Mediaboss Marketing

Earlier, we reported that author stats in Webmaster Tools have gone MIA. Its missing because of a bug.

A Google spokesperson tells WebProNews, Weve currently disabled the experimental Author stats feature in Webmaster Tools Labs as we work to fix a bug in the way stats are attributed.

There were some complaints about the features disappearance in the comments section of a Google blog post discussing rich snippets updates. One reader wrote:

I went to check my Author Stats, under the Labs tab in Google Webmaster Tools. GONE!

Anyone else?

In the past, they only gave me credit for about 50% of the pages that I have fixed up with Google-required special authorship tags, according to their specifications.

At the bottom of the Labs page, their disclaimer prevails

Webmaster Tools Labs is a testing ground for experimental features that arent quite ready for primetime (sic). They may change, break or DISAPPEAR AT ANY TIME.

Nothing about the probably of return, however. (sic)

The timing of this was rather coincidental for me, as I just wrote a long piece about the benefits of authorship (for both users and Google), and talked about the feature.

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Google Author Stats In Webmaster Tools Disabled Due To Bug

In parts one and two of our series on conducting SEO site audits, we looked at how to price and scope your SEO audit as well as questions to ask, accounts to gain access to, and tools to have at your disposal.

In this section I want to look at the overall approach an SEO takes in putting together an audit, as well as some presentation items like formatting and report layout.

There are some strong arguments to be made that you might want to be somewhat guarded or careful with the information you give away in an SEO audit, but as I pointed out in the last post in this series, my personal approach to executing an SEO audit is to:

be completely sales-agnostic: I want to charge appropriately for the value Im delivering, so that the audit itself is a valuable project that Im not relying on as a lead-gen tool or loss leader. This allows you to make completely unbiased recommendations about what to outsource, what to keep in house, etc. By charging fairly for your services you mitigate the risk of giving away value (youre charging for it, after all) and you also position yourself as an expert who does good work, which is a better sales pitch than under-delivering and offering to bridge the value gap for a price after the fact.

This doesnt mean that you do an unreasonable amount of work and put your business at risk: it just means that you charge a fair price for your time and expertise, and then generate the best, most complete document possible. My suggestions here and in the next section will assume that this is the general approach to the auditing process that youre taking.

First, as a general rule with SEO audits I find it best to assume your reader has a limited knowledge of SEO unless you know otherwise. As I mentioned in section two of the series, if you know for a fact that the only one poring over your audit will be a savvy SEO, you can adjust your audit accordingly and not over-explain or come off as patronizing, but if youre not entirely sure, the document is likely to be read by folks with a range of SEO expertise, etc. I think its valuable to educate throughout your audit dont just make a recommendation, explain why you made the recommendation and how it will help their business.

One positive here is that as you start to do multiple SEO audits, youll have some explanations you can re-use. I like to start various sections of the report with an explanation of what Im trying to accomplish with my recommendations. This doesnt mean I need to explain the history of keyword research or copy/paste a Wikipedia-style synopsis in the keyword research section, but it does mean I want to help he client understand why Im making the recommendations Im making. Heres an example of a summary of the logic behind recommended keyword strategy:

We want to identify the terms that represent the best balance of these three factors, and in some cases exploit inefficiencies in one or multiple areas (ie if competition is low in areas with low volume but high likelihood to convert that may represent an opportunity even though search volume isnt high).

The intent here is to help the client understand the thinking behind the recommendations so they can intelligently implement them.

If youre recommending a site-wide, systemic change its helpful to go beyond simple statements of what youre suggesting and use hard and fast examples. For instance lets say you want to recommend to the client, who sells widgets, that they not just use their company name as the title tag on every page of their site, and rather create title tags that dynamically insert the product name into the title tag. Rather than just writing this out, give them a real-life example:

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An SEO’s Guide to SEO Audits Part 3: SEO Site Audit Approach & Layout

DORAL, Fla.--(BUSINESS WIRE)--

If landing on page one of a Google search for plumbers in your city remains a top priority, Plumber SEOs new book can help. The company helps contractors acquire search engine page one placement within their markets. Plumber SEOs new book The Complete Guide to Internet Marketing for Plumbing Contractors offers a comprehensive manual detailing how contractors can effectively position their plumbing business online.

This book provides readers with a detailed action plan for increasing a plumbing companys online visibility. The 20 chapters encompass a range of SEO core functions, such as using frequently searched keywords and social media marketing, and distills these broad principles into clear step-by-step instructions proven to garner results in web search results placement.

"We wanted to provide a solution to the most common problem affecting all contractors - how to make sure new clients can find their business fast online, and before finding their competitors," Dean Iodice, social media consultant of Plumber SEO, said. "Our conversations with contractors revealed a common theme. Most of our clients ran ads in the Yellow Pages religiously for years, but as Google, Yahoo! and other search engines evolved as a more popular and effective resource for researching and contacting local service providers, phone book advertising wasnt generating the same number of leads it used to. Contractors recognized online presence was vital to the survival and growth of their business, but they didnt understand what they could do to change their current status online. Our goal is to explain how search engine optimization works and how readers can increase their Internet search result ranking to dominate the online search engine real estate within their market.

