketing graduate certificate focuses on marketing analytics. The credits transfer toward online MBA programs.

Accreditation: Oklahoma State University is regionally accredited by the Higher Learning Commission (HLC).

About the program: This nine-credit marketing management graduate certificate covers core topics in strategy, consumer behavior, services marketing, and market research.

Accreditation: Colorado State University is regionally accredited by the Higher Learning Commission (HLC).

About the program: The 12-15 credit graduate certificate lets learners take MBA marketing courses for a stand-alone certificate. The credits may transfer toward an MBA degree.

Accreditation: Davenport University is regionally accredited by the Higher Learning Commission (HLC).

About the program: Learners in the 15-credit graduate certificate in marketing take five courses from the program's graduate curriculum. Topics include new media and marketing communication, consumer behavior and marketing strategy, and more.

Accreditation: Brenau University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

About the program: This nine-credit marketing graduate certificate offers a focused curriculum designed for professionals in marketing, management, and data analytics.

Accreditation:Golden Gate University is regionally accredited by the Western Association of Schools and Colleges Senior Colleges and University Commission (WSCUC).

Graduate-level marketing courses train learners in data analytics, marketing research, digital marketing, and competitor research.

During a graduate certificate, learners complete a focused curriculum of graduate courses in marketing. Many certificate programs let students specialize in areas like marketing analytics or digital marketing.

Certificate students can expect to complete a mix of projects, presentations, and research papers. These assignments build career-focused skills while strengthening communication, teamwork, and leadership.

An online learning format makes it easier for working professionals to balance courses with their careers. Many online marketing graduate certificate programs are designed for busy adults.

During a graduate certificate in marketing, learners strengthen their analytical and research skills through specialized courses. While each program sets its own curriculum, many offer the following options.

Advanced marketing research

Marketing professionals rely on research. Graduate-level courses in marketing research cover methodological approaches, research tools, and experimental methods. Learners also strengthen their interpretive skills.

Digital marketing

Digital marketing changed the industry. This course covers advanced digital marketing skills, mobile marketing, and search engine optimization. Learners explore digital marketing for business-to-business and business-to-consumer organizations.

Marketing data analytics

Learners master data analytics with a focus on marketing. Topics include identifying data sources, analyzing information, and making decisions based on analytics. Students also learn about data visualization.

Social media marketing

A growing number of companies rely on social media marketing to reach consumers and shape their brand identity. This course covers key principles and strategies in social media marketing, including messaging, product marketing, and consumer behavior.

Colleges and universities offer marketing programs at different levels. A bachelor's degree in marketing trains graduates for many marketing roles, while a graduate degree provides advanced and specialized knowledge.

A certificate provides a shorter, non-degree route to marketing training. Prospective students should consider which best meets their needs and career goals.

Length: One year

Cost: $4,000-$12,000

Post-grad careers: Market research analyst; marketing director; marketing manager

A certificate in marketing provides a focused course of study at the undergraduate or graduate level. Undergraduate certificates, designed for those with no prior college experience, introduce core marketing principles.

A graduate certificate provides advanced training for students with a bachelor's degree. Many graduate certificate programs offer specializations like marketing analytics, social media marketing, or digital marketing. With a marketing certificate, professionals can launch or advance a career in marketing.

Length: Two years

Cost: $5,000-$15,000

Post-grad careers: Advertising sales agent; sales representative; account specialist

A marketing associate degree introduces learners to foundational concepts in marketing. In addition to business courses, degree-seekers study market research, brand strategy, and customer analytics. The degree emphasizes analytical and communication skills.

An associate degree in marketing prepares graduates for sales and customer service roles. Many marketing careers require a bachelor's degree. After earning an associate degree, graduates can transfer into a four-year college to complete their bachelor's in marketing.

Length: Four years

Cost: $25,000-$70,000

Post-grad careers: Market research analyst; account executive; media planner

A bachelor's in marketing meets educational requirements for entry-level roles in marketing. During a marketing degree, majors complete core business classes in finance, management, and accounting. The marketing curriculum covers consumer behavior, market research, competitor analysis, and marketing decision-making.

While earning a marketing degree, undergraduates often complete projects. Many programs incorporate experiential learning opportunities such as internships to build career-ready skills.

Length: Two years

Cost: $10,000-$35,000

Post-grad careers: Marketing manager; brand manager; marketing director

A marketing master's degree provides graduate-level training in digital marketing, market research, marketing strategy, and marketing analytics. During a master's program, learners take advanced coursework. Many programs also offer specializations and optional internships for hands-on experience.

In addition to a master's in marketing, graduate students can earn an MBA with a specialization in marketing. The MBA route offers more coursework in business than a marketing master's. Both degrees prepare graduates for managerial roles like marketing manager.

Length: Three to seven years

Cost: $30,000-$65,000

Post-grad careers: Marketing director; marketing professor; marketing manager

A doctorate in marketing is the field's terminal degree. During a doctoral program, graduate students strengthen their analytical and research skills. Marketing doctoral programs include graduate coursework, doctoral examinations, and a research-based dissertation. Doctoral candidates defend their dissertation to earn a doctorate in marketing.

With a doctorate, marketing professionals may pursue top roles in the field or research and academic roles such as marketing professor.

A graduate certificate in marketing provides specialized training in high-demand areas. With a certificate in digital marketing, marketing analytics, or marketing strategy, professionals can advance their careers or enter the marketing field.

Ready to take the next step? Contact the program that caught your eye to learn more about their schedule, total cost, and specialization options.

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Best online graduate certificate in marketing 2021: Top ...