Media inquiry wants to control even blogs with a reader a day
Andrew Bolt Monday, March 05, 2012 at 12:15am
Niche modeller Dr David Stockwell wonders if the media inquiry understands the blog sites it wants the Federal Government to police:
The Media Inquiry by Finkelstein Q.C. proposed on page 301 the regulation of blogs with more than a specific number of hits per annum, suggesting an equivalency with print media:
Does he know how many actual readers that 15,000 hits a year represents?
Of the total number of hits a blog receives, at least 90% are due to search bots (like Google and Bing), spammers and sundry malicious automata.
Of the remaining 10% of hits that could be identified with real people, around 75% are bouncers, people who click away within a few seconds.
Of the real readers, they might browse a few pages, contributing 3 or 4 hits.
Therefore, the ration of hits to readers is around 0.1*0.25*0.25 or less than 1%.
Conservatively, 15000 hits per annum translates into 150 unique readers once a year, or less than one reader per day.
Yet Finkelstein seems to suggest that 15000 hits per annum is equivalent to a publication with a print run of 3000 copies.
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Media inquiry wants to control even blogs with a reader a day