Archive for October, 2020

The Private Trump Angst of the Republican Icon James Baker – The New Yorker

Over lunch a few blocks from the White House on a bright, sunny day in the summer of 2019, one of the architects of the modern Republican Party admitted he was thinking the unthinkable. If Joseph R. Biden, Jr., won his partys nomination, former Secretary of State James A. Baker III confided that he might vote for the Democrat over President Trump. For Baker, that would be a profound break with the Party he spent decades building. Until Trump came along, every Republican President for four decades had relied on Baker. Baker ran their campaigns or their White Houses, brought them to power or helped them stay there.

Not Trump, the antithesis of everything Baker stood for during his storied career as Washingtons indispensable man: the sitting President was a boorish, dishonest carnival barker who was tearing down everything Bakers party and generation had accomplishedfree-trade pacts, international alliances, American leadership in the world, nuclear-arms treaties. The words Baker kept coming up with to describe Trump to us were crazy and nuts.

But when we sat down in the fall of 2019 to talk it over again, at his office in Houston, he had changed his mind. Dont say that I will vote for Biden, Baker cautioned. I will vote for the RepublicanI really will. I wont leave my party. You can say my party has left me, because the head of it has. But I think its important, the big picture. What was the big picture? Republican control of the levers of power. Even if it means another four years of Trump in the White House.

For five years, ever since Trump first announced his Presidential candidacy, weve had a running conversation with Baker as he wrestled with conflicted feelings about the President, appalled by his erratic leadership yet unwilling to publicly break with him. We watched as Baker initially dismissed the reality-show veteran as a joke who would never win, then searched for reasons to embrace his partys choice and ignore his own personal misgivings. We saw him try to help Trump with advice and personnel recommendations only to find a President impervious to counsel. Eventually, Baker started rationalizing the outrages and forgiving the mistakes, focussing instead on those Trump Administration policies he supported.

Bakers struggle these last five years is a parable for the Republican establishment that he once embodied, a political leadership that ultimately chose to reconcile itself to what Jared Kushner, Trumps son-in-law, recently called a hostile takeover. Rather than reject a President they fear has damaged their party and may drag it down to defeat in the election five weeks from now, Republicans like Baker have doubled down on Trump without ever fully accepting himeven as the costs that Baker feared from a Trump Presidency have become all too real for the country and for Baker personally. With a pandemic raging in the U.S. that has now claimed more than two hundred thousand lives, Baker, ninety years old, and his wife fell ill last month with the coronavirus that the President had denied was a serious threat.

Few did more to build the modern Republican Party before Trump than James Addison Baker III. A courtly lawyer with a Texas twang, a genial manner, and an ear for gossip, Baker hails from Houston aristocracy but was an unlikely national and international power broker. His grandfather, one of the architects of modern Houston, had long enforced a family maxim: Work hard, study and apply yourself closely, stay on the job, and keep out of politics.

Baker ultimately disregarded that maxim thanks to a chance friendship forged on the tennis courts of the Houston Country Club with an ambitious oilman named George H.W. Bush. Through much of the nineteen-seventies, eighties, and early nineties, Baker was one of the dominant forces in both American politics and policymaking. As a delegate hunter, campaign manager, White House chief of staff, Treasury Secretary, and Secretary of State, he played a leading role at some of the most critical junctures in modern American history, capped by the peaceful end of the Cold War.

Baker had only a passing acquaintance with Trump before the 2016 Presidential campaign. When Baker was Treasury Secretary and laboring to overhaul the tax code for President Ronald Reagan, Trump was among those with special interests who objected to losing provisions that benefitted him. When the New York developer arrived at Bakers office at the Treasury Building for an appointment on July 9, 1986, he raised hell about the impact of the tax proposal on real estate. He came in there like a Storm Trooper, Baker recalled. The Treasury Secretarys patience finally wore thin, and he pointed out the window to the White House, next door. Look, he told Trump, youre at the wrong building. This building right across the street here, a guy that wants to do this is in that building, and you need to go there.

