Mediaboss Marketing

MOUNT VERNON, N.Y., April 26, 2012 (GLOBE NEWSWIRE) -- Key Digital is excited to announce that it will be holding an exclusive press event on May 7th, 2012 for Compass Control(R). Compass Control(R) represents the first fully integrated major control system built from the ground up to use Apple's iOS 5 devices -- iPad(R), iPhone(R), and iPod touch(R) -- as its backbone.

The press event will begin at 10:30 AM with a tour of Key Digital's facilities at their Mount Vernon, NY headquarters. The formal press introduction to Compass Control(R) will begin at 11:00 AM and will end at 12:30 with a lunch for members of the media. Directions to Key Digital's headquarters can be found by clicking on this text. Members of the press wishing to attend the Compass Control(R) release event can click here.

Key Digital(R) in conjunction with Compass Control's Compass Alliance Partners (CAP) has created a fully integrated control system with driver support for hardware from the following brands: Aprilaire, Boston Acoustics(R), ClearOne(R), Denon, Furman, ICRealtime Security Solutions(R), iPort(R), Key Digital, LG, Lutron(R), Luxul, Marantz(R), MechoSystems, Onkyo(R), Panamax, Primeview, Russound(R), SurgeX, and Wolfvision(R). Combining the knowledge and expertise from the different CAP brands has allowed Compass Control(R) to develop into a complete turnkey residential or commercial control solution.

Compass Control(R) has the ability to control devices via RS-232, IR, or via TCP/IP. This new control system provides installers with bi-directional IR, two-way RS-232 with feedback, and two-way TCP/IP control for unlimited flexibility and maximum compatibility with new or existing devices. Compass Control(R) also provides control via relays and sensors demonstrating its nature as a powerful integration tool. When programming the system via the Compass Navigator(R) PC editor software, installers are given three separate database managers to make programming faster than traditional control systems. Compass Navigator(R) also enables installers to edit command code sets which allows Compass Control(R) to be tailored to each and every system installation.

Come see today why Key Digital(R) and CAP are the Experts in Digital Video Technology and Solutions. For more information please visit or http://www.keydigital.com. For more information on Compass Control(R) please visit http://keydigital.com/compass. The official press launch for Compass Control(R) will be held at Key Digital's Mount Vernon, NY headquarters on May 7th, 2012 -- for more information click here. Key Digital(R) will be displaying Compass Control(R) at InfoComm 2012 -- for more information click here or visit us at Booth #C5438. Also please download the Compass Control(R) demo app by clicking here.

Files accompanying this release are available at: http://media.globenewswire.com/cache/20033/file/13512.jpg

The Key Digital logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12615

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Key Digital to Hold Press Event for Official Launch of Compass Control(r)

W hat is a social network? If you look up the definition of network, you will find it is a group of interconnected people or things. And that is exactly where we are now.

Let me back up. When we first discovered electricity, it opened limitless opportunities for communication. Starting from the phone, and on and on. Today we live in a world where anything we want posted or watched can be seen by millions in a matter of seconds. Now think of the sheer power we all hold.

For example, remember the show TRL? The MTV show was the best way in the early 2000s for artists to promote their music and get in touch with their fans. Then MySpace, Facebook and Twitter came and rendered the show useless because people can promote their stuff through computers.

Those are some of the positives of this network, but is it really social? What I mean is, doesnt it feel that with all this accessibility to one another we still seem isolated from one another?

When people didnt have phones and they wanted to talk to someone, they got up and walked to the persons house. Now when people want to do something, they call the person or text a message. It takes away a bit of the social part of the so-called social network.

So is it just a network that gives people the illusion of communication when its really just more isolation (I know tone it down over-thinker, but thats just an extreme viewpoint I wanted to through out there). What the network is going to evolve to next I have no idea (hopefully teleportation machines that beam us where we want to go like an email), but who knows? If youre still reading and havent moved on to the next page (thanks), you might have noticed I just showed the negative effects of the social network. Everyone knows the positives because we use it every day. You have to look at it from both sides.

So next time youre on Facebook, Twitter or whatever else is included in the social network, think about where its going and if it will benefit us? Or will it set us back?

Max Fisher is a junior at Leonardo DaVinci High School.

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Is social networking good or bad?

ISTANBUL--(BUSINESS WIRE)--

Wrapp, the first company to make gift cards a social networking experience that drives in-store and online sales for retailers, is now in the final stages of pre-launch activities with some of Turkeys most popular merchants.

