Mediaboss Marketing

Hot leads are ready to buy!

Everyone wants them, but few companies in the printing industry are using SEO to attract them.

SEO, short for Search Engine Optimization, is the process of improving website rankings so you will be found when a potential buyer searches for a company like yours, using a search engine like Google or Bing. SEO involves more than having a website hooked up to Google Analytics and requires skills and technology.

Most of all, SEO demands a strategy. What services do you sell? What keywords and phrases do buyers use when searching for a vendor? How do you structure your website so your company will be found when leads are ready to buy?

Hire an agency specializing in SEO: This can be pricey. If you have a big SEO budget, it is worth considering.

Hire an SEO freelancer: There are thousands of options available through online marketplaces such as Upwork or Fiverr. Before you hire anyone, however, I recommend you come up with a list of evaluation criteria.

Hire a marketing services firm: There are agencies that specialize in SEO, and then there are marketing services firms. For instance, my company is a marketing services firm. We provide SEO services to clients, but we view that service as one piece of a bigger puzzle. With a marketing services firm, you should get a more holistic view of how to achieve revenue growth.

Take a DIY approach: To execute an SEO plan effectively, you need people with the time, skills, and technology to do it right.

Don't do SEO: If you are not currently using SEO and have enough business, investing in SEO may not be a requirement for success at your company.

When pursuing SEO, here are five basics to cover:

As you consider SEO as part of your larger revenue strategy, here are two other Printing Impressions articles you may want to check out:

"Where Should Your Marketing Dollars Go?" provides an overview of SEO and nine other options for marketing investments.

"Are You Turning Off Prospective Buyers Before You Get a Chance to Quote?" looks at what happens once potential buyers arrive at your websiteand whether it effectively helps you convert visitors into prospects.

SEO can help you get found by hot leads who are ready to buy now. While pursuing SEO is not an instant fix, if you want to get started on getting better results, there is no better time than now.

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Should You Have a Go at Search Engine Optimization (SEO)? - Printing Impressions