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Paul Bellantone of Promotional Products Association International, Kirby Hasseman of Hasseman Marketing and Communications and Mayor Mark Mills at a ceremony Friday in Roscoe Village to help kickoff National Promotional Products Work Week. Mills presented a key to the city on a plaque and received a blanket with the Born in Ohio logo.(Photo: Leonard Hayhurst/Tribune)

COSHOCTON Coshoctons status as the birthplace of promotional marketing led to a special education event by the Ohio Promotional Professionals Association (OPPA) on Friday.

The daylong Born in Ohioevent started with Mayor Mark Mills presenting a key to the city to the OPPA and Promotional Products Association International (PPAI) at the Roscoe Village Visitors Center to kickoff National Promotional Products Work Week. Mills was given a blanket with the Born in Ohio logo on it, which was designed by Coshocton High School student Lydia Jay.

Youre more than just an occupation or an industry. Youre basically our legacy here locally and its very special to welcome you here, Mills told attendees. Its very sentimental, the connection of what you do every day having started here.

More than 75 participants from all over toured the Johnson-Humrickhouse Museum, road the Monticello III canal boat and had networking at the Warehouse Restaurant and Hay Learning Center in small groups. An open house homecoming was held in the afternoon at the Warehouse as well.

Kirby Hasseman, of Hasseman Marketing and Communications, said Coshocton is considered the birthplace of what is today a $25 billion promotional advertising industry. History states that printer Jasper Meek partnered with Cantwell Shoes to distribute burlap book bags to local students with Buy Cantwell Shoes printed on them. The press used is on display at the Johnson-Humrickhouse Museum.

Henry Beach followed Meek and the two were printing store names and brands on products such as marble bags, buggy whips, card cases, fans, calendars, cloth caps, aprons, hats for horses and much more. The Beach Company is still in operation and prints branded calendars.

Im proud of the fact that our company and our community has really been built around promotional products, Hasseman said. During a time when a lot of the economy has been struggling that we can give it kind of a rebirth here in Coshocton County, kicking off a national event here, celebrating that whole thing, means the world.

The Born in Ohio logo created by Lydia Jay of Coshocton High School that pays tribute to the first promotional marketing materials created in Coshocton.(Photo: Leonard Hayhurst/Tribune)

Donated by OPPA were 100 bookbags with supplies to students at Coshocton Elementary School, foster children through Coshocton County Job and Family Services and First Step Family Violence Intervention Services. This included masks and hand sanitizer with the Born in Ohio logo.

Kyle McGovern, president of the OPPA, said hand sanitizer was a promotional product in the past, but its really exploded due to the COVID-19 pandemic. And face coverings were non-existent as a promotional product before. He said the industry is starting to pick up again as businesses do too.

We didnt react to everything, we just sort of adapted. We werent like when is this going to end. But, how do we live with it, just move forward with it and do the best of our ability to make life normal again, McGovern said.

Part of that normalcy is getting back to in-person events such as the one on Friday, where social distancing and wearing masks was observed. McGovern said its about doing everything safely.

Its all about relationships in this industry. Being in front of a screen talking to somebody isnt nearly as good as being in person in a more intimate setting, McGovern said.

Kyle McGovern and Dawn Browne of the Ohio Promotional Professionals Association, Mayor Mark Mills and Paul Bellantone of the Promotional Products Association International at a ceremony Friday morning where the promotional marketing organizations received they key to the city on a plaque and Mills was given a blanket with the Born in Ohio logo.(Photo: Leonard Hayhurst/Tribune)

Paul Bellantone, president and CEO of PPAI, said that National Promotional Products Work Week is about celebrating and recognizing the power of logoed products and what brands mean to communities, companies and how people are attracted to brands. With that, he couldnt think of a better place to kick off the week than Coshocton.

Its nice to be able to get back to the roots. When I think of a birthplace, I think of it more like a tree. Over time you get these seedlings, so many companies that were formed by companies that started here in Coshocton, Bellantone said.

Read or Share this story: https://www.coshoctontribune.com/story/news/local/2020/10/02/coshocton-honored-birthplace-promotional-marketing/5885918002/

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Coshocton honored as birthplace of promotional marketing - Coshocton Tribune

A team of young filmmakers from Griffith University have created an advertising campaign that encourages young people to have their say at the ballot box.

The project was commissioned by the Electoral Commission of Queensland (ECQ) who tapped into Griffith Universitys multi-disciplinary expertise, from Griffith Business School, School of Government and International Relations, Griffith Film School and Social Marketing @ Griffith.

Second-year film student Carmen Garratt directed and produced the campaign with a crew from Griffith Film School.

Carmens concept won a pitch competition run by Griffith Film Schools in-house production arm, LiveLab. Her visionwas simple and effective: create a campaign that focuses on the issues that really matter to young people.

Young people can be a bit disillusioned with politics, but its important that they feel voting will make a difference, she said.

We drove home the point that seats can be won or lost by a few votes, and that young people have the potential to shape the upcoming Queensland election.

The ad campaign covered all of the issues that my friends and I care about the environment, mental health, technology.

