Mediaboss Marketing

Internet marketing is the new frontier of outreach campaigns at many businesses. It is important to know your audience when creating marketing campaigns, to be engaging, and to find a way to avoid appearing too salesy.

With Internet use at an all-time high, marketing campaigns online are one of the best ways to drive business to your company, but also carry a higher risk of failure than they used to.

As an MBA degreeresource explains, as the incoming class of business people MBA students must familiarize themselves with the ever-changing currents of social media and Internet marketing tactics to put themselves ahead of the curve.

However it is also important to avoid mistakes that have already been made. Thus MBA students should make sure they know about previous flops, study them, and be informed enough to steer clear of making the same mistakes as their predecessors. For starters, here are five big Internet marketing scandals that future business people can learn from:

As an MBA graduate, you will likely be expected to perform in a fast-paced and competitive environment in the workplace. If you study the ways companies have failed before, it will be easier to avoid making the same mistakes in your future company.

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Five Monumental Internet Marketing Missteps You Should Know About

14-03-2012 19:02

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Lakeway Small Business Social Marketing - Video

TEMPE, AZ--(Marketwire -03/15/12)- AZADI Fine Rugs, one of the country's most trusted sources for high-quality rugs, has selected leading Phoenix advertising, public relations, social media, marketing and interactive firm Zion & Zion as its agency of record. Zion & Zion will work with the company on defining and building the AZADI luxury brand, including everything from web to advertising to public relations.

"We have enjoyed great success through the years with our simple word-of-mouth marketing because we believe in providing the ultimate in customer service," stated AZADI Owner David Neishabori. "We want to expand on that success by evolving our brand, and we believe that Zion & Zion is the firm to help us. We based our decision on the fact that Zion & Zion has a proven track record of business success both for itself and its clients, and has helped those clients to grow even through difficult economic times."

Zion & Zion CEO Aric Zion (@ariczion) commented, "AZADI is a name synonymous with quality and service across the country, and, in particular, in Arizona, Hawaii and Colorado where the company conducts business. We are excited to partner with a client that values relationships as much as we do. Our initial work will be focused on clarifying and strengthening AZADI's story and positioning and will then move on to revised branding and, collaterals, and then to AZADI's web presence and PR."

About Zion & ZionHeadquartered in Tempe, Ariz., Zion & Zion is a full service marketing strategy, advertising, public relations, social media and interactive firm.

The work of the Zion & Zion team includes local as well as national and international brands, including: Discount Cab, Fascinations, Weider Global Nutrition, Houghton Mifflin Harcourt, Barro's Pizza, Sea World, The White Sox, Andersen Windows, Wrangler, Sotheby's International Realty, Whole Foods, Coca-Cola and McDonald's.

Zion & Zion is ranked among the top agencies in Arizona, having received the following accolades: 2011 Business Journal Book of Lists: #1 PR Firm; 2011 Arizona Foothills Magazine: #1 Ad Agency, #1 PR Firm, #1 Online Marketing Firm, and #1 Social Media Firm; 2012 Ranking Arizona: #2 Ad Agency; and 2011 Business Journal: #2 Best Place to Work. The Business Journal also ranks Zion & Zion in the Top 10 Interactive Marketing Firms.

Zion & Zion differentiates itself through superior creative and long executive experience in marketing strategy as well as a truly integrated approach to marketing and advertising built on the firm's flat management structure and ability to provide all services in-house. Learn more at http://www.zionandzion.com, follow @ZIONandZION on Twitter and Like ZIONandZIONAgency on Facebook.

About AZADI Fine RugsAZADI Fine Rugs, headquartered in Scottsdale, Ariz. is one of the most trusted and respected resources in the design industry. Started by the Neishabori family in Persia more than two centuries ago, David brought the knowledge and tradition to United States when he founded the company. Specializing in antique rugs, transitional/Spanish, elegant/Tuscan and contemporary/modern rugs, AZADI is also known for its stellar "Seven-Star Service." AZADI has galleries in Scottsdale and Sedona, Ariz.; Telluride, Colo.; and consultants in Kona, Hawaii. http://www.azadifinerugs.com

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AZADI Fine Rugs Selects Zion & Zion as Agency of Record

ATLANTA--(BUSINESS WIRE)--

Full-service marketing agency Engauge (www.engauge.com) has landed a featured slot in social magazine app Flipboard. The app, available for iPad and iPhone, will feature Engauges Innovation Report in the Cool Curators section. The report covers innovation broadly, curating stories on everything from technology to packaging and everything in between, through a daily feed.

As the digital space continues to evolve at a rapidly increasing pace, weve seen a growing need to help our clients stay on top of the latest innovations and trends, said Nicola Smith, VP Innovation. The report is a way for us to capture and share all types of innovative ideas, approaches, mediums and technologies things that matter not just to ad agencies and digital marketers, but to regular people in the context of their daily lives.

Moving the report to a daily feed inside of Flipboard was a natural way to extend the report and reach new audiences.

To receive the Innovation Report, iPhone and iPad, download the Flipboard app, and then scroll to the Featured ribbon to reach the Cool Curators section.

About Engauge (www.engauge.com)

As one of the nations largest independent agencies, Engauge leverages creativity and technology to connect brands and people. The agencys client roster includes Nationwide Insurance, InterContinental Hotels Group, the state of Georgia, Champion Spark Plugs, and Woodford Reserve bourbon. Engauge, which has offices in Atlanta, Columbus, Orlando and Pittsburgh, is a portfolio company of Halyard Capital.

http://www.engauge.com| Twitter: @engauge | Facebook: Engauge Page

Originally posted here:
Marketing Agency Engauge Lands Featured Slot in Social Magazine App Flipboard

SANTA MONICA, Calif.--(BUSINESS WIRE)--

GraphEffect, a social marketing software company, announced today that the company has been nominated by the Los Angeles Venture Association (LAVA) for the Hottest First Round Funding award at LAVAs 9th Annual Venture Awards. The LAVA Awards honor Southern Californias best start-ups and emerging growth companies. The winner will be announced at an awards dinner held on Wednesday, March 14th at the Fairmont Miramar Hotel in Santa Monica.

The GraphEffect team has been feverishly working over the past two years to redefine the social marketing landscape. As seen with our recent launch of GraphEffect 2.0, which combines paid, owned and earned media, we are helping companies better manage their social marketing initiatives and increase their returns, said James Borow, CEO of GraphEffect. Weve seen tremendous interest from the venture capital community, and are honored to be nominated by the community for a LAVA award.

GraphEffect develops software that provides solutions to the complex world of social marketing, by making the process simple, social and scientific. GraphEffect offers companies everything they need to collaborate on and execute paid media programs on social networks, like Facebook, from a single platform.

About GraphEffect

GraphEffect, a social marketing software company, enables companies to seamlessly integrate and manage their advertising and conversational marketing programs on a single platform. Large brands orchestrating multiple marketing agencies can use GraphEffect's collaboration tools to coordinate their efforts and measure bottom line impact. The company's software is designed to work with any current or future social media channel, with the first release focusing on Facebook. GraphEffect was founded in 2010, and is backed by venture capital firms Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures and Baroda Ventures. The company has offices in Los Angeles, New York and Chicago.

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GraphEffect Nominated for the “Hottest First Round Funding” Award by the Los Angeles Venture Association