Mediaboss Marketing

Odds are, the days of looking over your shoulder while aimlessly perusing Facebook at work could soon be over. With workplace use of popular social networking sites on the rise, a recent study suggests the number of large organizations blocking social media is on the downturn.

Researchers at Stamford, Conn.-based Gartner Inc. project that by 2014, fewer than 30 percent of large employers will block employee access to social media sites, compared to 50 percent in 2010. The number of organizations blocking all access to social media sites is decreasing by 10 percent each year.

Andrew Walls, research vice president at Gartner, said the projections are based on a collation of several outside surveys, as well as information gathered from Gartner clients.

One local expert said the trend holds true in Pittsburgh, where employers are increasingly allowing -- and even encouraging -- the use of social media during work.

"People used to go to the water cooler, and now they go to their social media site for interaction," said Chris Posti, president of Posti & Associates, a human resources consulting firm based in Green Tree. "I think it's really an enhancement of productivity when people can feel connected to others."

Ms. Posti said the amount of social media use in the workplace varies from industry to industry, and many area employers are adding clauses into employee handbooks that offer social media guidelines.

These guidelines can range from being required to be active on Facebook or LinkedIn, to the recommendation to operate two Facebook accounts -- one private and one public.

She added that if companies and businesses truly want to attract progressive, younger employees, they need to give serious thought to encouraging social networking while still remaining productive at work.

But that, in itself, may be the trick.

A 2011 study dauntingly suggests that work distractions, with social media at the forefront, are costing companies millions of dollars a year in lost revenue.

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Employers Continue Warming to Social Networking Usage

PHOENIX, AZ--(Marketwire -06/04/12)- A recent article from ABC News examines the benefits social networking sites have on locally-owned and operated businesses. The article uses the local economy of Springfield, Missouri to exemplify the advantages associated with social network marketing. Recently, General Motors pulled out of their Facebook advertising initiatives, citing that the popular social network had little impact on consumers. In contrast to this major corporation, many small businesses rely on social networking sites, including Facebook and Twitter, to drive up sales. To expose small business owners to these advantages, Dynamix7.com provides a collection of educational tools that focus on online marketing for local organizations.

The ABC story cites the success Mother's Brewing Company has had with implementing social network practices into its business model. Jeremy Wicks, marketing and sales director of the company, states, "Social media of everything we've done has probably helped grow this brand more than anything else we've done." In about a year's time, the local Springfield brewery has not only increased business, but has also established an identity.

Staxx is another business located in Springfield that has seen immense increases in boutique sales as a result of social networking strategies. Sales associate Tara Hamilton explains the store's presence on Facebook, "Customers will see [a product], they'll 'like' it, ask us to hold it back and call and pay over the phone." Taking these efforts to the next level, Hamilton says Facebook-driven sales account for 75% of the store's business.

Jeremy Wicks explains that part of this incredible success is engaging a company's online audience. In order to do so, a company must develop a specific marketing plan and maintain it. Mother's Brewing Company is a relatively new company, so its entrance into the social networking world has been a major part of the business' initial establishment. However, for companies that have been around for many years, local owners might have to learn how to incorporate these tactics.

Dynamix7.com is dedicated to exposing such tactics to its clients, by providing several educational resources. By allowing local business owners to learn these strategies on their own time, Dynamix7.com gives small establishments an opportunity to integrate social network marketing in a more organic fashion.

ABOUT:

Dynamix7.com is an online educational resource that offers a diverse curriculum geared toward online marketing strategies for local businesses. Through web-based video tutorials and other resources, Dynamix7.com focuses on boosting the success of small businesses by encouraging improvement in web design and social networking. The company believes that the online presence of small businesses is essential to creating a successful enterprise in today's society.

To learn more about the available courses, visit http://dynamix7.com.

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Dynamix7.com Teaches Local Establishments How to Benefit From Social Networking

Australian Press Council makes its ruling. Source: Supplied

The Australian Press Council has considered a complaint about material in The Daily Telegraph, Sydney, on 26 November 2011.

Front-page headings, "OPEN THE FLOODGATES - Exclusive: Thousands of boat people to invade NSW", were followed by two paragraphs which commenced Thousands of boat people will be released into Sydney's suburbs as the government empties detention centres.

Readers were then directed to articles running across two inside pages with one headline reading "Open the floodgates" and another reading "Detainee deluge for Sydney".

Anna Krjatian complained that the word invade was inaccurate, unfair and offensive because it portrayed asylum seekers and refugees as a threat to public and personal safety.

She also said that the words "open the floodgates" were inaccurate, especially as the number of asylum seekers could not conceivably reach levels which would justify such an extreme term and they would be only a very small proportion of all new immigrants each year.

The newspaper responded that the use of the terms such as open the floodgates and deluge were not inaccurate or unfair, especially as details about likely numbers of asylum seekers being released into the community were provided in the articles and readers could decide for themselves whether the words were appropriate.

It said the State Governments briefing note feared that government services would be swamped and unable to cope with the sudden influx. It did not seek to defend use of the word invade.

The Press Council has concluded that use of the word invade was gravely inaccurate, unfair and offensive because of its clear connotations of forceful occupation. According the complaint is upheld on this ground for what the Council regards as an especially serious breach of its principles.

