Mediaboss Marketing

Vancouver, British Columbia (PRWEB) September 17, 2013

E-mail marketing has long been one of the most effective ways for businesses to reach out to their clients and a 2012 Blue Kangaroo survey found that around 7 out of 10 participants used a coupon or deal they received from a marketing email during the week before.

Offering incentives and promotions to mailing list subscribers can be an effective tool for online marketers to improve their overall traffic levels and the School of Internet Marketing founder and Affiliate Buzz host James Martell explores this subject with HealthySmoothieHQ.com founder Ryan Carmody in the latest edition of the podcast. Ryan has managed to average between 40-50 new email subscribers a day since introducing opt-in incentives to the sites mailing list.

"I dont think you can underestimate the importance of building an e-mail list because thats someone giving you permission to contact them and in this world that we live in where we are bombarded from all angles, and thats very powerful," remarks Ryan Carmody.

For any website, its important to bring in as much traffic as possible to the site and a lot of marketers are starting to create their own e-mail lists to build up a reliable subscriber base to keep coming back to the site. Site owners can then use different strategies to help keep subscribers interested in their content with opt-in incentives such as e-books that can give readers a valuable resource on the subject they are interested in and keep them coming back to the site for more content each week boosting traffic levels.

James Martell, VP of Business Development at the School of Internet Marketing picks up on how affiliate marketers can build up their traffic stating: "It starts with a trickle, then a steady stream and then hopefully, if youre doing things correctly, it will turn into a flood."

In the podcast, Ryan reveals what sort of opt-in incentives can help build up a subscriber base and help bring recurring traffic to a website. Website owners will also learn about what can then be done to keep readers coming back to the site and how tools such as pop-ups and auto-responders can further establish a mailing list to new and returning subscribers.

With more and more people checking and accessing their e-mails several times a day, offering them incentives through a mailing list can give affiliates a powerful method of reaching out to potential customers and providing them with useful information that encourages them to return to a web page on a regular basis.

This discussion is available on the WebmasterRadio.FM website: http://www2.webmasterradio.fm/affiliate-buzz/2013/08/22/simple-changes-skyrocket-email-opt-ins.

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The School of Internet Marketing Discuss the Positive Effects of Offering Optin Incentives and Promotion to Newsletter ...