Archive for the ‘Internet Marketing’ Category

Caught in the Web – The Star Online

Even as the country transitions to the endemic phase, it has become hard to shake off the long-lasting changes in lifestyle brought about by Covid-19, which has increased the dependence on digital technologies.

According to an analysis by Sortlist, Malaysians spent an average of nine hours and 17 minutes per day on the Internet, placing the country sixth in the world in terms of screen time.

Topping the list were the Philippines, Brazil and Colombia. And on the other end of the spectrum was Japan, with the least time online just four hours and 25 minutes daily.

The Internet marketing company, which polled users aged between 16 and 64, also discovered that Malaysians spent an average of three hours and one minute each day on social media, amounting to 46 days per year.

Digital devices helped people stay connected when movement control measures were put in place, but the situation has become a double-edged sword, says Anna Tan, founder of SNS Child & Family Development.

Its not only adults that have become dependent on devices, but children and teenagers too.

To encourage behavioural change, Tan says its essential that the underlying needs are addressed. ANNA TAN

Pre-pandemic, experts were already concerned with screen time among children and teenagers, but during Covid-19, kids were given the licence to use the Internet, she says.

As parents were busy securing their livelihood, they may have overlooked their child or teenager, who had unfettered access to the Internet due to online classes, spending more time glued to the screen, she adds.

Some may struggle to cope with online classes and choose to browse YouTube, social media or play games or other activities that fill their social needs.

Staying connected

The issue of cyber addiction is not new, says Tan, but the pandemic acted as a catalyst.

Basic needs of freedom to move about and socialise physically were restricted or deprived during the peak of the outbreak. The only window to connect to the outside world was through the Internet.

Work, studies and social activities were all conducted remotely. The stress and anxiety levels were high as it was the only means to seek connection, comfort and solace, says Tan, a registered and licensed counselling psychologist.

However, while the pandemic aggravated screen dependence, it may not be the underlying cause.

Like most forms of addiction, cyber addiction has existed before the pandemic, and its due to the desire to seek bonds, sense of relief, purpose and reward, she points out.

Who is at risk?

According to Tan, individuals who were highly deprived of social support during the pandemic, and those who lack self-control and want instant gratification are especially vulnerable.

These characteristics are more common among children and teenagers.

They have yet to develop the ability to see the correlation between actions and consequences, she says.

They may start to pull all-nighters to play games and sneak out of bed after their parents have fallen asleep to go online, she adds.

And the overindulgence could affect their lives, making them skip homework, assignments and other duties.

Overcoming cyber addiction

To encourage behavioural change, Tan stresses that its essential that the underlying needs that motivate individuals to engage in cyber activities are addressed.

For example, a child may turn to online games for social interaction, a sense of belonging or a desire for instant gratification.

And if no boundaries are applied, self-discipline and self-control will deteriorate, she says.

Tan says it is therefore important to identify underlying motivations or causes, as only then can alternatives be offered.

When the individual finds a similar meaning, purpose and connection through substitute activities, the chances of redirecting the fixation will be higher, she concludes.

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Caught in the Web - The Star Online

How Good Becomes Great – The Method to the Magic – Indiaretailing.com – India Retailing

In India, the penetration across varied towns and cities has created a space to develop a business via online mode. If you can pick up the right set of business, identify the market and develop the product/service accordingly, then you create wonders in the market.

In the digital age, every business needs a website. Whether its just for sharing updates on hours or events, websites are a crucial digital foundation for your business.

The panelists of the season included:

And the session was moderated by Pranav Mahajani, Head, Company Relations, trica

Talking points

Sneha Murli, Co-Founder, of The Positive Store talked about the product and the brands initial days, One of the strong points of the brand is the product as it can create loyal customers. Our first product is called Dream Believe Create. The problem we are trying to solve was actually that our founder was actually questioning the purpose of life after reading personality development and leadership books. All the knowledge gathered from books was bringing nothing, so we did a simple layout based on the best practices based on different books and that has helped us. Thats how the product got tested in the initial stage and even today its one of the bestsellers for us.

Abishek Elango, Co-Founder, Tailor & Circus also told us about his experience and added, I think at least for me I realized that my friends who were into manufacturing made underwear for big companies but dont want to wear that same underwear. They were wearing underwear from international brands, so I think that was the turning point for me and made me realize that theres a big gap in the perceived quality of Indian- made underwear and most of the people were wearing uncomfortable underwear. These two factors excited me and we thought this space had a large potential.

