Mediaboss Marketing

Andrew Bolt Monday, March 05, 2012 at 12:15am

Niche modeller Dr David Stockwell wonders if the media inquiry understands the blog sites it wants the Federal Government to police:

The Media Inquiry by Finkelstein Q.C. proposed on page 301 the regulation of blogs with more than a specific number of hits per annum, suggesting an equivalency with print media:

Does he know how many actual readers that 15,000 hits a year represents?

Of the total number of hits a blog receives, at least 90% are due to search bots (like Google and Bing), spammers and sundry malicious automata.

Of the remaining 10% of hits that could be identified with real people, around 75% are bouncers, people who click away within a few seconds.

Of the real readers, they might browse a few pages, contributing 3 or 4 hits.

Therefore, the ration of hits to readers is around 0.1*0.25*0.25 or less than 1%.

Conservatively, 15000 hits per annum translates into 150 unique readers once a year, or less than one reader per day.

Yet Finkelstein seems to suggest that 15000 hits per annum is equivalent to a publication with a print run of 3000 copies.

Read more here:
Media inquiry wants to control even blogs with a reader a day