Mediaboss Marketing

Local internet marketing company releases mobile versions of their local online guides to Albany, Saratoga, Lake George & more.

Glens Falls, NY (PRWEB) March 01, 2012

The number of mobile visits our websites receive daily has become an increasingly larger piece of the pie, said Sara Mannix, Founder and CEO of Mannix Marketing. Creating mobile sites for our online guides allows our users a better experience while offering our advertisers better exposure to those who are out and about using their mobile devices.

Like many other mobile websites, Mannix Marketing now offers a mobile-friendly layout for each website, designed specifically for the mobile user, with a clean look and functionality proportioned for a smaller viewing window. When users navigate to any of these websites using their iPhone, Droid or other mobile device, they are automatically directed to the mobile-friendly version of that site.

Advertisers on these websites now have a mobile friendly micro-site, making it easy for users to access their business description, coupons, reviews and contact information. This content is now designed for mobile access and is expected to boost the number of mobile inquiries these local businesses receive.

Mannix Marketing's online guides currently see an average of 11% mobile traffic, nearly 3 times more than the 4% just a year ago. Mobile users are looking for local events, restaurants, things to do, coupons and more. With this information in mind, Mannix Marketing's new mobile-friendly local websites offer easy access to these frequently trafficked sections of the site.

We are anticipating a huge surge in mobile usage within the next couple of months, so it was absolutely necessary that we develop a mobile version of our local sites, and we strongly recommend that any business with a regular website seriously begin thinking of getting a mobile site too, said Jennifer Manz, Director of Digital Marketing.

There are more than 73 million users of mobile phones in the U.S. alone, and following current growth trends, analysts predict mobile web use will surpass desktop internet usage by the year 2015.

"We had to ensure our users got a great experience on our sites, no matter what device they were using. We have made our mobile sites as fast, easy and clean as possible for people to get the content they need on the fly, said Manz. Users no longer have to hunt around, squint to read, or put up with the other frustrations of using a website that was really designed for a desktop or laptop browser. Now mobile users can experience each site like they want to.

In 2011, Mannix Marketing introduced iPhone apps for two of their most popular websites, LakeGeorge.com and Saratoga.com. With the introduction of these five new mobile websites (accessible from any mobile device with Internet capabilities), Mannix Marketing is securing its position as the go-to source for all things local, whether the user is on a desktop computer, tablet or mobile phone.

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Mannix Marketing Goes Mobile with Local Online Guides

BOSTON, March 1, 2012 /PRNewswire/ -- Carlton PR& Marketing, OverdriveInteractive, CoachUp.Com, PerkettPR and BostonSEOExperts today announced their upcoming Internet Marketing Boot Camp conference. The conference will be held Saturday, March 3, 2012 from 9am to 1pm at the Microsoft NERD Center located at One Memorial Drive in Cambridge, MA. The conference will feature speakers on public relations, social media, pay per click and search engine optimization.

Internet Marketing Boot Camp is perfect for any retail, B2B or non-profit looking to grow their business online. The event will include presentations, networking and breakout workshops where participants can learn how to apply what they have learned to their business. You must register prior to the event and can do so here: InternetMarketingBootCamp.

Speakers include Bobbie Carlton, founder of Carlton PR & Marketing and Mass Innovation Nights, the local product launch party and networking event powered by social media. In 2011 she was a recipient of a Mass High Tech All-star award.

Ja-nae Duane is the Director of Social Media at Overdrive Interactive. Duane specializes in openinnovation and social influence, was nominated as one of New England's Most Innovative Leaders of 2007, is the author of How to Start Your Business with $100, and has a new book, How to Create a Revolution: A Step-by-Step Guide from History's Social Influencers due out this spring.

Guiseppe Frustaci is the Marketing Director at CoachUp.Com. He is a search marketing professional with a focus on digital performance marketing. Guiseppe specializes in PPC, SEO, Facebook, Email, and Display marketing, and has managed $10M+ in marketing budgets for clients such as Staples.com, Proctor & Gamble, and Novartis.

Heather Mosley is the Executive Vice President of Perkett PR. She has presented on the topics of Public Relations and Social Media best practices at national and regional industry conferences and events and has received awards for her work on emerging technology PR campaigns. She has helped clients across all areas of their marketing lifecycles -- from small start-ups to well established public companies-- with company and product launch planning, strategic messaging development and social media campaign execution. At Perkett PR Heather works with clients to plan and implement PR and Social Marketing activities, while also providing executive level media and social media training, messaging and positioning sessions and managing business development efforts for the firm.

Tim Orazem is CEO of BostonSEOExperts, an Internet marketing firm focused on search engine optimization. Recent campaigns include launching ToughCell, an affiliate site for Global Warranty Group, and growing its online presence from 0 to 40,000 monthly organic search impressions.