The next time he recalled hearing much about Trump was a couple of years later, when Baker was stepping down from the Cabinet to manage Bushs campaign for President, in 1988. Trump sent word through Bushs campaign adviser Lee Atwater offering himself up as a Vice-Presidential running matea proposal that Bush dismissed as strange and unbelievable, an assessment Baker shared. It was no less strange or unbelievable when Trump kicked off his own campaign for President in 2015 and promptly demolished a field of experienced Republican rivals, including Jeb Bush, a son of Bakers friend. As he found himself falling short, Jeb warned, presciently, that Trump was a chaos candidate who would become a chaos President. But Baker was not ready to give up on the Republican Party just because it was embracing this crude outsider.

In March, 2016, at a memorial service for Nancy Reagan, where Baker delivered the eulogy, he found himself talking politics with former Secretary of State George Shultz, former House Speaker Newt Gingrich, and former Prime Minister Brian Mulroney, of Canada. I see some eerie parallels to the way Reagan came up and the way Trump is coming up, Baker recalled telling them over lunch. Not that they were precisely the same but they were both disruptors feared by the establishment, not to mention entertainers before they became politicians. They both appealed to disaffected Midwest Democrats who flocked to the Make America Great Again slogan first used by Reagan and later adopted by Trump. We thought he was a grade-B movie actor, Bedtime for Bonzo, he was going to get us in a nuclear war, and we were scared to death, Baker recalled saying to the other lunch guests, as he reflected on the initial fears of Reagan. And look at the people he brought into the Republican Party, and then I see somewhat the same kind of phenomenon at work here.

Bakers effort to see Trump in the best light struck Mulroney, who was friendly with the real-estate developer in Palm Beach, Florida, where they both lived part of the year. When Mulroney returned home, he called Trump and told him about what Baker had said. I think that you should put in a call to Jim Baker and visit with him, Mulroney told him. Hell give you nothing but the straight talk and good advice. Trump agreed. A call was set up, and they ended up speaking for twenty minutes.

I really think you need to be thinking about pivoting to becoming more Presidential, Baker told the candidate.

I hear that a lot, Trump said. But, when Im under attack, I have to fight back. And, as far as Trump was concerned, he was always under attack.

Not long after their phone conversation, Trumps campaign Convention manager, Paul Manafort, called Baker. Manafort had worked for Baker during the 1976 Republican Convention, counting delegates for President Gerald R. Ford before going on to a long and ultimately criminal career as a big-money lobbyist for an array of Russian-aligned interests. At that point, though, Manafort was the bridge between an insurgent candidate and the G.O.P. establishment. Manafort asked Baker to meet with Trump. Baker agreed, reasoning that he had met with other Republican candidates. One afternoon, he slipped into the offices of a Washington law firm that worked for Trumps campaign and the two sat down for about twenty-five minutes. Baker handed Trump a two-page list of suggestions for what to do now that he was becoming the nominee.

You do not need to abandon your outsider/rebel persona, Bakers memo said. But you do need to bring on board other voters if you expect to win. Stop attacking people who might be allies, Baker urged. Dont feed the shoot-from-the-lip big mouth narrative. Reach out to women, minorities, and establishment Republicans. Steer clear of isolationism; embrace a more balanced immigration plan; stop talking about getting rid of NATO; do not advocate a new arms race.

Baker, the master of compromise, recommended negotiating with Democrats, much as he had done brokering a landmark Social Security deal in 1983 and the tax overhaul in 1986. These suggestions, Baker concluded, come to you from one who, at the age of eighty-six, doesnt want anything except a Republican president in 2017 who is like the four I was privileged to have served.

The meeting was supposed to be off the record, but naturally it leaked almost immediately. That was why Baker gave Trump the two-page paper in the first place, so that the campaign could not spin the meeting as a quasi-endorsement. Baker had, in effect, laid out conditions for his support, conditions that Trump would never meet. Baker was recommending that Trump abandon the political formula that had taken him to the brink of the Republican nomination, that had enabled him to triumph over sixteen other candidates. Trump would never do that. He would not pivot to the center, as the candidates of Bakers day had invariably done. He did not care about being Presidential. He would never be like the four Republican Presidents Baker had served.

