Mediaboss Marketing

Hey, remember back in June when Twitter made a big announcement about a new option to add audio clips into your tweets?

There seemed to be a heap of initial hype around the functionality, with celebrities posting audio clips, social media gurus devising new tweet strategies - it was a magical time.

For about five hours.After that, the chatter around audio clips in tweets seemed to die down very fast.

Why? Well, for one, audio clips seemingly don't add any major functional benefit, especially when you consider that more than 90% of people absolutely hate hearing their own voice played back (this is an entirely made up stat).

But another reason is that the announcement was criticized by many for being inconsiderate to users who are unable to hear, essentially cutting them out of the conversation. Twitter then confessed that it didn't have a team focused on accessibility, which it has since rectified by adding not one but two teams focused on improving its systems to ensure users of all capabilities are able to engage with tweets.

Which is a good thing, but for audio tweets, the damage was already done, and the hype around the new option quickly turned sour. And we haven't heard much about it since.

Till today:

Yes, now audio tweets are available to more iOS users (still no Android for now), while Twitter has also re-affirmed its commitment to adding auto-captions for voice tweets as soon as possible.

So, good news, right? Now more people have access to audio tweets, and soon, even more people will be able to enjoy the experience of seeing what people share via sound clips attached to their tweets, expanding context and understanding across the app.

There is, of course, a range of potential opportunities with audio clips in tweets, and in many ways, it's a shame that Twitter's lack of foresight with respect to accessibility has somewhat dampened enthusiasm for the option.

But even so, from a business and social marketing perspective, it may be worth considering how audio tweets might fit into your Twitter approach, and add something new and unique to your outreach.

And ideally, over time, the launch of captions for audio tweets will make it a more accessible, valuable option to consider.

Twitter is also testing audio messages in DMs among users in Brazil.

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Twitter Expands Access to Voice Tweets, Re-Affirms Plans for Auto-Captions of Voice Messages - Social Media Today

On Maine Mall Rd. in South Portland, the Theory Wellness storefront is a picture of a modern cannabis business. Its bright, white faade with the companys geometric logo juts above the roof line of the brick strip mall. The image is forward-facing, pristine and approachable.

Next week it will be one of at least six retail operations licensed to sell recreational cannabis in Maine and its co-founders, Brandon Pollock and Nick Freidman, are excited about being a part of the states cannabis market.

Cultivators and producers in Maine are some of the best in the world, Pollock said in an interview alongside Friedman, adding that the mix of refined and curious consumers here form a base they feel they can serve through quality products and education.

Theory Wellness first opened stores in Massachusetts, but Pollock and Friedman have been waiting for an opportunity to return to the state. They started their first business here, a bottle-less water cooling and purifying system for office use, while seniors at Colby College. Their mutual passion for the environment was at the root of a business plan that would also reduce plastic waste, plastic production and fuel use.

Starting a business requires a ton of work and youre on call 24/7, so you better be motivated by something other than fiscal considerations, said Friedman.

They spent six years in Portland growing the company, Blue Reserve, until it reached a point of operational self-sufficiency. As any good entrepreneurs would do, they began thinking about their next project

During that time,Friedmans father was seriously injured in a ski accident and had severe pain from nerve regeneration. After trying many types of palliatives, he found medical cannabis provided him the most relief.

So the co-founders left Maine and entered the cannabis industry as business consultants for new and emerging companies.They began to cultivate their vision for a cannabis company that they would want to patronize: an independent business focused on craft quality products and social innovation.After a few years, they found the opportunity to stand-out with a launch back east.

Part of our vision is to normalize cannabis as a common pursuit, said Friedman. When Theory Wellness started the first, regulated outdoor cannabis farm in Massachusetts, they partnered with a local, organic farmer who wanted to participate in a new industry and revitalize their land. They are also planning outdoor grows in Maine, citing the innovative strains developed for the climate.

Pollock and Friedman are also creating market normalcy by investing in solutions for industry specific social inequities.

Some people have been disproportionately affected by the War on Drugs to the extreme, said Pollock. People that had been participating in the industry that are different than the ways we do, they should have the same opportunity.

To that effect, Theory Wellness administers a Social Equity Program that provides no-interest financing to businesses launched in these targeted communities. Their first recipient of a $250,000 loan is Brockton, Mass.-based Legal Greens.

Its not marketing or politics, Pollock said. Its just whats right.

