Mediaboss Marketing

New West residents have a chance to channel their passion for recycling into the new Royal City Recycling Champions program.

The program, which is based on content in the Master Recycler Vancouver program, addresses garbage, recycling and organics disposal, and train participants in community outreach, leadership and behaviour change. While participants will learn about recycling, the program also explores how people can reduce and avoid creating waste in the first place.

We are really excited to engage with New West, said Daniel Rotman, co-facilitator of Master Recycler Vancouver. Its a small, compact and connected city, and I think that offers a lot of opportunities for these people to really put their passion to work in a way that works for city and for the community. Everybody likes recycling, everybody is interested in recycling we just need to get people aware of how its really working so they can direct their passions appropriately.

Royal City Recycling Champions consists of four evening classes, followed by public outreach. The idea is to teach people how to reduce waste and to get them to share the knowledge they acquire through the program with other community members.

We will take a look at all the facilities that are present, all the companies that operate within New Westminster to haul and manage recycling, Rotman said. Then from there we are going to go a little bit deeper into what does it mean to actually recycle these materials. How does paper get recycled? How does plastic get recycled?

The online program, which begins Oct. 15 on Zoom, includes four online classes:

Class 1 New Westminster's Waste System explores the concept of waste, the citys waste-management system and home waste audits (which will be completed for class three).

Class 2 Its All About Materials, Not Waste addresses materials and the way theyre handled. This includesplastic, paper, organics, glass, electronics, metals, hazardous and other EPR (extended producer responsibility) products.

Class 3 Back to the Future: The Local Circular Economy considers topics such as waste solutions and the circular economy, local organizations and city initiatives, multi-family housing challenges and options, and home waste audit reviews and discussion.

Class 4: Your Turn Now: Community Engagement tackles the principles of community-based social marketing; behavior change tactics, and how they apply to multi-family housing; planning community outreach activities; and a final discussion and wrap-up.

We end off with the more practical aspect of the course or the program, which is: what are things people can actually do in the community? Rotman said. And then we mentor them through that process of figuring out what they want to do, and then also provide mentorship for them in the field for their 20 hours of community outreach.

Some examples of outreach done through the Master Recycler Vancouver program have included holding recycling events where the participants help guide community members on how to recycle properly, creating small courses for the community (such as how to bake bread in order to reduce bread packaging) and doing demonstrations on topics such as how to make your own cosmetics and cleaners.

It looks like whatever folks want, Rotman said of the outreach component. We try and encourage people to follow their passions.

Master Recycler and Royal City Recycling Champions programs are places where new ideas may take shape whether its for entrepreneurial or personal activities.

We are kind of led to believe that recycling is just about putting stuff in the right bin. In reality that is sorting. Thats just sorting your recyclables, Rotman said. So what does recycling actually mean? It means making sure that we have a good material stream and that we have something that we can do with that. So quite often we need people to be very creative and understand that, hey we are collecting all this material but nobody is doing anything with it. Sometimes that sparks ideas in peoples minds about, hey, maybe I can do this. Or maybe I can help collect the materials a little better or maybe I can help people reduce this material in the first place.

Rotman said Master Recycler Vancouver has had more than 60 grads and 3,000 hours invested in the community since it got underway five years ago.

With the launch of Royal City Recycling Champions, New Westminster becomes the second city in Metro Vancouver to offer a program based on Master Recycler Vancouver. The program is being funded by a grant from the City of New Westminster.

Master recycling programs in general, we kind of want to bridge gaps. We want to bridge the gap between where our system is at, how our system runs, and what people know about it, said Rotman, noting recycling systems are transitioning. As a result, we all come with or are carrying ideas about how our recycling system works and we dont get an opportunity to update that. What the Royal City Recycling Champions does is provide people with up-to-date information about how the system works, whats involved and how they can interface with the system in a way that they are passionate about and allows them to make a difference.

To register for the program (a limited number of spaces are available) go to http://www.tinyurl.com/RCRChampions. For more information about the program, go to http://www.royalcityrecyclingchampions.

Originally posted here:
Royal City Recycling Champions program coming to New West - The Record (New Westminster)

Two years on from its launch, Instagram's long-form video platform, IGTV, is still yet to gain significant traction, but it is becoming a more popular destination, and seeing more usage as people look for entertainment alternatives.

Last year, Instagram added IGTV previews to the main feed, which saw IGTV usage increase jump by some 300%, while earlier this year it updated its IGTV previews within Stories, further integrating the platform into its main app, and further increasing its viewer numbers.