Wrapp makes it fun and easy for consumers to give, receive and redeem gift cards using mobile devices or the Web, and allows their Facebook friends to contribute to the presents.

For merchants, Wrapp is a proven customer acquisition and retention platform for conducting discount-free performance-based campaigns. With Wrapp, retailers use friend-to-friend marketing to drive highly targeted in-store and on-line sales, and get real-time access to aggregated campaign and customer demographic data.

On your birthday or important events, family and your closest friends used to call or they sent a text, said Cem Kemal Mimarolu, Wrapps country manager for Turkey. Now you get hundreds of notes on your wall or timeline from well wishers, because Facebook reminds us, and has made it really simple to celebrate our friends. Wrapp is here to make it just as simple to give a gift of real value.

Wrapp began its unique form of social gifting in Sweden in last November. In January this year Wrapp received $10.5 million in Series A funding from Greylock Partners and Atomico resulting in LinkedIn co-founder Reid Hoffman and Skype co-founder Niklas Zennstrm joining Wrapps board of directors. In March Wrapp took its service to Norway and the U.K., and earlier this month opened offices in France, Germany, the Netherlands, Taiwan, Japan, and Australia.

Consumers love Wrapp because it lets you keep gift cards in your phone, so theyre always handy when you see something they really want buy, said Hjalmar Winbladh, Wrapps CEO. And retailers love Wrapp because were giving them a new and innovative way to leverage the power and trust that exists between friends what we call friend-to-friend marketing and for a fraction of the cost of traditional and online advertising, promotion or customer acquisition. Wrapp is classic win-win.

During the last four months more than 170,000 Wrapp active users have given their Facebook friends over 1.4 million free gift cards that could be redeemed in stores operated by nearly 60 top retailers in Europe.

Participating merchants report that each sale averages four to six times the value of the free gift card they let Wrapp users give to their friends.

Wrapp was founded last year by Winbladh and a small team of entrepreneurs, including Andreas Ehn, Spotifys first chief technology officer; Magnus Hult, who played a key role in building Spotifys original technology and platform; Aage Reerslev, founder of mobile browser maker Squace; Leo Giertz, founder of Barefoot Hackers, one of Swedens most acclaimed iPhone development shops; Carl Fritjofsson, strategy advisor to Groupon.se; and Fabian Mnsson, former CEO of H&M and Eddie Bauer, who now serves as Wrapps chairman.Winbladh co-founded Sendit, the first mobile Internet company, where he served as CEO, and took it public in 1997, before being acquired by Microsoft. In 2006 Winbladh co-founded Rebtel, now the world's largest independent mobile VoIP company, where he continues as chairman.

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Wrapp Social Gifting Service Coming to Turkey

NEW YORK, April 26, 2012 /PRNewswire/ --International CTIA WIRELESS 2012 announced today that Vivastream is the official social media platform for its annual convention taking place May 810, 2012 at the Ernest N. Morial Convention Center in New Orleans.

Expected to attract more than 40,000 wireless communications professionals, this event will become the epicenter of the mobile universe, where leaders from every industryfrom healthcare to energy and everything in betweenconverge in one place to experience innovations in wireless, enterprise, retail, devices, apps and social networking.

Attendees participating in International CTIA WIRELESS 2012 can sign up now via the web to their MyCTIA experience on Vivastream (Vivastream.com), to begin networking and planning their day-to-day schedules. Also, Vivastream is available for free on Android, Blackberry and iOS (Apple).

Using Vivastream, participants can review the list of topics for International CTIA WIRELESS 2012 and indicate "I'm interested" and/or "I can help," which builds an individualized list of "Who To Know." This allows them to connect with other like-minded attendees attending the Convention & Expo. During and after the show, Vivastream continues to provide opportunities to further network and continue the conversation, around topics and their personalized Who to Know list.

"This is our inaugural implementation of MyCTIA presented by Vivastream, and we expect our attendees to take networking to the next level of social interaction before, during and after International CTIA WIRELESS 2012," said Robert Mesirow, vice president and show director for CTIA.

"Once signed up on Vivastream, attendees at International CTIA WIRELESS 2012 can engage in continual networking on the topics they care most about," said Nick Fugaro, Founder of Vivastream. "Meeting new people at an event is usually hit-or-miss, and most often a 'miss' because there are tens of thousands of people, so it's overwhelming trying to figure out who to connect with. Rather than relying on chance encounters, Vivastream connects each attendee with other attendees who not only have similar interests, but those who can help with topics they are interested in."

