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Improve B2B Marketing Effectiveness Through Social Media

SAN MATEO, Calif., March 14, 2012 /PRNewswire-iReach/ -- Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many might think that B2Cs clearly leverage social media better than B2Bs. However, the numbers show that B2Bs are making up ground.

(Photo: http://photos.prnewswire.com/prnh/20120314/CG68825)

A study by Accenture found that while B2Bs lag in integrating social media into marketing plans, they are realizing the value of social media use.Nearly two thirds of marketing execs questioned said they believe social media is an important way to reach customers.

Even though there hasn't been a huge explosion in social use with B2Bs, the trend toward using the channels more actively proves that marketers will need to acquire tools and technology to successfully leverage a social media strategy.

Not sure how to get started? Marketo offers a sample plan to help you create tactical objectives in order to accomplish the two primary goals of social media: Drive more unique traffic to your website and convert anonymous traffic to known visitors.

Download your own copy of the Social Media Tactical Plan.

Media Contact: Launch Squad LaunchSquad, 8772606586, Marketo@launchsquad.com

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Improve B2B Marketing Effectiveness Through Social Media

Immoral tech? IT vendors refuse to bid on Pakistan censorship scheme

McAfee became the latest major IT company refusing to work with the Pakistani government

On Monday evening, McAfee became the fifth major IT vendor to pledge it won't bid on a Request for Proposals from the Pakistani government for adding enhanced censorship capabilities to Pakistan's Internet backbone. Four other major IT companies have also pledged not to submit bids, and more than 16,000 people have signed a petition urging other companies to follow suit.

As we reported last month, Pakistan currently censors a wide variety of websites, including content that is "obscene," "blasphemous," and potentially embarrassing to public officials. Right now, the blacklists are maintained manually by Pakistani telecom companies, and those firms are overwhelmed. The Pakistani government wants to build a more centralized and automated system.

But the project has proven controversial. A Pakistani advocacy group has described the proposal as "the coldblooded murder of the Internet in Pakistan."

Last week, Sandvine, Cisco, Verizon, and Websense all signaled that they would not bid to participate in the projectthough some of them indicated their products wouldn't be a good choice for the job, anyway. The Global Network Initiative, an Internet freedom organization that counts Microsoft, Google, and Yahoo as members, has called for a boycott of the Pakistani project.

An advocacy group called Access has created a petitiontargeting other vendors of similar gear like Bluecoat, Huawei, McAfee, Netsweeper, and ZTE. When this story was written, the petition had about 17,000 signatures. McAfee has sincestated it won't participate in the project. The other petition targets have not commented. Bids are due on Friday.

One of the firms that have pledged not to bid for the contract, Websense, issued a particularly strong statement of opposition. "We call on other technology providers to also do the right thing for the citizens of Pakistan and refuse to submit a proposal for this contract," the firm wrote in a March 2 statement. "Broad government censorship of citizen access to the internet is morally wrong."

Access spokesman Mike Rispoli told Ars that in addition to the petition targeting international IT firms, his group is working with local Pakistani groups to pressure the government to drop the project. "Pakistan claims to be a democracy," Rispoli said, but "implementing such a system clearly undermines democratic values."

Of course, even if the campaign convinces most Western companies not to bid on the contract, the Pakistani government will likely find someone to build its censorship system. (The explicit goal of the tender is "indigenous development" of the censorship system.) But Rebecca MacKinnon, a scholar and Internet freedom advocate at the New America Foundation, told Ars that this doesn't absolve companies of responsibility for their actions.

"'If we don't do it somebody with even fewer scruples will' is never a legitimate excuse for corporations to collaborate with government actions that will clearly result in the violation or restriction of citizens' universally recognized rights," she said. "Such excuses contribute to a global race to the bottom in both government and corporate behavior."

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Immoral tech? IT vendors refuse to bid on Pakistan censorship scheme

The Slang Chinese Bloggers Use to Subvert Censorship

They call it the Grass-Mud Horse lexicon, and, lucky for us language lovers, theChina Digital Times just started a recurring word of the week feature to go along with its catalog of the slang China's bloggers use to subvert government censorship. The first post, which went up last Wednesday, explainsthe project's namesake,Grass-Mud Horse. "Grass-mud horse, which sounds nearly the same in Chinese as 'f*** your mother' (co n m), was created as a way to get around and poke fun at government censorship of vulgar content," writes Fiona Smith. The term is perfect for a lot of reasons: It sounds like a swear, has its own YouTube cultureandreferences the Communist party, which is often referred to as "mother." All of that has led to its evolution as not only a term that means "someone who is web-savvy and critical of government attempts at censorship," in the words of Smith, but also the representation of an entire language.

