Mediaboss Marketing

Adrian Dunham on his 1000 mile cycle ride

Rosa McMahon Tuesday, July 3, 2012 6:05 PM

For 25 years he has cut and styled the locks of the women of Norwich. Making the ladies look glamourous and boosting their self-esteem is all in a days work for Adrian Dunham.

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But instead of celebrating his 50th birthday with his family, he chose to cycle 1,020 miles round the Balearic Islands on his own, raising 14,000 for a breast cancer charity. And he even got a donation from rock band the Kaiser Chiefs on the way.

Mr Dunham, owner of The Gallery hairdressers on Waterloo Road, Norwich, completed the bike ride in three weeks from Mallorca to Menorca to Ibiza and finishing back in Mallorca with just a backpack.

He said: I cycled 65 miles a day, which was exhausting. I would turn up at Spanish hotels covered in sweat, but the Spanish people were so welcoming and hospitable. I started to go a bit mad and spoke to the bike regularly.

Read more:
Hair boss gets donation from Kaiser Chiefs adding to £14,000 charity total

03-07-2012 08:58 AnnMarie Walsh, Formerly homeless Individual and Advocate, Public Speaker, presenting at Mashable Social Media Day Chicago 2012: AnnMarie Walsh, Formerly homeless Individual and Advocate, Public Speaker, is the winner of 2012 Chicago Social Media Person of the Year, awarded by The Chicago Social Media Marketing Group:

Read more here:
AnnMarie Walsh presentation at Mashable Social Media Day Chicago 2012 - Video

Putting in too much time for too little return? You're not the only one. Here's what you're doing wrong.

flickr/ Thomas Hawk

Here's the third in my series where I choose a topic, pick someone smarter than me--which is a pretty easy task--and we trade emails.

The first regarded the best way to learn to be an entrepreneur, and the second how great leaders inspire followers.

This time it's the power--or, in my opinion, the lack thereof--of small business social media marketing. I went to the opposite end of the opinion spectrum and recruited Dave Kerpen, founder and CEO of Likeable Media and author of the NY Times bestseller Likeable Social Media. (Hey, go big or go home.)

The premise: The average small business owner does not get a sufficient return on social media efforts. Most put in too much time and resources for too little return.

Jeff:In specific instances social media marketing can work for a small business--very specific instances. Most of the time, though, the time spent falls into the "Well, you never know..." category.

It feels good and feels right but there's no quantifiable return. Anything over, say, an hour or so a week is a waste of time... you're better off spending that time on direct sales.

Dave: Let's assume, for a moment, that social media only serves a marketing purpose for a small business. Of course, this isn't true, but I'll get to that in a moment. Would you not have small businesses do marketing at all if it's not quantifying? Millions of businesses spend $3000/year on the Yellow Pages. Millions spend on direct mail, radio, and/or print advertising. A waste as well, Jeff?

See the article here:
Social Media Marketing: Why It's Not Working

2012-07-03 12:41

San Francisco - Twitter said in its first "transparency report" that the number of government requests for user information or to block content is rising in 2012.

"We've received more government requests in the first half of 2012, as outlined in this initial dataset, than in the entirety of 2011," Twitter's legal policy manager Jeremy Kessel said in a blog post.

The overwhelming number of requests came from the US, accounting for 679 of the 849 requests for user information. In 75% of the US cases, Twitter gave some or all information.

The largest number of Twitter users are located in the US.

After the US was Japan with 98 cases and Britain and Canada with 11 each.

Copyright violations

"One of our goals is to grow Twitter in a way that makes us proud," Kessel said.

"This ideal informs many of our policies and guides us in making difficult decisions. One example is our longstanding policy to proactively notify users of requests for their account information unless we're prohibited by law."

Twitter said it received 3 378 "takedown" notices so far this year for copyright violations and removed 38% of the requested tweets.

Read more from the original source:
Twitter: Government censorship rising

SHANGHAI, July 3, 2012 /PRNewswire-Asia/ -- STAR China Media Ltd and Puji Capital Limited have entered a joint venture partnership for the investment and development of international TV content for the STAR platform in China and other investment opportunities. The joint venture is to be named Puji Star Media Co., Ltd. based in Shanghai, China.

The venture will invest in internationally inspired TV content and advertising with particular interest in the Americas/Hollywood, Europe, Japan, Korea, and among others tailored for the local Chinese viewers onto the STAR TV's platform including various types of content made for TV and produced for the Chinese market. It shall also invest in opportunities to enhance the profile and value chain of STAR China in China and worldwide.

Mr. Tian Ming, CEO of STAR China, said, "Puji's vast experience in value creation for shareholders coupled with their strong international media network and platforms allows us to be well positioned to the tremendous opportunity that lies ahead for us in the China media market."

Mr. Michael Chien from Shanghai and Mr. Jotaro Nonaka from Japan, Managing Partners of Puji Capital said in a joint statement, "We are honored to partner with Tian Ming and his team who has turned STAR TV to a profitable company within a short time with his creativity and solid understanding to capture the passion of Chinese viewers and its commercial value. STAR China is a very distinctive TV platform that enjoys many content and distribution advantages over its competitors for China market. We believe that Puji Star Media will provide a very unique 'One Stop Gateway' for those who wish to optimize and maximize their business through STAR TV's vast coverage in the China market."

In the announcement of industrial statistic in 2011 by the State Administration of Radio, Film and TV, China's TV market experienced tremendous growth over the past years, with broadcasting revenues increasing US$15 billion in 2005 to US$37 billion in 2010 and enjoyed a 22% increase in 2011. The Chinese media, specifically television content, is growing at annual rate of 27% and producing US$19 billion dollars in 2011 of advertising.

ABOUT STAR CHINA MEDIA

STAR China Media, owned by powerful Chinese media investment fund - China Media Capital and News Corporation, is the only foreign channel that has the right to broadcast directly in China. Based on the international resources, STAR TV is tailor made to more than 100 million Chinese audience with mainly entertainment shows. It is broadcasting 24 hours a day in Mandarin Chinese.

http://www.xingkong.com.cn

ABOUT PUJI CAPITAL

Puji Capital is a Shanghai based investment and asset management firm with a focus in lifestyle, media, property, and consumer industries. Puji's unique and agile investment platform with control of strong capital resources via longstanding relationships with rich list Asian families, high net worth individuals, and institutional partners provides Puji as a valued strategic investment partner.

Go here to see the original:
STAR China Media Ltd Enters into a Joint Venture with Puji Capital Limited