"The beauty of Vivastream is that it's continuously monitoring everything that's going on in real-time," said Kyle Morehouse, Cofounder and VP of Product at Vivastream. "For example, each time a person joins MyCTIA on Vivastream, our social activity engine will assign them a 'Who to Know' ranking from among all other attendees based on the answer to two key questions: One, is this person interested in the same topics as I am, and if yes, which ones do we have in common; and two, can this person help me with the topics I've indicated I need help with? Simply put, the more qualified they are to help you, and the more business interests you have in common, the higher they rank on your 'Who To Know' list."

About CTIA ShowsCTIA Shows bring together all industries advanced by wireless technology for intense business, learning and networking. International CTIA WIRELESS takes place May 8-10, 2012 at the Ernest N. Morial Convention Center in New Orleans, La. CTIA ENTERPRISE & APPLICATIONS takes place October 9-11, 2012 at the San Diego Convention Center in San Diego, Calif. Visit http://www.ctiashows.com.

About CTIACTIAThe Wireless Association is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, D.C.

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Vivastream™ Official Social Media & Networking Platform For International CTIA WIRELESS® 2012 in New Orleans

Is your text message inbox filled with more spam than texts from your real friends? The spam might be coming from that free version of Angry Birds you just downloaded from Google Play. Next time, search for and download apps from TrustGo Anti-Virus and Mobile Security version 1.0.6 (free). TrustGo, a new mobile security player, pioneers a killer feature: a secure, meta-search engine for apps that warns you not just of malware and permissions, but of intrusive ad networks. Unfortunately, TrustGo tested poorly when it came to detecting and blocking malware, such as viruses, Trojans, spyware, and root kits.

The app also comes with the usual basket of mobile security utilities, like remote controls, an app auditor, safe browser, and backup for contacts. TrustGo is offering all its features free for a limited time, and then it will shuffle some of these utilities to a paid Premium version.

S.A.F.E. App Searches My favorite feature in TrustGo is its "patent-pending" Secure App Finder Engine (SAFE), essentially a metasearch of over 1.5 million apps from more over 200 third-party app stores (and Google Play). Theoretically all the apps are scanned for malicious code, excessive permissions, and intrusive ad networks, by TrustGo's cloud network, which scans new apps every day.

Intrusive ad networks are probably the greatest threat to mobile devices these days, because there aren't any policies that limit how much information a mobile ad network can extract or push from your device. This issue first came to light this year, when a developer discovered that the Path app for iOS was extracting entire address books without a users' permission. The ad network 'Airpush' is also notorious for spewing spam texts and annoying ads in your notifications bar. It's not malware, but if given a choice, most users probably wouldn't want it peeking into their devices.

SAFE has four categories: Certified, Low Risk, High Risk, and Malicious. Malicious indicates a Trojan horse, worm, virus, or spyware. Certified indicates the app poses no threat. Low and High risk categories rank different levels of exploitation from ad networks to device modifications.

I searched for the Instagram app, and SAFE displayed results from three different app stores; all were Certified. It also listed a couple related apps as High Risk,like Instagram Porn Babes and Sketchgram 4 Instagram. When you tap the High Risk button, TrustGo displays the rationale behind the rating (the latter app contained AirPush). You can still download the app if you don't mind taking such risks.

I did find one inconsistency, though. Some apps that SAFE warned were risky went through TrustGo's app scan, a separate feature, as perfectly safe. Clearly, SAFE is strong on warning of app privacy intrusion, but TrustGo is weak on detecting.

Furthermore the SAFE search mechanism gives the Certified label to rooting apps, like 'z4root,' which actually shares code with other apps. It's not malicious, but certainly ambiguous. BitDefender's app auditor warns of rooting apps.

Poor Antivirus Protection TrustGo's otherwise-excellent app search engine is overshadowed by its poor virus detection. According to a March report by independent testing lab AV-test.org, TrustGo picked up only 30-40 percent of all the malware fed to it. Although TrustGo responded saying AV-Test reviewed a beta release, AV-Test told me there was no mention of the word "beta" in the app's documentation or screenshots. Since the February test however, TrustGo has released an incremental update with new virus definitions, but there's no test result for this available for that so far.

Meanwhile ten mobile security apps aced AV-Test.org's analysis, detected more than 90 percent of malware families. This includes Lookout for Android ($29.99/year direct, 4.5 stars), F-Secure Mobile Security, Kaspersky, Zoner, and McAfee.

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TrustGo Antivirus and Mobile Security 1.0.6 (for Android)