RELATED: First SOPA, Then Identity: What We Can Learn from Chinese Censorship

Over at China Digital Space, where the Grass-Mud Horse project lives, we find the fullalphabetized list of common terms used on the heavily censored Chinese Internet platforms. Each letter has between 2 and 21 entries -- there's a lot on there. Here are some of our favorites:

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Term:Love the Future.

RELATED: Chinese Censors Prohibit Printing of U.S. Pot Writer's Book

Definition: "'Love the future' is a coded reference to Chinese artist and dissident, Ai Weiwei () that began to be used after Ai's disappearance in early 2011. Ais surname sounds the same as the word 'love' in Chinese, and his given name 'Weiwei' can be converted into the word future by adding two small strokes to the second character."

RELATED: World Languages Mapped by Twitter

What we love about it: The play on words just happens to work out so well for the beloved Chinese artist. Related, here's a video of the artist singing the Grass-Mud Horse song.

RELATED: The Good, the Bad, and the Fuzzy of Twitter's New Censorship Rules

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The Slang Chinese Bloggers Use to Subvert Censorship

QuickPlay Media Shares Lessons Learned on how TV Service Providers can Better Compete with Over-The-Top TV Offerings …

TORONTO--(BUSINESS WIRE)--

QuickPlay Media, Inc., the leading provider of managed solutions for the distribution of premium video to IP-connected devices, today announced that CEO Wayne Purboo will present a session detailing how mobile and TV service providers can compete with Over-The-Top (OTT) offerings at the third annual Over-The-Top TV Conference (OTTCON) being held March 20-21, 2012 in Santa Clara, CA.

Wednesday, March 21, 2012 Over-the-Top-TV Conference

OTTCON 2012, Santa Clara Convention Center, Santa Clara, CA

Meeting Room 3

For more information on the event, visit: http://www.QuickPlay.com/ottcon2012

About QuickPlay Media

QuickPlay Media is the leading provider of managed solutions for the distribution of premium video to IP-connected devices. Successfully used by the worlds largest communications and media companies, QuickPlays OpenVideo platform provides the most scalable and secure way for companies to deliver engaging multiscreen entertainment experiences. For more information, please follow QuickPlay Media on Twitter at @quickplaymedia. Interested parties can also follow QuickPlay on Facebook at facebook.com/quickplaymedia.

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QuickPlay Media Shares Lessons Learned on how TV Service Providers can Better Compete with Over-The-Top TV Offerings ...

Argentina under fire for muzzling press

Argentina is facing new accusations it reached a new low trying to control the media and suppress dissenting voices.

Published: March. 15, 2012 at 9:47 AM

BUENOS AIRES, March 15 (UPI) -- Argentina is facing new accusations it reached a low in trying to control the media and suppress dissenting voices.

Spanish journalist Alberto Padilla, a former CNN reporter, says an Argentine television channel received government orders to suspend a program minutes before he was to go on air for a live interview.

An order to stop the program came directly from Argentine Federal Planning and Public Investment Julio Miguel de Vido, Padilla said in comments widely published and broadcast in the non-government media.

The broadcast suspension order Tuesday apparently had more to do with what preceded the planned interview on the C5N channel than with Padilla himself, the reports indicated.

Channel presenter Marco Longobardi was interviewing former government minister Alberto Fernandez, a critic of President Cristina Fernandez de Kirchner, when the transmission was interrupted in the middle of a follow-up question.

"It was a brutal act of censorship, I have 15 years in this trade and have never seen anything like it," Padilla said.

The Mexican-born journalist is a recognized media figure in Latin America and worked previously at the CNN.

The following morning broadcaster Infobae Group, owner of the channel, issued an apology for what it called "excess of formalism." The channel previously explained it suspended the broadcast because Longobardi's program had exceeded the allotted time.

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Argentina under fire for muzzling press