Rishabh Khosla, Business Head, Freedom Tree added here, When we started as a studio shop, the design studio was situated at the top of the studio. We used to make sure that every product is getting sold through the store. After some years, we opened with an online presence, the journey was overall organic and the strategy has worked for us. For our customer, we needed to adopt an omnichannel model as we wanted to be available for the working woman at 11 pm as well, when she gets some leisure time. Contrary, we should have a kind of touchpoint in which we can provide an experience to our customers.

He added and stated, Website is the key to our survival in the pandemic when the lockdown was imposed, and using it we could reach everyone. Social media channels like Instagram has helped people discover our brand and provided us insights about where to build a store. Creating an omnichannel ecosystem makes the customer lifetime stronger.

The supply chain management can present innovative strategies and best practices for improving business performance. It can also introduce a unique MIT framework, using the concept of technology clock speed, for strategically managing and optimizing supply chains. Sneha here added We have not faced supply chain issues as most of it is done through Amazon Warehouses and we have not reached to the point where we face supply chain issues, as we do have in- house supply chain where the person packs and ensures the logistics operation. In the product range growth, the supply chain is definitely a concern.

In Internet marketing, search engine optimization (SEO) is often used to enhance search engine exposure and to increase the traffic for web pages or websites. Frequently used SEO techniques include content optimization and keyword optimization, as well as increasing page load speed which can eventually generate high revenue for the business. Rishabh Khosla, Business Head, Freedom Tree stated on this, As we have a long tail of products in multiple categories we choose the Shopify platform as its highly optimized to the kind of catalog and also hired an agency that does our Internal Digital Marketing and heads our projects and manages all these. According to the experience, we cant spend too much on paid channels on Facebook and Google unless youve got a strong enough presence in SEO as it will make things unbalanced and the paid traffic will eventually convert into junk traffic.

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Data will be crucial not only for public relations but for the entire world – Exchange4Media

The PR Outlook for 2022 showcases industry stalwarts sharing their views on the shift in the industry towards digitalisation and AI, the transition, current trends, the future of the PR industry, and more.

For todays conversation, we spoke to Nikky Gupta, Co-founder and CEO, Teamwork Communications, who elaborated on various trends and challenges and also on the future of the industry with AI.

Excerpts:

According to you, what are some of the upcoming trends in the PR industry? What are some of the opportunities and challenges you faced so far in 2022?

While the public relations and communications industry was already making significant technological progress prior to the pandemic by analysing data to create a better customer experience, the pace of digital adoption and the adoption of a digital-first PR approach has accelerated since the pandemic. Content marketing andcampaign-driven communication, in my opinion, will rule the PR world in 2022.

The new framework, data, and technology will take centerstage. The industry will concentrate on providing the best possible customer experience while taking advantage of the available opportunities. More emphasis will be placed on providing personalized and relevant content.

Change in behaviour is an issue for the industry that will persist for some time. Recruiting individuals is difficult since changing clientele necessitates more skilled personnel. People were unable to enhance their abilities as a result of Covid, and the PR industry has found this to be a difficult issue. Finding the right talent with the right abilities is becoming a problem.

Almost every organisation heavily leverages the digital medium for industrial activities. How do you see the clients focusing on data customisation?

Data will be crucial not only for public relations but for the entire world. Every clientwants to measure the impact and understandthe results of the campaigns that the PR is bringing. Data customization is the only way to achieve this. The digital medium is based solely on data.

The PR and Communications industry is now making its way in the age of podcasts. What are the advantages that the professionals can garner from the same?

A podcast is a great way to share your knowledge in your field. Audio files allow you to add an air of authority to the information that is often lacking in the written word by injecting enthusiasm and speaking skills. Regular podcasts with accurate information or ideas help you and your company establishes yourself as an industry authority. Customers want a company that knows what they're talking about, and podcasts help to establish that trust. A podcast is a more intimate way to connect with new customers. They gain a better understanding of your values and business practices. Your listeners have more options for how they listen to the podcast.