It may not be rivaling YouTube just yet, but IGTV is slowly carving out its own niche, which has made it a more enticing option for both creators and viewers.

And that, consequently, makes it a more relevant option for brands as well.

If you're considering your options on IGTV, then this is the post for you - here's a look at all the key info you need to know to maximize your IGTV content.

Like Instagram Stories, most IGTV videos are viewed in a vertical feed, so it makes sense to align your IGTV content approach with established viewer behaviors. As soon as users enter the IGTV platform, videos start to play automatically.

Once your video is uploaded, you're only able to can add a cover image, add sounds, or cut the video's length (if it's under 10 minutes). As such, you need to edit your video beforeuploading, which is an important point in maximizing presentation.

The first key consideration is ensuring that your IGTV video file sizeis under 650MB for videos less than 10 minutes. For videos less than 60 minutes,it should be 3.6GB maximum.

Your video should be in MP4 format, and your IGTV video dimensionsshould be 1080 x 1920 pixels or an aspect ratio of 9:16, which is the same size as Instagram story dimensions.

These dimensions are perfect if you upload videos on the IGTV platform, but when it comes to IGTV video preview in your feed, keep in mind that the video is cut down to a 4:5 ratio. If it's important to show the entire video in your IGTV preview, below are the IGTV dimensions you should consider using:

To create your IGTV channel, start by downloading the IGTV app and loging in with your account's credentials, so that the app syncs with your account, allowing you to upload, watch, and share your IGTV videos instantly.

It's that simple.

Instagram now also allows users to upload IGTV videos via desktop.You can access the same features you would see in the IGTV app, but from the comfort of the Instagram desktop version. Note this only works if you've uploaded at least one video on IGTV - if not, then you'll have to use the app itself.

If you've already uploaded a video in the past, go to your account on the desktop version of Instagram, then click the IGTV tab, where your videos are kept. Here,you should see a blue "Upload" button among your options.

Here are some of the best IGTV practices you should be applying right now to maximize your content performance, and increase engagement:

When users scroll through your IGTV channel, your cover image should grab their attention and entice them to click on your video.

Without a cover image, your video might look unprofessional, or users might have to read the title or description to get context (which feels like work). Make it easy for people to read, click, and watch your IGTV videos with the help of a cover image.

One timeless tip is that posting content consistently on Instagram is crucial to your IGTV success. Brands spoil followers, they hate to admit it, but they thrive on consistency. The more consistent you are with your IGTV videos, the more users will look out for your content to watch, share, and engage with it regularly.

This sounds like a no-brainer, but your IGTV, like your YouTube channel, will show you what topics and content your followers want to see from you.

It also pushes you to experiment with ideas, layouts, and structures to increase your views. At the end of the day, it doesn't matter how good your IGTV videos are if no one is watching.

To add context to your video, and maximize viewership, you should also look to add on-screen text.

Canva allows you to create IGTV, and Instagram story covers with ease. You can create your IGTV cover from scratch or by choosing one of their thousands of templates.

Premiere Pro is great for editing videos. You can preset your IGTV dimensions, add text, music, and export your videos in the recommended file size with ease. Whether you're new to video editing or a seasoned content creator, Premiere Pro is always a good pick.

Wave is to video editing what Canva is to graphics.You can upload, edit, and create IGTV videos in minutes online.You can also keep your videos organized, and reuse them at every step of the customer journey.

If you need a video editing app on the go, Inshot does it all. You can resize your videos, add music, and download files in 1080p quality to match your file source. The app is available in Apple or Android store.

Snappa is another online graphic tool which enables you to create, store, and share Instagram graphics. Snappa enables you to edit videos as well,so if you're looking for a platform that does it all, you might want to consider giving it a look.

Creating content for your IGTV video doesn't have to be a constant struggle - in fact, if you start with these five IGTV video ideas, you're sure to strike gold.

Adding IGTV to your Instagram marketing strategy can be a great way to boost your Instagram presence, and maximize connection with your audience.

This year, amid the COVID-19 lockdowns, digital video has taken off, and IGTV has risen with that trend, which could make it a more important consideration moving forward, while the gradual integration of more eCommerce features into Instagram could also mean that your IGTV content will eventually provide a direct connection to your products in-stream.

Worth considering in your process.