With more than 25 years of experience in online marketing, Plumber SEO executes online marketing and SEO functions on behalf of plumbers, HVAC contractors and other contracting businesses nationwide. The firm helps obtain Google search page one placement and strictly honors a no-competitor agreement, working with no more than one contractor in each market. For more information, call Dean Iodice or Josh Nelson at 866-610-4647 or visit PlumberSEO.net.

The Complete Guide to Internet Marketing for Plumbing Contractors is available for $14.99 on Amazon.com.

Note to editors: Images of the book cover and authors are available.

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SEO Expert Publishes Book for Plumbers

SCOTTSDALE, AZ--(Marketwire -04/17/12)- Capital Group Holdings, Inc. (Pinksheets: CGHC.PK - News) today announced that its wholly owned subsidiary, One Health Pass, Inc. entered into a joint marketing agreement with Arizona Based Alliance Urgent Care, LLC whereby both Companies would work together to increase each other's customer base.

Under the terms of the agreement Alliance Urgent Care will pay to One Health Pass, Inc. $190,000 in a joint marketing effort to include cable television advertising and Internet marketing as part of its intended roll-out of its telemedicine services. In exchange, OneHealthPass agreed to accelerate its entry into the Arizona Market as soon as the two companies have completed their joint advertising creative elements.

Erik Cooper, CEO of Capital Group Holdings and President of OneHealthPass, stated, "We are proud to be associated with a progressive local Urgent Care player of Alliance's stature that has 6 locations, with more on the way. OneHealthPass customers in Arizona will benefit from the availability of quality, low-cost urgent care services throughout metro Phoenix."

Dr. Michael Blumhoff, CEO of Alliance, commented, "We believe strongly in quality of OneHealthPass telehealth services and their ability to raise brand awareness of Alliance Urgent Care Centers." OneHealthPass and Alliance have already begun working together and expect to begin marketing in Arizona shortly.

Now that OneHealthPass and Alliance Urgent Care are strategic partners, Capital Group Holdings is looking to add additional partners and adding new board members to support its vision of OneHealthPass, backed by brick and mortar clinics to market quality, timely and low-cost medical care for everyone.

About Capital Group Holdings:

Capital Group Holdings, Inc. is an acquirer of fundamentally-sound companies that are market accepted, scalable and demonstrate a quantifiable value proposition. Our focus is Health and Wellness organizations that have a strong market presence, brand awareness and talented and dedicated management teams with the potential to achieve exceptional performance over time. Capital Group Holdings lends its operational support, management approach and financial resources to these companies to achieve improvements in both bottom-line growth and positioning in the marketplace. http://www.capitalgroupholdings.com

About Alliance Urgent Care:

Alliance Urgent Care, LLC is a rapidly growing, privately owned, progressive urgent care organization in Arizona. Using state of the art technology, a virtually paperless environment and electronic health records (CCHIT certified) coupled with caring Doctors, board certified providers and staff, Alliance is able to consistently beat the national average for patient wait times. Alliance maintained a nearly 100% patient satisfaction rating throughout 2011. For patient convenience we provide on-site lab testing and x-ray imaging. Alliance accepts credit cards (Visa, MasterCard and Discover) as well as all major insurance providers including; Aetna, Blue Cross/Blue Shield, Cigna, Medicare and Medicaid, United Healthcare, TriCare, Banner Health Plan, Arizona Foundation, HealthNet, and many others. Alliance, though internally funded, has grown from 1 clinic in 2007 to 6 presently and plans to open additional clinics in the next 12 months, all conveniently located in the Phoenix, Arizona Metropolitan Area. Alliance plans to bring its unique brand of speedy, caring, patient friendly clinics to other states in the near future. http://www.AllianceUrgentCare.com

About OneHealthPass

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Capital Group Holdings Announces Marketing Agreement Between OneHealthPass(TM) and Alliance Urgent Care, LLC

NEW YORK--(BUSINESS WIRE)--

Inuvo, Inc. (NYSE Amex:INUV), an Internet marketing and technology company specializing in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites, announced a reminder today that it will host an interactive web conference with the investment community on Wednesday April 18th 2012 at 4:30 p.m. (EDT). The Company will discuss its 2012 strategy as well as provide a PowerPoint presentation. Any interested parties that wish to participate should follow the instructions below.

Conference Call Details:

Date: Wednesday, April 18th, 2012

Time: 4:30 p.m. Eastern

Participant Dial-In: (877) 941-2068

International Dial-In: (480) 629-9712

Link for Webcast: http://public.viavid.com/viavision/register.php?id=130734&stylesheet=viavid

Click on Enter as a Guest, then enter your name and click on Enter Room

In addition, the call will be webcast on the Investor Relations section of the Company's website at http://www.inuvo.com, where it will also be archived for 45 days.

Follow this link:
Inuvo to Host Live Interactive Web Conference Call April 18th at 4:30 EDT