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"Drop the i-word" is a campaign to stop using the word "illegal" in the immigration discussion.

By Miranda Leitsinger, msnbc.com

Whenever I write stories about illegal immigrants, I receive complaints that I should drop the i word (which is also the name of a campaign to end the use of the term illegal when referring to illegal immigrants).

In the interest of bringing this debate into the open, we solicited a few short opinion pieces from leading voices on immigration issues. We also asked the co-editor of the AP Stylebook, a key arbiter of word usage for journalists, to share his thoughts.

And we hope you weigh in in the comment section, too. Whats your take on the phrase illegal immigrant?

Word gamesBy Mark Krikorian, executive director of the Center for Immigration Studies, a Washington think tank that supports tighter immigration controls:

Courtesy of Mark Krikorian

Mark Krikorian is the executive director of the Center for Immigration Studies, a Washington think tank that supports tighter immigration controls.

"When the facts are against you, argue the law. When the law is against you, argue the facts. When both the law and the facts are against you, pound on the table."

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Drop the 'i' word? Debating the term 'illegal immigrant'

Spokane, WA (PRWEB) July 10, 2012

Recently Two Small Men With Big Hearts Moving Company selected Northern Cross Internet Marketing to provide all of its Website, Internet Marketing, and Search Engine Optimization needs.

Two Small Men is located in Surrey, BC and is North Americas largest independent moving network with over 40 locations across Canada and the United States, 200+ trucks, and over 200,000 customers.

Spokane is often called the biggest small town in America. Although its not unheard of for a small Spokane Business to land an international customer, it still doesnt happen every day.

Glen Buckler, CEO and Owner of Two Small Men With Big Hearts Moving, said, We selected Northern Cross Internet Marketing, LLC because of their unique strategy to internet marketing and their solid experience with moving and storage companies.

With the addition of Two Small Men With Big Hearts Moving, Northern Cross Internet Marketing, now has a customer base that runs all across Canada and the Pacific Northwest.

Northern Cross Internet Marketing, LLC helps local business owners to attract more customers and make more money. Their clients are all small business owners, who are managing local businesses, selling local products and services, to local customers.

This local emphasis is no mistake. As it turns out, local businesses selling to local customers have the most to gain from internet marketing, especially if their average life time value of a new customer is over $1,000.

That means those business owners in industries like, moving and storage, all professional services, roofers, assisted living, used cars, real estate, healthcare, etc. should seriously reconsider their internet marketing strategy.

Most of Northern Crosss clients are located in Spokane, Washington. So for business owners in the Spokane Washington area, Northern Cross can help with their Spokane SEO and Spokane Internet Marketing needs.

Excerpt from:
Small Spokane Business, Northern Cross Internet Marketing LLC, Lands Big International Customer

This article is written by a member of our expert contributor community.

Pick up any contemporary marketing book and you'd think that marketing has completed changed over the last few years. Online marketing, social marketing, conversation marketing, traditional marketing; there are so many angles, it is easy to feel like you are constantly behind the curve. So here is a back-to-basic approach that helps you focus on what you need to do to be successful.

The core of any marketing program entails only three goals lead generation, brand building, and thought leadership. You need to achieve all of these to some degree, so it is important that you understand the purpose of each marketing activity. Here is a short description of the three goals:

To make that hat trick happen, you could use any of these traditional or emerging techniques.

Event marketing:examples include exhibiting at a trade show, sponsoring a conference, or hosting a partner meeting. Although these are classic lead generation activities, I urge you to take a broader view. Think about how you can use an event to build your brand: run contests to generate fun, post infographics or give out ebooks to provide valuable information, or give away items related to your product or service. Just make sure these activities are closely associated with your brand and the image you wish to create. Hiring a magician might be good fun, but if it doesnt connect with your brand, dont do it.

I once worked at a company where the event manager hired two models to stand in our trade show booth. He brought a camera so he could take pictures of attendees with the models. We did get thousands of leads, but they were all junk. I am amazed at how many companies waste money at shows with such silly promotions. Another good idea is to secure speaking opportunities for company executives at industry events. Have them speak as experts, not as salespeople.

If they are willing to stay away from your brand, they can establish themselves as go-to people for information by sharing experiences, insightful anecdotes, or market trends. Just remember, the topic has to be related to your business. Getting hundreds of people to attend an event is worthless if the attendees cant tie the persons expertise to the companys business.

Pay-per-click advertising:examples include Google Adwords and advertising on Facebook or LinkedIn. This is a classic lead generation activity, but it can also be used to build the brand and create brand awareness. Many companies run contests or promotions using paid online advertising to get people aware of a new product or service.