See original here:
The Complete Guide to IGTV Dimensions, Best Practices and Creation Apps - Social Media Today

B2B Social Media Marketing Market Industry Research Report focuses Market Size, Share, Growth, Manufacturers and Forecast to 2027. This Market Research Report primarily based upon factors on which the companies complete in the market and this factor which is useful and valuable to the business. This report has published stating that the Global B2B Social Media Marketing Market is anticipated to expand significantly at Million US$ in 2020 and is projected to reach Million US$ by 2027, at a CAGR of during the forecast period.

Sample Report with Latest Industry Trends @: https://www.theresearchinsights.com/request_sample.php?id=287415

B2B Social Media Marketing Market: Reports Intellect represents the detail analysis of the parent market based on elite players, present, past and futuristic data which will offer as a profitable guide for all B2B Social Media Marketing Market competitors. The overall analysis Advanced B2B Social Media Marketing Market covers an overview of the industry policies that B2B Social Media Marketing Market significantly, the cost structure of the products available in the market, and their manufacturing chain.

The scope of the B2B Social Media Marketing Market report is as follows the report provides information on growth segments and opportunities for investment and Benchmark performance against key competitors. Geographically, the global B2B Social Media Marketing market has been segmented into four regions such as North America, Europe, Asia Pacific and the rest of the world.

Get Reasonable Discount on this Premium Report @: https://www.theresearchinsights.com/ask_for_discount.php?id=287415

Finally, all aspects of the Global B2B Social Media Marketing Market are quantitatively as well qualitatively assessed to study the Global as well as regional market comparatively. This market study presents critical information and factual data about the market providing an overall statistical study of this market on the basis of market drivers, limitations and its future prospects. The report supplies the international economic competition with the assistance of Porters Five Forces Analysis and SWOT Analysis.

Following are the List of Chapter Covers in the B2B Social Media Marketing Market:

Have Any Query? Ask Our Expert @ https://www.theresearchinsights.com/enquiry_before_buying.php?id=287415

About us:

The Research Insights A global leader in analytics, research and advisory that can assist you to renovate your business and modify your approach. With us, you will learn to take decisions intrepidly. We make sense of drawbacks, opportunities, circumstances, estimations and information using our experienced skills and verified methodologies. Our research reports will give you an exceptional experience of innovative solutions and outcomes. We have effectively steered businesses all over the world with our market research reports and are outstandingly positioned to lead digital transformations. Thus, we craft greater value for clients by presenting advanced opportunities in the global market.

Contact us:

Robin

Sales manager

Contact number: +91-996-067-0000

[emailprotected]

https://www.theresearchinsights.com

See the article here:
B2B Social Media Marketing Market Analysis by Current Industry Status and Growth Opportunities, Top Key Players, Target Audience and Forecast to 2027...

Although it can be politically expedient to draw a thick line between capitalist decentralization and socialist central planning, the truth is that these two systems have converged on many occasions. Moreover, each was conceived for the same purpose, and elements of both could be realized in today's digital economy.

PRINCETON The worlds most dynamic economy is governed by a communist party, whereas its previous capitalist stronghold is under the misrule of a man whose companies have gone bankrupt six times. With leading political ideologies becoming increasingly incoherent, labels seem to mean little anymore.

In the United States, President Donald Trump and his fellow Republicans contend that only they stand between the American dream and a socialist revolution. Although Trumps Democratic challenger in Novembers election, Joe Biden, advocates no such thing, he does support putting an end to the era of shareholder capitalism. In any case, capitalism and socialism are once again front and center in the contest for public opinion and voters support.

But, unlike in past decades, the standard defense of capitalism has grown intellectually and politically weaker. While woke capitalists like the upmarket clothing brand Lululemon push marketing messages to resist capitalism, even traditional capitalists like the influential Business Roundtable an organization of CEOs from Americas largest publicly listed corporations are advocating fundamental reform. Similarly, Klaus Schwab, the founder of the World Economic Forum, denounces neoliberalism and free-market fundamentalism, and British Conservatives and US Republicans have taken to condemning the abuses of globalization and the market.

Todays ideological confusion owes much to technological disruption. Digitalization and the widespread diffusion of information and communication technology (ICT) have upended established views about centralization and decentralization. Traditionally, capitalisms advocates have argued for decentralization as a means of ensuring systemic resilience. When the system is properly arranged, bad decisions dont matter, because the consequences immediately become clear and market players will learn and adapt. The system is ultimately stable and self-correcting.

But the weightless digital economy and the increased importance of economies of scale have transformed such arguments. The marginal costs of producing immaterial products are essentially nil, and network effects confer far-reaching advantages to those who can win the race for scale within a given domain. At the same time, ICT is also disrupting pricing, which used to be the key informational input in market exchanges. The digital economy now features price differentiation and discrimination on a scale that was previously unimaginable, such that prices are increasingly being delinked from consumer demand.