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Theory Wellness Enters the Maine Market with Experience and Ingenuity - pressherald.com

AdvisorStream, The New York Times and Celents William Trout to host a session of The Advisers Guide to Getting Better Results with Digital Marketing

Weve all become digital savvy because of COVID19. Digital adoption has leapfrogged six years into the future in just six months. The downside is that clients are being bombarded. William Trout, Celent

Get ready for more social media channels. Based on our data, 80% of client leads come through social media channels. 100% of nurturing leads is through email. Dont discount email. Kevin Mulhern, AdvisorStream

Whats the most engaging content? Clients want to be informed about the world. Its all in the storytelling, and in the bylines of talented and recognized journalists, the vetting and the data analytics that attract the most views and clicks. Aidan McNulty, The New York Times

Wealth transfer will become one of the fastest-trending topics for clients in the next year. For clients, their families and children, personalization of communication has to be rigorous and on-target. Karim Rashwan, AdvisorStream

TORONTO and LONDON and NEW YORK, Oct. 01, 2020 (GLOBE NEWSWIRE) -- AdvisorStream, the highest-rated marketing platform for financial advisers, will unveil the findings of a new study to U.K. financial advisers that explores the best practices of digital content marketing during The Advisers Guide to Getting Better Results with Digital Marketing on Monday, October 5, 2020 at 11 am BST to 12 noon BST.

The one-of-a-kind webcast brings together the best marketing and research minds across multiple industries with panelists from The New York Times, Celent and AdvisorStream.

Reserve a free spot for this online event at: https://www.advisorstream.co.uk/ukwebinar

Webcast Highlights:

Chances are that advisers already have the marketing data, but just need the right tools and knowledge to make meaningful inroads with leads and existing clients, says AdvisorStream CEO and Co-founder Kevin Mulhern. This webcast is designed to give advisers actionable tips they can use to get even better results from their marketing.

The webcast will also include a Q&A session with attendees and discussion of social media strategies.

Click here to reserve a free ticket to this online event:https://www.advisorstream.co.uk/ukwebinar

About AdvisorStreamAdvisorStream is the highest-rated marketing platform for financial advisers and is fully partnered with the worlds most credible and trusted publishers. The award-winning service helps financial advisers engage their clients and win prospects through timely, personalized and compliant investor communications. An omni-channel marketing service, AdvisorStream delivers the highest-quality and up-to-date article, commentary, video and infographic content through newsletters, social media, emails, websites, and client portals. Every year, AdvisorStream delivers hundreds of millions of communications materials on behalf of its vast network of financial advisers. Headed by CEO, co-founder and industry thought leader Kevin Mulhern, AdvisorStream has offices in Toronto, London and New York. For more information, visit http://www.adviserstream.co.uk or connect with us on social media on Facebook, LinkedIn, Twitter, or Instagram.

ATTENTION EDITORS/PRODUCERS: Karim Rashwan is available for interviews by phone and video conferencing.

FOR FURTHER INFORMATION, CONTACT:Margo RapportEmail: margorapport@advisorstream.comPhone: +44 7401 264966

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MEDIA ADVISORY: Industry's top minds to share with UK advisers four game-changing digital marketing strategies that drive ROI and engage clients -...

With the holiday shopping season about to hit, all the major social platforms will be rolling out new tools and features to help businesses maximize their seasonal promotions, and ideally, re-coup what they can after a massively interrupted year.

This week, Pinterest has outlined its latest tools to help businesses tap into the rising number of online shoppers, many of whom are now using Pinterest as a kind of virtual shopping mall for unique, artisan products.

First off, Pinterest is adding more ad slots to help businesses reach people when they're searching for products to buy.

As explained by Pinterest:

"As more people use Pinterest to shop and look for ideas and products from brands and retailers, were integrating ads into more shopping experiences across Pinterest to deliver relevant content where its welcomed by shoppers."

Now, advertisers will be able to place ads in Pinterest Lens matches (as shown above),the 'Shop'tab within Pinterest search, and even shopping matches on Pins.

The new placement options are being rolled out over time, and will be first made available to businesses in the US and UK.

In addition to this, Pinterest is also looking to give Pin marketers more data on the path to conversion from each Pin, with new, in-depth insights on specific Pin performance.

"With new conversion insights, Pinterest Verified Merchants and Shopify retailers can easily see the impact of both their paid and organic Pinterest content on their site visits and checkouts, making their shopping efforts not just impactful, but also measurable."

