Mediaboss Marketing

Vancouver, British Columbia (PRWEB) September 17, 2013

E-mail marketing has long been one of the most effective ways for businesses to reach out to their clients and a 2012 Blue Kangaroo survey found that around 7 out of 10 participants used a coupon or deal they received from a marketing email during the week before.

Offering incentives and promotions to mailing list subscribers can be an effective tool for online marketers to improve their overall traffic levels and the School of Internet Marketing founder and Affiliate Buzz host James Martell explores this subject with HealthySmoothieHQ.com founder Ryan Carmody in the latest edition of the podcast. Ryan has managed to average between 40-50 new email subscribers a day since introducing opt-in incentives to the sites mailing list.

"I dont think you can underestimate the importance of building an e-mail list because thats someone giving you permission to contact them and in this world that we live in where we are bombarded from all angles, and thats very powerful," remarks Ryan Carmody.

For any website, its important to bring in as much traffic as possible to the site and a lot of marketers are starting to create their own e-mail lists to build up a reliable subscriber base to keep coming back to the site. Site owners can then use different strategies to help keep subscribers interested in their content with opt-in incentives such as e-books that can give readers a valuable resource on the subject they are interested in and keep them coming back to the site for more content each week boosting traffic levels.

James Martell, VP of Business Development at the School of Internet Marketing picks up on how affiliate marketers can build up their traffic stating: "It starts with a trickle, then a steady stream and then hopefully, if youre doing things correctly, it will turn into a flood."

In the podcast, Ryan reveals what sort of opt-in incentives can help build up a subscriber base and help bring recurring traffic to a website. Website owners will also learn about what can then be done to keep readers coming back to the site and how tools such as pop-ups and auto-responders can further establish a mailing list to new and returning subscribers.

With more and more people checking and accessing their e-mails several times a day, offering them incentives through a mailing list can give affiliates a powerful method of reaching out to potential customers and providing them with useful information that encourages them to return to a web page on a regular basis.

This discussion is available on the WebmasterRadio.FM website: http://www2.webmasterradio.fm/affiliate-buzz/2013/08/22/simple-changes-skyrocket-email-opt-ins.

About HealthySmoothieHQ.com

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The School of Internet Marketing Discuss the Positive Effects of Offering Optin Incentives and Promotion to Newsletter ...

Idaho Falls, ID (PRWEB) September 17, 2013

Netmark is pleased to announce that they have update their privately developed custom tools that assist them in internet marketing campaigns as well as to analyze effective marketing techniques. Netmark constantly pushes to innovate in the rapidly changing field of internet marketing, and this includes developing and updating tools to reflect the changes to website coding technology, as well as search engine algorithm updates, and finally user input. Netmark realized that to remain on top of the internet marketing industry that they need to take into account three aspects of the industry: the medium changes, websites evolve, and users expectations.

Netmarks software includes the Rank Reconnaissance, the Site Intelligence, and the Keyword Intelligence. All of these tools are important in assisting website owners understand the nature of ranking websites for the keywords in which they wish to rank, and what obstacles they will have to overcome on their website to rank for those keywords. Together the different tools help analyze what can be improved upon for a website and which actions are most immediate. This information is then used to establish an internet marketing campaign to achieve marketing goals. The Netmark tools were also used in conjunction with the different internet marketing research articles that Netmark published this year in 2013.

Medium changes include search algorithm updates and even the advent of new search engine websites heralding new search engine innovations. Perhaps the most famous example of the advent of a new search engine changing the manner in which users searched the internet is the initial release of Google. Google changed how websites were ranking on a series of internal and external factors that had not been used before, changing forever how content was organized and presented. When Google launched its impact was so profound that several long standing search engine companies went under and were bought out. This is due to the impact that innovation can have on the industry. Netmark uses this example as a guideline in how to update their software. Knowing that there are innovations that are released almost daily, they are updating their custom software to ensure that the software is sufficient for the expected use in todays search engines.

In addition to medium changes, websites also evolve. Changing platforms make it difficult to always ensure that the tools are up-to-date in analyzing them. This contributes to a need to update the tools regularly. Currently the Netmark tools are being updated to handle nearly every known website platform and shopping cart available. Netmark is constantly expanding the viability of their tools to ensure their maximum utility. Finally, tied directly into the two previous points, it is important for Netmarks tools to fulfill user expectations. This is accomplished through compiling user comments and analyzing user use.