Social media:examples include creating a blog, using Twitter to communicate with your ecosystem, or maintaining Facebook pages. This is one type of activity that very few companies get right. Social media channels are not usually good for lead generation. The worst abuse is sending out product messages by Twitter to followers several times a day. Its a major turnoff. Rather, these channels should be used to exhibit market expertise and highlight topics that interest your market ecosystem. Blogs are a wonderful way to tell a story in your own, unfiltered way.

Originally posted here:
How To Score A Marketing Hat Trick

Wikipedia once again is diving into Internet politics.

The free encyclopedia on Tuesday temporarily shut down access to most of its Russian-language site in protest of proposed legal action in Russia that it says would result in Internet censorship.

Visitors to ru.wikipedia.org on Tuesday saw a black censorship bar over the Wikipedia logo and a message asking them to imagine a world without free access to knowledge.

In January, Wikipedia shuttered its English sites for 24 hours in protest of anti-piracy laws that were being discussed in the U.S. Congress. That action was cited as evidence of a new wave of political power for the technology and Internet industries. Google and others joined in that protest, which essentially derailed two anti-piracy bills in the United States.

The Russian Wikipedia site compares proposed amendments to an "On Information" law to China's hyper-restrictive firewall. If implemented, the changes to the law could result in access to Wikipedia being cut off permanently, the group says.

"Lobbyists and activists who support the given amendments are claiming that they are directed exclusively against content like child pornography 'and the like,' but according to presented reports and statements, a prototype of 'The Great Firewall of China' will be created in Russia," Wikipedia says in a statement on its site, which was translated from Russian. "The practice of implementing existing Russian laws suggests a high chance of a worse scenario, in which access to Wikipedia will be denied across the country.

"Given the precedent, there's a good chance access to Wikipedia will be denied across the country."

The bills, according to news reports, would allow the government to blacklist certain websites. The aim, the government says, is to protect Internet users from harmful content like child pornography and websites that promote substance abuse.

"The Russian bill currently under discussion in parliament seeks to introduce a non-governmental Internet watchdog, which would monitor the Web for potentially harmful content and request hosting companies to restrict access to the marked pages," reports RT.com, a Russian news site that receives government funding. "If this is not done, the page would be blacklisted. The bill also has stricter provisions for parental guidance ratings for content."

The updates do not have universal support in the Russian government, the news site says. The country's information minister, for example, has "voiced doubt" about the changes, saying they would be difficult to enforce.

Originally posted here:
Wikipedia fights Russia web censorship

Following Google's high-profile spat with China over censorship in 2010, the company has been mostly candid about its disagreements with the country's Internet policies. However, those comments have usually been tempered by the silent understanding that China must be dealt with in some fashion. But in a new interview, Google executive chairman Eric Schmidt offers even more revealing insight into how the company views China and its future as a global technology player.

"I believe that ultimately censorship fails I personally believe that you cannot build a modern knowledge society with that kind of behavior, that is my opinion," Schmidt told Foreign Policy magazine. "I think most people at Google would agree with that. The natural next question is when [will China change], and no one knows the answer to that question. [But] in a long enough time period, do I think that this kind of regime approach will end? I think absolutely."

Schmidt's comments were made last week offstage during the Aspen Ideas Festival, an annual gathering of global scholars, artists, experts and business leaders held in Aspen, Colorado. Schmidt's comments come amidst China's newfound popularity as Silicon Valley's hardware manufacturer of choice. China has also enjoyed new global influence as a technology hub as its local brands such as Baidu, Alibaba, and Tencent rack up large chunks of market share in Asia versus Western competitors. But despite China's rise to tech prominence, Google's experience in the country has apparently changed the way it looks at the region.

"We argue strongly that you can't build a high-end, very sophisticated economy... with this kind of active censorship," Schmidt continued. "That is our view We believe in empowering people who care about freedom of expression."

This tension between China as a facilitator of tech innovation as well as the source of various human rights concerns was the focus of a recent Time magazine cover story titled "The Cult of Apple in China." Presently, China sales represent roughly 20 percent of the company's overall revenue, a staggering figure that has compelled Apple to become more aggressive in its efforts to cater to Chinese consumers while remaining sensitive to local human rights issues and factory conditions as the global community watches closely.

On the other end of the spectrum, Google's fortunes in the country appear nowhere near as robust. In fact, Schmidt extended his comments beyond the topic of censorship and painted a rather dark picture of China for the future.

"The evidence today is that Chinese attacks are primarily industrial espionage... It's primarily trade secrets that they're trying to steal, and then the human rights issues, that obviously they're trying to violate people's human rights," Schmidt said. "So those are the two things that we know about, but I'm sure that there will be others It's probably the case where the Chinese government will continue to make it difficult to use Google services The conflict there is at some basic level: We want that information [flowing] into China, and at some basic level the government doesn't want that to happen."

For more, see PCMag's Life Behind the Great Firewall of China slideshow below.

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Google's Schmidt Predicts End of China's Internet Firewall