It was about making things exciting, colourful and vibrant.

Carmen and the crew shot at 13 different locations across south-east Queensland to tight timeframes from labs and lecture theatres at Nathan campus to rural properties, skate parks, police stations and coffee shops. Adding an extra layer of complexity was the need to make sure the shoot conformed to strict COVID protocols.

It was very intense a real learning curve, she said.

It was logistically very challenging, but it all paid off in the end.

I always wanted to make films that positively influence society, and Im already getting the chance to do it before I even graduate.

By studying at Griffith you are part of something bigger we get to go beyond the classroom and work on industry-level projects.

LiveLab Creative Director Richard Fabb said the student filmmakers had been able to draw on Griffith Universitys expertise, industry connections and cutting-edge equipment to create a stunning, cinema-quality campaign.

The scale of the production and the tight timeframes meant this was a steep learning curve for our students, but they really stepped up, he said.

ECQ were delighted with the campaign and have plans to use it beyond the upcoming state election.

Griffith Business School Dean (Engagement) Professor Anne Tiernan said the project provided a model for industry collaboration.

The Electoral Commission was able to tap into our vast expertise at Griffith University from researchers in the School of Government and International Relations to marketing experts at Social Marketing and film talent at Griffith Film Schools LiveLab and Griffith Business Schools DigiLab.

Industry partners like ECQ get access to our thought leaders, our distinctive inter-disciplinary experience and a pipeline of creative talent.

Industry-relevant, community-focused projects like this are a win-win, providing positive outcomes for student employability.

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Griffith spearheads new campaign encouraging young voters to have their say - Griffith News

If you're looking to increase your brand presence on Instagram, giveaways can be a good way to get your posts in front of more people and showcase both your products and your account. But there's a right way and a wrong way to go about it - done right, Instagram giveaways can be effective, and providing lasting, tangible benefits. Done wrong, they can come across as spammy, and potentially hurt your business.

In this post, we'll look at some of the keys to running a successful Instagram giveaway campaign, as well as some of the missteps that you need to avoid.

So first, to clarify a common Instagram giveaway question...

A follower 'loop'is a process which has been devised to maximize post reach, and counteract some of the limitations of Instagram's feed algorithm.

A loop involves multiple businesses or users pooling together to offer a larger giveaway package, which they then all promote among their own followers, directing them to also follow the other loop participants. Each business posts the same update, tagging the next business in the loop in a sequence like this:

The 'loop' then goes on in this manner for as many businesses which are participating in the campaign.

No.

90% of the time the followers gained via loop giveaways are not high-quality followers who will stick around for your content and engage with your profile long term. There's a generally large drop off rate, typically 50% or more, at the conclusion of a loop process.

If your only goal is to generate followers, then it might be a good mechanism, but for the far majority of businesses, loops wont work well as a growth strategy.

Every Instagram giveaway should be part of a larger strategy,with defined target metrics and budget parameters.

Typically giveaways work to increase brand awareness, increase engagement, and grow your audience. You are unlikely to drive a ton of sales though giveaways.

That said running an Instagram giveaway is rather easy to do.

When choosing your giveaway prize, you have to look at two things:

Obviously, the larger the prize, the more entrants you'll attract, but there is a downside to this in that very large prizes - like, say,cars, vacations, and the like -are going to attract a much broader audience who may not actually be interested in what your business has to offer.

That is where the second element comes in -who is your target audience and what sort of large prize would they love that the average consumer might not be so interested in?

For example, yoga enthusiasts would love a brand new yoga mat and/or a new Lululemon outfit, but generally, audiences could probably care less. Automotive fans would love tickets to a muscle car expo, which might attract a more relevant following than offering an actual car as a prize.

As with anything,broad reach is the best option for maximum awareness, but it may not be the best for connecting with specific audiences, which is an element you need to keep in mind.

Typically, you would post these in the Instagram post description - youll want to say something like:

"For a chance to win, you must:

Winner will be picked at random by XX date."

To run a successful Instagram giveaway, you want to drive the giveaway loop.This is done through having people tag friends, driving new people to the giveaway and getting more people engaged.

How you pick a winner is as simple as an online dice roller, an online app, or grabbing a winner from the comments section. Appsoteos is a free Instagram giveaway picker up to 1000 comments, and is a pretty good solution for most giveaways.

The short answer is yes -so long as the giveaway is a part of a greater marketing campaign, as giving away products and services can be a great way to build your audience and increase brand loyalty and awareness.

Here's a sample giveaway strategy that you can use:

If you run this type of campaign over and over again, you'll generate a ton of new followers and engagement on your Instagram page, and rather than connecting with a more generalized audience that will stop following, you'll be reaching the people you really want to make aware of your business.

Yes, but there will be a level of drop-off after every campaign, so don't be discouraged to see a level of fluctuation, even if you're being highly targeted in your approach.

If you really want to grow your following, ensure that you promote your giveaway on other social media platforms, through advertisements, and by leveraging your email list. If you're trying to generate leads for your business make sure you have a dedicated landing page for your giveaway.