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Boston Area Marketing Firms Announce Internet Marketing Boot Camp 2012

Business school courses are increasingly focusing on social media management, governance, and strategy. The Business School at Rutgers, the State University of New Jersey--Newark offers a "Mini-M.B.A." in social media marketing, and Excelsior College in Albany, N.Y., recently announced an M.B.A. concentration in social media management.

At other schools, social media is more than just an elective. Southern New Hampshire University has offered an M.B.A. in Social Media Marketing since 2010, and New England College in Henniker, N.H., is scheduled to launch an online M.B.A. in Digital and Social Media on March 18.

Because social media is such a new field, New England College administrators decided there was a need for students to better understand the return on investment on tools such as Twitter and Google Analytics, says Diane Raymond, the dean of admissions. "I don't think there are any experts right now in social media," she says.

But the rise of social media-oriented M.B.A. programs has students asking how the new offerings differ from traditional programs that include social media electives. If business schools market new courses in social media as timely responses to the increasingly plugged-in business world, students and faculty wonder, should students who aspire to work in digital communications consider social-media M.B.A.'s better road maps for aspiring executives, or are they beating a dead Twitter bird?

"In my opinion, a [social media] concentration would be overkill. I do think it would be good to have a class on it, especially for people interested in marketing or concentrating in marketing. To have a concentration, which in most M.B.A. programs is three or four classes, would be excessive," says Lucia Sansoucy, an M.B.A. student at Assumption College in Worcester, Mass.

[Learn why M.B.A. courses increasingly address real-time news.]

Sansoucy, who runs the social media handles for Assumption's graduate programs, says most students already know how to use social media. "The spin would be how to use it in a business setting. I don't think you would have three classes worth of material for that," she says.

Students should concentrate in marketing instead, and take a social media class, she says. "If a person were to get an M.B.A. with a concentration in social media, it might be seen as a bit of a lark, or that the person was slacking, or the degree--and the school that offered it--is not quite up to par," she says.

Raymond, the New England College dean, disagrees. Social media is too nuanced to be properly grasped in just a single course, she says.

"[In] this program in particular ... every course is guidelined and designed with digital social media trends," Raymond says. "I think because it's such a specialized field, you couldn't just give two courses and say, 'Here you go.' There [are] just too many trends, too many elements for this program that we really had to fine tune it and be sure that we were giving our students what they needed to prepare for their future."

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Avoid Social Media M.B.A.'s, Some Students Say

* New media (Berlin: 4NM.BE - news) watchdog does not mean more censorship-report

* New council to cover all media platforms

* Wider reviews on media convergence, ownership under way (Adds detail)

CANBERRA, March 2 (Reuters) - An Australian inquiry sparked by concerns about journalistic practices at Rupert Murdoch's News Corp on Friday recommended a new body to set and enforce standards across the country's tightly owned media.

The inquiry was launched following Murdoch's News of the World phone hacking scandal in Britain and after criticism by some politicians of biased coverage by Murdoch newspapers of the Australia government.

Australian media is among the world's most concentrated, with Murdoch's News Ltd controlling some 70 percent of the country's newspaper ownership. Murdoch's main newspaper rival in of Australia is the Fairfax Media Group.

The independent report, released by the Australian government, called for a "News Media Council" to set media standards and handle complaints made by the public.

"The establishment of a council is not about increasing the power of government or about imposing some form of censorship," the report said.

"It is about making the news media more accountable to those covered in the news, and to the public generally."

It recommended that the new body cover news and current affairs coverage on all platforms, print, online, radio and television, replacing the Australian Press council which only handles complaints against print media.

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UPDATE 1-Australian media inquiry recommends new watchdog

* New media (Berlin: 4NM.BE - news) watchdog does not mean more censorship-report

* New council would cover all media platforms

* Murdoch's News Ltd rejects watchdog recommendation

* Wider reviews on media convergence, ownership under way (Updates with more detail, News Ltd and political reaction)

CANBERRA, March 2 (Reuters) - An Australian inquiry sparked by concerns about journalistic practices at Rupert Murdoch's News Corp on Friday recommended a new government-funded body to set and enforce standards across the country's tightly owned media.

Murdoch's local arm News Ltd immediately rejected the recommendation for a "News Media Council" which could force media to uphold journalistic ethics and issue an apology, correction or retraction, or grant a person right of reply.

The inquiry was launched following Murdoch's News of the World phone hacking scandal in Britain and after criticism by some politicians of biased coverage by Murdoch newspapers of the Australia government.

Australian media is among the world's most concentrated, with Murdoch's News Ltd controlling some 70 percent of its newspaper ownership. Murdoch's main newspaper rival in Australia is the Fairfax Media Group.

The independent report, released by the government, called for a News Media Council to set media standards and handle complaints made by the public.

"The establishment of a council is not about increasing the power of government or about imposing some form of censorship," the report said.

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UPDATE 2-Murdoch-sparked media inquiry recommends new Australian watchdog