Mediaboss Marketing

Internet marketing for plumbers training registration is now open at InternetMarketingforBeginners.com. This expert training is designed to help small and large plumbing companies to reach more clients online using brand new Internet marketing strategies.

Columbus, Ohio (PRWEB) October 23, 2012

The growth of national television shows related to home improvements is proof of the spike in interest in home improvements in the U.S. While upgrading the home exterior is one thing, professionals like plumbers are still required to handle water repairs and upgrades according to state building codes.

The increase of searches for plumbing related services in search engines like Google is one effort that is helping companies that appear at the top in search engines. Plumbing companies that are not appearing first in search engines could benefit from the Internet marketing training for plumbers that is now available.

Technology is helping to innovate the service industry online. It was just 10 years ago that most communication between companies and customers took place by phone. The Internet has helped to open new lines of communication. Some companies are now able to provide online quotes for repairs and other services.

Internet marketing strategies that are unique to the plumbing industry could help an individual plumber as well as a staffed company of plumbing specialists. Strategies like list building and email marketing are two to of the strategies now being taught by the Internet Marketing for Beginners website.

Lead generation is one of the largest expenses that plumbers can have during the course of business. The cost of finding new clients can be an expensive venture. While television and direct marketing do not apply online, there are new and improved ways that leads can be generated online.

The Internet marketing strategies for plumbers that are now taught at the Internet Marketing for Beginners website can be used by any plumbing company to build a qualified source of continuous online leads.

The expert training available from the InternetMarketingforBeginners.com website can now be accessed online and the signup page is available at this link.

About Internet Marketing for Beginners

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Internet Marketing for Plumbers Training Registration Now Open

Communications innovator and veteran, Jon Leland, has just released a new book, "Internet Marketing: 8 Key Concepts Every Business MUST Know" and now announces a four-part online course that will help small businesses get a handle on the complex and rapidly changing worlds of social media, search engine optimization, pay-per-click advertising, online video and much more.

Tiburon, CA (PRWEB) October 26, 2012

Leland says, I have never seen anyone put all of the most important digital pieces together so that small businesses are able to take effective action and make informed decisions as they move into the rapidly changing world of marketing online. He affirms that, yes, there are over-arching guiding principals for what Leland calls sustainable online marketing. And, yes, there are also differences between the various different kinds of Internet marketingfrom social media to SEO, and from pay-per-click advertising to video and the visual Web. Leland asserts, In order for businesses to be successful online, they need to understand these eight key concepts, but so far I have never seen them brought together in one concise package. Thats why I wrote this book and why I have developed the related online course.

THE BOOK

The value of this new book, "Internet Marketing: 8 Key Concepts Every Business MUST Know" is endorsed by leading social media author and consultant, Jay Baer, who said, Jon Leland has provided an extraordinarily useful guide that shows the ins and outs of the full breadth of the industry. A great primer and a must-read for anyone taking the digital marketing plunge.

The book is available as both a paperback and a Kindle file (readable on iPads, mobile devices and computers, as well as Kindles) via Amazon.com. See below for how to get the Kindle version for free. Click here for more information about the book including the Table of Contents

THE COURSE

This course will be delivered in four, one-hour sessions, all within one two-week periodstarting on Election Day, Tuesday, November 6th and ending Friday, November 16th. Inspired by the content of his book, Leland has titled this new course, Start with a Solid Foundation: Building on the 8 Key Concepts of Sustainable Online Marketing. It will be presented via the state-of-the-art online conferencing system, GoToWebinar and will include personal consultations for participants as well as recordings and additional reference materials. Click here for more information on the online course including a break out of the four-part course structure

FREE INTRO WEBINAR

Another small business marketing leader, author and consultant, Christy Strauch ( http://www.smallbusinesswarrior.com ) is presenting a free webinar introduction (also via GoToWebinar) on this coming Tuesday, October 30th at 11am PT. This one hour session is entitled, Demystifying Internet Marketing and Christy Strauch and Jon Leland will co-present. Free Internet marketing webinar online registration

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Internet Marketing’s Missing Links Revealed and Illuminated by New Book and Online Course

BOULDER, Colo., Oct. 22, 2012 /PRNewswire/ -- BlogFrog, (www.theblogfrog.com) the industry leader for influencer marketing technology, today announced Integrated Analytics capabilities for its Influencer Marketing platform. The analytics and reporting feature provides brands with an online dashboard that presents a comprehensive view of campaign effectiveness, real-time monitoring of influencer reach and content impressions and, most importantly, detailed analysis of social engagement. BlogFrog's integrated approach to influencer analytics provides brands with complete visibility into the influencer program along with the ability to create graphical reports, details on who read and took action based on the content, and traceability into how the content was shared across all social networks.