As you can see above, the new listings provide a more specific split between organic and promoted Pin metrics, with individual Pin listings that highlight the top performers. The format is similar to Facebook's Page Insights listings, which should make it easier to understand for those already managing a Facebook Page.

Pinterest is also expanding the availability of its personalized shopping reccomendations, which it first launched in the US last year.

The option will provide more ways for UK Pinners to find related products, and for brands to gain more exposure through related matches.

At this stage, the new features are only being launched in the US and UK, which Pinterest notes are two of its top markets.

For businesses in these nations, the new options will provide new ways to maximize exposure for their products on the platform - and with Pinterest usage increasing more than any other social network during the pandemic (outside of TikTok), it's worth taking a look, and considering why more people are turning to the platform for online shopping, and whether it might be a good fit for your brand.

You can read more about Pinterest's latest updates here.

See the original post here:
Pinterest Adds New Ad Slots, More Insights for Marketers, Ahead of the Holiday Shopping Push - Social Media Today

COMMUNICATIONS PROGRAMS

Best Corporate Social Responsibility Campaign

GOLD: Windsor-Detroit Bridge Authority: Gordie Howe International Bridge - Community Benefits Plan

SILVER: NATIONAL Public Relations Inc. - Danone Celebrity Pancake Challenge

BRONZE: Waste Management of Canada Corporation - Waste Management's Battle Against Recycling Contamination - An Education Forum

Best Influencer Campaign

GOLD: BlueSky Communications - RBC Avion Creator Program

SILVER: North Strategic - Amex Business Edge Card Launch

SILVER: Swerve - Mattel Games Reconnect

BRONZE: Weber Shandwick - Canadian Tire 'Own The Water' Campaign

Best Integrated Communications

GOLD: The PR Department - Tabasco Seven Days of Eggs

GOLD: Sheridan College - Blown Away: Partnering on a Netflix Reality Series to Highlight Sheridan's Expertise in Glassblowing

SILVER: Argyle Public Relationships - Moose Lake Campaign

BRONZE: Osteoporosis Canada and Edelman Canada - Bubl x David Dixon

Best non-profit/NGO Campaign

GOLD: Massy Forget Langlois relations publiques - Soutenons les Petits Chanteurs du Mont-Royal #TousenChoeurPCMR

SILVER: Edelman Canada - The Toker

BRONZE: Morin Relations Publiques - Accs aux soins de sant pour les femmes enceintes et les tout-petits de familles migrantes

BRONZE: Argyle Public Relationships - #OurHumanEnergy

Best Reputation Management Campaign

SILVER: FortisBC - Long-Term Crisis: Managing Communications through the Enbridge Pipeline Rupture

Best Use of Media Relations Large Budget (More than $50,000 CAD)

GOLD: Craft Public Relations - The Launch of Caf in Canada

SILVER: North Strategic - Amex Business Edge Card Launch

BRONZE: Edelman - New Central Library Opening

Best Use of Media Relations Medium Budget ($10,000 $50,000 CAD)

GOLD: Massy Forget Langlois relations publiques - Soutenons les Petits Chanteurs du Mont-Royal #TousenChoeurPCMR

GOLD: Paradigm Public Relations - Leading the Conversation During the Spring Home Buying Season: RBC's Annual Home Ownership Campaign

SILVER: Narrative - White Ribbon: Boys Don't Cry

BRONZE: Broad Reach Communications - Family Enterprise Matters

Best Use of Media Relations - Small Budget (less than $10,000 CAD)

GOLD: PortsToronto -The PortsToronto Seabin Pilot Program

SILVER: BlueSky Communications - 2019 YAC Prime Study

BRONZE: Munro Thompson Communications Inc. - Iskwew Air YVR Launch Event BRONZE: Proof Inc. - TikTok, but Don't Shock

Canadian Advocacy and Social Marketing Campaign of the Year

SILVER: Argyle Public Relationships - Stop Bill 66

SILVER: Morin Relations Publiques - Accs aux soins de sant pour les femmes enceintes et les tout-petits de familles migrantes

SILVER: Argyle Public Relationships - Moose Lake: Let's Cross the Finish Line Together

