Forbes | 5 Changes I'm Making to My Social Media Marketing in 2017 - Forbes Forbes Here are five of the latest social media marketing trends that I want to incorporate into my strategy this year you may want to consider them for yours, too. 10 Tips for Making Your Small Business Stand Out on Social Media |
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5 Changes I'm Making to My Social Media Marketing in 2017 - Forbes - Forbes
All who cherish free expression, especially on campuses, must combat the growing zeal for censorship.
Where are the faculty? American college students are increasingly resorting to brute force, and sometimes criminal violence, to shut down ideas that they dont like. Yet when such travesties occur, the faculty are, with few exceptions, missing in action, though they have themselves been given the extraordinary privilege of tenure to protect their own liberty of thought and speech. It is time for them to take their heads out of the sand.
I was the target of such silencing tactics two days in a row earlier this month, the more serious incidentat Claremont McKenna College in Claremont, Calif., and a less virulent one at UCLA.
Claremont McKenna had invited me to meet with students and to give a talk about my book, The War on Cops, on April 6. Several calls went out on Facebook to shut down this notorious white supremacist fascist Heather Mac Donald. A Facebook post from we, students of color at the Claremont Colleges announced grandiosely that as a community, we CANNOT and WILL NOT allow fascism to have a platform. We stand against all forms of oppression and we refuse to have Mac Donald speak.
A Facebook event titled Shut Down Anti-Black Fascist Heather Mac Donald and hosted by Shut Down Anti-Black Fascists encouraged students to protest the event because Mac Donald condemns (the) Black Lives Matter movement, supports racist police officers and supports increasing fascist law and order.
When I arrived on campus, I was shuttled to what was in effect a safe house: a guest suite for campus visitors, with blinds drawn. I could hear the growing crowds chanting and drumming, but I could not see the auditorium that the protesters were surrounding. One female voice rose above the chants with particularly shrill hysteria. From the balcony, I saw a petite blonde walk by, her face covered by a Palestinian head scarf and carrying an amplifier on her back for her bullhorn.
Just before 6p.m., I was fetched by an administrator and a few police officers to take an out-of-the-way elevator into CMCs Athenaeum. The massive hall, where I was supposed to meet with students for dinner before my talk, was empty the mob, by then numbering close to 300, had succeeded in preventing anyone from entering. The large plate-glass windows were covered with translucent blinds, so that from the inside one could only see a mass of indistinct bodies pounding on the windows.
The administration had decided that I would live-stream my speech in the vacant room in order to preserve some semblance of the original plan. The podium was moved away from a window so that, as night fell and the lights inside came on, I would not be visible to the agitators outside.
I completed my speech to the accompaniment of chants and banging on the windows. I was able to take two questions from students via live-streaming. But by then, the administrators and police officers in the room, who had spent my talk nervously staring at the windows, decided that things were growing too unruly outside to continue. I was given the cue that the presentation was over. Walkie-talkies were used to coordinate my exit from the Athenaeums kitchen to the exact moment that a black, unmarked Claremont Police Department van rolled up. We passed startled students sitting on the stoop outside the kitchen. Before I entered the van, one student came up and thanked me for coming to Claremont. We sped off to the police station.
Theseevents should be the final wakeup call to the professoriate, coming on the heels of the more dangerousattacks on Charles Murray at Middlebury College and theriots in Berkeley, Calif.,against Milo Yiannapoulos.
When speakers need police escort on and off college campuses, an alarm bell should be going off that something has gone seriously awry. Of course, an ever-growing part of the faculty is the reason that police protection is needed in the first place. Professors in all but the hardest of hard sciences increasingly indoctrinate students in the belief that to be a non-Asian minority or a female in America today is to be the target of nonstop oppression, even, uproariously, if you are among the privileged few to attend a fantastically well-endowed, resource-rich American college.
Those professors also maintain that to challenge that claim of ubiquitous bigotry is to engage in hate speech, and that such speech is tantamount to a physical assault on minorities and females. As such, it can rightly be suppressed and punished. To those faculty, I am indeed a fascist, and a white supremacist, with the attendant loss of communication rights.