Meanwhile, debates about socialism have also changed. The old socialist claim that centralized (social) planning would allow for more efficient resource allocation could never account for the fact that human decision-makers are subject to imperfect information. As such, socialist planners since the 1920s have argued that future advances in computing would eventually close the knowledge gap, to which critics responded by pointing out that autonomous markets still would always know more.

Enjoy unlimited access to the ideas and opinions of the world's leading thinkers, including weekly long reads, book reviews, and interviews; The Year Ahead annual print magazine; the complete PS archive; and more All for less than $9 a month.

Subscribe Now

This debate has repeated itself with every major advance in ICT, from the advent of electronic computers in the 1940s through the introduction of large mainframes in the 1960s, PCs in the 1980s, and smartphones in the 2000s. Yet this time may be different. We have indeed reached a stage at which computers can process more information than complex human societies can. Artificial-intelligence algorithms have quickly gone from beating humans at chess and Go to writing poetry. Why shouldnt they be able to improve upon human markets?

The apparent convergence between central planning and individual choice is not new. In the 1950s and 1960s the heyday of managerial capitalism many assumed that big corporations would operate the same way regardless of whether the setting was capitalist or socialist. Since they themselves were planned institutions, they did not respond to market signals.

Similar convergences can be found in the early nineteenth century, when the terms capitalism and socialism first gained currency. Some of the most influential socialist theoreticians of the Industrial Revolution were themselves capitalists. The French ex-aristocrat Henri de Saint-Simon envisaged a future in which bankers, intellectuals, and artists would overthrow an outdated theological and feudal system in favor for what he called industrialism. And the Welsh textile mill owner Robert Owen tried to launch utopian, profit-sharing communities in the United States and Britain, developing an alternative scheme for a currency based on labor.

These earlier examples of convergence should remind us that the terms capitalism and socialism were both originally conceived for the same functional purpose: to create a decentralized system of allocation in which spontaneous needs and wishes could be fulfilled. And as the ensuing centuries have shown, both approaches become destructive when they produced excessive concentrations of power.

Against this historical backdrop, the search for a new decentralized framework looks like a reversion to the earlier dream pursued by ur-socialists and ur-capitalists. Yet with todays technologies, one can imagine the dream actually being realized under a hybrid sociapitalism. After all, while it once took months or years to make accurate assessments of the volume of economic activity or trade, these data are increasingly available in real time.

But data can be problematic. Whereas some is managed by governments and international institutions, much is held elsewhere, including at universities (Johns Hopkins in the case of COVID-19 data), individuals (as in the Harvard University economist Raj Chettys compilation of consumer data), and companies (which keep it as a commercial secret). In the case of governments and companies especially, there is a constant tendency to suppress data that is inconvenient or uncomfortable.

Moreover, the COVID-19 pandemic has shone a harsh light on the ways health outcomes are linked to social and economic disparities, and this realization has led to the politicization of other data, such as that relating to crime incidence, incomes, and ethnic identities.

The early nineteenth-century struggles were fights over the ownership of the means of production, but we can now be much more specific about what that concept involves. What is most needed today is a broad-based movement to secure ownership of data, following on the model of early nineteenth-century workers demands to own their own labor. Can data be shared in ways that maximizes the benefits without compromising social interests, individuality, or privacy? Capitalists and socialists of the world must unite to answer that question. They have nothing to lose but their data.

Read more:
Capitalists and Socialists of the World, Unite! by Harold James - Project Syndicate

Until the election, we will be hearing everyday about the radical, leftist socialists who want to take over this country. It is easy to imagine how frightening this must be to some Iowa farmer who has never read anything more enlightening than the operators manual to his hay baler. This same farmer may have collected $1 million in USDA payments in a 10-year period and received $100,000 in Market Facilitation Program payments last year. This year, he will receive a 60% to 80% subsidy on his Federal Crop Insurance premium of $80,000.

This farmers seven children all received a free K-12 education, but he is convinced that anyone who proposes a free K-14 education (includes two years college) is a Marxist-Leninist who wants to turn America into Venezuela. His greatest fear is that his single parent worker making $14 an hour with two children might be getting too many food stamps.

He has never really understood what the word hypocrisy means.

This letter does not necessarily reflect the opinion of The Forum's editorial board nor Forum ownership.

Go here to see the original:
Letter: Socialism and the American farmer | INFORUM - INFORUM