Mediaboss Marketing

BOSTON C.J. Fair cracked a bit of a smile and then declined to answer the question. When asked about the difference in athleticism between Syracuse and Wisconsin, the SU sophomore wanted no part of that discussion.

Thats because there is no comparison. But Fair knew better than to create bulletin board material the day before the Sweet 16 matchup between the Orange and the Badgers.

Thursday night marks a date between two teams with polar opposite philosophies. Top-seeded Syracuse (33-2) has dominated teams this season by pushing the tempo and getting out in transition whenever possible. Wisconsin (26-9), by contrast, has the best scoring defense in the country and plays a methodical, slow-down game against its opponents.

Thus the battle over tempo becomes crucial, as each team will try to impose its very different style onto the other.

In the Big East we were able to play both (styles), SU guard Brandon Triche said. We had a few games playing in the 50s. A lot of teams tried to slow us down. I think the biggest thing for us is being able to rebound, try to speed them up a little bit as much as we can.

Bo Ryans team holds its opponents to 52.9 points per game this season, best in Division I and more than a full point of second-place Virginia.

Its a stark contrast from the points-happy team the Badgers face Thursday. All season long, Syracuse has run teams out of the gym with backbreaking stretches to blow games open. SU enters the game against Wisconsin scoring 74.5 points per game.

This isnt the first time weve faced a team like that, but obviously they are extremely good at (fast breaking) and extremely athletic, and they run with the best of them, Wisconsin forward Jared Berggren said. So we are going to have to do a good job of sticking to our system, taking care of the ball, getting good shots and thats the things that help us be successful.

Syracuse forward James Southerland said the Orange must be prepared to defend for at least 30 seconds on every defensive possession. Offensive efficiency is the trademark of Bo Ryans swing offense, and his point guard, Jordan Taylor, is as efficient as they come.

Taylor holds the best assist-to-turnover ratio in the history of NCAA basketball among players with at least 400 career assists.

Read the original post:
MBB | Orange will look to push tempo against patient Badgers team

I was hoping to have a very special guest on TUAW TV Live today, but that fell through... What that means, since I'm not really up for blathering by myself for a full hour, is that we're going to have an open mic day on the show.

If you'd like to state an opinion, make a fool of yourself, talk about the iPhone 6S, recite bad poetry about Steve Jobs, complain about your hot iPad, or plug a new app that you wrote last night in your sleep, send me your Skype handle (tuawsteve at gmail dot com) ASAP and I'll get you scheduled for a quick chat (no more than ten minutes) on the show.

As usual, I'll be starting the show at 5 PM EDT (2 PM PDT / 10 PM BST) sharp, and we'll take a few minutes to chat before the demos start. To join in on the chat and watch the live streaming video, drop by TUAW about five minutes before the start time to get your instructions on how to participate. If you're unable to join us for the show, remember that you can always subscribe to the video podcast and watch the show at your leisure in iTunes or any other favorite podcatching app. The past shows are also available on the TUAW YouTube channel.

The chat is now available as well on IRC: join us on server chat1.ustream.tv, chat room #tuaw-tv.

See original here:
TUAW TV Live at 5 PM EDT: Open mic day

Regular readers of John Chow dot Com know about the plethora of resources and tips on this site. I have been a fan of Johns since the beginning and I am happy to say I have gotten to know him on a personal level the past two years as well. While John is known as the blogger who makes money online by telling people how he makes money online, I am known as the blogger who makes money online by eating hot dogs online. Another big fan of Johns is Kirk Taylor, in fact, Kirk and I met through John. We were both Gold Pass recipients in Johns Affiliate Summit contest for ASW 2011. We have kept an open channel of online correspondence over the past two years and this year, at Affiliate Summit West 2012, we solidified our friendship and became business partners.

Both Kirk and I have entrepreneurial backgrounds, albeit in different industries, but we share the passion of the pursuit. We both like creating things out of nothing to create a business. After Affiliate Summit, Kirk started a website called The Shark Tank Blog. He noticed that posts about the Shark Tank TV show were getting a lot of page views and commentary on his personal site, so he spun it into a site based solely on the show. The site grew at a rapid pace due to the shows growing popularity and Kirks relentless SEO work in the WordPress platform. Before long, he realized he needed some help to keep the site moving forward, so he reached out to me.

Now both Kirk and I have similar skill sets. We can both build a WordPress site, SEO it up and create content, but within those skill sets are different levels of skill. Kirk is a whiz at SEO and I am a prolific writer. We realized that these are complementary skills for creating a high traffic website, so we decided to team up and go into business together with The Shark Tank Blog being our first joint venture. The site has blown up. We have upgraded our server capacity twice in a month due to the traffic spikes on show nights. We are ranking above the fold for many keywords- sometimes even higher than the ABC site about the show.

Teaming up with another blogger with complementary skills is a good formula for success, particularly if you need to build a site out quickly. Some people will outsource portions of building out a site, but we didnt need to because we have all the skills needed to be successful between the two of us. My typical day working on the Shark Tank Blog has me writing two to four posts a day, interviewing people who have appeared on the show, soliciting advertising sales, and assisting Kirk with SEO duties. Kirk spends his day mired in Meta descriptions and code while writing the occasional post and double checking the SEO on my posts prior to publication. There is a synergy here that is working.