Bakers flirtation with Trump was enough to cause heartache among his friends and family. He got a call one day from Tom Brokaw, the now-retired NBC anchor who had become a close friend. Jim, you do not want to do this, Brokaw warned him. You served your country nobly and your party admirably and youre at an age and stage, Im telling you, as a friend, that this is not a good move. Baker was hardly convinced by Trump. Hes probably his own worst enemy, he reflected to us one day shortly before the 2016 Republican Convention. I dont think hes disciplined enough to do what he needs to do. But, he added, Im a Republican and I will tell you thisIve always believed at the end of the day there has to be a really overriding reason why you wouldnt support the nominee of your party.

A few months later, on Halloween, with the election days away, we sat down with Baker in his favorite suite at the Willard Hotel, near the White House. The guy is nuts, he sighed. Hes crazy. I will not endorse him. He ticked off some of the ways that Trump was promising to upend everything Baker had built. Hes against free trade. Hes talking about NATO being a failed alliance. Hes dumping all over NAFTA, a trade agreement that Baker had a role in forging. That was a hell of a deal, he said, shaking his head.

So could Jim Baker, the very definition of the establishment, really vote for Donald Trump? Baker looked stricken. Well, he said, almost pleadingly, I havent voted for him yet.

Baker had a ready-made excuse to vote against Trump, given the candidates vilification of the Bushes. The Bush family loathed Trump. One day, when we met with them in the midst of the 2016 campaign, Barbara Bush scrunched her face in horror at the thought of Trump as President. Were talking about ego that knows no bounds, she said. Months later, she wrote in her son Jebs name on her ballot while her husband and her eldest son, George W. Bush, also voted against Trump, the elder former President casting his ballot for Hillary Clinton and the younger for none of the above.

Yet Baker could not bring himself to follow their lead and bolt from the Party. Im a conservative, he explained, almost with a shrug. Better to have a conservative in the Oval Office than a liberal, even if hes crazy. His compromise was not to publicly come out for Trumpno statement, no joint appearance. But, in the privacy of the voting booth, Baker later told us, he voted for Trump.

Still, the ambivalence with Trump that we found in all our conversations with Baker was real, too. During the succeeding four years, Baker would be offended by the new Presidents sheer incompetence even more than the outrageous tweets and statements. The failure to hire an effective staff, the myriad ethical scandals, the gratuitous insults to alliesit all grated.

Baker recommended the new President appoint his friend, Rex Tillerson, the chief executive of ExxonMobil, as his first Secretary of State. Im hopeful Trump will listen to him, Baker told us. Trump did not. Tillerson was cast aside just as so many others would be. Every few months, we sat down with Baker again, and he would roll his eyes or make a face when asked about the latest Trump outrage.

By the time the House brought impeachment charges against Trump, Baker had all but given up. As the elder Bushs White House chief of staff in 1992, Baker had rebuffed attempts to seek campaign help from Russia and Britain. Now Trump was charged with leveraging military aid to force Ukraine to help him denigrate his domestic rivals. Egregious. Inappropriate. Wrong, Baker told us. But then he added, Not a crime. As the hearings proceeded toward the inevitable trial, Baker assumed correctly that the Republican-controlled Senate would not convict the President. But, boy, its hard to defend the antics, he allowed. Thats the only way to say it.

In the end, Baker was against Trump but could never bring himself to become an outright Never Trumper. If Trump was Republicanism now, then rejecting the President meant rejecting the Party. Baker saw that clearly from the start. What he had learned in a lifetime of wielding power was that on the outside you have none. Becoming a Never Trumper and publicly embracing Biden would have meant giving up whatever modest influence he had left; whether he actually needed it anymore was not the point. He had succeeded by working within institutions, not by blowing them up. He worked fundamentally with the world as he found it.

Original post:
The Private Trump Angst of the Republican Icon James Baker - The New Yorker

Best SEO Training Courses in 2020 (Free and Paid)

Introduction

You probably know just how important it is to incorporate a remarkably competent and effective SEO strategy into your affiliate marketing endeavors.

By reading some awesome Mobidea Academy articles written about SEO, youve been able to understand how to write SEO-friendly content, what SEO steps to take in case you happen to be a webmaster, and many more different aspects that weve covered for you to check.

But now Im gonna give you something different.

Its gonna be something that will allow you to expand your knowledge way beyond the borders of your busy brain.

Are you ready for this?

Then start reading this amazing article!