(Logo: http://photos.prnewswire.com/prnh/20120813/LA55465LOGO)

"Providing detailed analytics on social engagement allows brands to assess the value of campaigns, and gain new levels of insight on the impact of influencer content, how it drives desired action, and how and where it's being shared," said Raviv Turner, BlogFrog's Influencer Marketing platform product manager. "Raw data only tells a portion of the social influencer story, and we are very excited about this highly configurable online dashboard that delivers critical information for our growing roster of clients."

BlogFrog's Influencer Marketing platform helps brands identify and mobilize topic-based social media influencers (those who create content on blogs, Facebook, Twitter and other social platforms), initiate and distribute meaningful content that consumers find useful, and engage millions of target consumers from a single technology platform. It automates all aspects of an influencer marketing campaign allowing brands to initiate meaningful social conversations that increase awareness, drive engagement, support brand values and improve bottom-line results.

BlogFrog's Integrated Analytics supports the company's strategy to deliver the industry's most complete offering to engage with and activate key influencers from a single platform. Building on its existing measurement and reporting capabilities for reach and impressions, BlogFrog is moving from traditional reporting to active analytics whereby brands can "mix and match" various dynamics associated with an influencer marketing campaign. The Integrated Analytics feature looks at four measurement dynamics:

Share This: #BlogFrog Integrated Analytics for #Influencer Marketing platform gauges true campaign success http://www.theblogfrog.com #social #marketing

About BlogFrog BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi's Gluten Free, Horizon Organics and Random House. For more information please visit http://www.theblogfrog.com.

Media Contact: Christie Denniston Catapult PR-IR O: 303-581-7760 M: 303-827-5164 cdenniston@catapultpr-ir.com

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BlogFrog Announces Integrated Analytics And Reporting For Its Social Influencer Marketing Platform

Posted by admin in Lifestyle on October 26th, 2012 | no responses

Lake Tahoe South Shore Chamber of Commerce is partnering with Constant Contact to present a workshop Nov. 8 on the benefits of social media marketing and email marketing.

Attendees will be given real-world advice and knowledge that can be put to work immediately.

The morning is broken into three components, which may be attended separately. From 8-9am, breakfast at the Lake Tahoe Community College Creekside Caf. From 9-10:30am, Social Media Marketing Made Simple will cover the strategies and best practices needed to get the most out of your social media activities, including managing your time, measuring the return on your activities, and growing your business using the essential elements of the power of social media marketing. From 10:30am-noon, Grow Your Business with Email Marketing will help build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing.

The workshop will be presented by Karen Rice, Constant Contacts regional development director for Northern California.

The workshop cost is $10 for chamber members or $20 for non-members. The workshop and breakfast are at Lake Tahoe Community College in the Creekside Caf.

For more information or to register, call (775) 588.1728.

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Workshop to focus on social media and email marketing

Eighty-seven percent of business-to-business (B2B) marketers now spread their message through social media, according to a new report from the Content Marketing Institute (CMI).

CMI's 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report found that social media marketing outpaced company-written articles to become the most commonly used tactic for B2B marketers.

The report says that LinkedIn is the most popular social media platform for B2Bs with an 83 percent adoption rate. That percentage is up from a 71 percent rate last year. Facebook and Twitter came in second to LinkedIn with a tied adoption score of 80 percent.

In all, CMI says that B2Bs are using more marketing tactics than ever before. Tactics range from social media all the way to in-person events. According to the report, all tactics saw a rise in company adoption except print advertising, which stayed consistent from last year with a 31 percent adoption rate.

"We applaud [B2B] marketers for doing more and trying new tactics, although we must say we are pretty sure that throwing content at a customer is not the answer," CMI said in its report.

"But it's all part of the progress we are making as we evolve from marketing departments into what are starting to look like B2B publishing departments."

While social media has become a prime tactic for B2B content marketers, many B2Bs still wonder how effective the likes of Twitter and LinkedIn are. CMI reports that only 49 percent of B2B marketers think social media marketing is effective for their audience.

The marketers instead tended to lean toward the thinking that in-person events were the most effective way to spread their message. Sixty-four percent of B2B marketers said they thought in-person events were a very successful part of a marketing strategy.

Sixty percent of B2B marketers surveyed said they measure marketing effectiveness by web traffic statistics. Sales lead quality was another major barometer for effectiveness with 51 percent of marketers using it as a measuring stick.

Social media sharing is also becoming an important way to gauge marketing effectiveness. Forty-five percent of B2B marketers say they use social media-sharing statistics to find out if their marketing efforts were effective.

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Social Media Marketing Ranks As B2B Marketers’ Most Popular Tactic