Users must pay more attention to the task when reading traditional print articles or visiting websites. Podcasts allow listeners to listen while doing something else. Regular podcasts help to develop the company's brand and make it a household name because of their familiarity and consistency.

How do you foresee the future of the PR industry with the usage of Artificial Intelligence?

In the PR industry, artificial intelligence is already assisting with some of the administrative tasks. This includes things like writing reports, sending out press releases, and compiling media lists. AI has also proven to be useful in the analytical side of PR, such as gathering and analysing data to demonstrate a campaign's ROI or accurately converting data from rows and columns to written text.

In the future, AI will be able to assist in the creation of content such as press releases and product descriptions. News scanning, media monitoring, coverage clipping, social listening, sentiment analysis, and reporting are all tasks that can be done much more quickly and efficiently with the help of AI.

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The Christian CEO Institute Celebrates its 32nd Year in Business Serving Christian Business Leaders in the Dallas, Texas Area – Digital Journal

The Christian CEO Institute is a Christian Business Roundtable comprised of Christian Business CEOs, Owners, and C-Level Leaders from Dallas, Texas, and the surrounding areas. New owner Dave Foran was a founding member over 32 years ago.

The Institute helps its members solve their most critical business challenges by providing coaching and accessing critical resources to grow their company while integrating their Christian faith in the workplace. It is known as a safe place to meet with other Christian business leaders who have similarly high level, difficult, and sensitive issues and where leaders can receive confidential help to solve problems.

Since most business Christian CEOs, Presidents, and Owners find they have nowhere else to go, and nobody to talk to, that truly understands their issues, members gratefully share their experiences, knowledge, relationships, and resources to help one another.

According to owner Dave Foran, We love helping Christian business leaders reach their highest level of personal and professional goals with the greatest impact for eternal purposes.

The focus of The Christian CEO Institute is to help Christian business leaders build successful enterprises based upon Christian values and principles while optimizing work/life balance and by using the power of a roundtable, mastermind, style forum.

My greatest joy is to help other Christian business leaders like myself be the very best they can be in their personal and professional lives, says Dave.

If you would like to know more about what they do and how you might become a part, then send an email to Dave.

Dave Foran is a seasoned and skilled Christian business leader with over 40 years of successful CEO level experience in several different industries and roles that include:

Business Partner in an 8-figure family business in the oil & gas industry and process control industries.

Founder & President of a flowmeter manufacturing company, and inventor with 7 patents.

Executive Director of a 501c3 non-profit organization with over 6 million users.

President of a $30M manufacturing company owned by a $4B public company.

Founder and Partner in a 13-year-old internet marketing agency

As a successful entrepreneur, inventor, and business leader with an unusually diverse resume, I have found few business leaders who have been the top executive in so many different types of organizations. These include a privately-owned family business, an inventor and founder of a privately-owned process control manufacturing company which also involved raising venture capital, leading a publishing company with an associated non-profit organization that reached over 6 million people, becoming an expert in internet marketing, building an agency, and founding and selling a software company.

I help Christian business leaders build successful enterprises based upon Christian values and principles while optimizing work/life balance by using the power of a roundtable, or mastermind, style forum, states Dave.

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Facebook: https://www.facebook.com/Christian-CEO-Institute-269429280645192/

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Company NameChristian CEO InstituteContact NameDave ForanPhone972-200-1022CountryUnited StatesWebsitehttps://ceoinst.com/

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Ultimate guide to getting a promotion faster – Fast Company

As the Great Resignation moves millions of workers from one job to another, you have a different goal in mind: moving up within your current company. But how do you get that promotionand get it fast? Heres your pull-out-all-the-stops guide to help you advance in record time.

The first step to making your career goal happen is to clearly define what you want and why you want it, says Lise Stransky, founder of career-coaching firm Careers That Work for You. And then think about the underlying why? Are you looking for career growth or simply more money? What is the need or want that is driving you to pursue these goals?

Breaking out your why helps you in two ways. First, it can help keep you motivated to pursue your goal. In addition, it can help you understand whether there is some other way this goal could be fulfilled, Stransky says. For example, if youre looking for more recognition, but your company cant offer you a promotion, you may be able to negotiate a new assignment that will give you more visibility, and better position you for the next opportunity. If a salary increase isnt possible, you may be able to negotiate remote work opportunities or other rewards that have value.