We are thus cultivating students who lack all understanding of the principles of the American Founding. The mark of any civilization is its commitment to reason and discourse. The great accomplishment of the European enlightenment was to require all forms of authority to justify themselves through rational argument, rather than through coercion or an unadorned appeal to tradition. The resort to brute force in the face of disagreement is particularly disturbing in a university, which should provide a model of civil discourse.
But the students currently stewing in delusional resentments and self-pity will eventually graduate, and some will seize levers of power more far-reaching than those they currently wield over toadying campus bureaucrats and spineless faculty. Unless the campus zest for censorship is combated now, what we have always regarded as a precious inheritance could be eroded beyond recognition, and a soft totalitarianism could become the new American norm.
Heather Mac Donaldis the Thomas W. Smith Fellow at the Manhattan Institute, a contributing editor ofManhattans City Journal,and the author of The War on Cops. She wrote this for InsideSources.com, and it is adapted from Manhattans http://www.city-journal.org.
Published: April 24, 2017 3:01 AM EDT
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Fight the campus zest for censorship - Philly.com
Apple is once again running into issues with state censorship in China, according toXinhua. Two different agencies will call Apple into their offices to demand tightercontrols over streaming apps in the App Store.
The move is part of a crackdown on streaming content from three Chinese sites: toutiao.com, huoshanzhibo.com, and huajiao.com. Government regulators said those three sites were offering illegal content, including porn.
Those companies had apps in Apples App Store in China.The Beijing Public Security Bureau and Beijing Cultural Market Administrative Law Enforcement Team want Apple more involved in policing such things.
This is part and parcel of the struggle Apple faces in China. On the one hand, Chinas government is an authoritarian communist government in the hands of a single party very focused on perpetuating the control of that party. Really, thats the other hand, too, but the other hand is highly interested in tamping down the success of western companies in China.
And thus we have Apple forced to shut down its iBooks and movie offerings on iTunes. More recently, Apple was forced to pull The New York Times app from the Chinese app store. China hates the idea of its people getting unfettered access to information.
Apple is far from the first U.S. tech giant to face such pressures. Facebook is banned outright. Microsoft chose to censor Bing to stay in business in China, while Google closed down its China business and redirected Chinese queries to its Hong Kong operation.
The problem for Apple is that these kinds of pressures are bound to increase. The bigger Apple gets, the more interest China has in knocking it down. At the same time, the bigger Apple gets, the more it becomes a pawn in political jousting between China and the U.S.
Its a tricky spot for Apple to be in, to be sure.
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Apple Runs Up Against State Censorship in China, Again - The Mac Observer
These are some tips by FirmDecisions, a firm that champions financial transparency in the client-agency relationship
1. Develop a strong contractual agreement with media agencies, which can deliver complete transparency
2. Emphasize on ownership and control of data. Make sure the contracts contain explicit terms on data ownership, transfer and management
3. Is New Media the new Black Box? Advertisers need to understand the digital media supply chain to increase the efficiency (ROI)
4. Seek direct access to specialties like the agencys programmatic trading desk
5. Awareness towards opaque business practices, cost benchmarking, rebates and agency principal transactions will strengthen relationships
6. Review the contract terms regularly. This will help to track the effectiveness of the market efforts, assess the financial impact at regular intervals and be more responsive to the changing marketplace
7. Establish a rigorous internal reconciliation process and seek explanation of any unclear costs in media plans
8. Engage a trusted third party to support in contract compliance to ensure that it adheres to market standards.
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How to get better control over your media spends - Campaign India
The Hindu | TDP trying to control social media, alleges YSRCP city chief The Hindu YSR Congress city president Vellampalli Srinivas on Sunday accused the TDP of trying to control the social media and warned the ruling party of serious repercussions. Addressing the media here, he said that the TDP, which banked heavily on the social ... |
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TDP trying to control social media, alleges YSRCP city chief - The Hindu