BRONZE: Randstad Canada - 2019 ESA Powerline Protection with Purpose

Canadian Digital Communications Campaign of the Year

GOLD: Paradigm Public Relations - The Museum of Outdated Technology

SILVER: Argyle Public Relationships - Level Up 2.0

SILVER: Proof - Consumer Anti-Fraud Campaign

BRONZE: Argyle Public Relationships - Thank you Doctors: Celebrating 50 years of supporting physicians

Canadian Health Care Campaign of the Year

GOLD: Niagara Health - Niagara Health - Route NH

SILVER: Edelman Canada - The World's Most Uncomfortable Bed

SILVER: Argyle Public Relationships - Hats for Hope

BRONZE: Edelman Canada - Canadian Strategy for Cancer Control Refresh

BRONZE: Canadian Patient Safety Institute - #ConquerSilence

Canadian Issues/Crisis Management Campaign of the Year

GOLD: Rogers Media - 'You People' Managing a Cultural Conversation in Canada

GOLD: Massy Forget Langlois relations publiques - Soutenons les Petits Chanteurs du Mont-Royal #TousenChoeurPCMR

SILVER: FortisBC - Long-Term Crisis: Managing Communications through the Enbridge Pipeline Rupture

Canadian Marketing Communications Campaign of the Year

GOLD: Sheridan College - Blown Away: Partnering on a Netflix Reality Series to Highlight Sheridan's Expertise in Glassblowing

SILVER: The PR Department - Tabasco Seven Days of Eggs

BRONZE: Argyle Public Relationships - No More Eyescuses: Getting Ontarians to SEE the value of regular EYE CARE

Employee Engagement / Internal Communications Campaign of the Year

GOLD: Niagara Health - Niagara Health - Route NH Internal Communications Campaign

GOLD: Massy Forget Langlois relations publiques - Lancement de Helix

SILVER: CAE - CAEagora: A major transformation of CAE Workspaces!

BRONZE: Sheridan College - You speak. We'll listen. Engaging students and faculty in the Key Performance Indicator (KPI) Survey

New Product or Service Launch

GOLD: The City of Red Deer - Blue & Black Cart Campaign

SILVER: Niagara Health - Niagara Health Engagement Network

BRONZE: Craft Public Relations - The Launch of Caf in Canada

COMMUNICATIONS PROJECTS

Best Multimedia Projects

GOLD: Paradigm Public Relations - The Museum of Outdated Technology

SILVER: Argyle Public Relationships - Crunch, Crunch, Crunch: Communicating early introduction guidance of allergens to Canadian consumers

SILVER: Fraser Health - Improving Board Meeting Accessibility and Engagement using Facebook Live Broadcasting

SILVER: Hill+Knowlton Strategies - 2019 Summary Report

BRONZE: Administration portuaire de Montral - bon port

Best Publication

GOLD: Dynacare - Supporting Healthy Lives The Inaugural Dynacare CSR Report

SILVER: Massy Forget Langlois relations publiques - Rapport annuel aux employs 2018

BRONZE: De Beers Group - Communications Toolkit

Best Research

GOLD: Ville de Montral - Arrondissement de Saint-Laurent - Communiquer autrement : recherche collaborative sur la communication municipal

Best Special Events Projects

GOLD: Rseau de transport de Longueuilet TACT - Campagne Prochain arrt Consultations publiques 2019

SILVER: Argyle Public Relationships - Agribusiness Trade Mission to Canada

SILVER: Weber Shandwick - Canadian Tire Christmas House

BRONZE: Alberta Blue Cross - The Wellness Summit

ORGANIZATIONAL EXCELLENCE

Agency Team of the Year

Proof Inc.

In House Team of Year

City of Red Deer, Communications & Strategic Planning

CAMPAIGN OF THE YEAR

Niagara Health - Niagara Health - Route NH Internal Communications Campaign

About CPRS

Founded in 1948, the Canadian Public Relations Society is a not-for-profit association of professionals dedicated to the practice, management and teaching of public relations and communications. Comprising 14 local societies, CPRS' mission is to build a national public relations and communications management community through professional development and accreditation, collaboration with thought leaders, a commitment to ethics and a code of professional standards, advocacy for the profession, and support to members at every stage of their careers.

Cision is the exclusive distribution partner of the Canadian Public Relations Society National

SOURCE Canadian Public Relations Society

For further information: Dan LaBelle, Manager, Marketing and Communications, the Canadian Public Relations Society, 416-239-7034 ext. 246, [emailprotected]

Read more here:
CPRS National announces the winners of the 2020 Awards of Excellence - Canada NewsWire