Search engine optimization (SEO) is basically the practice of increasing both the quality and quantity of traffic going to your website through the organic results of search engines.

What do I mean by quality of traffic?

Its about attracting visitors who arent random website users.

Its about getting those super specific users who are really interested in the products you have to sell.

What about quantity?

Whats that all about?

This comes after the quality part.

Lets imagine you have those quality users.

These are gems.

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Theyre people who clearly love your content or your products.

Now, what?

Now you want more.

The more humans click the search engine results pages, the more traffic.

More traffic is always better, bro!

But how can you learn about having traffic of a higher quality?

How can you learn the basics of SEO and some SEO best practices to make sure youre all set for greatness?

Keep reading!

An SEO course is usually a certified program that allows you to study and dive into one or many aspects of SEO.

There are some courses that are solely specialized in Off-Page SEO, others which dive into On-Page SEO, others which teach you how to craft the finest keyword research strategy to get more bang for your SEO buck, etc.

An SEO certification is usually an additional educational experience you can enjoy after having gone through some SEO courses.

SEO certifications usually offer advanced SEO training and help learners become experts in the field of SEO.

How?

By efficiently developing their skills so as to improve search engine rankings, increase overall website traffic, or even optimize for specific, targeted keywords.

Youve heard the following expression:

Its just like riding a bike.

It basically allows you to understand that something is almost instinctive.

The ability you need to have to maneuver it or play with it lives in you forever after youve gone through the process of learning the particular skill.

Once you acquire a skill which is like riding a bike you wont have to learn it again.

Well

SEO is the exact opposite.

SEO is a complex set of methodologies and techniques designed to make sure the content you create is fine-tuned and ready to be judged by the mighty power of Google, humankinds most unkind judge.

Google is always releasing new algorithms, guidelines, and rules.

This means that SEO experts such as Aaron Agius or Brian Dean must always change their approach, adapt to new Google guidelines, and basically come up with new SEO rules every single year, so as to make sure SEO doesnt become some sort of obsolete science.

This is where courses and certifications come in.

Since they tend to be updated quite regularly, you should understand that you must go through different courses and certifications throughout your whole career.

SEO isnt a stable entity:

It changes, shifts, and morphs every single day.

Why is SEO so important?

Because it allows brands to instantly get more visibility to their products or websites, with almost invisible costs, especially when compared to PPC.

This is a relevant investment which isnt a guarantee of success but which is certainly focused on the future and on making sure your product or website is as sharp as possible!

Wanna stay updated?

Then you must keep your brain fired up and dive into these SEO courses and certifications like a master!

Ready to understand what are the best SEO courses and certifications you need to go for?

Check the list!

SEMrush one of the leading providers of tools for SEO specialists has a learning center SEMrush Academy!

It offers courses in SEO, SMM, PPC and Content Marketing.

Academy has SEO Fundamentals and Technical SEO courses that cover pretty much everything you need to become an SEO PRO. These courses are prepared by the top SEO experts Greg Gifford and Bastian Grimm.

In SEMrush Academy you can also learn how to use SEMrush toolkit for SEO specialists with maximum benefit. The coolest feature is that the courses are constantly updated as SEMrush often introduces new features.

Price

All the courses are totally FREE!

Related: SEMrush Review

Wanna have the chance to get SEO training on 40 awesome SEO factors to rank #1 on Google?

Feel like you wanna learn all the 13 technical SEO factors?

You in the right place!

On Udemy, you can experience a great and super complete SEO training for an insanely cheap price.

You can learn how to rank #1 on Google Search with WordPress as well as become a master of SEO whos able to bring much more organic traffic from all the different search engines.

There are two obvious requirements, though.

Since this isnt an intro class, you need to know some of the basics of SEO.

Dont know them?

Want clues?

Check our SEO posts!

The other requirement?

In order for you to be able to use plugins, youll need a WordPress website.

This course is legit.

Its got more than 30.000 students as well as over 3.100 positive reviews!

Price

199.99 gives you the following perks:

The SEO Playbook is one of the most in-depth and actionable SEO training programs youll find anywhere online.

Designed for intermediate to advanced SEO practitioners, this course walks students step-by-step through proven processes to increase organic traffic, leads and sales.

