Mediaboss Marketing

Erin Everhart is the director of web and social media marketing at 352 Media Group, a digital marketing agency that also provides web and mobile app development. Connect with her on Twitter @erinever.

While the SEO game has changed drastically over the past months, one thing has remained fairly consistent: Its been driven by keywords -- keywords in your URL structure, your META tagging, your content, your links. Whatever way you slice it, keywords are everywhere in SEO.

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Even among Googles most recent algorithm updates -- Panda, Search Plus Your World and Venice, to name a few -- keywords remained relatively unscathed. But the upcoming update to move Google to semantic search technology, according to top Google Search executive Amit Singhal, is adding a whole new element to the game: the human element.

Semantic search uses artificial intelligence in order to understand the searchers intent and the meaning of the query rather than parsing through keywords like a dictionary. When you search now, Google gives you results based solely on the text and the keywords that you put in that search. Essentially, Google gives you its best guess.

When you use semantic search, Google will dive into the relationship between those words, how they work together, and attempt to understand what those words mean. Google will understand that their and theyre has two different meanings and when New and York are placed together, it changes the meaning.

Semantic search isnt a new concept. As early as 2008, search engines were popping up that focus on natural language over keywords. But were really only taking notice now because of Google. And Google is really only taking notice because of Siri and Googles response to Siri, Google Assistant, which will be out on Android devices later this year.

The support system of this semantic search will be Googles Knowledge Graph, a conglomerate of information aimed to answer possible queries that people will be searching for. Not only will Google understand what is being searched, Knowledge Graph will aim to give you more contextual information about it, not just a list of 10 other websites that could answer that question for you.

Keywords are easy to manipulate; intent, not so much. In order to rank well in semantic search, you dont just have to put your keywords in the right places, you have to figure out the actual meaning behind those keywords and create content around that specifically. That puts more emphasis on your keyword research.

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How Google's Semantic Search Will Change SEO

Personally, I have been in the SEO game for 8 years. In my short time in this field I have come across very few people that inspire my SEO theory and challenge the way I practice. A little under 6 months ago I met Jeff at a Seattle SEO Network event. Quickly I understood that Jeff was this type of person. Jeff Sliger told us stories of a new SEO tool that his team was building, RankFixer.com.

When he was describing the tool kit he mentioned said, Think SEOmoz tools for the person just getting into SEO. The seo tool industry is dominated by players like SEOmoz, Raven Tools, and SEO Power suite (just to name a few). These tools require a robust understanding of the industry and have a steep learning curve.

Picture this. Lets say youre the marketing director at a small company with 15 employees. Your boss comes up to you and pronounces you the new director of SEO. Your thought is, Eh..SEO?Whats that. RankFixer supplies the needed information in an easy to understand format that will allow this person to exceed in their new role as the director of SEO.

Easy to understand analysis Once the tool produces results it also displays easy to understand descriptions of what the numbers mean:

Content Analysis The content analysis shows the on page elements that are critical to SEO. Each element is paired with educational copy regarding why the elements are critical to SEO.

Link Analysis: The link analysis section pulls data from the OpenSite explorer API (among other APIs) presents it in an easy to digest manner.

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RankFixer.com Enters the SEO Tools Market

At midnight tonight, Jennifer Lawrence will officially become a mega-star, thanks toher lead role in The Hunger Games. It can be a dangerous thing, taking on the role of an iconic book hero, but Lawrence has handled it with aplomb, showing a poise that is built over years of experience. That's no lucky strike; while many are getting to know the actress for the first time, Lawrence has been at this game for nearly a decade. Here's a quick guide to her career, for the uninitiated.

Lawrence got her start when she was 14-years-old and convinced her mother to take her from their horse farm in Kentucky to New York City so that she could audition and meet agents (an audition for Twilight did not work out).

PHOTOS: Behind the Scenes of THR's 'Hunger Games' Cover Shoot

Soon, she got small roles -- a part in the TV movie Company Town and an episode of Monk in 2006, episodes of Cold Case and Medium in 2007 and 2008 -- and eventually, her efforts earned her a spot on the TBS sitcom The Bill Engvall Show, in which she played the comedian's teenage daughter, Lauren Pearson. That series ran for three seasons, 30 episodes overall, and launched her star.

"The Bill Engvall Show, I'm so grateful for it," Lawrence recently told Under the Radar Magazine. "I had so much fun on that show, and we all became like family. It funded my indie career, so I could do the movies that I want."

Engvall knew from the star that she'd be a star.

Of my favorite scenes that I did on that show, one of them was with Jennifer. I go back and watch it every once in a while," he told Kentucky's MetroMix last year. "We had a scene where she was mad at me and I had to go in and apologize to her. We had that nice dad-daughter moment. I remember (thinking), This girl's good.' She's got it; she's got what it takes. I think she'll be holding that statuette before she's done.

While still working on Engvall, Lawrence landed her first film lead, in 2008's The Poker House, as a teenager growing up in a troubled household in poor, 1970s Iowa. She won Best Performance at the Los Angeles Film Festival.

"I was young. I hadnt done anything else and so everything that I read I wanted to do," she said about the film in a 2009 interview. "But now that Im older and actually have a point of view and I can see what an amazing, brilliant script it is and how it grabs you and it has teeth and its real and its ugly and all the things that arent usually appealing really appeal to me."

She starred in another lauded domestic drama that year, The Burning Plain, playing a troubled teenager who accidentally murders her mother and her mother's boyfriend, then moves to Mexico. Charlize Theronplayed the older version of her character. Lawrence won theMarcello Mastroianni award for emerging actors at the Venice Film Festival.

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Jennifer Lawrence's Career Journey, From 'Bill Engvall' to 'Hunger Games' (Video)

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LONDON--(BUSINESS WIRE)--

The Making Money from Micropayments Report released today by top financial and professional services information provider, VRL, finds that revenues generated by utilising collective micropayments for virtual and digital goods is forecast to nearly triple by 2015.

The growth of broadband infrastructure and e-commerce coupled with the rise in social networks, social gaming, and virtual currency has led to a shift from face-to-face, physical payments to the monetisation of digital content, resulting in the emergence of new micropayment business models. Social gaming has been a key driver; between 2007 and 2009 online games with built-in virtual currency systems have proliferated with around 400 million active users on these platforms.

James Duckworth, Reports Editor, VRL Financial News comments: Growth in the micropayments industry continues to exceed expectations, and opportunities for providers to service this market are tantalising. Companies like PayPal have an opportunity to significantly increase their revenues and market share, and as a result may pose a serious threat to banks profitability. What is clear from this report is that there is genuine demand for a micropayments solution from the payments industry, particularly as a result of the growth in virtual currency, estimated at $5bn annually.

The Making Money from Micropayments Report is essential reading for businesses with a stake in capitalising on this increasingly valuable market. It contains case studies on companies already doing this successfully, including Facebook, Vodafone and Zynga, and examines the opportunities across data, music, software and services, which can be rapidly downloaded for a fraction of the physical price. The report further examines the business case for micropayments, emerging business models and examines payment card and service providers. It also looks at the rise of new payments services and user interfaces, and ultimately aims to quantify the micropayments opportunity.

For further details on VRL reports please email info@vrlfinancialnews.com or visit: http://www.vrl-financial-news.com/reports.

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VRL Knowledgebank - Digital Micropayments Grow Rapidly As Market Takes Off