It may seem counterintuitive, but its also important to go straight to the negative, says J.T. ODonnell, founder and CEO of Work It Daily, an online career-growth community. Examine your negative self-talk to understand the obstacles you face, both real and perceived. Once you examine the reasons you think you cant accomplish your goal, you can begin to separate the real issues from those that are just imposter syndrome. You can also begin to break down that negative self-talk so it doesnt hold you back, she says.

Finding someone who can give you advice and help you move your career forward can be invaluablebut those two roles are often misunderstood, says Kim Powell, a principal at Chicago-based leadership and change-management consulting firm ghSMART and coauthor of The CEO Next Door: The 4 Behaviors that Transform Ordinary People into World-Class Leaders. A mentor is someone who can give you advice and function as a sounding board with the added benefit of experience. A sponsor is someone who is in a position to act on your behalf, she says.

In research findings detailed in her book, Powell says she looked at sprinterspeople who got to the C-suite faster than average. Roughly half had sponsors.

They worked with these individuals thoughtfully. They shared aspirations, not problems. They linked to what was relevant to the sponsor. They made requests easy to fulfill, and most importantly, they followed through relentlessly. Meaning, theyre very reliable. So, the sponsor made an introduction or did something for them. They didnt let that ball drop.

Mentors, on the other hand, can give you guidance and add an objective, experienced voice to help you make decisions. When looking for a mentor, be sure to choose someone who can devote the time you need, says New York City-based career counselor and executive coachRoy Cohen, author ofThe Wall Street Professionals Survival Guide: Success Secrets of a Career Coach. Even well-intentioned mentors who are too busy may not be effective.

Depending on your companys culture and what you hope to achieve, consider sharing your goals with your manager, says Angelina Darrisaw, founder and CEO of career coaching firm C-Suite Coach. For the most part, most managers do want to see their people succeed and do well and achieve what it is that makes them happy, she says. So, make sure that theyre aware of your goals so they can help you find opportunities.

Create a plan to get you from where you are to where you want to be. Your plan will include the steps necessary to become the best candidate, including how you can obtain the credentials or training you need. Darrisaw advocates planning quarter by quarter, which allows you to identify new opportunities and pivot quickly if necessary. One tip: check your companys internal training or tuition reimbursement programs to see if you can use them to fill gaps, she says.

While some of your strongest opportunities to advance will come from inside the organization, its also a good idea to burnish your external presence, as well, says LinkedIn expert Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day. This is an opportunity to show off your industry knowledge, creativity, writing ability, and thought leadership, she says. Create content that reflects your industry expertise and thoughts on its future. Perhaps you did a successful presentation that you can share publicly. Upload it here. Wrote an article or blog post? Share it. Spoke at an event? Post the video. You never know when someoneincluding people you already knowwill see your profile and learn something new about your capabilities.

Take ownership of your work as if you own the company, says Andy Chan, founder of Seattle-based career coaching centerPrime Opt.Think about your role in terms of the companys bigger pictureand goals. When you take full responsibility and apply strategic thinking to your work, youre immediately supporting your supervisor and team in new and more valuable ways. Every time, when it comes to you learning new skills, it actually opens up a conversation for you to ask for a raise or a promotion, he says.

If youre trying to think like a boss, you need to have a good understanding of the bigger forces at play in the company. Stay up-to-date on industry news, relevant analyst reports, and your own companys news releases or internal reporting on business conditions. Its about research, research, research. The great people out there who move ahead are obsessed with research, says Sander Flaum coauthor of Boost Your Career: How to Make an Impact, Get Recognized, and Build the Career You Want.

And part of that homework is also understanding your company and its cycles. While the tight labor market may help your case for a promotion, there may be factors that will affect your goals in your situation, says Lisa Quast, founder ofCareer Woman, Inc.and author ofSecrets of a Hiring Manager Turned Career Coach: A Foolproof Guide to Getting the Job You Want. Every Time. For example, your company may be holding off giving raises or promotions until the start of its next fiscal year. Or there may be a hiring or raise freeze. Your industry may have cycles that affect when employers are most likely to hire new people. Being aware of such timing can help you plan your goal more effectively, she says.