If you check out the course page youll see how students have used the training to:

But, what really sets this course apart from so many others out there is that you get to watch over the shoulder of the course creator, Robbie Richards, as he actually implements the course material on real businesses.

You get to watch Robbie build out a technical content audit from start to finish for an affiliate wedding products site, and create a keyword research document and content map for a beard products eCommerce store.

And, a lot more.

All students get access to a private Slack community where they get direct access to Robbie and almost 200 other SEO professionals.

Heres a taste of what youll get inside the course:

If youre looking for SEO training that will give you the tools and processes to train employees, outsource SEO tasks, land new clients and/or build valuable skillsets, I highly recommend checking out The SEO Playbook.

Price

One-time: $497

Feel like Yoast is an amazing WordPress plugin?

Me too!

But did you know that the platform also gives you the chance to go way deep when it comes to SEO mastery?

Thats right!

Yoasts online courses are here to teach you about several different aspects.

Their SEO training is super complete, updated, and you know youre getting some great info because lets face it:

Its Yoast.

These guys know SEO.

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Best SEO Training Courses in 2020 (Free and Paid)

SEO Training That Gets Results (In 2020) – Backlinko

More than likely you first heard of me from my blog, Backlinko, one of the most popular marketing blogs on the planet (in fact, Ahrefs recently listed Backlinko as the worlds best SEO blog).

As youll see in a minute, I recently developed an SEO system that actually works.

But you might be surprised to hear that, before I figured out the secret to first page Google rankings, I struggled with SEO.

I launched my first website almost 10 years ago.

And like most people, I knew that search engine optimization was going to be HUGE.

So I read everything I could about SEO from forums and blog posts.

You know the kind of stuff Im talking about:

But nothing worked.

I quickly realized that the just publish great content and the traffic will come approach worked GREAT for big brands.

But what about someone like me who was a one man show? How could I crack the first page?

Thats when I decided to hop off the just publish great content train. Instead, Id hunker down andtest everything.

And I discovered something surprising

After years of trial and error I FINALLY found something that actually worked.

It was one of those light bulb moments you see in cartoons.

I realized that:

Most people believe the secret to first page rankings and targeted traffic is to publish great content. Instead, Ive discovered that there are certain TYPES of great content that actually get results.

And most important of all, you need to strategically promote every piece of content that you publish.

I turned this light bulb moment into a system that grew one of my sites from a blank WordPress installation into a $10k/month earnerin only 4 months.

A few months later, I launched Backlinko.

When I started Backlinko, I knew that I was entering one of the most brutally competitive industries on the planet (digital marketing).

(Think about it: Im literally going toe-to-toe with SEO experts on every single keyword).

And I knew that if my system could work in the cutthroat SEO industry,it could work anywhere.

Spoiler alert: it worked GREAT.

And thanks to the proven system I developed, I quickly hit Googles first page for some of the most competitive keywords in the marketing field, like on page SEO:

Link building:

Keyword research:

And Mobile SEO:

As you might expect, these first page rankings generate hundreds of thousands of targeted visitors every single month. In fact, here are last months traffic stats from Google Analytics:

And I should point out that these visitors that come from Google arent tire kickers. Because a good chunk of my site visitors invest in my SEO training products, Ive quickly grown Backlinko from a brand new blog to a 7-figure business.

I was 2 for 2 with my unique SEO system.

But I wanted to see if my system could help other people too.

So I turned my new approach into a step-by-step SEO training course. And I called it SEO That Works.

(Not the most creative name. But it gets the job done )

Then, I invited a small group of people to join the program and test out my SEO strategies for themselves.

Visit link:
SEO Training That Gets Results (In 2020) - Backlinko

SEO and Google Ads arent just web magic. Businesses need to know them. This training can make them all clear – The Next Web

TLDR: The Ultimate Google Ads and SEO Certification Bundle offer all web business owners insight into how to take control of their digital marketing fate.

Theres a reason why Googles parent company is the fifth richest company in the world. Because when you virtually control huge swathes of internet commerce, youre bound to end up with some stunningly large coffers.

Google accounts for 75 percent of all desktop search traffic and 95 percent of all mobile search traffic on the web. Search engine optimization (SEO) drives over 1,000 percent more traffic than organic social media. And over 80 percent of all customers say they use a search engine as part of their shopping process.

