Mediaboss Marketing

TORONTO--(BUSINESS WIRE)--

Sargas Capital (2FG:F),- announces development for portfolio company, Kontexto, a high growth leader in real time data collection and analysis for media organizations. Kontexto has announced that it has launched version 2.0 of publishflow(TM), a popular real time content analytics service trusted by digital media publishers around the world.

Publishflow(TM) 1.0 was released to global media brands in late 2010 and largely focuses on providing real time audience metrics and trends to web editors and content creators operating high traffic editorial websites. The version 2.0 upgrade fuses all the same valuable live audience data with live competitor, topic and social trending data to deliver the first complete real time content analytics service for digital media publishers.

After over a year working with best of breed international media brands, it became apparent that digital media publishers are seeking to move beyond just using traditional website analytics services to better understand their online editorial and monetization efforts.

The next step in order to remain relevant and competitive depends on collecting and analyzing vast amounts of off site data that can be coupled with on site data. Publishflow is built to make this happen effortlessly and cost effectively for digital media publishers.

'We are very pleased with the pace of innovation as well as the keen focus on monetizing products and services from the Kontexto development and marketing team. Innovation with revenue focus is a key factor to long-term success and credibility in this very competitive market. We look forward to Publishflow(TM) producing solid revenue streams as well as maintaining its position as market leader ', stated Sargas CEO, Jonathan Dariyanani.

About Sargas Capital:

Sargas Capital specializes in the acquisition, development and commercialization of technologies that have the potential to secure dominant market position in high growth industries. We look for technologies that are innovative, original, proprietary, scalable and that have a potential enterprise value, when commercialized, of EUR100 million or more. Sargas acquires early stage technologies and invests in their development and commercialization. We also enter into strategic partnerships to co-develop and finance game changing technologies. For more information, visit Sargas at: http://www.sargascapital.com/

About Kontexto:

Kontexto is a high growth leader in real time data collection and analysis for media organizations. Clients including Guardian Media Group, Postmedia Network, Bell Media, Abu Dhabi Media Corporation and Getty Images leverage the Kontexto platform to create business value by capturing, analyzing and visualizing large amounts of real time data. Publishflow(TM) is the company's real time content analytics service trusted by media brands around the world. It delivers live audience, competitor, topic and social media trending data to desktop and tablet devices. For more information please visit http://www.kontexto.com or http://www.publishflow.com.

Excerpt from:
Kontexto Launches Real Time Content Analytics Service for Media Brand

US authorities have recommended that two controversial papers describing a genetically-engineerd form of the H5N1 virus, commonly known as bird flu, can be published.

As we reported in March, The National Science Advisory Board for Biosecurity (NSABB) considered a paper by Dutch Scientist Dr. Ron Fouchier and recommended that it should only be published if it did not include the methodological and other details that could enable replication of the experiments by those who would seek to do harm.

That recommendation was made because the research in question explained how scientists had engineered the H5N1 virus into a form that could be transmitted aerially. Ferrets infected with the virus appear to have transmitted it to uninfected members of the same species merely by breathing on them.

Publication of research explaining how the virus was concocted, it was argued, could lead to the virus being weaponised. As that's just the kind of thing that someone wishing to unleash a pandemic would love to know, the US therefore asked the NSABB to consider whether the research should ever be published.

Scientific debate has since raged about dual purpose research that has potential health benefits but also has obvious security downsides.

The NSABB has now overturned its previous decision and now says, in a statement by Francis S. Collins, Director of the National Institutes of Health (NIH), that Fouchier's research and a paper by US-based researcher Dr. Yoshihiro Kawaoka can be published. The change has come after the NSABB evaluated additional data and assessed clarifications added to both document. The NIH now believes both pieces of research do not appear to enable direct misuse of the research in ways that would endanger public health or national security.

Science is yet to decide if it will publish Fouchier's research, as it awaits a ruling by Dutch authorities.

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US okays release of bird flu research

YANGON (Myanmar): Aung San Suu Kyi's opposition party refused to take its new seats in parliament Monday because of a dispute over one word in the lawmakers' oath, reported The Associated Press.

However, party officials played down the problem and said they expected it to be overcome by early May,

According to the report, the National League for Democracy party objects to phrasing in the oath that says they must "safeguard the constitution," a document they have vowed to amend because it gives inordinate power to the military and was drafted during an era of army rule. The lawmakers want the word "safeguard" replaced with "respect."

Analysts say President Thein Sein needs the opposition in parliament to show the world that his administration is serious about change in the Southeast Asian country, which was ruled by the military for nearly half a century.

Since last year, his government has overseen a wave of widely praised political reforms, including the April 1 by-elections that earned Nobel Peace laureate Suu Kyi a parliamentary seat after years of repression and house arrest.

Later Monday, the European Union is expected to announce the suspension of most sanctions against Myanmar for a year while it assesses the country's progress toward democracy. The United States and other countries also have pulled back on some sanctions.

Suu Kyi and 42 other elected lawmakers from her party were absent as the latest assembly session got under way in the capital, Naypyitaw, on Monday. The party had said it would not join until the oath issue was resolved.

Opposition spokesman Nyan Win told The Associated Press that he believed the dispute would be solved within 10 days, and other party officials have said there is support within Thein Sein's government to change the oath.