Career growth means constantly building your skills and improving your productivity and performance. If youre part of a larger organization, look for committees, projects, or task forces you can get involved with to build experience, knowledge, and skills. If youre part of a smaller organization, look for ways to take on new responsibilities and have influence. Powell shares one caveat, though: Be sure youre working in areas that matter to the company and will move you toward your goals. Its easy to find ways to be busy that either arent aligned with the leadership values or that wont develop skills or visibility you need. So, choose these added efforts wisely.

You may get regular feedback and a performance review from your supervisor, but its also important to do your own regular review to ensure youre on track with your own goals and expectations, says Carolyn Birsky, a career coach for women in their twenties and thirties and founder of coaching firm Compass Maven. Keep track of your accomplishments, training, feedback, projects, and overall numbers related to your job. We often think well remember all of these things, but its easy to forget pieces here and there, she says.

Then, periodicallyand honestlyreview your progress, set new goals, and look at what its going to take to get to your next milestone, she says. These self-checks can help you ensure youre keeping on track with your own career development and shore up areas that may need improvement. This practice will also keep you ready for the next time youre up for a promotion.

One of the mistakes employees often make is forgetting to hold those all together in some sort of file, says Birsky. That can be some of your best leverage to put your case forward and say, This is why I think I should be promoted. This is what makes me really good at what I do.'

As you set new goals, also examine how youll measure success. Look at the metrics that matter to your company and include them as part of your plan, Birsky says. Whether its bumping up quarterly sales or improving efficiency, be sure to look for positive measures and how you can bemost productive in contributing to them. Companies value employees who are focused on finding ways to raise the performance bar. Vanessa Wasche, founder of On Point Speaking, advises maintaining a journal with bullet points (x sales on this date, project completed on this date). It will make it easier to recall your work when the time comes, she says.

Leaders must know your abilities and accomplishments to consider you for promotions, but being a braggadocio isnt the way to win. Instead, find sponsors who will sing your praises to others, Powell says. Try to work on projects with people who are generous about sharing credit. And have the reputation to back up your positive buzz: The fast-track CEOs she and her team studied often had reputations for being dependable and following through on their promises.

Career expert Vicky Oliver, author ofBad Bosses, Crazy Coworkers & Other Office Idiots, says that you need to remember that you were hired for a reason and youre there to add value. So,pipe up in meetings with good suggestions. Think about what you believe your boss would doand do it. Sometimes, you just need to let your gut and good sense guide you. And, for better or worse, youre going to get feedback, she says.

When you add value, people are going to tell you how they feel. Even if it isnt your boss, it could be somebody else whos important there who will tell you how they feel about your ideas. Then the trick is to try to take the feedback, even negative feedback, and grow and learn, she says.

Remember that your boss is also trying to appease and anticipate the needs of their own manager, says Andrew Alfano, chief operating officer at The Learning Experience, a childhood-development center franchise company. Of course, you dont want to make your manager feel like youre going over their head. However, good senior leaders typically want to get to know the people working for them to scope out potential talent in the ranks, he says. Look for opportunities to connect with organizational higher-ups and take advantage of those opportunities to increase your own visibility and ask questions about how you can better support the whole team.

Todays remote and hybrid work environments offer their own challenges when it comes to advancement. If youre working remotely, you may have to be a little more outgoing and engaging than if youre in the office regularly, says Jonathan Jenkins, head of digital marketing at Lofty Rankings, who landed a promotion from SEO specialist to SEO manager at Thrive Internet Marketing Agency after working remotely for several years. His recommendations? Be personable when communicating via email, phone, or other methods. Provide updates so the team knows your work is getting done, and take advantage of team calls to share positive feedback from clients or other good news. If you can package it in the form of a pointer or a tip, or a new strategy, then thats a great way to make it look like youre sharing information, and you can just let it slide that you have seen some really fantastic results as a result of doing that, he says.

Anticipating needs, large and small, requires thinking ahead, says career coachDonna Schilder says. Are there busy seasons coming up? How can you help your manager get ahead of the rush? As you think about whats ahead and how your company can be well-prepared, you may also increase your opportunities to take on more responsibility in preparation for a promotion or a new job.

Making yourself promotable requires knowing yourself and the role youre after, and proving that youre ready for the job, even if its a stretch. Bolster your abilities and skills and use all of your resources to land the next step on your career path.

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Ultimate guide to getting a promotion faster - Fast Company