Mediaboss Marketing

Local internet marketing company releases mobile versions of their local online guides to Albany, Saratoga, Lake George & more.

Glens Falls, NY (PRWEB) March 01, 2012

The number of mobile visits our websites receive daily has become an increasingly larger piece of the pie, said Sara Mannix, Founder and CEO of Mannix Marketing. Creating mobile sites for our online guides allows our users a better experience while offering our advertisers better exposure to those who are out and about using their mobile devices.

Like many other mobile websites, Mannix Marketing now offers a mobile-friendly layout for each website, designed specifically for the mobile user, with a clean look and functionality proportioned for a smaller viewing window. When users navigate to any of these websites using their iPhone, Droid or other mobile device, they are automatically directed to the mobile-friendly version of that site.

Advertisers on these websites now have a mobile friendly micro-site, making it easy for users to access their business description, coupons, reviews and contact information. This content is now designed for mobile access and is expected to boost the number of mobile inquiries these local businesses receive.

Mannix Marketing's online guides currently see an average of 11% mobile traffic, nearly 3 times more than the 4% just a year ago. Mobile users are looking for local events, restaurants, things to do, coupons and more. With this information in mind, Mannix Marketing's new mobile-friendly local websites offer easy access to these frequently trafficked sections of the site.

We are anticipating a huge surge in mobile usage within the next couple of months, so it was absolutely necessary that we develop a mobile version of our local sites, and we strongly recommend that any business with a regular website seriously begin thinking of getting a mobile site too, said Jennifer Manz, Director of Digital Marketing.

There are more than 73 million users of mobile phones in the U.S. alone, and following current growth trends, analysts predict mobile web use will surpass desktop internet usage by the year 2015.

"We had to ensure our users got a great experience on our sites, no matter what device they were using. We have made our mobile sites as fast, easy and clean as possible for people to get the content they need on the fly, said Manz. Users no longer have to hunt around, squint to read, or put up with the other frustrations of using a website that was really designed for a desktop or laptop browser. Now mobile users can experience each site like they want to.

In 2011, Mannix Marketing introduced iPhone apps for two of their most popular websites, LakeGeorge.com and Saratoga.com. With the introduction of these five new mobile websites (accessible from any mobile device with Internet capabilities), Mannix Marketing is securing its position as the go-to source for all things local, whether the user is on a desktop computer, tablet or mobile phone.

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Mannix Marketing Goes Mobile with Local Online Guides