Which means if you arent taking advantage of SEO and Google advertising to put your business front and center, youre not taking digital marketing seriously. The training in The Ultimate Google Ads and SEO Certification Bundle ($49.99, over 90 percent off from TNW Deals) can set you on the right path.

With nine courses featuring nearly 30 hours of instruction, new digital entrepreneurs and old hands alike will get the complete 4-1-1 on everything from how to land at the top of Google search rankings to how to ensure the most effective reach for their Google ads.

The Complete SEO Course For Beginners 2020: Zero to Hero and Google Ads For Beginners 2020: Step-by-Step Process offer newcomers a comprehensive look at what users need to know to understand both SEO and the Google Ads network.

With SEO occupying such a huge place in digital business success, this pack also includes four other courses dedicated to structuring and optimizing your website as well as finding just the right keywords to target for your best results. That includes added emphasis on steps like how SEO is conducted on WordPress-based sites and how it impacts local businesses.

In addition to instruction on how to use Google Ads to promote your business, theres also training here in how to optimize your Google My Business listing, how to launch a successful cold email campaign that actually generates legitimate leads, and how to build backlinks that will translate into more website traffic.

Each of these courses is a $199 value, but you can get the entire collection now for just $49.99 while this offer lasts.

Prices are subject to change.

Read next: The 4 most promising worlds for alien life in the solar system

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SEO and Google Ads arent just web magic. Businesses need to know them. This training can make them all clear - The Next Web

Here are the best Chrome extensions for web developers in 2020 – The Next Web

As developers, we use our browsers every day for all sorts of things, from googling, finding solutions to our problems on stack overflow, to wasting time on Reddit.But we also browsers to test and run the applications were developing. This is whyits crucial to have the right tools for the right job.

In this post, well be looking at some of my favorite browser extensions toboostproductivity as a web developer.

This simple yet effectiveextension does exactly what the name suggests. It allows you to change the size of your screen. Its simple but extremely useful if you need to validate your website among different resolutions and viewports. The extension comes with a predefined set of options, but you can modify them to fit your needs, this last option makes it better than simply using the Chrome Developer Tools.

Did you ever wonder which technologies are being used by a particular site? Wonder no more with Wappalyzer. This extension is more than a CMS detector or framework detector: it uncovers more than a thousand technologies in dozens of categories such as programming languages, analytics, marketing tools, payment processors, CRM, CDN, and others.

Dont let appearances fool you, this may not be the most beautiful toolbar ever but its certainly powerful. This extension adds a toolbar to your browser with options for many useful web development functions such us activating/de-activating scripts, popups, functions to control cookies or to look up for methods to build forms, images, styles, etc.

I personally dont use the extension anymore but it has been very useful in the past when I was still very unfamiliar with many of the HTML & CSS ways.

This extension allows you to easily inspect which fonts and font properties that are being applied to any text on a website. Fonts can make a huge difference when it comes to the design of your site, and you can use this tool to make sure theyre all as they should be, or perhaps to even get information about a font a particular website is using so you can also use it on yours.

Similarly to What Font, the ColorZilla extension allows you to get the color of any pixel on the website. But additionally comes with handy toolssuch as a palette browser and gradient generator.

Its a super interesting tool to have handy.

Disclaimer: This is a toolI dont regularly use. While its not widely used, and has a relatively low rating, it has been greatly recommended on twitter in the past.

This extension changes the CSS of all your elements so you can very visually see where are each element boundaries. This can be crucial when debugging CSS layout issues.

You dont need an extension for this, it can easily be achieved with some CSS, so if you dont want to use this extension (as myself), check out my articleCSS Tricks for Validating Layouts.

Extensions can make our lives easier, as is the case with the ones I listed today. Why not rely on a little extra help when developing?

This article was originally published on Live Code Stream by Juan Cruz Martinez (twitter: @bajcmartinez), founder and publisher of Live Code Stream, entrepreneur, developer, author, speaker, and doer of things.

Live Code Stream is also available as a free weekly newsletter. Sign up for updates on everything related to programming, AI, and computer science in general.

Read next: Google Photos' new AI-powered editor will retouch your images for you

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Here are the best Chrome extensions for web developers in 2020 - The Next Web