The Council has concluded that use of the words open the floodgates and deluge were inaccurate and unfair.

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Press Council makes ruling

MOUNTAIN VIEW, Calif. -- Passware, Inc., a provider of password recovery, decryption, and electronic evidence discovery software for computer forensics, law enforcement organizations, government agencies, and private investigators, announces Passware Kit Forensic v11.7, which includes live memory analysis and subsequent decryption of MS Word or Excel 2007-2010 files. In addition, the new version instantly decrypts PGP Whole Disk Encrypted volumes and recovers passwords for Apple disk images.

Passware Continues as a Pioneer -- Decrypting MS Office Documents

In 2005, Passware pioneered instant decryption of Office files by launching Decryptum - an online instant decryption service for MS Word and Excel files up to version 2003.

With the release of MS Office 2007, Microsoft changed its encryption algorithm to AES, which made instant calculation of an encryption key impossible. "Until now, there had been no solution available commercially to crack MS Office 2007-2010 encryption in predictable time. Brute-force attack was the only method available," said Dmitry Sumin, president, Passware, Inc. "With our focus on live memory analysis, which makes instant recovery of MS Office encryption keys and the ability to use them to decrypt the documents possible, we continue to pioneer decrypting MS Office documents."

The latest version of Passware Kit Forensic includes live memory acquisition over FireWire and subsequent recovery of a file's encryption key - regardless of the password length and complexity. This method works if the target MS Word/Excel file was open on a seized computer at the time of its memory acquisition, or when the computer last went into 'sleep' mode.

Other memory analysis options provided by Passware include decryption of BitLocker, TrueCrypt, PGP, and Mac FileVault 2 hard disk images, and recovery of Mac user login passwords.

Security Professionals Continue to Safeguard Sensitive Data

According to Per Thorsheim, organizer of the "Passwords^12" conference in Norway and founder of Security Nirvana blog, "With the addition of instant Microsoft Office password recovery to an already impressive range of features, Passware takes a big step in the evolution of forensic tools. Where we previously could not recover passwords from document files with strong encryption, Passware now offers a solution for instant Office file password recovery in many situations. For forensics work, this is without doubt a very useful feature, and is probably the only solution of its kind in the market today."

Moreover, while these new enhancements may draw concerns from IT security professionals who wonder what effective encryption methods remain, Thorsheim continues, "As security professionals, it is once again time for us all to update our threat analysis, where existing and new configuration options should be considered for safeguarding sensitive and secret information. This applies to both hardware as well as software options, and should be analyzed carefully."

Product Demonstrations at CEIC 2012

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Decryption Software works with MS Office 2010 documents.

LONDON, UNITED KINGDOM--(Marketwire -06/04/12)- The end of the school year is just over the horizon, and students across the country are waving goodbye to freedom and opening the revision books. Summer study sessions can be tough, but the promise of a post-exam holiday is a great way to get through long hours of algebra and French grammar. There's a fantastic range of cheap holidays from Monarch available for June and July 2012, with a choice of popular destinations to reward hard-working students of all ages.

Greece

Tourists have been visiting Greece since the dawn of civilisation and it's easy to see why. Sunny beaches, clear Mediterranean waters, and a wealth of historical sites are the ingredients for a great summer holiday. The tranquil Greek islands are perfect spots to unwind after the stressful exam period, with Rhodes offering a host of exciting watersports to get the blood pumping after days locked away revising. Nature lovers can take peaceful strolls in the pretty countryside of Lefkas, Kefalonia and Corfu, whilst younger holidaymakers can dance the night away in Zante and Kos. Prices for a 7-night holiday to Rhodes start from just GBP 142 per person in June, whilst Corfu breaks in July are available from GBP 218.(1)

Balearic islands

Lying close to mainland Spain in the dazzling Mediterranean Sea, the Balearic islands offer a myriad of holiday experiences. Majorca holidays are ideal for beach lovers looking for great value accommodation and lively nightlife, whilst Menorca is home to quieter beaches and traditional Spanish villages. San Antonio in Ibiza is renowned as the clubbing capital of Europe, but San Eulalia, to the south east of the island, is the perfect spot for a relaxing family holiday. Grab a cheap break to Menorca now for just GBP 167 in June, or soak up the sunshine in Majorca this July from GBP 252 per person.

Canary islands

Tenerife attracts more British holidaymakers than any other destination, and is packed with fantastic modern facilities and attractions to help the memories of revision fade away. Lanzarote boasts one of the most spectacular volcanic landscapes on the planet, and visitors can explore the outstanding sand dunes on camelback. Gran Canaria's clean beaches and friendly resorts make it a great choice for a family summer holiday, whilst Fuerteventura offers a quieter experience for couples or older travellers. It's worth grabbing a late deal from Monarch, as prices for a 7 night holiday to Tenerife in June start from just GBP 217, and Lanzarote July offers beginning at GBP 263 per person.

Leading scheduled leisure airline, Monarch, provides low cost, high quality flights to over 50 destinations worldwide. Visit http://www.monarch.co.uk now to book your flight.

(1) All prices checked 01/06/2012

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The Best Post-Exam Cheap Holiday Deals With Monarch