The party was "not disappointed" with its current inability to sit in the assembly, Nyan Win said. "We are cooperating with the government, so the problem will be overcome."

The report said the oath is in an appendix to the military-backed constitution, and it is unclear whether it can be changed without the approval of 75 percent of parliament. The subject was not on the agenda in Naypyitaw on Monday.

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Suu Kyi Party Refuses Myanmar Seats Over Oath Row

Posted: Apr 22, 2012 at 2051 hrs IST Bhopal NCW chairperson Mamta Sharma, whose remark that the word 'sexy' should not be taken in a negative connotation sparked a controversy, today said she had not withdrawn her statement and "stands" by it.

"I have not withdrawn my statement and I stand by it.

With time, the meaning of such words also changes," Sharma told reporters on the sidelines of a programme organised by an NGO here.

"Today nobody can watch television programmes at home with his/her family, but nobody said anything about it," she said.

Sharma also said she did not endorse West Bengal Chief Minister Mamata Banerjee's announcement of launching a news channel and a newspaper.

The NCW chief had drawn the ire of women's rights activists over her remark at a function in Jaipur in February, that the word "sexy" meant "beautiful and charming" and should not be taken in a negative sense.

"I was positive in my approach so I said that. One should take it in a positive sense," she said.

Earlier, referring to rising instances of crime, Sharma said that Madhya Pradesh and Uttar Pradesh are the only states in the country where "maximum" atrocities are committed against women.

The state government's ignorance on this issue was "highly unfortunate", she said. About the programme, she said about 400-500 women have highlighted the various crimes, including rape, committed against them and NCW had taken a cognisance of the same.

The National Commission for Women will write to the Madhya Pradesh Chief Minister, chief secretary and the DGP asking them to ensure that appropriate action is taken in this regard, she said.

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Stand-by-my-statement-on-the-word-sexy-NCW-chief

DISPATCHES FROM AMERICA Word order By Lewis H Lapham

I speak Spanish to God, Italian to women, French to men, and German to my horse. - Emperor Charles V

But in which language does one speak to a machine, and what can be expected by way of response? The questions arise from the accelerating data streams out of which we've learned to draw the breath of life, posed in consultation with the equipment that scans the flesh and tracks the spirit, cues the ATM, the GPS, and the EKG, arranges the assignations on Match.com and the high-frequency trades at Goldman Sachs, catalogs the

Why then does it come to pass that the more data we collect - from Google, YouTube, and Facebook - the less likely we are to know what it means?

The conundrum is in line with the late Marshall McLuhan's noticing 50 years ago the presence of "an acoustic world", one with "no continuity, no homogeneity, no connections, no stasis", a new "information environment of which humanity has no experience whatever". He published Understanding Media in 1964, proceeding from the premise that "we become what we behold," that "we shape our tools, and thereafter our tools shape us."

Media were to be understood as "make-happen agents" rather than as "make-aware agents," not as art or philosophy but as systems comparable to roads and waterfalls and sewers. Content follows form; new means of communication give rise to new structures of feeling and thought.

To account for the transference of the idioms of print to those of the electronic media, McLuhan examined two technological revolutions that overturned the epistemological status quo. First, in the mid-fifteenth century, Johannes Gutenberg's invention of moveable type, which deconstructed the illuminated wisdom preserved on manuscript in monasteries, encouraged people to organize their perceptions of the world along the straight lines of the printed page. Second, in the nineteenth and twentieth centuries, the applications of electricity (telegraph, telephone, radio, movie camera, television screen, eventually the computer), favored a sensibility that runs in circles, compressing or eliminating the dimensions of space and time, narrative dissolving into montage, the word replaced with the icon and the rebus.

Within a year of its publication, Understanding Media acquired the standing of Holy Scripture and made of its author the foremost oracle of the age. The New York Herald Tribune proclaimed him "the most important thinker since Newton, Darwin, Freud, Einstein, and Pavlov." Although never at a loss for Delphic aphorism - "The electric light is pure information"; "In the electric age, we wear all mankind as our skin" - McLuhan assumed that he had done nothing more than look into the window of the future at what was both obvious and certain.

Floating the fiction of democracy In 1964, I was slow to take the point, possibly because I was working at the time in a medium that McLuhan had listed as endangered - writing, for The Saturday Evening Post, inclined to think in sentences, accustomed to associating a cause with an effect, a beginning with a middle and an end. Television news I construed as an attempt to tell a story with an alphabet of brightly colored children's blocks, and when offered the chance to become a correspondent for NBC, I declined the referral to what I regarded as a course in remedial reading.

The judgment was poorly timed. Within five years The Saturday Evening Post had gone the way of the great auk; news had become entertainment, entertainment news, the distinctions between a fiction and a fact as irrelevant as they were increasingly difficult to parse. Another 20 years and I understood what McLuhan meant by the phrase, "The medium is the message," when in the writing of a television history of America's foreign policy in the twentieth century, I was allotted roughly 73 seconds in which to account for the origins of World War II, while at the same time providing a voiceover transition between newsreel footage of Jesse Owens running the hundred-yard dash at the Berlin Olympics in the summer of 1936, and Adolf Hitler marching the Wehrmacht into Vienna in the spring of 1938.

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Word order