Mediaboss Marketing

Lombard, IL (PRWEB) October 28, 2013

As a follow-up to her recent speaking engagement at the LeadingAge Kentucky 2013 Annual Meeting & Expo, Nicole Wagner has published a series of new articles to help executives better understand search engine marketing techniques and enhance their results. Internet Marketing Director at Stevens & Tate Marketing, Wagner specializes in helping organizations navigate the ever-changing online landscape. The two articles, which are posted on the agencys blog, The Daily Twitch, address key actions that marketers can take to help strengthen their place in search rankings and get found more easily by prospects.

Wagner was driven to write the blog articles from the encouraging feedback she received from her presentation in mid Septemberand her passion to share her extensive Internet marketing expertise with a wider audience. The search engine marketing article series offers real-world insight that organizations can begin to incorporate into their marketing programs right away to experience success.

Search engines are most often the number one driver of traffic to a website, Wagner said. Addressing just a few specific actions involving your website and social media sites can drastically improve the rankings you receive on search engine pages, she continued. The new articles outline these steps, and also focus on the role that social media plays in enhancing your results.

According to Wagner, many organizations still question using social media as part of their business marketing strategy. However, Google and other search engines place social media content and interaction about your brand very high on the list of things that are considered within the algorithm to produce search results. Given the fact that many people do not look beyond the first page of results after conducting a search, getting your brand ranked as high as possible is essential to staying ahead in todays competitive marketplace.

To explore this topic further and read more about successful search engine marketing or social media techniques, visit the Stevens & Tate Marketing blog.

Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; comprehensive marketing campaigns; Internet and digital advertising; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients within business-to-business, food/grocery, retail, travel/tourism, healthcare, senior living, real estate and non-profit industries. Call (630) 627-5200.

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Stevens & Tate Internet Marketing Director Showcases Tactics To Help Organizations Get More Out Of Their Search Engine ...

JERSEY CITY, NEW JERSEY (PRWEB) October 26, 2013

Jonathan Goodman, president of Halyard Consulting and professor at The School of Internet Marketing spent the whole of his podcast for October 11, 2013 discussing the SMX East 2013 conference. This event took place in New York at the Jacob Javits Convention Center.

Goodman provided a recap of some of the biggest events during his boradcast. The most important topic and the one that everyone is most concerned about is Google's latest algorithm update, Hummingbird. Goodman provided his analysis on what this is going to do for search. It is the first move into semantic search where the results vary based on your past searches and not just on keyword ranking.

"Content is King. That's what we always say as optimizers and internet marketers. However, now with Google's algorithm update Hummingbird, Quality Content is God." Jonathan Goodman

According to Goodman, the second page won't matter anymore because the relevant information will be on the first page. This is going to alter the way people look at content. Goodman also stated the importance of Google Plus and of establishing yourself as a real person and not just promoting a product.

Goodman defined the direction that online marketing is headed as Relational Marketing. It is going to be more about the relationships that businesses have with their clients and the audience on Google Plus and the strength of their brand. This is going to change the way people look at marketing and searches for their businesses.

To listen to the podcast, please visit: http://halyardconsulting.com/smx-east-2013-review-google-plus/

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit http://www.theschoolofinternetmarketing.com to learn more.

About Jonathan Goodman

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The School of Internet Marketing Instructor Reviews SMX East 2013 Conference

Jacksonville, FL (PRWEB) October 26, 2013

Marketing a website using the Internet has changed over the past two years as more developments are introduced by search engine companies. The Marketers Black Book team is announcing its Internet marketing for beginners live event set for November 8th through 10th in Jacksonville, Florida at http://marketersblackbook.com/events/internet-marketing-for-beginners-live.

This event is a continuation of the 2012 event and includes updated information relevant for the upcoming year for marketing websites online.

All of the recent changes to search engine marketing are covered in the marketing series planned for the November in-person event. This event has been created for new and existing owners of businesses who are searching for the best ways to boost income generated online.

"Our events usually sell out pretty quickly and we might have to go to standing room only this year due to the overwhelming demand," said Brian Hanson, co-founder of MarketersBlackBook.com.

The ways to open a business and market products online have been altered as technology is changing in the business world. Some companies are developing social media solutions that help to connect paying consumers with current company products.

Small business owners can struggle with finding a group of paying customers online and the scheduled in-person live event has been put together to help companies generate more residual revenue online.

"Hundreds of people attend our events each year and they travel from all parts of the U.S. to learn insider tips for increasing marketing methods using the programs we present," Hanson added.

The http://marketersblackbook.com website launched in the 2010 year and has remained one of the most helpful resources online that new and existing business owners use daily to learn marketing tips and strategies. This resource is expanding annually as new strategies for marketing are being presented.

The November 8th to 10th Internet marketing for beginners event can be signed up for in advance using the signup forms posted online. A package discount price including free entry for spouses or business partners is available until the start of the event.

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Internet Marketing for Beginners Live Event Launched in Jacksonville, FL November 8th to 10th

Smart Internet Marketing Tips For You
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By: Federico Caprotta

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Smart Internet Marketing Tips For You - Video

Vancouver, British Columbia (PRWEB) October 23, 2013

More and more people are turning to software programs on digital devices to satisfy all their marketing needs. A survey by Forrester Research* found that 56% of senior marketing professionals believed that they have an excellent relationship with their IT partners and it helped meet all the needs for their campaign.

More often than not, a lot of the success on the digital realm is through having the right software and it can help increase sales for a company. This is a topic which James Martell, VP of Business Development at The School of Internet marketing, discusses at great length with AMWSO Senior Affiliate Manager James Nardell. James has spent much of his career running successful marketing campaigns and is currently in charge of a campaign involving software firm Iolo Systems.

Everyone these days owns a PC and you cant really avoid purchasing software for it, reveals James Nardell.

Although a computer or smartphone might be the hub many businesses, none of them would be able to perform their job without having the right software. Software is something that many customers are keen to own but are also willing to pay for if its right for them no matter where it might be made. For affiliates, they can also focus more on showcasing what the program can do to interested buyers as free trials allow potential buyers to see whether it is right for their needs.

During the podcast, James and the panel will discuss many of the benefits of promoting software programs and show it can be a valuable to marketing professionals. James Nardell will also mention some of the strategies that were used on the Iolo Systems campaign and how it has helped promote their System Mechanic program for computer performance.

We've had James on the show before and he is always a wealth of great information, explains Affiliate Buzz host James Martell (http://www.jamesmartell.com).

Software is always going to be a valuable resource that will be needed in the digital world so knowing how to use it to boost sales will help affiliates enjoy higher profits sooner rather than later.

Listen to the podcast here: http://www2.webmasterradio.fm/affiliate-buzz/2013/10/10/promoting-software-30-percent-commission-and-more

Research statistic: http://brickstreetsoftware.com/content/posts/7-stats-to-build-your-multichannel-marketing-business-case/

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The School of Internet Marketing Discusses the Positive Effects of Promoting Software Offering Commission Rates Often ...