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Debt crisis: as it happened, June 12, 2012

Spanish 10-year bond yields jump past 6.8pc, a 13-year high, as German Chancellor Angela Merkel warns that any funds for the country will be tied to reforms of its banking sector.

Spanish bond yields hit euro-era high of 6.83pc Merkel: Spain must reform banking sector in return for funds Cyprus 'asks Russia for 5bn loan' Osborne: most difficult decision was cutting 50p tax rate Fitch: Spain will 'significantly' miss deficit targets UK manufacturing falls by more-than-expected 0.7pc

= Latest =

20.46 That's it from our live blog this evening. We'll be back tomorrow. Log (Xetra: A0B9YJ - news) on to our financial crisis page for more.

Goodnight.

19.35 More from Mr Tsipras's news conference, where, according to AFP , he refused to take questions from the foreign media:

A process of peaceful revolution is underway [...] On Monday, the forces of internal corruption and global usury will stop writing (bailout deals) because our people are about to write history.

Alexis Tsipras gives a press conference at the in central Athens on Tuesday (Photo: AFP)

18.51 More fighting talk from Greece's leftist leader. Alexis Tsipras has insisted that Greece's bail-out deal would be "history" after Sunday's vote. He told reporters:

The bailout deal is already in the past. It will be history for good on Monday.

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Debt crisis: as it happened, June 12, 2012

Nashville Internet Marketing Tip – How To Get People To Read Your Emails – Video

11-06-2012 07:16 - FREE Quick Start Guide for Nashville business professionals. Nashville Internet Marketing Tip - How To Get People To Read Your Emails If you are not using email to market your Nashville business, you are missing out. Here are some tips on how I do it successfully.

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Nashville Internet Marketing Tip - How To Get People To Read Your Emails - Video

VIZERGY® Continues to be Industry Education and Thought Leader

13 June 2012

Jacksonville, FL (June 12, 2012) Hotel Internet marketing leader VIZERGY prides itself on the traffic and direct bookings it delivers to clients, but it also takes pride in the education it delivers to the industry. In addition to the company's consistently insightful blog, webinars and whitepapers, the company recently had a new Hospitality Sales and Marketing Association International (HSMAI) board appointment and is active with speaking engagements. Participating on a diverse group of boards and speaking has allowed VIZERGY to further expand its thought leadership and equip hoteliers with the knowledge they need to succeed.

While VIZERGY President and CEO Joe Hyman has been a mainstay on the HSMAI Digital Marketing Counciland is also helping develop HSMAI's Certified Hospitality Digital Marketing (CHDM) programand Corporate Director of Sales Nikki Hudson has participated on the Resort Marketing Advisory Board, Mark Klayman is new to this role. Klayman, a VIZERGY Director of Business Development, was recently appointed as a Board of Director on HSMAI's Central Florida Chapter. Mark brings extensive experience in digital travel marketing, expertise in both branded and independent hotel operations and intimate knowledge of the ultra-competitive Orlando area market.

His appointment will allow VIZERGY to provide insights to hoteliers in the company's home state. It also deepens the relationship between HSMAI and VIZERGY, as the two entities have partnered on numerous pieces of content and projects the past several years.

"We're excited to have Mark on our board, as he's a knowledgeable and experienced hospitality marketing expert right in our backyard," says Jeffrey Chase, President of HSMAI Central Florida. "We look forward to him sharing his insights on the latest trends in online marketing, so that our HSMAI member properties can stand out in such a competitive market."

In addition to Klayman's new board participation, VIZERGY has had a busy speaking schedule, including one recent event that benefitted students. Director of Business Development Denise Bina, a member of the HSMAI Arizona Chapter Student Relations Committee, recently spoke to hospitality students at Scottsdale Community College about the latest developments in hotel Internet marketing.

To keep up with VIZERGY's array of educational content for hoteliers, follow their blog. To request a speaker, contact their marketing team at william.b@vizergy.com.

For more information on VIZERGY and its services, please visit vizergy.com, call William Bellis at 904.389.1130 Ext. 171 or email william.b@vizergy.com. Join us on Facebook, Twitter and LinkedIn.

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VIZERGY® Continues to be Industry Education and Thought Leader

Social Marketing Campaigns – Video

11-06-2012 07:14 Developing social network marketing campaigns is the trend for businesses these days. The goal is to help marketers successfully leverage 3rd party resources to run social marketing campaigns effectively and cheaply. This is the same case for many people, small businesses and large corporations who start out with social marketing campaigns. Social network marketing can drive sales for you regardless of your brand! The right online marketing campaigns can engage audiences to drive online interaction, sales, and predictable ROI. The result is developing online campaigns leveraging the popularity of social networks to engage audiences based on existing value and social structures to create real, lasting impact that results in increased sales.

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Social Marketing Campaigns - Video

The power of integration: Making email marketing work with social media marketing

Just like the Twix chocolate bar advert states, Its All in the Mix when it comes to integrating email and social media. So, what can marketers do to create the right mix? How can the email and social media channels be successfully combined, like caramel and chocolate, to satisfy your audience? By Kara Trivunovic.

Its evident that consumers are changing the way they approach media, circumventing traditional marketing channels such as television and print media in favour of social media sites that provide easy access to information, advice and recommendations. While it is tempting to think of social media and email marketing as different channels that dont complement each otherand certainly dont have the potential to augment each other. Dont fall to the temptation. Email marketing and social media can work together, help to optimise each other, and drive additional revenue.

Ever since people began flocking to Facebook and Twitter, marketers have been trying to find ways to leverage social media channels to acquire new customers and convince existing ones to buy more. Giants in the retail space initially piloted the trend by offering exclusive coupons on Twitter and Facebook. Eventually this led to every major company having a Facebook page and Twitter feed, and email marketers began sharing links to their emails.

As consumers find it easier to plug into the life streams of others, they are spending more time interacting on a variety of levels from communicating their activities and commenting on those of others to sharing information that they deem helpful or entertaining. In essence, consumers are relying more on their networks to help determine whats worth their attention, and less on mainstream media.

This shift requires marketers to think differently about how they spread the word about their products and services. On the social web, consumers often tune out traditional third-party banner ads, instead focusing on the endless stream of personally relevant information being served up by their friends. Thats where the new discipline of social media marketing comes into play, which enables companies to identify their biggest influencers online and develop programs that entice them to share relevant information and promotions.

Making social media work with email marketing isnt automatic and its not easy. It requires careful planning and content management. Yesmany email service providers offer what they describe as social media integration and this works well for many people with smaller lists and smaller budgets. However, for the larger business with a bigger digital footprint, integration requires more effort plus a deeper and more detailed strategy. Want to know more about some proven ways to combine the power of email marketing with social media? Lets say youre a large company and you have a strong digital marketing platform that includes:

1,000,000 Facebook Likes

2,000 Twitter followers

4,000,000 email addresses

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The power of integration: Making email marketing work with social media marketing