Netmark looks forward to the development of the internet. Currently, Netmark is one of the highest rated internet marketing companies. Netmark maintains this privilege through hard work, staying abreast changes and incorporating feedback.

Netmark is located in Idaho Falls, Idaho and is open to receive individual clients as well as marketing firms.

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Netmark’s Internet Marketing Tools Updated to Reflect Changes in Medium

Bohemia, NY (PRWEB) September 17, 2013

Internet marketing company fishbat discusses an article published on Quartz, which details why it may be time for social media managers to find a new job title.

According to a September 12th article published on Quartz titled, RIP, Social Media Managers Tweeting is Everyones Job Now, social media is being integrated into more and more jobs, leaving the need for social media managers in question. The article states that, jobs with social media in the title grew by 50 percent over the last year, a much slower rate than in the recent past. Meanwhile, jobs that mention social media in the description, but not in the title gained 89 percent. The article also says that jobs including Twitter in the title fell over 20 percent.

However, despite the decline in social media specific job titles, there is still a major need for these skills in the business community. According to the article, there are 13 times as many jobs that include work connecting and sharing via the growing array of social media outlets and there is an increased demand for social savvy candidates across the business from human resources to product to customer service.

Just Maas, vice president of client relations at Internet marketing company fishbat, believes that there is still a major need for social media managers and the skills that they possess.

Despite the title they possess, social media managers are very valuable assets to many companies because of the skills and knowledge they have, he says. Sure, everyone can tweet, but it takes intuition and training to properly utilize social media sites in a business manner. People who are just familiar with social media may not know the difference between using social media for fun and using social media to help grow a business. And believe it or not, the difference does matter.

Maas says social media managers have researched the most effective ways to post content and the times that draw the most engagement. Its more like a science, and instead of getting rid of these titles or positions, it would be more beneficial to add more of these jobs.

fishbat, Inc. is a full-service online marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

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Internet Marketing Company fishbat Affirms Need Social Media Managers in Business

VOL. 128 | NO. 182 | Wednesday, September 18, 2013

Guerrilla Sales & Marketing

Lori Turner-Wilson

We live in a digitally dominated world, and consumers quite often make decisions about brands based solely on their digital presence before ever making direct contact with an actual brand representative. While business owners and marketing professionals alike are beginning to recognize just how important it is to get their digital houses in order, there are still many internet marketing myths to be dispelled.

Myth 1: My target market is older, therefore social media wont work. The average social media user is over the age of 40. Half of Baby Boomers are active social media users with 75 percent of those maintaining a Facebook page. In fact, the current fastest growing segment on Facebook is 55-64 year-old females.

Myth 2: My website should be designed for Google. While you certainly cant ignore the fact that billions of searches a day are conducted via Google, it doesnt make sense to design your entire website around what you speculate Google is looking for in its rankings. Google changes its confidential search algorithm far too often for you to rely on this strategy. If you do, while you may rank on the first page one day, you could easily be relegated to page 10 the next. Instead of spinning your wheels, focus on developing a content-rich site that clearly communicates your differentiators and offers real value to site visitors.

Myth 3: All traffic is good traffic. Internet marketing comes at a cost; both dollars and time must be allocated. Instead of trying to appeal to the masses, youd be much better off targeting your online marketing to a concentrated niche of ideal prospects rather than the entire world. You will spend less and generate a more favorable response.

Myth 4: Email marketing is dead. According to Nielsen, email activity on mobile devices increased to 41 percent of total internet time in 2011, and smart phones make up more than a quarter of total mobile phones in the U.S. Email marketing isnt dead; its just become portable, so ensure your email campaigns are mobile friendly.

Myth 5: If you build it, they will come. Why would you build a new restaurant and then not allocate funds to invite the market to dine with you? Likewise, investing in a website (or digital storefront) but forgoing the expense of a launch plan to promote your site is a costly misstep.

Myth 6: A mobile-friendly site isnt necessary for a small business. By 2014, mobile Internet usage will actually surpass desktop usage. If your site isnt designed to display properly on a smart phone or tablet, you are likely losing more customers than you care to imagine. Reduce content, limit the need to scroll, and ensure graphics display properly on mobile devices.

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6 Internet Marketing Myths Dispelled

Interview with Internet Marketing Program Director Rob Croll
Interview with Internet Marketing Program Director Rob Croll.

By: Temitayo Osinubi

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Interview with Internet Marketing Program Director Rob Croll - Video