Mediaboss Marketing

Communications innovator and veteran, Jon Leland, has just released a new book, "Internet Marketing: 8 Key Concepts Every Business MUST Know" and now announces a four-part online course that will help small businesses get a handle on the complex and rapidly changing worlds of social media, search engine optimization, pay-per-click advertising, online video and much more.

Tiburon, CA (PRWEB) October 26, 2012

Leland says, I have never seen anyone put all of the most important digital pieces together so that small businesses are able to take effective action and make informed decisions as they move into the rapidly changing world of marketing online. He affirms that, yes, there are over-arching guiding principals for what Leland calls sustainable online marketing. And, yes, there are also differences between the various different kinds of Internet marketingfrom social media to SEO, and from pay-per-click advertising to video and the visual Web. Leland asserts, In order for businesses to be successful online, they need to understand these eight key concepts, but so far I have never seen them brought together in one concise package. Thats why I wrote this book and why I have developed the related online course.

THE BOOK

The value of this new book, "Internet Marketing: 8 Key Concepts Every Business MUST Know" is endorsed by leading social media author and consultant, Jay Baer, who said, Jon Leland has provided an extraordinarily useful guide that shows the ins and outs of the full breadth of the industry. A great primer and a must-read for anyone taking the digital marketing plunge.

The book is available as both a paperback and a Kindle file (readable on iPads, mobile devices and computers, as well as Kindles) via Amazon.com. See below for how to get the Kindle version for free. Click here for more information about the book including the Table of Contents

THE COURSE

This course will be delivered in four, one-hour sessions, all within one two-week periodstarting on Election Day, Tuesday, November 6th and ending Friday, November 16th. Inspired by the content of his book, Leland has titled this new course, Start with a Solid Foundation: Building on the 8 Key Concepts of Sustainable Online Marketing. It will be presented via the state-of-the-art online conferencing system, GoToWebinar and will include personal consultations for participants as well as recordings and additional reference materials. Click here for more information on the online course including a break out of the four-part course structure

FREE INTRO WEBINAR

Another small business marketing leader, author and consultant, Christy Strauch ( http://www.smallbusinesswarrior.com ) is presenting a free webinar introduction (also via GoToWebinar) on this coming Tuesday, October 30th at 11am PT. This one hour session is entitled, Demystifying Internet Marketing and Christy Strauch and Jon Leland will co-present. Free Internet marketing webinar online registration

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Internet Marketing’s Missing Links Revealed and Illuminated by New Book and Online Course