Ultimately, it comes down to strategy, and ensuring your giveaways fit into your overall approach and plan, rather than tagging onto another, larger campaign. Of course, some people will see a level of success through that approach also, but the more targeted you are, the more effective your campaigns will be, long-term, in building your brand.

See the article here:
How to Run an Effective Giveaway Campaign on Instagram - Social Media Today

Position Objective

This position will collaborate with Creative leaders in the development of engaging collateral and content that tells a brand and product story that elicits an emotional response from our current and future customers. This position will work closely with the product design, merchandising, visual, brand styling, merchandise coordination, social marketing partners to develops creative that supports the brands business objectives. This position will be instrumental in building and maintaining brand creative integrity through all Omni channels.

Functional Responsibilities

*AR#LI-AR1

Chico's FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.

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Art Director (Chico's) - 11215 Metro Pkwy job with Chico's | 147053 - The Business of Fashion

New York, Oct. 02, 2020 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Business Intelligence Market by Component, Solution, Business Function, Industry Vertical And Region - Global Forecast to 2025" - https://www.reportlinker.com/p04775358/?utm_source=GNW The objective of the report is to define, describe, and forecast the business intelligence market size based on component, organization size, deployment mode, business function, vertical, and region.The COVID-19 outbreak has affected all markets, as well as the behaviors of customers.It has a substantial impact on economies and societies.

With offices, educational institutions, and manufacturing facilities being shut down for an indefinite period, major sports and events being postponed, and work-from-home and social distancing policies being implemented globally, businesses are increasingly making efforts to deploy technologies that assist them through this difficult time. Analytics professionals, BI professionals, and advanced analytics experts have been called to help executives make business decisions to respond to new challenges posed by the COVID-19 spread.

The support and maintenance service segment to grow at a higher CAGR during the forecast periodThe support and maintenance service segment is projected to grow at higher during the forecast period. The growth of the support and maintenance services segment can be attributed to the complexities of business intelligence solutions and existing skill gaps, resulting in the need for continuous support post deployment.

The finance business function segment to grow at the highest CAGR during the forecast periodThe business intelligence market by business function has been segmented into finance, operations, sales and marketing, and human resources.Finance business function segment is estimated to hold a larger market share during the forecast period. The growth is attributed to the increased need of financial organizations to analyze vast amounts of customer data to gain insights about the customers regarding banking, which can be used to improve products and services. HR business regment is projected to register a higher CAGR during the forecast period due to the growing need of workforce management.

The healthcare and life sciences segment to grow at the highest CAGR during the forecast periodThe business intelligence market by industry vertical has been segmented intoretail, manufacturing, government and public services, media and entertainment, transportation and logistics, BFSI, telecom and IT, healthcare and life sciences, tourism and hospitality, and others (real estate, education, and energy and utilities).Healthcare and life sciences vertical is expected to register the highest CAGR during the forecast period as the industry vertical generates significant volumes of data comprising clinical, administrative, and financial data on a regular basis.

This has increased the need for data insights, improved data quality, and accurate data consolidated in a single document.

Among regions, Asia Pacific (APAC) to grow at the highest CAGR during the forecast periodAPAC is projected to grow at the highest CAGR during the forecast period due to the commercialization of IoT technology and the increasing adoption of advanced technologies in countries such as China, Japan, and India, which are fueling the demand for business intelligence solutions and services. Also, the increasing demand and market for IOT and big data have also provided a more accurate and reliable advantage to the business intelligence market.

Breakdown of primariesIn-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in business intelligence market. By Company: Tier I: 19%, Tier II: 35%, and Tier III: 46% By Designation: C-Level Executives: 33%, Directors: 26%, and Others: 41% By Region: North America: 38%, APAC: 35%, Europe: 11%, Rest of the World: 16%

The report includes the study of key players offering business intelligence solutions and services.It profiles major vendors in the global business intelligence market.

The major vendors in the global business intelligence market are IBM (US), Oracle (US), Microsoft (US), SAP (Germany), SAS (US), Google (US), AWS (US), Salesforce (US), MicroStrategy (US), Teradata (US), DOMO (US), TIBCO (US), Information Builders (US), Sisense (US), Yellofin (Australia), Qlik (US), Board International (Switzerland), Infor (US), Dundas (Canada), Targit (Denmark), Zoho (India), Vphrase (India), dotdata (US), Amlgo Labs (India), Pentation Analytics (India), Hitachi Vantara (US), Outlier (US), ConverSight AI (US), Element Data(US), Alteryx (US), and ThpughtSpot (US).

Research CoverageThe market study covers the business intelligence market across segments.It aims at estimating the market size and the growth potential of this market across different segments, such as components, deployment modes, organization size, business function, industry vertical, and regions.

It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the ReportThe report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall business intelligence market and its subsegments.It would help stakeholders understand the competitive landscape and gain more insights to better position their business and plan suitable go-to-market strategies.

It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Read the full report: https://www.reportlinker.com/p04775358/?utm_source=GNW

About ReportlinkerReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place.

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The global Business Intelligence market size to grow from USD 23.1 billion in 2020 to USD 33.3 billion by 2025, at a Compound Annual Growth Rate...