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Panel: Social Marketing – Video

18-06-2012 16:04

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Panel: Social Marketing - Video

Buy Real Marketing Outlines 3 Strategic Social Media Guidelines for Branding

Ottawa, ON (PRWEB) June 19, 2012

Buy Real Marketing, a world provider of web 2.0 business applications, reveals three (3) strategic social media marketing guidelines that help them thrive and become successful online. With the several developments as of late, such as the client portal and the reseller program, the company is happy to share their business smarts that made them the no. 1 provider of quality followers, views and plays over the internet.

The company exemplifies the three strategic social media marketing guidelines:

Identifying of Goals

Buy Real Marketing believes in the power of customer insights. It is in knowing the market that a business will be able to formulate a potentially effective plan of action that bridges ideals to reality.

The company values the audience as much as it values the clients. The team at Buy Real Marketing is trained to perceive audience as prospects for the business, so it is imperative to know their wants and needs first. In that way, we can shape our strategies based on what they will be expecting from our services, discloses Business Development Managing Director, Jonathan Kennedy.

Developing a Plan for Each Social Account

Buy Real Marketing is a company solely focused on social networks and its shifting trends. Buy Real Marketing has a presence to all market-significant social networks such as Facebook, Twitter, YouTube, Tumblr, StumbleUpon, LinkedIn, Vimeo and SoundCloud. Developing a plan for each account is integral in reaching the right audience and encouraging them to buy Twitter followers, YouTube views, Vimeo views and SoundCloud plays.

Strategies employed on Facebook, may not work on Twitter or on YouTube. With this perception, the Buy Real Marketing team tasked to carry out social media marketing promotions crafted different strategies for each account that are patterned to the unique characteristics of each social network and to the people within it.

Engaging with Audience

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Buy Real Marketing Outlines 3 Strategic Social Media Guidelines for Branding

Google: Uptick in Censorship

Google exercised its belief in freedom of speech recently, turning down a censorship request by the Canadian government to remove a YouTube video showing a man urinating on his own Canadian passport.

"We received a request from the Passport Canada office to remove a YouTube video of a Canadian citizen urinating on his passport and flushing it down the toilet," the company revealed."We did not comply with this request," Google said.

Google releases fifth "Transparency Report," claimsmore information means more choice, more freedom

1,801,024 URLs requested to be removed in total

But gov't agencies top lists: In last half of 2011, U.S. gov't. agencies asked Google to censor 6,192 items

Number is increase of 718 percent vs. previous six-month period

But Google had to comply with others: The search giant claims it increasingly fields requests from government agencies trying to use their power to suppress political opinions and other material they don't like.

The details of the Canadian case were released in Google's semi-annual "transparency report" for the last half of 2011, released on Sunday. It was the U.S.-based company's fifthsince 2009, summarizing the company's responses to requests received from governments to remove links to web content alleged to be illegal, hateful, terrorism-promoting, or offensive -- an onslaught of requests that are only increasing, the company said Sunday.

"It's alarming not only because free expression is at risk, but because some of these requests come from countries you might not suspect -- Western democracies not typically associated with censorship," Dorothy Chou, Google's senior policy analyst, wrote in a Sunday blog post.

That comment may have been aimed at the U.S., where police prosecutors, courts and other government agencies submitted 187 requests to remove content from July through December last year, more than doubling from 92 requests from January through June.

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Google: Uptick in Censorship

U.S. leads Google censorship requests #thecircuit

Google censorship requests: The United States has asked Google to remove more items from its services than any other government in the world, the search giant revealed Sunday, showing that, in the past six months, the United States has requested the removal of 3,851 items. In second place? Germany, with 1,304.

According to a company blog post, requests from the United States have more than doubled in the past six months for an increase of 103 percent.

Takedown requests from the United States included those for the termination or removal of five YouTube accounts, 1,400 YouTube videos, 218 search results and a blog that allegedly defamed a law enforcement official in a personal capacity.

The report indicates that Google declined to comply to take down the blog post, the videos or the majority of the search results. The company did remove four YouTube accounts, which had around 300 videos, and 25 percent of the search requests.

Facebook to pay $10 million to settle sponsored stories suit: Facebook will pay $10 million in a settlement over its Sponsored Stories feature, which had some users up in arms about their privacy.

Details about Facebooks settlement with users over the social networks use of personal photos and likes emerged Saturday. As the Associated Press reported, some users said that Facebook has used their images for commercial activity. The social network said that the plaintiffs did not show that they were hurt by the feature.

The suit was settled last month, but the terms were not made public until recently.

Microsoft tablet: Microsoft is making a major announcement on Monday suspected to be the revelation of a brand-new tablet.

What, exactly, that tablet will be remains up in the air. The companys push toward Windows 8 has led to speculation that the company will show off its Windows RT tablets. Earlier speculation that Microsoft was going after the Kindle Fire cooled when Barnes and Noble told several media outlets that it would not be participating in the event.

Speculation, then, has centered on the possibility that the technology giant will venture into producing its own tablet hardware to take on Apples market-leading iPad.

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U.S. leads Google censorship requests #thecircuit

India: Google notes increase in censorship requests

Google said censorship requests from India rose 49 percent over the last six months of 2011, compared with January-June, as a debate rages over how to constrain hate speech and copyright violations without curbing legitimate political discourse.

On Monday, Google said that it had received 101 content removal requests from Indian authorities between July and December last year, asking it to delete 255 items from its websites, the Times of India reported. Just five of these requests were made by courts, according to the newspaper.

According to the Google data, the company was asked to remove 130 items, including 77 videos on Youtube, because they were deemed defamatory, the paper said. However, only 25 items out of the total 130 had been deemed defamatory by the court system.

Read about India's partisan debate over online censorship in "Meet the Internet Hindus" on GlobalPost.

Another 25 items, including 24 videos, were considered hate speech.

"This is the fifth data set that we've released. And just like every other time before, we've been asked to take down political speech," the TOI quoted Dorothy Chou, senior policy analyst, as writing on the official Google blog. "It's alarming not only because free expression is at risk, but because some of these requests come from countries you might not suspect Western democracies not typically associated with censorship."

As far as removing the content was concerned, Google said it complied with 80 percent of the requests received from Indian courts. But for requests made by police or other government agencies, it complied in only 26 percent of the cases. "For the six months of data we're releasing today, we complied with an average of 65% of court orders, as opposed to 47% of more informal requests," TOI quotes Chou as writing.

http://www.globalpost.com/dispatches/globalpost-blogs/india/india-google-censorship

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India: Google notes increase in censorship requests