Other bloggers can learn from this. I know how hard it is to do everything for a website; it is an overwhelming task at times (especially when you consider I run about a dozen sites). Often times, the lack of time can lead to undone tasks which can ultimately cost you in traffic, readership, and MONEY. Once a sites income justifies outsourcing, then you can take some burden off yourself, but up until that point, its comforting to know you have back-up.

I also know about leveraging traditional media as a means for boosting traffic. As the lines between traditional media (i.e. TV, Newspapers) blur in the online world, it has become more common for traditional media to reach out to expert bloggers for material and partnerships. While we dont have a partnership with ABC, we do, in a sense, partner with the entrepreneurs who appear on the show. We give them a platform to speak to fans and a channel to get their marketing message out. What more targeted place to get a marketing message to people who are fans of Shark Tank than a fan blog- especially a fan blog that ranks high for the keywords the entrepreneurs are trying to rank for?

I am a firm believer in spending as little as possible to get a website going, so having a like minded business partner is a fantastic way to grow a business. Through working together the past two months, Kirk and I have come up with other online projects we are embarking on. The success of our initial project together insures we will be able to hire people to assist with the build out of new sites.

So if you are struggling with putting it all together while building your online empire, you may want to consider teaming up with another blogger with complementary skills. You never know where you will find new team members either; it could even be in the comments section of JohnChow.com!

Rob Merlino is the Hotdogman and Kirk Taylor is The Serial Entrepreneur. They have started a business together creating niche sites and building websites for small businesses. They met on John Chow dot Com!

Read more:
How To Team Up for Blogging Success

VIRGINIA BEACH, Va., March 21, 2012 /PRNewswire/ -- Internet marketing company Customer Magnetism recently created a visual guide to the maximizing the new Timeline layout for business pages. Created by the company's Social Media Manager, the template aims to make it easy for businesses to adjust to the new Timeline layout.

Many companies have already jumped on the opportunity to switch to Timeline. Facebook plans to require all businesses to switch by March 31, allowing only limited time to make what for some companies will be major changes. As a leading provider of internet marketing services, Customer Magnetism was quick to adapt when Facebook rolled out the new layout, quickly converting its own Facebook page to Timeline.

"Customer Magnetism provides cutting-edge search engine optimization and internet marketing services. When Google, Facebook, Twitter or any other internet marketing player makes a change, we don't just adapt to it. We optimize it," explains Aaron Leslie, President of Customer Magnetism. The template clearly reflects the time Customer Magnetism has spent studying the new Facebook. It includes specific information about dimensions and other technical elements alongside recommendations and other useful tips.

The Facebook Timeline Cheat Sheet is available as a download from Customer Magnetism's website http://www.customermagnetism.com/seoblog/social-media/facebook-timeline-cheatsheet/ or as a quick reference: http://www.customermagnetism.com/FacebookCheatTemplate/facebook-template-cheatsheet-2012.jpg

About Customer Magnetism: Customer Magnetism (http://www.customermagnetism.com) provides search engine optimization, pay per click management, web development, social media management, and other internet marketing services to clients worldwide. Customer Magnetism emphasizes effective and ethical techniques that get results, and has consistently been recognized by industry publications as a leading internet marketing firm.

Here is the original post:
Customer Magnetism Helps Companies Optimize the New Facebook Timeline Brand Pages with Free Template

Written by Karen Kovacs Dydzuhn Wednesday, 21 March 2012 16:30

The proliferation of social media platforms is a by-product of ever-changing technology. Theres Facebook, Twitter, Google Plus, LinkedIn, and Tumblr, to name a few. However, Bill DeRosa, co-founder of Talking Finger, a social media marketing company, cautioned local business owners about utilizing social media unless theyre willing to invest time and effort.

The success of using social platforms depends upon how much you engage, DeRosa said at a recent business forum on social media marketing at Spadaccino and Leo P. Gallagher & Son Community Funeral Home. You have to be 100 percent committed.

Sponsored by the Power Network of the Monroe and Newtown Chambers of Commerce, DeRosas presentation was supposed to address the simple steps to social media, but he dispelled this notion at the outset of the morning workshop.

Not only do businesses need to commit to spending time on cultivating effective and appropriate social media platforms but they must also frequently post innovative and even quirky comments to keep people engaged.

In putting together a plan for social media, DeRosa recommended that traditional marketing tools, such as advertising, be integrated with a companys online presence.

DeRosa advised audience members to consider how their companies will use the data generated to build their businesses. When you build a synergy, social media creates a trust with traditional advertising and marketing, he said.

Clients get to know businesses through social media. In welcoming more than 50 business professionals to the workshop, Harriette Trevino, Power Network president and owner of Bulls Head Printers, said the networking group works because people like to do business with people they know, like and trust.

Building relationships

Read the rest here:
Local businesses receive tips on using social media marketing; 'You have to be 100 percent committed,' they are told ...